Business plan fitness club equipment. A ready-made business plan for a fitness club with calculations: how much does it cost to open in a small town. Club premises and facilities

Fashion for sports and a healthy lifestyle is a relatively new phenomenon in modern Russian society. Today, not only young people want to look fit and feel good, but also representatives of the older generation. Against this background, many fitness halls are opening, oriented to different social and price groups. To open your own fitness club, considerable financial investments and a clear business plan are required, but the return, if successful, will be at the level.

Features of the Russian market: how profitable it is to open your own fitness center

The fitness industry has shown steady growth over the past decade. Even the economic crisis did not greatly affect the state of the market: the trend has slowed down, but continues to grow.

According to VTsIOM surveys, in 2015 there were 24% more citizens interested in sports than in 2010.

The share of people who are fond of physical culture and sports and visit fitness centers in Russia is about 30%. For comparison, in Europe, the USA and China, this figure exceeds 50%. For example, in Switzerland, 74% of the population is regularly engaged in physical education.

Russia is also actively moving towards the popularization of sports. This is facilitated by the policy pursued by the state, and massive marketing strategy major players market. If a few years ago, fitness center visitors were young people aged 20-35, today you can meet many representatives of a more serious age there: over 50, even over 60 years old.

The concentration of fitness centers is higher in large cities and the capital, the market is the least filled in the provinces, and there is ample opportunity for growth.

Being slim, strong and young has become fashionable, and, consequently, the number of visitors will continue to increase, so opening a gym is quite a profitable business.
business owner Sergey Nikolaevich

As the market grows, so does the competition. However, there is still room for further growth. The main competitors for small fitness centers are large franchised clubs. As a rule, no more than 1-2 such clubs open in medium-sized cities. Do not be afraid, all customers will not go there anyway. Each entrepreneur, with the proper approach to business, will find his client.

Formats for opening fitness clubs

The main formats of fitness clubs include:

network clubs (most often opened by franchise);
non-network fitness centers;
GYM's;
small highly specialized fitness clubs.

Network fitness clubs

Large network clubs occupy 35% of the total, the most famous of them are:

Planet Fitness,
worldclass,
alexfitness,
Orange Fitness,
city fitness.

The flagships of the market open centers in many cities of Russia, and each of them has its own pricing policy. For example, AlexFitness caters to low-budget visitors by focusing on the masses and offering cheap annual memberships. Large fitness clubs are located in separate premises or in large shopping centers with an area of more than 1000 square meters. meters.

There are also chain small fitness centers on the market, which basically have the same pros and cons in terms of franchising.

Table: advantages and disadvantages of large chain fitness clubs

Non-chain fitness centers

Small non-network fitness centers adequately withstand the competition of network formats. Most concentrated in medium-sized cities of Russia.

Table: advantages and disadvantages of small non-chain fitness centers

Advantages

Flaws

Opportunity to be closer to the client. A small fitness center can be opened on the ground floor of a residential building or in an office center.
Flexible policy regarding prices, training programs, etc. On the ground, it is easier to take into account the preferences of customers, focus on the price segment of the audience.
No need to make huge financial investments.
A small area implies a lower cost of rent and a small need for staff.

Incomplete market coverage. Space restrictions require the club to specialize in a certain area, for example, only group classes for women.
It is necessary to develop your own training programs.

GYM's

Another format for opening a fitness center - gym. It is assumed that classes in the gym are carried out on simulators, under the supervision of an instructor. A variation is the so-called wellness club - a gym for women, where they can put their body in order without much physical exertion.

Table: advantages and disadvantages of the gym

Small highly specialized fitness clubs

There are also highly specialized fitness clubs: for expectant mothers, for mothers with children, children's studios, etc. The advantages and disadvantages depend on whether the club will be opened under a franchise or on its own, but the main drawback is a narrow target audience.

The choice of a specific fitness center format depends, first of all, on your budget, as well as on the preferences and goals that you set for yourself.

How to open a fitness room from scratch, what you need for this

The main components of the business:

financial calculations and drawing up a business plan;
registration of the organization;
selection and equipment of the premises;
recruitment;
customer search and advertising.

Business registration and required documents

Opening a fitness club does not require complicated steps or obtaining a license. The order is pretty simple:

Register entity. It is possible to register an individual entrepreneur.
Choose the form of taxation, a simplified one is suitable here.
Register with the tax office and the Pension Fund.
Obtain permission from supervisory authorities: RosPozhNadzor, RosPotrebNadzor. To do this, you will need to provide a contract for the maintenance of ventilation, air conditioning, for the disposal of lamps, a passport for a sports facility, and medical books.

The key point is the choice of the location of the fitness center

Choosing a place is the most important task when organizing a fitness club. There are several options: in large residential areas, in a shopping or business center, near a large cluster of offices.

Pay attention to tips for choosing a location for a fitness center:

Focus on matching the status of the club and the income of local residents.
The infrastructure should be sufficiently developed: convenient transportation, parking, etc.
It is better to stay away from competitors, especially if they have obvious advantages.
Analyze whether it is possible to remake the premises for the needs of a fitness center: there must be a sufficiently high strength of the floors in the gym, the presence of showers, and so on.

As a rule, the premises for the fitness center are rented. Try to choose one so that you can later redeem it. The rental price is very cost part expenses, therefore, with a favorable development of events, the acquisition of premises in the property is a good investment.

The room can be semi-basement, but the ceiling height should not be lower than 3.5 meters, all communications must be connected.

Preparation of premises, repair and purchase of equipment

This article provides a business plan for a small brick-and-mortar fitness center with one group exercise room and a small gym.

For this format, an area of \u200b\u200bthe premises is not less than 250 square meters. meters:

30 sq. meters for locker rooms;
50 sq. meters - a hall for group classes;
70 sq. meters - gym;
40 sq. meters - toilets, showers, technical rooms;
20 sq. meters - foyer;
10 sq. meters - the head's office.

The minimum set of equipment that will be required for the gym:

Cardiozone:
- Treadmills,
- rowing machine,
- stepper,
- elliptical trainer,
- exercise bikes (at least 2 units of each).
Free weight area:
- sets of dumbbells of various weights,
- Bench and incline benches
- power frame,
- smith machine,
- vulture set,
- pancake set,
- push-up bars.
Strength training area:
- for leg press,
- adduction / breeding of legs and shins,
- for vertical pull
- for horizontal pull,
- for the muscles of the lower leg,
- for pectoral muscles.
Group training room:
- fitballs,
- steppe,
- mats,
- rods,
- dumbbells,
- equipment for pilates and yoga.

A crossover and a butterfly trainer are not worth buying, they are too bulky, expensive, and at the same time they are not very popular with customers.

Equipment, especially weight machines, is expensive. In order to save money at the first stage, use the recommendations:

It is possible to purchase non-new equipment, but make sure it is in good condition and functions properly.
Buy equipment on lease great option for those who do not have large funds at the start of work.
Do not save on equipment at the expense of quality or convenience for customers. The principle of "the miser pays twice" works everywhere, at the same time, it is not worth overpaying only for the brand.

At the first stage, the designated list of equipment will be enough for you, in the future you will be guided by the needs of your customers and will be able to purchase additional simulators.

Order equipment in advance. Delivery time may be delayed - do not delay the launch due to such organizational problems.

Table: initial costs for repairs and equipment of the premises

Training Methods

With the option of a fitness club opened under a franchise, the entrepreneur will not face the issue of methods and pricing. Otherwise, you'll have to work hard.

The training methodology is an important part of the work of the fitness center, especially for group classes. The attendance of the center also depends on how interesting and effective the classes will be.

The Internet will help you, your experience, if you are a specialist, and the experience of those coaches that you will hire. Take methods that have successfully proven themselves in the market, have positive feedback from clients and trainers. Do not forget to bring your own nuances and "chips" to them. You can also purchase work methods, it all depends on your financial capabilities and aspirations.

Pricing

Due to the complexity of calculating the cost of fitness center services, it can also be difficult to determine the optimal price. Not the last role here is played by the price level of competitors, as well as the segment in which you work. The business plan that is being developed in this article involves working in the middle price segment, in a medium-sized city of the Russian Federation, visiting by subscription.

There are different approaches to selling fitness center services:

Sale of subscriptions for a long time for any class at any time or for a certain period during the day, for example, a subscription to classes in working time may cost less.
Sale of subscriptions for a month for a predetermined time for certain classes.
Actual payment for class.

The most profitable option is the sale of "long" cards; it works best in the premium and middle class segments. If the club has additional services, such as a solarium, beauty salon, fitness bar, locker rental, the share of income from memberships can be up to 70%, and from other services up to 30%.

In our case, the average cost of an annual subscription can be about 20 thousand rubles.

Based on the not too large area of the club, we assume that in the first 3 months of operation the number of season tickets sold per month will be about 50. In the future, with a competent advertising campaign and taking into account the potential load, the number of season tickets sold per month can reach 70 pieces. It should be understood that not all who have bought will diligently and regularly attend classes.

According to calculations, the average monthly revenue in the first year of operation will be about 1.3 million rubles.

Table: fitness center revenue calculation

Recruitment

Finding competent, qualified and friendly staff is another condition for successful business development.

Table: example of fitness center staffing (minimum headcount)

Job title	Quantity	Wage amount
Manager (at the first stage, it may be the entrepreneur himself)	1	50 thousand rubles
Gym Instructor	3 (for shift work)	25 thousand rubles * 3 +% for individual lessons
Group Instructor	3 (for shift work and in different areas of group classes)	25 thousand rubles * 3
Administrator	3 (for shift work)	15 thousand rubles * 3
Cleaning woman	1	10 thousand rubles
Total	11 people	255 thousand rubles

Advertising is an important business development tool

At the first stage, in order to position your center, you will need to make a good signboard, banners for placement near the club, launch an advertising campaign on local television and radio (at least for 2-3 months), order a website, conduct Grand opening center. The total initial cost of promotion will cost you about 400 thousand rubles.

After opening the center, you can use the following advertising methods:

banner advertising;
periodic advertising on radio or television, can be alternated;
updating the site and maintaining social networks;
contextual and targeted advertising on the Internet;
distribution of flyers;
work with the existing client base in order to motivate the purchase of subscriptions for the next time period.

We are actively promoting through the Internet, and ourselves, with the help of the knowledge we have received. We opened pre-sales, made an online appointment on the site. Registration provided the client with an invitation to the day open doors. It can be said that we created an artificial hype. Club cards at a discount were sold only one day - on the opening day. We refuse global promotions when one discount outweighs another. It is quite difficult to fight this phenomenon in the fitness services market, but we are trying to move away from it.
Natalya Nevenchina

Financial plan: costs, profits and payback

Part of the monthly expenses was calculated above, the results and calculations of the remaining expense items are summarized below.

Table: calculation of monthly expenses

To calculate the payback of the project, the estimated amount of revenue will be reduced by 20% to insure the risk of not receiving the planned profit.

Table: project payback forecast

In the example business plan, the payback period for the project was 1 year and 3 months. Obviously, the options may be different depending on the size of the club, the city of opening, the competitive environment, the specialization of work, etc. This plan serves as a guideline for the calculations that you will definitely need to do if you are thinking of opening your own fitness center.

Learn from the Mistakes of Others: What to Avoid

An analysis of the experience of business owners revealed several common mistakes when opening and developing a fitness center.

Misjudging the target audience segment

The business owner must clearly understand to whom he sells his product, what his client's desires, needs and financial capabilities are, whether he will be afraid of the fit center because of a too pretentious sign or name.

You must clearly understand for whom you are opening a gym, whether your visitors will be students, or wealthy people who are ready to pay 150 thousand rubles for an annual subscription. Will it be a hall with a low price policy, but with high traffic, or an elite club. That is, you must understand whether you are opening an economy room, a medium-sized or a premium health complex.
Sergey Aleksandrovichhttp://iqreview.ru/business/fitness-club/

Excessive savings

To avoid problems with checks, as well as prevent customer churn due to Low quality services, in no case save on systems fire safety and air conditioning, plumbing (mandatory presence of showers), constant cleaning of the premises.

Wrong choice of location

It makes no sense to place an elite fitness club in an old unpopular area of the city, and an economy class center in an elite cottage village. Adequately assess the location of the future fitness center in accordance with your intentions.

Wrong selection of personnel

When conducting an interview, evaluate not only the education, experience and skills of the future employee, but also be sure to pay attention to his manner of speaking, friendly attitude, and charisma. Fitness center clients are very sensitive to such things, and will never go back to a trainer they don't like, no matter how qualified he may be. It is also necessary to constantly monitor the work of your staff, conduct training programs, trainings, and so on.

I have been conducting internal trainings for my staff since the opening. Once a week, on Sunday, we get together and discuss work issues. The meeting is held in a question-and-answer format. Any trainer, administrator can ask a question about work, get an answer and recommendations. This is important, because it is very difficult to put all the necessary information in the heads of the staff at once.
Natalya Nevenchinahttp://consultingforfitness.ru/interview1/

Video: what a fitness club looks like in one of the US cities

A fitness center is a promising, but rather costly line of business with good performance profitability and payback. To become successful in this area, you need to competently approach the organization of a business at the first stage, and also devote a lot of time to it at the formation stage. In this case, all the money and effort invested will pay off, and you will become a wealthy owner of a serious, socially responsible and promising business. I wish you success!

From year to year, young people and the adult generation direct their gaze towards a healthy lifestyle. Going to the gym has become fashionable. When choosing a gym, amateur athletes pay attention to factors such as:

walking distance,
style and decoration of the room,
service personnel professionalism,
a variety of sports equipment and much more.

A preliminary analysis of this field of activity shows that the sports services market is very developed in our country and has high competition. However, not everyone potential competitor uses all the opportunities available to him and focuses on the long term.

There is still room on the market for entrepreneurs who want to provide the population with quality economy class services.

Many middle-class people would be happy to go to fitness clubs and gyms if they had sufficient financial resources for this.

The right approach to business organization and rational use available financial resources will allow you to implement your activities in such a way that even with the provision of quality services using advanced equipment, the cost of visiting the gym will be very attractive to all segments of the population.

In order to avoid possible errors and most effectively start the implementation of your project, any activity should begin with the process of drawing up a business plan. It is a map of your business, intentions on paper.

Only after the formation of a complete picture of the future business and the definition of an action plan is it worth taking on the active part of the project.

How to write a business plan for a gym

There are a number key issues, without the solution of which you should not even think about starting a business. It:

Marketing
Market and competitor analysis. Determination of the list of services provided and your competitive advantages.
Investment
Room selection and decoration. Purchase necessary equipment.
Operating
Determination of the operating mode, selection of service personnel.
Financial
Definitions of constants and variable costs. Profit planning and project payback.

A deep analysis and the decisions made as a result of it will make up the output ready plan your future project. Only such an approach guarantees minimization of risks and the fastest return on investment.

Competitor analysis

Having decided on the location of your future hall, you should first of all embark on "espionage". Visit the halls of your "colleagues" in the industry and conduct a comparative analysis.

During such an "operation" you will need to clarify:

average price per hour of visiting the gym,
quality of equipment and premises,
opening hours and availability of other related services.

Such a study will help you determine development priorities, draw up a rough picture and plan for action.

The range of services provided

To attract customers, you need to implement marketing plan.

For customer retention it is necessary to provide him with the maximum possible range of services at the lowest prices.

Among the additions to the gym services that you can offer clients, you should pay attention to the following:

massage room;
Swimming pool;
Sauna and separate shower cabins;
Small sporting goods store, non-alcoholic bar;

The services of the gym itself are usually provided in different forms:

self-study

Clients can only come to keep fit. For this category, it is necessary to provide the opportunity for a single visit to the hall.
Some visitors will want to come periodically, but to practice without a coach. For such visitors, you can introduce subscriptions, the purchase of which will help them save.

Classes with a trainer

Usually this form is preferred by a certain category of people - beginners who want to change their lifestyle, so they need a person who will constantly motivate them and push them forward.
For them, subscriptions to systematic training sessions with a trainer will also be attractive, as they will make them “work off” the money invested.

Selection and equipment of the premises for the hall

There are no special requirements limiting the choice of premises. The service is quite in demand among the population and over time, with a responsible attitude to business, good results can be achieved.

But to increase the potential for profit and customers, you should consider that:

It is better to open in areas with a large population (sleeping areas). People are more willing to go to the gym if it is close to their home.
The absence of other halls nearby will save on marketing and promotions.
A premise located near the road with wide access roads and parking space will be another plus in your favor.
It is highly likely that you will redevelop the premises. It is necessary to agree in advance about this with the owner.

Room size and the possibility of redevelopment will play a key role in shaping its value.

When renting a room, please note that established norms in the gym for one person it is necessary to allocate 2 square meters. m. area.

If we take as a calculation unit 100 clients who can simultaneously be in the hall, then its minimum required area should be equal to 200 square meters. m.

At the design stage, you should consider that both men and women can be visitors to the gym.

In order for both parties to feel comfortable in your hall, it is worth separating the male half from the female. At a minimum, there should be 2 changing rooms and 2 showers in the room. The area of the hall will also need to be divided into two parts.

Now you need to decide on the rest of the premises:

Area 40 sq.m. allocated to men's and women's locker rooms.
100 sq.m. - to the pool (which will become a competitive advantage).
The reception area can be placed on an area of 20 sq.m.
Premises for sauna and massage will occupy 40 square meters. m.
In addition, a pantry, toilet and director's office will be needed. For these purposes, another 50 square meters will have to be allocated. m. area.

Thus, the rented premises for a gym for 100 people must be at least 450 sq.m.

Make a layout of the future sports complex and make an estimate for the repair of the premises. Perhaps the best option would be to build your own building. After the project has paid for itself, you will have your own space and more gross profit than in the case of renting.

Purchase of equipment

It's no secret that the main thing in the gym are the simulators themselves. The wider and more varied their selection, the greater customer satisfaction.

We will focus on middle-class customers, so we will not be able to buy expensive equipment. Indeed, in this case, the project will pay off for too long.

Elite clubs are constantly updating their equipment, as they provide services to the most fastidious clients who want to train exclusively on new and modern simulators. For this reason, it is always easy to find high-quality and durable used exercise equipment on the market. Thanks to this feature, you will be able to purchase the most diverse and relatively new equipment for your fleet at a residual depreciation price.

In this way, investment in equipment in the amount of 750,000 rubles. will be more than enough.

Minimum a set of necessary shells and simulators(numbers are approximate and may vary):

Treadmill (stationary) - 6 pcs.
Exercise bike - 6 pcs.
Swedish wall - 6 pcs.
Power complex shells - 3 pcs.
Complex simulators for gymnastic exercises - 3 pcs.
Rowing machine — 4 pcs.
Abdominal trainers - 6 pcs.
Small sports equipment and equipment: dumbbells, gymnastic balls, steps and other fitness equipment

Also need to buy sports furniture, which is needed for other rooms:

Sofas, tables and chairs for the reception area, administration space and benches for the gym.
Wardrobes for staff clothes and other furniture for the administrative premises and director's office.
Lockers and benches for locker rooms.
Other interior items of the room and decoration of the hall (mirrors, hangers, etc.).
Equipment and furniture for the pool, sauna and massage room.
Office equipment, TV and music installation.

In order to provide the gym with the necessary furniture and equipment, it will be necessary to spend, according to average estimates, 200,000 rubles.

Calculation of working hours and selection of service personnel

A strict work schedule with the maximum use of the time of day will be another attractive factor for customers. The hall should work seven days a week from 7-00 to 24-00. For a working day lasting 14 hours, the workflow must be organized in two shifts. When distributing shifts and scheduling, leave workers should be taken into account.

In many ways, the attendance of the gym will depend on the attendants. Therefore, when hiring, you should pay attention not only to the professional merits of candidates, but also to their politeness and sociability.

The number of employees and their workload will depend on the number of shifts and work schedule. Female trainers are more suitable for fitness, while male trainers are more suitable for the gym.

It should be remembered that visitors will see their mentors as a standard to strive towards. Make sure trainers meet the required external criteria. It is better to take a girl who has a superficial idea of \u200b\u200bsports to work in the reception.

For the full functioning of the gym, it is necessary to create a staff of several groups of employees.

Managers:

Service personnel:

Coaches and instructors - 8 people;
Masseurs - 2 people;

Support staff:

Technicians - 2 people
Reception - 2 people

Project organization calculations

Perhaps the largest item of expenditure will be salary. In general, the amount of salary will be considered individually, depending on the level of professionalism and value of the employee.

Below are indicative figures based on positions held:

The manager and accountant should receive a salary of 45,000-40,000 rubles.
Instructors and masseurs - 20,000 rubles.
Reception — 15 000 rubles.
Cleaning lady - 10,000 rubles.

For staff motivation working directly with clients, it is best to implement a bonus system.

The bonus can be calculated based on the income received from the sale of subscriptions to classes with trainers.

A lot of money is always required to quickly replace worn-out shells. Since the result of your activity directly depends on the quality of simulators, it is worth organizing a special sinking fund and make contributions to it in the amount of 10% of the profit. This will help to collect certain funds for a "rainy" day and survive it painlessly.

Premises for rent

Although we talked about the greater efficiency of building your own building, financial plan we will make up based on the cost of rent.

The average price per 1 sq.m. in the "sleeping" area varies at the level of 1,000 r. per 1 sq.m. Based on this, the monthly rent will be 450,000 rubles.

Communal payments- electricity, water, heating - 60,000 rubles.

Other expenses - stationery, telephone payments and advertising - 10,000 rubles.

Sample business plan for opening a gym

Expenditure part

D To determine the total amount of investment is traditionally calculated first. The calculation is made for the period of the first working year.

Initial investment costs - 7,350,000 rubles.

Room rental - 5,400,000 rubles. (an advance payment for the year).
Repair and rebuilding - (based on the estimate) up to 1,000,000 rubles.
Purchase of equipment - 750,000 rubles.
Purchase of furniture and appliances - 200,000 rubles.

Monthly expenses - 415,000 rubles.

Salary - 345,000 rubles.
Utility expenses - 60,000 rubles.
Other expenses - 10,000 rubles.

Depreciation deductions— 10% off net profit for the reporting period (in this case, the project will not pay off in the first year).

Total expenditure in the first year - 7,765,000 rubles.

Revenue part

The daily work schedule provides for a 14-hour working day for the hall. The complex can serve up to 100 clients at the same time. The gym can serve up to 500 people per day.

However, when analyzing competitors who have been on the market for a long time, it turned out that on average, about 80% of its visitors visit the hall per day. bandwidth. Given the conditions of great competition and the likelihood of difficulties in attracting customers, assume that during the first year the hall will have approximately 20% of customers from daily potential. The average cost of visiting the hall with a subscription is 250 rubles.

Planned income = 100 people * 250 rubles. * 350 working days = 8,750,000 rubles. in year.

Payback of the project = 7,765,000 rubles / 8,750,000 rubles. ≈ 10-11 months.

The idea of creating your own gym has a very good prospects. However, the key factor for its implementation is the right organizational policy aimed at attracting and retaining customers.

The most efficient way is creation of a subscription system, according to which customers pay for their right to visit in advance.

An analysis of markets and competitors confirms the popularity of gyms among the population, so the provision of comprehensive and high-quality services should be your main guideline in striving to make a profit from the business you are creating.

Investing free funds in opening a gym is a good opportunity to receive consistently high profits. There are a number of reasons/prerequisites for this. Firstly, every year the population is becoming more interested in an active lifestyle. Secondly, for many people this the only way get a nice figure. Thirdly, the state recent times actively encourages healthy and active life which increases the demand for these services. Also, the market for sports/gym clubs has been on the rise lately. Thus, the opening of a gym club is a promising investment, the payback period of which is 15 months.

To open the club, 17 employees are needed, as well as a room of 1,500 m2. You can rent premises in shopping centers, business centers and in separate buildings with high traffic.

The average number of season ticket buyers per month is 160 people. The club's operating hours are from 6:00 to 22:00. Nowadays, due to the changing culture and perception of fitness clubs, this business ceased to have a sharp seasonality. A slight decline is observed in summer period. The cost of 1 subscription per year is 19,000 rubles. Given the high and ever-increasing demand, the project has positive financial performance:

Amount of initial investment 4 146 000 rub.

Average monthly profit 339 000 rub.

Payback period 15 months

The break-even point is reached at 7 month

Profitability of sales - 22%

2. Description of the business, product or service

Today, an increasing number of both young and more mature men and women want to participate in sports clubs, as they want to be healthy and happy. For some, the main task is the desire to find a beautiful figure, for others to bring their physical condition back to normal. It should be noted that the demand for these services is constantly growing.

It is necessary to open a gym in a city with a population of 200,000 or more. The total area is 1,500 m2.

The main service is the provision of sports and health services, as well as individual lessons with a coach.

To open, you will need specialized training equipment:

From the gym equipment to the club you will need:

Treadmills
Exercise bikes
rowing machine
Strength trainer
Benches
Group simulator
dumbbell set
Rugs

From household equipment you will need:

Cooler
Acoustic system
Sports bar equipment
Electric kettle
Television
A computer
Printer
Cash machine

Also be sure to take care of installing a ventilation and air conditioning system. Don't forget to get fire extinguishers as well. Install an alarm to prevent theft.

Where possible, purchase new equipment to reduce the number of sudden breakdowns.

For the bar you need to purchase:

juicer
coffee machine
Bar appliances (plates, glasses, etc.)
Sports nutrition (snacks, bars, nuts, etc.)
Tables and chairs

Thus, this equipment will allow you to make high profits and delight customers with quality service and products.

3. Description of the market

The most important factor in the success of the gym is its proper location. Therefore, it is necessary to locate the club near or inside large business centers, shopping centers, streets with high traffic. This will help you reach your payback period faster and get consistent profits faster.

The main target audience are:

Young people (women and men) aged 16 to 35
People aged 35 to 60

The price segment of the gym is average and is available to most of the citizens. As the gym develops, you can add children's circles and sections to attract families to your club, women's programs, a bath complex, cosmetic services.

Older people may also use the services of your club, but their share will be small.

Currently, the demand for gyms is constantly increasing, but often many clubs cannot provide quality service. Therefore, a free market share is formed in the market, which can be taken.

To increase interest in your club, develop a loyalty system for customers, including corporate programs.

When sales are reduced in the summer and New Year's period, hold promotions, arrange internal competitions among club members.

4. Sales and Marketing

5. Production plan

6. Organizational structure

The full payroll calculation, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

Even during a crisis, people try to look beautiful and be healthy, despite the high prices of gym memberships. We will write a business plan for a gym based on exactly what this business has a large number of potential customers - the middle and upper classes of the population will be happy to visit the new gym. The fact that even despite the huge number of halls already open, you can easily open your own business and quickly accumulate a sufficient number of visitors cannot but please the new entrepreneur. The main thing, as always, is to advertise your establishment correctly and try to reduce costs to a minimum in the beginning, so that it would be easier to pay for yourself. We will tell you how to open a gym so that it not only pays off, but also generates income.

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First of all, it is worth evaluating your capabilities - opening a huge fitness club with all the services that are available will not work for a novice businessman, there will not be enough money. We will open a gym, without unnecessary services and functions. It is easier, cheaper to open such an institution, and you will immediately understand what audience you need to target with your advertising campaign. In the future, if you have a stable income, no one forbids you to open additional gyms and provide clients with more opportunities for training and recovery, but for now, let's consider the easiest business option in this area.

Where to open a gym

The owner of his own premises, of course, will receive more income due to savings on rent. We don't have such a place, and buying a place is a very costly business. Our gym business plan will be written based on renting a room. Now we will describe the process of finding premises with optimal characteristics for our business.

Decide on the quantity square meters for our business - to install all the necessary equipment, we need 30-40 square meters, there will be simulators, weights and so on. In addition to the main hall, we cannot do without a dressing room and a shower room. A dressing room of 10 square meters will be an excellent solution, the same amount is needed for a shower room. There is one secret here - we do not need to look for a room where there is already a shower, you can buy and install several showers. It is cheaper, easier to install and connect the water supply. When you decide on all these indicators, you can start searching for a room.

Many businessmen go to realtors with a request to find premises for a certain type of business and overpay from 50 to 100% of the rental price for the search. Why spend such a sum when we have in our hands the most productive tool in the world - the Internet. Enter the desired query in the search box and you will find many sites where you can find a room based on the area, area and other indicators. Try, experiment in a set of parameters. We need to keep the gym costs as low as possible, so don't aim for downtown. There, rent is more expensive and all the premises have long been occupied. Look for free space in sleeping areas, basements. Searching for the most the best option may take your time, but it's worth it. average price for 50 square meters in the basement is 30 thousand rubles.

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How to open a gym: buy equipment

First of all, you need to renovate your premises so that customers can comfortably study and enjoy it. Most likely, our basement will be in poor condition, we need to redecorate, run water to the shower and install several light sources. The repair of the entire gym will cost us 50 thousand rubles, a big expense, but it will quickly pay off. Only when the hall was repaired and the light installed, you can start looking for equipment. It is very difficult to understand for a person who has never worked in this field. You need to take the advice of a specialist.

Using the services of a specialist in this field, we will be able to arrange our gym in the most optimal way for the client in order to maximize the income of the gym. The services of a professional will cost us 5 thousand rubles.

A good gym with a sufficient number of treadmills, bicycles, barbells and other exercise equipment brings a lot of profit, but not everyone can afford to buy everything at once. To equip the hall will cost you from 150 thousand rubles. You can, of course, save on some simulators, but people who do this will immediately notice cheap simulators and go to another gym where they don’t save on them. Let's write this figure into the costs of the gym and move on to the next item in our business plan.

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Gym business plan: staff search

A small gym needs a person who will take payment, memberships and show the price list to new visitors, as well as a trainer whose services visitors can use. We will go into detail about how it is easier to find the right person for these jobs and how you can save a little on the wages of workers. Let's not forget that we also need to clean the gym after training - this also needs a person.

The hall can be cleaned by a hired cleaner who will wash the hall once a day - after class. A cleaner earns 15,000 rubles a month on a permanent basis, we will find a person who wants to clean the hall once a day for 5,000 rubles. Don't think that this is too little - you need to save on everything in order to reduce the costs of the gym.

Any gym needs to have a trainer helping clients with advice. Professionals in this field will ask for too much wages for us to pull it. We will find a specialist in universities training trainers for gyms. Young students with bright eyes and a lot of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach a piecework wage. Thinking through the gym business plan, add the price of a personal trainer to the price list. The average price for a personal trainer per month is 1500 rubles. For each client that the coach will involve in personal training, the coach himself will receive the full amount - 1500 rubles. This encourages the person to work, and if they fail, you won't pay the person for something they don't do.

You can put any person, including yourself, in the position of accepting payment - you will tell better than any employee about the advantages of your gym, how you can have a great time in it and what promotions, coaches, services are. Given that wage this kind of activity reaches 15 thousand rubles, it is better to work on your own - and save money, and work with clients.

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Our potential clients are office workers, wealthy students, entrepreneurs. Almost anyone who can afford a gym membership is our client and we need to find as many people as possible who want to give us their money, raising the income of the gym. We will use two types of advertising - distribution of leaflets and advertising on the Internet.

We will distribute leaflets during the lunch break near the large office buildings, near educational institutions, shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting and with a clear price for a one-time lesson and a subscription for a month. Clients do not like when there is no specifics.

A very cheap and effective way of advertising is advertising on the Internet. Find the city's website and add information about your gym there, find the Vkontakte groups associated with your city, and write advertising posts there. Together with the distribution of leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.

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Nowadays, the popularity of sports is growing every day. Today more and more people are interested in a healthy way life and, despite the high employment and lack of time, strive to keep their body in good physical shape. Thus, opening a sports club or fitness center is a popular and sought-after type of commercial activity.

Today, competition in this area is quite high, so entrepreneurs have to come up with new ways to attract customers, introduce modern technologies. One way to excel in this area is to specialize in certain group consumers. As a result, a separate area emerged - sports clubs for women.

Women's fitness is more popular and promising. According to statistics, among sports women, 71% consider fitness to be the most suitable activity, but among sports men, the proportion of fitness adherents does not exceed 40%.

The business plan of a sports club is developed taking into account the format of the institution, its target group, the planned location and many other factors.

Target audience - women aged 27-48 with an average level of income.

Room area: 100-250m2.

Location: sleeping areas with a large number of residential buildings.

Success factors: high-quality equipment, highly qualified coaching staff, friendliness and responsiveness of staff, quality of services provided, marketing support.

The amount of initial investment is 3 368 815 rubles.

The break-even point is reached in the first month of work.

The payback period is from Seven months.

2. Description of the business, product or service

A sports club for women is not just a sports hall, but a real club where a woman receives not only results, but also new circle communication, sharing her interests, the possibility of recreation and entertainment. An individual approach is important here. Each woman can get qualified advice from a specialist who will develop a training and nutrition program to achieve the most effective result.

AT modern world the rhythm of women is very fast, and the schedule of the day is very busy, so close proximity to home is important. Thus, a fitness club for women should be located in a residential area within walking distance from home.

List of services provided:

Group lessons. Group classes include aerobic classes, stable classes (Pilates, yoga).
Gym. The gym is equipped with equipment that allows you to work on different groups muscles. Fitness instructors conduct mandatory briefings, talk about the possibilities of the gym and the technique of performing exercises on various simulators.
Personal training. A personalized training program and individual approach is the most effective way to improve your health and fitness level. physical training. Personal trainer develops individual program training, taking into account the physiological capabilities of the body and wishes, selects the necessary load, controls the technique of performing exercises, the dynamics of sports achievements.

Benefits of personal training:

Setting the right goals;

Creation of the most accessible and effective program;

Training safety. Reduces the likelihood of injury;

Acquisition of the correct skills for performing exercises;

The right choice of means and intensity of training;

The most noticeable result of training;

discipline and organization.

Fitness testing.

Starting fitness testing. The purpose of initial testing is to determine the level of physical performance, identify the state physical qualities a person, such as strength, endurance, flexibility, etc., as well as the harmony of their development. The result of the initial testing is a strategic training plan, compiled on the basis of desires, goals, as well as general condition your health.

Standard testing evaluates the main indicators of the state of health and the level of physical development, as well as the state of the central and peripheral nervous system, which is very important for the correct selection of the training regimen and the prevention of physical overstrain syndrome.

You can increase the revenue of the institution by selling additional goods.

Additional items:

Healthy diet;

Cosmetics for a good figure.

All products of the line work for three purposes:

Slimness and lightness throughout the body.
Youth and beauty of the skin.
Harmony and general feeling of comfort.

Clients can get advice from a nutritionist, as well as choose the most effective diet, supplementing it with vitamins and healthy foods and cocktails.

3. Description of the market

Over the past 15-20 years, the fitness industry market has undergone a great metamorphosis. This area began to emerge in Russia in 1993, and only wealthy people could afford to visit the fitness room. Now fitness has taken root in all walks of life. Sports clubs for every taste and budget are opening all over Russia.

Optimistic forecasts for the fitness industry are given by various research companies. For example, the marketing agency "Business Port" says that the growth of this market will be kept at a level of at least 25%, while the NeoAnalytics company names a figure of $ 3.2 billion, talking about the potential capacity Russian market fitness services.

In mid-2015, there were more than 3,000 sports clubs in Russia, with more than 1.7 million people attending. But, as in many other areas, the capitals - Moscow and St. Petersburg - remain leaders. The metropolitan market of fitness services in terms of development rates and trends is close to Western models. The competition here is very high, and the crisis only exacerbates the situation .

There is a diversification trend in the fitness industry in the market. Recently, large sports complexes with swimming pools, spas and other additional services have begun to fade into the background. More and more people who care about their health and physical fitness give preference to clubs of a "home" format, located within walking distance. For entrepreneurs who want to open their own fitness business, this alignment can play into their hands. You need to understand that a sports club will not pay for itself in short term, and the size of the initial investment cannot be called small.

The target audience of the sports club for women is women, whose age is 27-48 years old, the level of income is average.

Slimness, beauty and health will always be at the top of the list of priorities. modern woman, after all, taking care of yourself is the item of expenditure that is almost the last to be cut. When there is uncertainty around and every news makes you nervous, it is important for a woman to please herself, to create an atmosphere of comfort and tranquility around. Therefore, the popularity of sports clubs for women in the coming years will only increase.

4. Sales and Marketing

5. Production plan

The key goal is to open a sports club for women.

Overview of the real estate market for the selection of the optimal premises

Basic requirements for the premises.

District selection:
- "Sleeping" areas with a higher proportion target audience. The main type of buildings - multi-storey residential. If an old housing stock is chosen, then it must be of medium and high cost, since pensioners usually live in a cheap old housing stock; if new buildings, then with a deadline of more than 1 year (residents of new buildings with a deadline of less than a year, as a rule, the first year they spend all their income and savings on arranging a new apartment).

It is recommended to locate a sports club near healthcare facilities, pharmacies, banks, reception points utility bills, educational institutions for children, beauty salons of medium and high price categories.

Room characteristics:
- Room area 100-250 m2 (less is considered individually);
- Separate entrance from the street or from the end;
- It is desirable to have parking for 5 cars or more;
- Preferably ground floor or semi-basement with windows. Basement not considered. You can consider the second floor with a comfortable and short flight of stairs. It is not recommended to consider the location of the club above the second floor;
- A place on the facade facing the street is obligatory for a sign, it is also desirable to have a place for placing a banner.

Technical requirements for the premises:
- Guaranteed water consumption of at least 8 cubic meters per day;
- Load on overlapping 100 kg/sq.m;
- The possibility of connecting bathrooms and showers, at the rate of 1 per 50 sq.m;
- Possibility of redevelopment and reconstruction of engineering networks;
- The height of the ceiling is not less than 2.8 m (up to the false ceiling);
- The presence or possibility of placing supply and exhaust ventilation. In accordance with SNIP, air exchange per person must be at least 80 cubic meters. m per hour at

air speed is not more than 5 m / s, and at least 33 square meters is required per person. cm area of the supply grille;
- The width of the doorway (the entrance to the room and the entrance to the active zone) is at least 95 cm.
If the door opening is less than 95 cm, it is necessary to find out the possibility of expanding the opening or dismantling the window to bring the equipment into the room.

Registration of a legal entity;

Activities can be carried out as individual- IP, and legal entity - LLC.

Conclusion of a contract for the supply of equipment.

6. Organizational structure

Salary fund
Staff	Salary per 1 employee (rub.)	The number of employees	Salary Total (rub.)
Director
Administrator
Trainer
Cleaning woman
General fund of salary

7. Financial plan

The sales plan is drawn up based on the number of subscriptions sold, the type of subscription and its price, as well as the goods sold.

Planned revenue in the first year of operation (rubles)

Number of workouts	Subscription price		1 month	2 month	3 month

		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total

Sale of goods
Total revenue

Number of workouts	Subscription price		4 month	5 month	6 month
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
Total revenue from subscriptions, rub.
Sale of goods
Total revenue