McDonald's Net Income. Most profitable restaurant store

Iconic restaurants fast food need no introduction. Today they can be found in almost every Russian city. Although 20 years ago you could only find them in Moscow, and the queue at McDonalds was comparable to the one in the mausoleum. A lot has changed since then. For example, in Russia, MacDonalds has turned into a store, while becoming the most.

Recently, the financial report of the Russian subsidiaries of the American McDonalds was published. it OOO "McDonald's" and CJSC "Moscow-McDonald's". The first company develops a regional network of restaurants, the second - a metropolitan one. They include 231 and 45 establishments respectively.

Revenue, profit, profitability

Them total revenue in 2010 exceeded 37 billion rubles. Of these, the share of the regional network accounted for 26.2 billion rubles, the share of Moscow - 10.9 billion rubles. And if the income of the regional network for the year grew by almost a quarter, then the revenues of Moscow restaurants fell by 10 percent.

net profit McDonalds in Russia received 4.46 billion rubles. Of these, LLC "McDonald's" brought 2.82 billion, and CJSC "Moscow-McDonald's" - 1.64 billion. At the same time, the regional network increased its profit by 42.4 percent compared to 2010, and the Moscow one - by almost 84 percent! As a result, in terms of revenue and net profit growth rates, the American fast food chain in Russia surpassed all other restaurants, including elite establishments of gourmet cuisine, where the rate of return is always an order of magnitude higher.

Curiously, contrary to forecasts, the sharp rise in food prices in Russia did not prevent the Americans from increasing their profits. Perhaps a paradox, but in the face of rising prices, they even managed to reduce the cost. Thus, according to the results of 2010, the cost of sales in Russia amounted to 13.3 billion rubles. In 2009, this figure was 14.2 billion rubles.

Got up and profitability Russian subsidiaries of McDonalds by net profit. If in 2009 it was 8.6 percent, then in 2010 it was 12 percent.

Why?

Margins above 10 percent are excellent for the chain, industry experts say. fast food. Usually establishments of this type earn less.

According to Sergey Rak, Development Director of the Stardog!s network, the success of McDonalds lies in its pricing policy. He emphasizes that this network regularly, but insignificantly, raises prices, thus outstripping food inflation. Thus, McDonalds can increase prices by 15 percent in a year, but consumers are unlikely to notice.

Former President of Rosinter Restaurants Sergey Beshev believes that McDonalds owes much of its resounding success to the crisis. In particular, if in 2009 the restaurant industry experienced an acute financial crisis, then in 2010 it was replaced by high food inflation and rising utility costs. As a result, gourmet restaurants and mid-price establishments suffered the most.

In general, market participants agree that it was the crisis that helped McDonalds outperform all other catering establishments in terms of revenue growth. Indeed, in a crisis, people need ordinary, delicious food at an affordable price, and not culinary delights, accompanied by live music and belly dancing. So it is possible that after overcoming the consequences of the crisis, such a rapid growth in McDonalds profits will stop.

And not a restaurant at all.

However, as it turned out, it is incorrect to compare indicators with restaurants. The fact is that in Russia this American fast food chain is not at all a catering establishment. This is a regular grocery store.

And it's not a joke. This decision was made Federal court of Arbitration Moscow Federal District. The court found that McDonalds does not provide any services, but only sells products. So, it can be fully considered a store.

This trial was initiated OOO "McDonald's", which filed a lawsuit against the Moscow branch of the tax service. The latter were convinced that McDonalds, like any other restaurant, provides services, and therefore must pay VAT at the rate of 18 percent. At the same time, she fast food chain insisted on 10 percent VAT, which applies to grocery stores.

Market Participants Catering positively evaluate this decision court. They hope that the tax authorities will take it into account and admit that VAT rate of 10 percent can be used not only by shops, but also by restaurants.

However, no one can guarantee that this will be the case. Indeed, otherwise, restaurants that pay VAT at a rate of 18 percent will have the right to demand the return of tax deductions paid in excess of the norm. And this is unlikely to be in the interests of filling the federal budget.

Sergey Semenov

Photos from sites grubgrade.com, herdaily.com, zebra.lt, listropolis.com

How much does a McDonald's franchise cost in Russia? What is franchising and what are the benefits for both parties? Ready business plan for a McDonald's franchise.

It's no secret that fast food restaurants are famous in almost every corner of the world.

True, opening a new network is not an idea for the faint of heart, as it is a big expense.

And the likelihood that the business will develop, or at least make a profit, is very small.

It is a completely different matter - buying a franchise already well-known brand fast food.

McDonald's is the most famous fast food restaurant chain.

It will be quite profitable no matter in which country or in which city it is opened.

The most interesting thing is that, in fact, it doesn’t even matter how busy the area or the place where you put it.

But, How much does a McDonald's franchise cost?– is a completely different matter.

It is obvious that such an idea is very costly.

But it should also be taken into account that many competing restaurants have already opened in Russia under these conditions.

Therefore, we can hope for more favorable conditions from the owners of the worldwide network.

However, McDonald's remains the most popular.

And the cost of a franchise is considered one of the most expensive.

What exactly does "franchising" mean?

Before you start making plans, you should have a good understanding of what franchising is, what its terms are, and what it means to "buy a franchise."

In fact, a local entrepreneur who has sufficiently large assets wants to open a business, but uses a ready-made brand for this.

This is convenient because the brand is already promoted, and will definitely bring profit, and more.

Thanks to this, the entrepreneur does not spend money on promotion, and saves time that would be spent waiting for the popularity of the business to increase under normal circumstances.

Along the way, the question arises: what benefits does the franchisor (the owner of this company) receive?

So, the most direct!

Namely, the initial fee for using the franchise, as well as a monthly percentage of the profits.

As a result, it is not even clear who benefits the most.

How much does a McDonald's franchise cost?

The down payment itself will be approximately $45,000.

But, obviously, this does not mean that you can pay this money, and just calmly earn yourself from it.

After the opening of the restaurant, you will need to make monthly contributions (royalties), namely:

4% - leave the entire turnover, for the use of the finished model;
4.5% - from the monthly net profit, as a contribution to the budget for marketing activities.

There is also such a contribution as rent.

It ranges from 10% to 20%.

Applies only if McDonald's owns the property opened by the entrepreneur restaurant, as well as the landlord of the premises for this institution.

A mandatory contribution (the amount of $ 10,000) will be the cost of training on the network in all the standards and nuances of the kitchen, promotion and, in general, features.

Since only after passing the training stage, the company presents a list of restaurants available for sale.

Buying a McDonald's Franchise

Since such a large and respected company cannot afford to sell the rights to discover to everyone, there are certain conditions that are important to comply with.

There are certain requirements for an entrepreneur who wants to buy a franchise, such as:

general business experience;
managerial skills of work at the enterprise;
experience in the field of catering;
good credit history;
sufficient funds for opening;
a ready-made business plan for this enterprise;
interview in the company.

If the applicant fits all the criteria, he goes through a training period that lasts 9 months.

Business conditions and requirements for the company

Firstly, a McDonald's franchise is not only income, but also an obligation to participate in all events held by this restaurant chain, and there are many of them.

Also, all staff, employees and supervisors, must maintain network standards.

There is such a form of verification of compliance with standards as secret shopping.

It consists in the fact that a mystery shopper comes to the restaurant to place an order.

After that, he evaluates the service, starting with the mood with which he is served, and ending with whether everything was offered to the client and whether they told about all the promotions.

Specifically, it will be necessary to take part in such social projects companies:

protection environment;
support for sporting events;
organization of various youth competitions, etc.

There are also a number of requirements for the premises under McDonald's:

should be located in the most lively place, for example, near the metro, on the main street of the city, in the place where recreational activities etc.;
the area of the whole restaurant should be at least 2-3.5 thousand square meters, depending on the format;
if this is a point in a shopping and entertainment center, the institution should be located either in the facade of the mall, or in some corner room.

Technical requirements for the premises:

water supply, gas supply, electricity supply - 210 kilowatts;
as well as sewerage - 18 cubic meters per day.

The duration of the franchise agreement is 20 years.

How to register such a business and what is needed for this?

The owner registers the restaurant as an individual business.

In order to do this, you need to collect a number of documents, such as:

the original document confirming the identity of the owner (passport), as well as identification code, and their copies;
receipt of payment of the fee;
application to issue individual, how ;
application for the choice of a simplified taxation system.

Nothing complicated in the design will not be even for a beginner.

And especially if you already have experience in this field.

McDonald's Franchise: Financial Calculations

The opening of McDonald's will take from 950,000 to 1.8 million dollars.

Since there are certain requirements for products, for example, that only all branded semi-finished products can be used.

And this is plus the cost for transportation (about 25%).

Also, the management of the network has a special attitude towards employees.

You will have to spend a lot of time training the people you hire.

And they must have all the necessary certificates.

Most importantly, the average salary per employee is famous company must be at least 30,000 rubles (average among all positions).

Capital cost of starting a franchise

Monthly expenses since opening McDonald's

Profits from opening McDonald's

It is impossible to calculate the exact profit, as in any other business, and the network management does not advertise this information.

But, unlike a completely new brand on the market, here you can calculate the approximate profit and payback period as close as possible.

On average, one restaurant in a crowded place can generate income in one year, in this amount:

Possible Risks of Opening a McDonald's Franchise

This list includes the following items:

people's biased attitude towards fast food;
in a severe economic crisis, such a business loses about 30% of its customers;
the high cost of such a business;
long term training for the manager and staff.

But, not a single minus plays a huge role, given the payback and benefits of such a business.

Since this is a global network, operating at a loss is unlikely, since we are talking about a ready-made, win-win model.

The video presents real story how McDonald's became the most popular fast food place:

Conclusion on whether it is profitable to buy a McDonald's franchise?

Obviously, the profit from such a business will be 100%.

But that's just it, How much does a McDonald's franchise cost? gives food for thought.

After all, you will also have to shell out a lot of money not only for the purchase, but also for training, as well as the costs of the discovery itself.

It can also scare the moment that companies with a worldwide reputation.

Therefore, it has serious requirements, and they carefully monitor all their affiliates, as the owners of the network are worried about their image.

Regardless of whether such a business is suitable for an entrepreneur, it is important that he himself approaches the role of the owner of a restaurant of such a well-known chain.

Representatives of McDonald's select partners according to many criteria.

After that, they conduct an interview and, based on the information received, they give an answer.

Benefits and profitability in this case are 100%.

But the most important thing is to be ready to take part in the activities of the company, and always follow the standards: both preparation and service.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

Recently, the franchising services market has been replenished with a new offer from a global brand of catering products. Today in Russia there is an opportunity to buy a McDonald's franchise - a popular global fast food chain. However, the terms of the partnership agreement with a restaurant in the country are only acceptable for big business – small companies will not withstand the demands of representation and the heavy financial burden.

The reason for the indulgence for domestic entrepreneurs was the sharp increase in the number of retail outlets of competing networks and the potentially high amount of lost profits. Thousands of shoppers bought sandwiches and pancakes every day, although they would have preferred to dine on potatoes and hamburgers at a McDonalds restaurant. Therefore, the representative office of the company allowed "strangers" to enter the business, but only to a limited circle.

How much does it cost to open a McDonald's restaurant in Russia

The price for the franchise is quite high, as the McDonalds brand is one of the five most famous names in the world. Restaurant owners do not need to worry about visitors - the main flow of customers will provide trademark and federal advertising. However, compliance with the corporate style and high quality customer service will require a significant initial investment as well as monthly royalty payments.

Franchise cost and additional costs:

initial investment: $1-2 million;
of which the franchise price: $45,000;
monthly royalties: 12.5 -15% of profit or 4% of turnover;
marketing expenses: 4.5% of net income per month;
rent for the premises: 10-20% of profit monthly.

Online store franchise

Up to 40% of profits can go to business development and regular payments, but even with such payments, income will exceed the entrepreneur's expectations. For example, with a daily revenue of 500 thousand rubles, the profit of the enterprise will be 6-10 million rubles per month.

It's important to know! You can open a McDonald's franchise only for a period of 20 years. After the expiration of the agreement, the contract is extended. The terms of cooperation at the insistence of the parties may be revised.

In addition to obtaining a stable income, the partnership agreement imposes a number of obligations on the franchisee:

the owner will not be able to simply buy a McDonald's franchise - he will have to take part in all network events without fail;
purchase food and semi-finished products only in the company's warehouses, and these are delivery costs up to 30% of the cost of the batch;
obtain the necessary certificates, approvals from regulatory authorities, issue medical records for restaurant employees;
train management and "field" personnel in accordance with the company's standards for the quality of service and the rules of cooking.

It's important to know! The representative office of the network regularly checks outlets using the "mystery shopper" method to ensure that the restaurant's operation complies with the company's standards. Events are held in all cities, so it is important for an entrepreneur to monitor the level of service - staff errors can be a serious reason for the franchisor's claims.

A functioning McDonald's requires participation in networking events that support the company's image: campaigns to protect the environment, in support of youth sports, and sick children.

Buying a Clothing Store Franchise: Guide, Tips, Instructions

Who will be allowed to buy a McDonald's franchise

Experienced managers say that popular brands always have high requirements for potential franchisees. McDonalds is no exception. Representatives of the company want to see professionals among their partners:

with management experience;
with experience in the catering industry;
having a positive reputation in business circles;
with a positive credit history;
conducive initial capital to start a business;
having an extended business plan for the project;
interviewed by the directors of McDonald's.

Important information! Potential partners, before buying a franchise and opening an institution, must take a course practical management network. The cost of the training program is $10,000, the duration is 9 months. In the classroom, businessmen receive basic skills in managing the McDonalds network, study marketing subtleties, and the technological process.

To withstand such a test, the partner will have to show miracles of motivation, demonstrate management skills at the stages of the production cycle. The candidate will need developed communication skills, outlook, knowledge of the catering business.

It is believed that the company's management opens doors only to the elite - experienced, established businessmen with developed management skills, outstanding leadership qualities and financial literacy. You can apply for a partnership on the official website of the company.

What are the risks associated with buying a franchise?

In Russian cities where there have never been McDonald's restaurants, an entrepreneur may face a number of risks.

Do you want to open a McDonald's franchise, but don't know how much it will cost and what results you can expect? Then you definitely need to familiarize yourself with the conditions of the program, the existing requirements and possible income.

McDonald's is one of the most famous and sought-after representatives in the catering market. The network was organized back in 1940. Then about the "fast food" few people heard. This is why almost everyone associates fast food with McDonald's establishments.

Such popularity of the brand is explained not only by excellent taste characteristics, but also by fast service, affordable cost. Families with different levels of income can afford to eat at McDonald's.

With the advent of the company began new era in catering. And even today, interest in the brand is very high. By the number of outlets and customers, McDonald's can rightly be called the most common.

In more than 100 countries, McDonald's branded establishments are open. There are about 30,000 of them in total. About 15% of them are owned by the company itself. The rest are managed by franchisors.

Interestingly, McDonald's, working with its franchisees, not only acts as a franchisor mentor, but is also a real estate investor. It's about on the construction and arrangement of buildings where catering points open.

Benefits of Buying a McDonald's Franchise

It is through franchising that McDonald's has become the leading catering chain in the world. According to experts, the offer of this organization is included in 200 best franchises. Moreover, such interaction with its partners has been conducted since 1955. Although the McDonald's franchise came to Russia not so long ago.

Interestingly, the fast food industry in the field of franchising recent times gives up positions. But this does not apply to McDonald's at all. On the contrary, the strategy used perfectly fit into the domestic business, even despite the consequences of the last economic crisis. The number of franchised outlets is constantly growing, increasing the amount of total operating profit.

It is impossible not to talk about the benefits of using such a franchise. The undoubted advantages include the following factors:

Brand customer orientation. When people think of fast food, they always think of McDonald's. Therefore, if they want a quick and inexpensive meal, they often go here.
High and stable demand for products. Potential franchisees do not have to advertise their establishment or products. People will come to him.
Having a well thought out strategy. Moreover, the tactics used have been successfully operating for more than 7 decades.
Excellent financial indicators . Due to the fast service and affordable prices, the number of visitors every day is very high. As a result, the turnover turns out to be large, bringing the owner of the establishment a constantly high profit. This, in turn, allows you to quickly recoup your investment.
Comprehensive support from the franchisor. A potential partner not only undergoes training, but also receives a ready-made business model, assistance in finding suppliers.

It should be noted that the opening of McDonald's will be appropriate in many places. For example, it can be a crowded square, an airport, a train station, or even an amusement park, a shopping center.

Franchise Terms

Before figuring out how to open a McDonald's franchise, a potential partner should carefully study the terms of the offer. It is also important to meet the requirements of the franchisor. So, this company takes the search for its partners very seriously. Therefore, you should not hope for a quick and easy design.

Let's start with the fact that it has become possible to acquire a McDonald's franchise in Russia relatively recently. Prior to this, the company opened outlets itself. However, high competition with other catering enterprises forced to reconsider this issue. The chain's main rivals are BurqerKinq, KFC and Wendy's. After assessing the level of competition, franchise enterprises began to appear in the Russian Federation in order not to lose their customers who would also like to visit McDonald's.

Any entrepreneur who wants to become a franchisee is interested in financial side question. After all, someone is looking for an opportunity to start a business with a small initial investment, and someone wants to invest equity into a truly lucrative business.

It is impossible to call a McDonald's franchise affordable in terms of cost. So, when buying the right to open a restaurant from scratch, you will have to pay $45,000. And you can become the owner of a ready-made catering point by depositing funds in the amount of 500,000 - 1,200,000 dollars.

The franchisor sets the size required capital at around 1 to 1.8 million dollars. This is quite a large amount. Therefore, a newcomer who does not have capital will not be able to buy a McDonald's franchise.

The signed agreement will be valid for 20 years. After that, the franchisee can either end the cooperation or carry out an extension. Given that investments can pay off in 12 - 18 months, then this is a good opportunity to increase your capital. The amount of monthly profit - from 100,000 dollars.

For various monthly royalties, the restaurant owner will have to give the franchisor about 12 - 13%. Given the high profitability, this is the optimal contribution.

Of the advantages of the franchise, it can be noted that it involves the assistance of the brand owner. Partners receive:

In fact, a person will receive a ready-made business model and all the tools for its implementation. He will only need to track the dynamics, be able to respond to market changes.

Can I buy a franchise in installments?

Opening a restaurant under the McDonald's brand will cost a large amount. Small entrepreneurs who have absolutely no capital will not be able to buy a franchise. After all, for the right to open your own restaurant you will have to pay 45,000 dollars. But you still have to find money for decorating, buying equipment. And this is an additional $1,500,000 for a large city.

In Russia, few can afford to invest in a franchise project. That is why it was decided to provide domestic potential partners with installments:

for the purchase of a new restaurant - 40%;
to purchase finished outlet - 25%.

It is important that the funds paid are not borrowed. That is, it will be impossible to take a loan from a bank and use it for a down payment for a restaurant. The rest of the funds can be returned within 7 years. If the partner decides to take out a loan, then he will have to apply for it at the bank, since the franchisor himself does not provide such services to his franchisees.

The financial solvency of an entrepreneur is not the only requirement put forward by McDonald's. The person must also satisfy the following conditions:

experience entrepreneurial activity;
desire to develop quickly;
the ability to work with a business plan, draw it up and use it in life;
experience in administrative work in a restaurant enterprise;
willingness to learn;
have a positive credit history;
ability to work with staff.

Effective work with your employees is the key to success and team cohesion. Therefore, an entrepreneur must be able to find a common language with different people.

Technical requirements

Not every place will be able to open a restaurant. There are requirements for its location:

high level of permeability;
location in the city center or near main roads, near the subway, in shopping centers.

At the same time, from 2,000 to 3,000 m 2 will be required for the premises. They should be located at the front of the building with access to the main streets. The premises themselves must have the following technical characteristics:

availability of water and sewerage;
the presence of gas;
electric power - not less than 210 kW.

When opened in mall requirements to technical specifications may change.

How much will the franchisor need to pay?

A McDonald's franchise involves not only a down payment, but also other deductions in favor of the company. Moreover, they apply for the entire duration of the contract. These are the following fees:

service fee - 4% of sales;
rental payments (if the building belongs to McDonald's, not a franchisee) - 10 - 15% of sales;
advertising fees - 4.5% of net profit.

Additionally, you will have to pay $10,000 for the practical part of the training. This will allow the entrepreneur to understand all the intricacies of the business, including the rules and secrets of cooking, increasing the effectiveness of advertising.

Conclusion

The McDonald's franchise is a great opportunity to get a ready-made business model. But you will have to pay a lot for it. Therefore, not every person can count on being included in the list of franchisees.

Mcdonalds, a chain of American fast food restaurants, is a brand recognizable around the world. The concept and strategy of the company allows you to attract more and more new customers, while success guarantees a return on investment.

In our country, 535 McDonald's restaurants have been opened under a franchise. This brand opened up business opportunities in our country. Brand recognition and its prevalence, on the one hand, ensure success for new franchisees, and on the other hand, determine the high cost of the McDonald's franchise.

detailed information

The approximate price list for the costs of organizing a franchise consists of several points:

Investments will be about 1.5 million dollars. The exact amount varies from 900 thousand to 1.8 million. It depends on the specific region.
The cost of the franchise is 45 thousand dollars.
Royalties are paid monthly, in the amount of 12.5% of the proceeds.
The duration of the franchise agreement is 20 years with the right to renew.
Course of study - 9 months. The course costs $10,000 per person. This is a deposit that is returned after the opening of the restaurant.
Payback period - from 12 months
Employee salaries. The average salary for one employee in the network is 30,000 per month.

Benefits of a McDonald's Franchise

McDonald's customer base is fully formed. Buying a McDonald's franchise means getting almost 100% business success. In those cities where there is no open restaurants, there are already interested customers who know the McDuck brand.

Opening a McDonald's franchise is very cost-effective, but also troublesome. The company provides staff training, marketing and advertising strategies. For future franchisees, a number of conditions and requirements are set that are mandatory. This is the only way to maintain stability and the name of a global company.

McDonald's Franchise Reviews

Most of those who have bought a mcdonalds franchise are satisfied with the profitability and payback of the business. Everyone notes some complexity of doing business, as it takes a lot of effort to match the global brand. You will have to spend both time and effort to organize.

There are a lot of requirements for the premises and staff. Despite this, the reviews are overwhelmingly positive. This is due to the name and promotion of the brand.

Also, entrepreneurs note the high cost of the project. Only experienced and serious managers have the necessary amount of finance. Therefore, a McDonald's franchise and its price in Russia involves cooperation with entrepreneurs who have proven successful leadership qualities, economic acumen and investment opportunities.

Here are some testimonials from entrepreneurs:

Sergey, 36 years old

“I invested about $1 million in this project. On the this moment I'm getting positive, I'll start receiving soon net income 2-3 million rubles. A lot of effort and time had to be devoted to successful development. Projects like this require a lot of dedication. But in general, I was satisfied, as I am dealing with a stable world-class company.”

Dmitry, 42 years old

“The problem with this franchise is our people's distrust of fast food. After opening my McDonald's franchise, I noticed a slight decrease in the flow of customers. You don't make much money selling coffee. But I can say boldly - at the same time there is a profit. The payback period, of course, will stretch for a longer period than I expected, but the money will still be beaten off.

Terms of Service

The McDonald's franchise in Russia is not available to everyone. This happens not only because of the high cost of the project, but also because of the complex requirements that the central company puts forward to candidates.

The basic conditions for a McDonald's franchise are as follows:

Successful business experience. This project is not for beginners. Foreign partners need to be interested. Only personal experience doing business guarantees the opportunity to cooperate with a large reputable organization. To do this, you need to have the qualities of a manager, the ability to predict and analyze. Then the question: how much does a McDonald's franchise cost, will not scare the future restaurant owner.
Knowledge. You need to have enough information about running a business, preferably a restaurant or related business.
Credit history. If the applicant has problems with credit organizations even in the past, then he does not have to count on a franchise. Therefore, the reputation must be perfect.
Interview. Consideration of the applicant's candidacy can take several months, and consists of many stages.
Compliance with company requirements. Everything from appearance restaurant and recruitment, ending with ongoing promotions, must comply with the requirements central company. You will also have to ensure the transportation of branded semi-finished products from which the restaurant menu is made.
Building for a restaurant. The terms of the franchise include a requirement for the premises - that the future restaurant be located on a busy part of the street, near the metro or highways. The area must be at least 70 sq.m. The room should be located in the facade of the building. There are also requirements for sewerage and lighting, gas supply and water supply. If the restaurant is located in a shopping center, then it should be a busy place in the facade of the building.

History of the McDonald's franchise in Russia

Russia saw the first McDonald's chain restaurants in the mid-90s. There were endless queues. But until recently, such a concept as a franchise did not concern these restaurants. All restaurants were opened directly by the central office. The McDonald's franchise was not in favor.

But presence a large number competitors prompted the company to reevaluate its business model. Now, in 2017, there are a lot of franchised restaurants, and every year their number is growing.

A McDonald's franchise at a price in Russia is a very expensive pleasure, but profitability and payback fully justify all investments. At the moment, there are representative offices of the restaurant chain in 100 cities of our country, and the network continues to grow. The brand is so popular and has so many international awards and grants that there are no fewer people who want to join this business.

At the moment, many are scared off by stereotypes about the dangers of fast food, and entrepreneurs are afraid to invest in such a franchise, but one must understand that they do not drastically affect the flow of visitors. Regular and loyal customers remain, regardless of stereotypes and economic crises.

What do you need to buy a franchise

In order to become a partner of McDonald's in the Russian Federation, you need to apply to the representatives of the company. They have offices in Moscow and regions across the country. You can also go to the official website, where the phone number and email address are indicated.

In both capitals, McDonald's franchise partner is Razvitie Rost. Representatives of this organization select candidates for the purchase and conduct interviews with them and subsequent training. They will also tell you about the terms of the franchise from McDonald's, the price at the initial stage and the amount of royalties.

All applicants for the franchise go through a rigorous selection process. The interview is conducted individually, the approach to each candidate is also unique. If the representatives of the company doubt the competence or financial viability of the candidate, he will be refused to enter into a franchise agreement with McDonald's.

In addition to passing the interview, you need to take care of having enough money to start. In addition to paying the down payment, you need to pay training courses, the cost of which is $ 10,000. But the project has high profitability, and, consequently, will pay off quickly. This usually happens within one to two years.

When the franchise is bought, you have to go headlong into catering business. It is not enough just to invest here. You need to participate in all charity events of the company, support healthy lifestyle life, organize holidays and fun activities with competitions and prizes, to support youth movements and sports. All this is necessary to attract new customers and maintain the reputation of the company. Continuous training of staff and management is required.

To enjoy complete information how to get a franchise and how this system works, you can visit the day open doors which are regularly held at the central office and regional offices.

The personal qualities of applicants are of great importance. It should be a communicative person, comprehensively developed, with a large store of knowledge in various fields. Only a self-confident person can become a full member of the McDonald's family. After passing interviews and long negotiations, an agreement is signed, according to which a new point of the well-known network will work.

After the purchase, to register a business, you will have to go through a number of formalities:

Provide original and copy of passport and identification number.
Pay the state fee.
Submit an application for IP status.
Write an application for a simplified tax system.

The procedure is simple, especially for experienced entrepreneurs.

Many entrepreneurs think about how to get a franchise of such a brand. A world name and won customers will provide a stable and large income. So far, not a single restaurant point has been registered that would burn out and close, even taking into account American sanctions.

But the world leader in the production and sale of fast food does not sell its name to everyone. You must be an entrepreneur to the core, as well as a wealthy person. You will have to invest at least 1 million dollars. You also need to stick with your soul to the matter itself, otherwise nothing will work.