Club for kids. We are opening a children's development center

How to open a children's club - the relevance of the business + 7 steps to opening it + description of the "Umnichka" franchise.

Capital investments: from 1,000,000 rubles
Payback period: from year

Currently, many parents pay a lot of attention to education and... But, unfortunately, kindergarten and school alone cannot do this.

For this purpose, various institutions are being created where children can acquire the knowledge and skills they need.

Despite the ever-increasing competition in this area, the question of whether how to open a kids club, is quite relevant. Therefore, if you are looking for an idea for a business that will bring not only income, but also pleasure, then this business is definitely for you.

Why is opening a children's club important?

Most likely, many of you have noticed bright signs of children's clubs and development centers.

At first glance, it may seem that there are a lot of clubs and centers, and this niche is already completely occupied. But still, the demand for such services is constantly growing. Why?

This happens for several reasons:

Unlike state kindergartens, which operate according to uniform standards, in children's clubs, parents have the opportunity to choose what is right for their child - study foreign languages, simply prepare for school, or attend only developmental classes.
Today, parents understand that they need to invest in quality education, and also that they will find highly qualified teachers in the children's center.

Not every mother, even devoting all her time to her child, is able to independently give him the necessary knowledge.

Many people prefer to trust professionals, and this is the right choice.

Children's clubs are not just a place where children gain new knowledge and skills.

Here they meet and communicate, being in an environment that stimulates them to new achievements.

Opening a children's club from scratch: advice from experts at the Umnichka business school for children's clubs

Opening any business starts with writing.

It has two parts: descriptive (contains information about the activities of the enterprise, defining its mission and concept, developing a plan for opening a business) and financial (calculating investments, forecasting income and profits).

Step 1. Analysis of the scope of activity.

To analyze the scope of activity it is necessary:

Determine the mission of the children's club

The course of your actions and the principles of operation of the children's club depend on the correct formulation of the mission.

For example, in some child development centers they focus on learning foreign languages, in others they prepare for school, and in others they reveal the creative abilities and talents of children.

Thus, we can distinguish several main types of activities in children's clubs:

preparation for school - reading, writing, counting;
developmental programs for children of different ages;
learning foreign languages;
various clubs: dancing, sports, drawing, modeling, etc.

And based on the chosen direction of classes, you can imagine what your future children’s club will look like: how many rooms it will have, how they will be decorated, what programs need to be drawn up, what teachers you will need to look for.

Define target audience

The size of the initial investment and the development of the pricing policy for the children's club will depend on this point. And for this you need to decide on the age and number of children, as well as the social status of their parents.

For example, you can open a premium children's center, and, therefore, your services will be aimed at children of wealthy parents.

In this case, you should take care of the location in the city center or an elite area, luxurious renovation of the premises, and the search for highly qualified teachers. And the price tag for the classes conducted will be appropriate.

But you can also open a more affordable children's club, where children of parents with average incomes will study. Consequently, they will be much less, the same applies to the cost of classes.

Assess your competitors

To do this, you need to make a list of private development centers that are already open in your city, study their location, services, cost of visits, and methods of advertising them. As a result, you will be able to analyze the market situation and understand what is in demand.

Imagine that in your area there are three children's centers aimed at preparing for school, but there is no club with the study of a foreign language or various developmental groups.

Open another children's club with preparatory classes will be less expedient than providing services that are not available in existing child development institutions.

Step 2. Development of the concept of a children's club.

The conclusion to the descriptive part of the business plan for opening a children's club is to combine all the information collected and analyzed. And as a result, you will be able to decide on the organizational and legal form of the institution, describe the stages of starting a business, develop training programs for classes and draw up a work schedule.

The choice of legal form will depend on the following points:

how much are you willing to bear financial liability(unlike an individual entrepreneur, an LLC is liable only for invested funds);
Do you plan to expand your business in the future (the opportunity to implement a network of children's clubs is provided only for LLCs);
Do you have a partner or will you act independently (an LLC can be opened by several co-founders, with an individual entrepreneur you will own the business alone).

Step 4. Selecting a room.

Also, before registering, you need to take care of renting a suitable room. But first, you must decide on the location where your children's club will be located:

In large cities, it is more advisable to consider residential areas.

Moreover, everything here will depend on what kind of children's development center you will open - premium class or more affordable.

In the first case, you need to look for premises in elite areas of the city, where your target audience will live.

In small towns, it is definitely worth choosing the center.

If there is already a similar institution here, then offer potential clients services that are not available in other children's development clubs.

Basic requirements for rented premises:

presence of a separate entrance;
availability of parking and convenient access for cars;
optimal area - 45 - 300 sq.m. The premises must provide the opportunity to equip a play and study room, a locker room and a hall, and a bathroom;
compliance with SES and fire safety standards.

Step 5. Selection of teachers.

The most important thing in opening a children's club is finding qualified teachers. They will be the ones who will be in contact with children, conduct classes and create a pleasant atmosphere.

The success and reputation of your children's club depends on how well the teacher organizes fun and effective classes, as well as instills trust in children and their parents.

Therefore, during an interview you should pay attention not only to education, qualifications and work experience, but also to personal qualities applicant: neat appearance, friendliness, optimism and desire to develop.

It also doesn’t hurt to listen to your gut instinct. If a person repels you in some way, then don’t torture yourself, don’t hire him. Remember that you will have to constantly work with teachers, and it is best that there are no employees in the team who cause you personal hostility.

Step 6. Attracting clients.

To do this, you can use the following marketing tools:

bright sign at the entrance;
distributing leaflets in busy areas of the city and at playgrounds;
posting advertisements;
banners and streamers;
advertising on the city’s social networks and on thematic children’s websites;
publication in local media.

If you are opening a children's club in a big city, then it would be a good idea to advertise on radio and television.

You can also create your own website where parents will find information about classes, schedules and costs of visits.

Step 7. How much does it cost to open a kids club?

The main question that worries a novice entrepreneur is: how much money should you invest in your future business? Let's calculate the costs of opening a children's club.

Expense item	Amount, rub.
Total:	RUB 1,230,000
Business registration (+ authorized capital)	50 000
Indoor renovation (walls, floors, new bathroom)	300 000
Premises equipment (furniture, signage, appliances, telephone, internet)	300 000
Toys, literature	100 000
Website creation	40 000
Cash machine	20 000
First and last month of rent	200 000
Realtor services	100 000
Advertising	100 000
Additional expenses	20 000

Approximate monthly expenses:

About business profitability:

To reach the break-even point, you need to earn about 540,000 - 560,000 rubles per month (including taxes), that is, daily revenue should be approximately 20,000 rubles.

Let's assume that the cost of one lesson is 1,000 rubles. That is, a day you need to conduct classes for 20 children, these are 3 groups of 6-7 people.

At first, these are very realistic indicators, thanks to which the business will pay for itself within a year of stable operation. If you can attract more clients, the club’s profitability will increase, and the business will pay off even earlier.

It’s easy to open a children’s club as a franchise

If you decide to open a children's club, then you have three paths that you can follow to implement this idea:

do everything yourself - collect the necessary information bit by bit and study the intricacies of drawing up a business plan;
take advantage of expert advice and purchase ready-made materials for the full-fledged activities of the children's club;
purchase a franchise, that is, the right to open a children's club under the franchisor's brand under certain conditions.

The first path is the most difficult, since you will have to do everything yourself - look for a suitable room, think through renovations in it, search for teachers and develop a schedule.

As for the second method, on the website of the Business School for children’s clubs “Umnichka” http://tvoyklub.ru and in S. Timofeeva’s manuals “Children’s Club. From idea to profit" and "Profitable children's club" you can find a lot of information about opening and operating a children's club.

Also on the website you can purchase ready-made methodological manuals and receive individual advice on starting and running a business.

The third option, purchasing a franchise, is the simplest, since you get the right to use trademark, style and methods of a particular children's club.

In order to become a franchisee partner, you need to make a lump-sum (initial) contribution. Then you will pay monthly royalties - a fee for the fact that the franchisor ensures that you comply with all the standards and principles of the children's club.

If you want to join the Umnichka network of children's eco-clubs, you will receive:

complete guide to opening children's center;
consultations at all stages of business;
club owner training;
assistance in finding personnel;
lawyer consulting;
your website;
PR support.

In addition, you will have the opportunity for self-realization. If you're full creative ideas who can really help business development, they will be happy to support you.

In order to join the network of children's eco-clubs “Umnichka”, leave a request on the website, and they will definitely contact you.

As for the conditions for purchasing a franchise of the children's eco-club “Umnichka”, investments in starting a business range from 1,500,000 rubles, and the size lump sum depends on the area of the premises for the future children's club.

More detailed information can be found at the link: http://fr.tvoyklub.ru

A short tour of the children's eco-club “Umnichka”:

Making your kids club better

If you are already the owner of a children's club, then you probably want to stand out from your competitors. To do this, you need to constantly strive to improve your business and move forward.

Let's look at several methods that will help improve the efficiency of the children's club:

Motivate teachers to improve their skills and personal development.

Various courses, seminars and master classes will help with this.

By the way, you, as a business owner, must keep up with the times and never stop learning.

Look for new ways to generate income and expand your range of services.

To do this, you can organize children's parties (birthdays, New Year), open a mini-garden on the basis of your children's club.

Showcase your students' results.

All parents want to know what success their child has achieved during the time spent in the children's club.

Therefore, create something like a board or album of achievements that should always be visible.

Don't forget about quality service.

Keep in touch with clients, ask why the child was not in class, give gifts to your students for the holidays.

Also organize a bonus and preferential system.

Organize trial classes.

Give children and their parents the opportunity to experience the atmosphere of your children's club.

And if they like it, they will definitely become your clients.

Of course, in one article it is difficult to cover all the information related to opening a children's club and increasing the efficiency of its work...

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Now that more and more parents are aware of the importance of early development and education of children, opening a children's center can be very profitable business project. So what do you need to consider if you are seriously wondering: “How to open a children’s development center?”

Step one. Developing a concept

First of all, decide who and how you will develop. Set age limits, think over a work schedule, select appropriate programs and methods. You also need to decide whether you will have groups of short-term or long-term stays for children, create a schedule of classes, and decide on additional services.

Currently, there are many time-tested educational and developmental concepts. Each of them has its own pros and cons, admirers and opponents. You can choose one program or create your own development concept, which will include individual elements and settings of different methods.

Step two. Preparing documents

Before opening a children's center, it will need to be registered and officially issued. To get started you need:

– from the Law “On Education” it follows that individual entrepreneurs have the right to engage in teaching activities on the same basis as legal entities. You can start working from the moment of state registration.
Decide on, as a rule, this is 85.32 - care and supervision of children, 92.51 - organization of institutions club type, 93.05 – personal services.
Open a bank account.
Register with the tax authorities.
Choosing a taxation system is the most reasonable option of the simplified taxation system (simplified taxation system). She demands minimum costs for accounting.
If required, enter into agreements with third-party organizations for various services: removal of solid waste, disinfection work, recycling of energy-saving and fluorescent lamps, etc.

Please note that if you plan to provide educational services, you will definitely need to obtain a special license. To complete it, you need to collect and submit to the department or committee of education a whole package of documents:

Agreement for the lease of premises or ownership.
Conclusion of Sanitary and Epidemiological Supervision.
Conclusion of the State Fire Inspectorate.
Certificate confirming tax registration.
Charter
Educational program.
Availability confirmation educational materials, methodological literature.
Data on teachers and educators, number of children.

Due to the fact that the process of obtaining an educational license is long and difficult, at the initial stage of business it is better to limit yourself to opening a development center.

Step three. Finding a room

There are certain requirements for the premises in which it is planned to open a children's center. First of all, it must be separated into an independent block - it can be a separate building or an apartment in a multi-story building, designed as non-residential premises. It is desirable to have two exits - the main one and the fire exit. A fire alarm must be installed; only companies with the appropriate license can install it.

When preparing the premises, you must be guided by the provisions of SanPiN 2.4.1.2660-10 and SP 13130 2009 and comply with the following rules:

The height from floor to ceiling must be at least 3 meters;
The room must have: a dressing area with lockers or hangers, a room for activities and games, a toilet;
The walls must be smooth and can withstand wet cleaning; it is recommended to use whitewash or water-based paint to finish the ceilings; the floors must have a non-slip coating without cracks or defects;
The room must maintain a constant temperature without sudden temperature fluctuations. The optimal value is 19-21°;
Sockets and switches must be located at a height of at least 1.8 m.

You only need to obtain permits and approvals from Rospotrebnadzor if you will be engaged in educational activities. In all other cases, it is enough to simply notify officials about the start of work.

When the room is ready, we order furniture, purchase toys, teaching aids, Consumables for classes, sports equipment. It is better not to skimp on quality and purchase products from reputable and well-established companies.

Step four. We invite specialists

Your income and the fate of your business will depend on how competent, professional and child-loving your teachers are. Pay attention to the education of applicants; take the time to check their references. Attend their classes regularly. Monitor the reactions of children and parents.

In addition to teachers, you will also need: an administrator, a caretaker, a cleaner, and a security guard. If you plan to provide additional services, you will have to look for a qualified psychologist or speech therapist. Are you planning to create long-term groups for children? Seek a medical professional immediately.

Please note that depending on OKVED, the requirements for employees to have a personal medical record book change. But in order to avoid conflicts and misunderstandings, it is better to play it safe and undergo regular medical examinations.

Step five. We attract clients

Advertising in transport.
Banners and streamers on the streets.
Distribution of leaflets and business cards.
Own website.

Or unusual:

Weekly performances at the playgrounds of nearby houses.
Conducting a lottery or competition.
Viral advertising.
Communicate on local parent forums.

Before starting an advertising campaign, be sure to decide on a budget. Focus primarily on the residents of the area in which you are opening your children's development center. If possible, arrange a bright and unusual opening.

Step six. We develop business

Think about how else you can increase the attractiveness of your center and get the most out of it. You can create a club for parents or a fitness section for mothers with children on the basis of the center, open a children’s Entertainment Center or a special baby cafe, hold exhibitions or organize various master classes.

In any case, at the very beginning you should imagine where you would like to move and how to develop. And it doesn’t really matter whether you limit yourself to one studio, open several branches, or decide to completely change the concept - you must have a plan on how to do it.

Some numbers

So, let's look at the financial component of a business project to open a children's development center. Calculations are given for the following data: non-residential premises on the ground floor of an apartment building with a total area of 80-100 square meters. The calculations used national average prices. They may vary in each specific region, which will affect the final profitability and payback period.

One-time expenses:

Monthly expenses:

Monthly income:

The approximate payback period for a children's development center will be 2-2.5 years.

Of course, working with children is difficult. But believe me, the genuine delight, sparkling eyes and words of gratitude of your pupils will fully compensate for all the worries and excitement associated with the opening of a children's development center.

In the confrontation between parents - adherents of free education and supporters of early childhood development, the latter have confidently won for many years. More and more parents are thinking about developmental activities for their children almost from the cradle, and the opening of a children's center may become profitable business idea. What is needed to implement such a project? Let's try to compose step by step plan, how to open a children's development center.

Step 1. Formulate the concept

Before drawing up a business plan, you need to decide on the format of the future center. Universal children's groups with a mixed-age composition, where parents can “drop” their child for a few hours while they do business, are a popular service, but such a “kindergarten for an hour” has nothing to do with developmental education. Clients - parents must understand who they entrust their children to and what they pay money for, so carefully consider the concept of work:

age of children accepted;
principle of group formation (age range, other criteria);
main focus of development (comprehensive, creative, intellectual, physical, emphasis on foreign language etc.);
applied programs and methods;
short-term or long-term stay of children in the center;
Availability of individual lessons, psychological and correctional work with children.

This is the so-called “pedagogical” part of the project, which will make your center attractive and serious in the eyes potential clients.

Who exactly these potential clients are will largely determine your next steps. If you are counting on children from wealthy families, be prepared for costs: from renting expensive premises to hiring the best teachers. If your category is “economy class,” you can get by with little financial loss by choosing a small room in a residential area and limiting yourself to a minimum of services and hired personnel.

Step 2. Register a business

To open a children's center, you must register as an entrepreneur. This is where the Education Law comes into play. Private individuals can engage in children's leisure activities, tutoring, school preparation and other services without licensing only in the form of individual teaching activities.

Without a license, you will be able to personally conduct classes, hire an administrator and technical staff at the center, but you cannot hire teaching staff to work with children, being in this status. Invited teachers must also be individual entrepreneurs, otherwise you will have to obtain an individual entrepreneur license or immediately register entity, be licensed and become a full-fledged educational organization.

For starting a business by a person who has not been involved in the educational system for many years, the first option is preferable: it is simpler and cheaper. The official name of the center, appearing in all documents, will sound like your full name with the prefix IP, and in everyday life and promotional materials you can call your company anything you like: a development center, a club, a baby school, etc.

Form an individual entrepreneur or by submitting documents to tax office at the place of residence.
When filling out the application, indicate the correct types of activities for, for example, 85.32 (childcare), 93.05 - personal services, 92.51 - club activities.
Choose the optimal tax regime. Most likely, this will be “simplified”: it is not difficult to do accounting and submit reports on your own.
Open a bank account.

Step 3. Get a license

If you want to hire teachers or decide to open an LLC, immediately prepare to obtain a license. You will need documents:

agreement for premises for a children's center (rent or ownership);
conclusion of the SES and fire service to the premises;
certificate of state registration of the company;
LLC charter;
educational program;
list of teaching materials and teaching aids in stock;
information about the teaching staff.

The specified package of documents must be submitted to the education committee and wait for approval of the license. This is not a quick or simple matter, and it is more advisable to start it when the business is already on its feet. At the initial stage, it is still prudent not to get involved in this complex process and for now work as an individual entrepreneur - open a children's entertainment center that does not require involvement professional teachers. If you did this, you can safely skip step 3.

Step 4. Decorating the room

To accommodate a children's center, the premises must meet certain requirements:

Separate non-residential premises.
Not a basement, semi-basement or basement.
Ceiling height from 3 m.
It is advisable to have a fire exit.
A fire alarm system has been installed.

When making repairs, you need to follow the rules regulated by SanPiN 2.4.1.2440-10:

the room must have a designated place for undressing, a playroom also used for classes, and a bathroom;
walls – painted or covered with moisture-resistant wallpaper;
ceilings – whitewashing or coating with water-based emulsion is recommended;
floors – smooth, without defects, not slippery;
electrical sockets and switches at a height inaccessible to a child (from 1.8 m).

Having prepared the room properly, purchase the necessary furniture, toys, equipment for sports games, and materials for classes. After which the entertainment center without educational services ready to receive children.

The educational organization is obliged to coordinate the use of the renovated premises with Rospotrebnadzor, and only after receiving permission to operate, invite students to visit it. There is no need to remind you that all equipment and toys must be safe and have certificates.

Where can I find a place for a children's club? The easiest way to solve the problem is to small town– you can safely take any suitable room on a passable street or an area of 50 sq. m. m in a shopping center. In large cities, take into account the competitive environment (the location of similar establishments nearby is undesirable), as well as your target audience. An elite children's club cannot be located in a working-class neighborhood, and it is more convenient for grandmothers and mothers living in a residential area to take their children to classes within walking distance.

Having decided on the location, do not forget to think through the interior in accordance with the concept of your school.

Step 5. Selecting personnel

Even if your center is not yet fully staffed with children, you are unlikely to have enough time to keep order and deal with housekeeping issues. You will need 1-2 administrators (calculate the load depending on the operating mode) and a cleaner. In practice, in small children's clubs, the administrator is also responsible for cleanliness.

The issue with the teaching staff will be resolved depending on the format and level of your institution: what services you offer, how many groups you have, etc. You may be limited to a couple of teachers, but a full-fledged development center is unthinkable without English teachers, dance teachers, art teachers, and a child psychologist. The staff can be replenished gradually as new services are introduced and groups are completed.

The selection of teaching staff is entirely your responsibility: do not hesitate to ask applicants for recommendations, check educational documents, and inquire about work experience. Not every person with a pedagogical education is able to get along with young children: be sure to supervise the work of teachers, attend classes, and get feedback from parents.

If you are positioned as an institution with a developmental function, your classes must produce results. Each teacher must develop criteria for assessing children's successes that will be understandable to parents - many of them are actively interested in what the child is doing in the center, and whether there is any benefit from it. There are no strict requirements in the club, which is primarily of an entertaining nature; it is important for parents that their child is well looked after.

But the main thing is that children should be happy to come to your center and become regular customers. If the child is not interested, after a few lessons the mother will take him away from you and, with a high degree of probability, give him to your competitor. Each teacher, with his personal qualities and attitude, must support the children’s desire to attend the club.

Step 6. Looking for clients

If you manage to please your young clients and their parents, they will serve you well by passing on the center's contacts to their circles. But this will not happen right away. The first visitors must first be found and interested. Start with free and low-cost promotional activities:

While you are making repairs, do not forget to post an announcement about the imminent opening;
arrange an eye-catching opening for the center (balloons, music, etc.);
make a bright sign and navigation;
take advantage of the opportunities of social networks and online communication: invite clients through “mom” forums, create your own groups;
distribute business cards to nearby office and shopping centers;
walk around playgrounds with leaflets;
agree with the nearest housing offices to place advertisements on their information boards;
don’t be lazy to make a website.

How much does it cost to open a children's development center?

And now in numbers. How much money do you need to open a children's club, and how soon will it pay off? Let's consider the simplest option. Count on an initial investment of at least 600 thousand rubles. This includes:

organizational expenses (registration, bank account) – from 2000 rubles;
arrangement of the premises - from 250,000 rubles;
purchase of equipment, toys, materials – from 200,000 rubles;
furniture - from 100,000 rubles.

The indicated amounts are approximate and are given as an example of a children's club operating in a residential area of one of the regional centers. The room is about 80 sq.m. located on the 1st floor of a residential building, designed for 2 game rooms. Fixed expenses of the children's center consist of rent (this is the most significant part of monthly costs), wages, utility and other payments, and advertising.

How does the children's center make money?

About 50 kids attend the club on a regular basis; their parents buy monthly passes for 8 classes. Some children go periodically (400 rubles at a time). The proceeds from these classes fully cover the basic expenses of the individual entrepreneur.
The center accepts a child psychologist and speech therapist (by appointment).
The club sells children's books, toys, art supplies, and holiday accessories.
Creative master classes for adults and children are held 2 times a week.
Children's events (birthday parties, Christmas trees) are organized upon request.
In the evening, one of the offices is subleased to a private psychologist.

With proper organization of work, the project can pay for itself within a year, but this is rather an optimistic scenario, since in reality, not everything works out right away. The average payback period for a children's center is 24–30 months.

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of this project is to open a children's development club to provide a range of services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.

Increasing birth rates, popularization of preschool education, government support and social significance This area makes it quite attractive for entrepreneurship. In addition, with favorable implementation of the project, it is possible to achieve high profitability and return on investment.

The mission of the children's club is to help a child develop the necessary personal qualities, skills, and talents that will make him a successful adult in the future.

To implement the project, premises with a total area of 150 sq.m. are rented, located in a residential area of the city. The rent is 110,000 rubles/month.

The initial investment in opening a children's development center is 740,000 rubles. Investment costs are aimed at the purchase of furniture and equipment, advertising promotion of the company and the formation of a fund working capital before the project reaches payback. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.

Financial calculations take into account all income and expenses of the project; the planning horizon is 5 years. According to calculations, the initial investment will pay off after 5 months of operation. Reaching the planned sales volume is planned at the end of the first year of operation. The return on sales in the first year of operation will be 36.6%. Monthly net profit upon achieving planned sales is about 900 thousand rubles, and the annual volume net profit for the first year of operation - 6.7 million rubles. At the same time, sales have a pronounced seasonality: in the summer months there is a decrease in sales. Financial plan compiled according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral indicators project effectiveness are presented in table 1.

Table 1. Key project performance indicators

The profitability index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.

2. INDUSTRY DESCRIPTION

Today in Russia, institutions of additional education for children are becoming especially popular. This trend is connected, firstly, with the increase in the birth rate in the country, secondly, with the lack of places in state kindergartens, and thirdly, with low quality preschool education in these institutions.

The development of the market for private gardens and development clubs began in the mid-2000s, which was caused by an active increase in the birth rate. Over time, many people appreciated the prospects of the market - the market began to be filled with players who began to win over consumers with different income levels. If previously the services of private kindergartens and similar institutions were regarded as an expensive service for the rich category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.

The demographic situation in the country supported the market for children's development centers and private kindergartens. In recent years, Rosstat has noted an annual increase in the birth rate of 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.

Ready ideas for your business

The peak of natural population growth in the country occurred in 2012, and the peak of increased competition among children's development centers shifted to 2014, when the market outgrew its formation stage and entered the maturity stage. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 facilities) and local players with 1- 2 points.

Despite the current crisis, the private children's education segment feels quite confident. According to experts, this business is capable of not only not shrinking, but also growing during a crisis. This is due to the fact that most consumers believe that they cannot save on children, and therefore do not plan to stop investing in their development and education.

Thus, business in preschool education of children is a promising area that takes into account the main social and economic trends. However, the market for additional preschool is characterized not only by a growth trend, but also by imbalance and high competition for many programs. The main problem of the market is the low share of private business, which is only 3-5% of the total number of organizations. The Agency for Strategic Initiatives identifies a set of barriers that impede the development of the market for additional education for children:

Lack of government statistics in the industry;

Excessive demand in regulatory documents(SanPinah);

Complex licensing procedure;

Lack of qualified personnel;

Low awareness and disunity of industry subjects;

Lack of advanced training and certification programs for workers in the field of additional education.

Currently, the development of the market for additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. The changes made to the bills and measures taken by the Government to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. State support for small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax breaks.

Increasing the availability of various areas of additional education is one of the priorities for the development of domestic education. According to statistics, the share of children in Russia receiving training on the basis of additional education is 49%. Federal target program “Development of additional education for children in Russian Federation until 2020" envisages an increase in this indicator to 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. The growth drivers were an increase in the physical volume of the market and an increase in the cost of services.

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Thus, it is possible to highlight the advantages and disadvantages of this business. The advantages include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the disadvantages, one should highlight the difficulty in selecting highly qualified personnel; high level of competition; the need for an entrepreneur to be present in business; low margins due to rental costs, wages workers and the cost of services provided. However, the opening of a children's development club is assessed as promising direction business, which is characterized stable income and social significance.

3. DESCRIPTION OF CHILDREN'S CLUB SERVICES

A children's development center is an institution where children are given classes to develop intellectual abilities, social communication skills, creative abilities, creativity, concentration and engage in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, and narrowly focused ones, concentrated on certain segments of preschool education.

Table 2. Description of services of the children's development center

	Age group	Description
General developmental activities for young children		Classes are aimed at the sensorimotor development of children, the development of coordination and fine motor skills, and the development of speech; creative classes in drawing, modeling, appliqué, etc.
Music classes		Integrated lesson with musical accompaniment, using various techniques.
Comprehensive developmental classes	groups: 3-5 years, 5-7 years	Comprehensive programs, as well as individual areas: creative workshop, sand therapy, English language, children's fitness, drawing, musical development, fairytale therapy.
Preparation for school		Classes with a psychologist, development mathematical abilities, speech development, basic reading and grammar.
Creative and intellectual development		Chess, English, drawing, school of intelligence development.
Child psychologist		Individual and group classes, family consultations.
		Individual lessons and consultations with a specialist.

This project involves the opening of a children's development club with a wide range of services, which allows reaching most population. Expanding the range of services of the center does not require large additional costs - it is important to carefully develop programs for each group. Classes are designed for different age groups:

children from 2 to 3 years old;

children from 3 to 5 years old;

children from 5 to 7 years old;

pupils.

Each group has its own program and specifics of conducting classes. The planned list of services is given in Table 3. Of course, this list can be expanded with pottery modeling and in various directions dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, as well as other areas.

In addition, master classes and trainings for adults can be held on the basis of the children's studio: development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women and more.

The children's club format provides a wide range of services provided. To decide on their list, you need to formulate the concept of your club (family club/school creative development/ preschool education or other direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.

The cost of classes varies depending on the service. The more relevant and unique it is, the more expensive it costs to visit (usually this is associated with higher costs for wages teachers). The average cost of 1 class visit is 400 rubles. The club also assumes that subscriptions are valid for a month (8-12 classes, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes costing 400 rubles each, then the final price of the subscription will be 2,700 rubles.

4. SALES AND MARKETING OF THE CHILDREN'S CLUB

The target audience of the children's development club is various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by parents of children preschool age. The presence of programs for different ages and the middle price segment allows you to reach a large audience.

The goal of the children's development club is to provide a wide range of services for preschool education for children. The mission of the club is to help a child develop the necessary personal qualities, skills, and talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's development club are determined:

Creating a favorable developmental environment in which the child will feel comfortable;

Development of the child’s interest in independent knowledge of the world;

Creating favorable conditions for the development of the child’s abilities;

Creating a psychologically comfortable environment;

Socialization of the child;

Individual approach to each child.

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Having a clear positioning in the market, you can develop a program advertising promotion. Initial stage is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and determine key promotion methods.

Table 3. SWOT analysis of children's development club

Internal sides

Strengths:

1) Possibility of expanding the range of services;

2) The ability to choose a territory favorable for doing business;

3) The possibility of establishing cooperation with school teachers;

4) A wide range of services, allowing you to reach a large target audience;

5) Teachers have experience working with children.

Weak sides:

1) Lack of own client base;

2) High responsibility for children;

4) The need to look for personnel and difficulties in finding qualified teachers.

External sides

Possibilities:

1) Possibility of business expansion;

2) State support for a socially significant project;

3) Possibility of receiving subsidies for opening and developing a socially significant business;

4) Growth in demand even during an economic downturn, which guarantees stability of income.

1) High level of competition in the segment;

2) A decrease in the level of income of the population and, as a consequence, a decrease in profits;

3) The likelihood of changes in legislation and stricter requirements that will complicate production processes.

Thus, in order to realize its potential, a children's development club must develop a customer base, offer the audience original techniques that will distinguish it from competitors, and also attract highly qualified personnel.

Since at present a clear system of consumer requirements has not yet developed in this segment, when choosing a particular child development center, clients rely on reviews from friends, Internet searches and social networks where they can find information of interest. Thus, advertising for a children's center should contain as much useful information as possible, on the basis of which potential clients will be able to form an opinion about your institution.

For a children's development club, the most effective promotion tools will be:

1) Creation and promotion of your own website while simultaneously maintaining your own group in in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of the club’s services, but should also contain useful information - this could be tips for training, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. It is convenient to carry out various promotions and bonus programs through social networks.

2) Placing advertisements in schools, public kindergartens and other places where the target audience gathers.

3) Posting advertisements in houses geographically close to the institution. In this case, advertising in elevators is most effective.

4) Placing information in local newspapers - this can be not only a commercial advertisement, but also an entire article telling about your business, teachers, methods, results, etc.

5) Posting information on various thematic forums in cities.

6) Participation in various entertainment events, active social work, sponsorship in projects.

7) Providing additional services. This could be a free trial lesson or a video surveillance service that allows parents to monitor how their child’s classes are progressing via online broadcast.

8) Review competition, which allows you to spread information about your children's club, use the word of mouth tool and attract new customers.

Since competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. The approximate plan for promoting a children's development club is presented in Table 4. According to calculations, it is planned to spend 56,000 rubles on promoting the club. The bulk of promotional events are planned for the first months of the opening of the child development center.

Event	Description	Costs, rub.
Creating your own website	The website should reflect a description of the services and advantages of the children's club, its mission, goals and objectives, photo and video reports, cost of services, reviews, list of methods used, teaching staff, contacts and address

	This involves creating advertising material (flyers/booklets) and distributing it in places where the target audience gathers (schools, kindergartens, shopping centers etc.). Costs include the costs of creating and printing flyers, as well as salaries for promoters.
Internet promotion	Creation of accounts on social networks VKontakte and Instagram, where it will be posted helpful information about various club services, promotions, events, reviews, etc. It is planned to hold a competition on the basis of Internet platforms (it is possible to hold a competition for the most creative review, a competition for children’s drawings, a competition family photos etc.). The main prize in the competition is a free visit to a master class or a monthly subscription to one of the club’s programs.

Active marketing strategy allows you to speed up the process of payback of funds invested in opening a children's development club. It is necessary to use promotion tools comprehensively - then advertising will give the fastest and most effective results.

It is quite difficult to predict sales volume in a children's development club. This depends on the qualifications of the selected teachers and on the class schedule. Typically, class time for group 1 is 60 minutes. It is planned that the area of the children's club will allow for 5 classes to be held simultaneously. Each group consists of 7-12 people (average 9 people). The club's 10-hour work schedule and class schedule allows for an average of 20 classes per day. Based on these data, the planned monthly sales volume will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient space to organize several classes and a flexible class schedule. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and increase in the autumn-winter period.

5. CHILDREN'S CLUB PRODUCTION PLAN

Opening a children's development center includes the following stages:

1) Registration in government agencies. In accordance with Art. 91 Federal Law “On Education in the Russian Federation”, additional education subject to licensing. However, in accordance with the Decree of the Government of the Russian Federation dated March 16, 2011 N 174 “On approval of the Regulations on licensing of educational activities”: “Educational activities carried out through one-time classes various types(including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor teaching activities are not subject to licensing.” Therefore, you do not need to purchase a license to open a children's development club.

However, there are certain requirements for the establishment of additional education for children that must be observed:

The club premises must be suitable for training purposes in terms of all established standards (number and minimum area rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, the presence of a fire alarm, fire extinguishing equipment, proper lighting, comfortable temperature conditions, etc.);

Furniture and equipment must comply with sanitary standards and safety criteria;

Availability of educational programs that correspond state standards, as well as a preliminary schedule and information about the teaching staff. Teachers must have education in their field and qualifications, which is documented. It is also necessary for all employees to have medical records and undergo timely medical examinations.

For reference commercial activities an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

85.41.9 - Other additional education for children and adults, not included in other groups;

90.04.3 - Subgroup “Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art.”

2) Location and choice of office. Unlike most commercial premises, for a children's development club the location according to high traffic is not so important. Classes here are planned in advance; spontaneous sales are unusual for this type of activity. A winning option for locating a developmental children's center is a building in close proximity to kindergartens and schools, where the studio's target audience is present. It is also advisable to locate a children's club in a residential area - this will not only reduce the cost of renting premises, but will also become a more convenient visiting option for clients.

The main thing is to choose a room that meets all the requirements. When choosing a room, you need to pay attention to lighting, sanitary condition, the presence of a bathroom and other technical characteristics.

To organize a children's club, it is necessary to have several isolated rooms:

A hall with a comfortable waiting area, where there are hangers or lockers for clothes and spare shoes; sofas or banquettes for changing shoes and waiting;

The premises where classes are held must be bright and equipped with all materials necessary for the learning process. Working desks, play area, specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for some classes a small room with a soft carpet will be enough, for others you will need an equipped classroom.

A bathroom that includes children's sinks.

IN this project It is planned to place 8 isolated rooms:

Class for the younger group;

Creative class;

Class for dancing, acting, fitness;

Two classes for studying at desks (chess, English, mathematics course, preparation for school);

Psychologist and speech therapist's office for individual consultations;

Hall with storage lockers, sofas for waiting and a small play area;

Bathroom.

Accordingly, the total area required is approximately 150 sq.m. To implement this project, it is planned to rent an office with an area of 150 m2 located in one of the residential areas. The cost of renting such a premises with renovation will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire ownership of such premises, the estimated cost will be 6.5 million rubles. Since the landlord rents out the premises with renovation, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.

3) Selection of personnel. For a children's development club, the availability of qualified personnel is one of the main parameters, so you should carefully select personnel. the main problem When opening such an institution, it lies precisely in the small number of highly qualified specialists. Therefore, it is recommended to engage in personnel selection at the business planning stage. It is imperative that the club’s teachers have a pedagogical or psychological education. It should be noted that when drawing up training programs, knowledge in psychological, pedagogical and creative fields will be required.

4) Purchase of equipment. For organization educational process required at the club various equipment: furniture, various props for classes, educational material. For classes you will need desks and chairs, for a dance class - mirrors, for children's fitness classes - sports equipment, etc. It is possible to create a clear list of necessary equipment and calculate the costs for it when specific educational programs. Table 5 presents a general list of equipment. Thus, equipment costs and technical equipment children's center will amount to 400,000 rubles.

Table 5. Sample list equipment for children's development club

6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER

The children's center's opening hours are from 9:00 to 20:00.

For the studio to function, it is necessary to form a staff of following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and communication skills. Based on the drawn up implementation plan and a certain range of services, the teaching staff should include:

Junior group teacher;

Music group teacher;

Choreography teacher;

Teacher at the School of Intelligence Development;

English teacher;

Two educational psychologists;

Speech pathologist-defectologist;

Painting teacher.

Teachers' work hours depend on the schedule and size of the groups. A flexible work schedule is offered for teachers, since the frequency of group classes is 2-3 times a week.

The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. Requirements for an administrator are limited to a high level of discipline, responsibility, and communication skills. Their responsibilities include receiving calls and letters, signing up clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the studio with the necessary equipment.

The cleaning lady is expected to work part-time.

A studio manager is also needed to act as a manager. All personnel are subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project individual entrepreneur does everything management functions and maintains accounting records.

The total wage fund will be 426,000 rubles.

Table 6. Staffing table and the development center’s wage fund

7. FINANCIAL PLAN FOR CHILDREN’S CLUB

The financial plan takes into account all income and expenses of the project; the planning horizon is 5 years.

To launch a project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of arranging the premises, purchasing equipment and furniture, purchasing educational materials and generating working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. The main items of investment costs are shown in Table 7.

Table 7. Investments in opening a children's development center

Variable costs consist of the costs of materials used in the training process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.

Fixed expenses consist of rent, utility payments, payroll, advertising expenses and depreciation charges. Of these, almost 75% of the costs are for teachers' salaries. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 8. Fixed costs children's development center

Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.

8. EVALUATION OF EFFECTIVENESS

The payback period for a development center with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project when reaching planned sales volumes will be about 900,000 rubles. Reaching the planned sales volume is expected by the end of the first year of operation. The return on sales in the first year of operation will be 36.6%. The annual net profit for the first year of operation will be about 6.7 million rubles.

The net present value is positive and equal to 3,963,197 rubles, which allows us to talk about the investment attractiveness of the project. Internal norm profit exceeds the discount rate and is equal to 37.07%, and the profitability index is 5.36. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

The specifics of the children's development center determine the following external risks:

Competitors' reaction. There are various institutions that provide additional education services. Among them are large, well-promoted centers, which threatens not only the loss of some potential clients, but even displacement from the market. To minimize this risk, it is necessary to form your own customer base, have unique offers, constantly monitor the market, and have a customer loyalty program;

Increased rental costs, which will increase fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious lessor;

Decrease in effective demand. Since expenses for additional education are not considered a priority, they can be excluded in order to save the family budget. In other words, if the population’s income falls, there is a possibility of abandoning the club’s services. This risk can be minimized with the help of discount promotions and the creation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;

Changes in legislation, which may complicate business processes. This risk cannot be controlled. Therefore, it is necessary to take it into account and form a budget in case of such risks.

Internal risks include:

Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect business reputation establishments and cause significant problems. Therefore, to avoid such situations, it is necessary to conduct thorough instruction for both teachers and parents;

Failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;

Lack of qualified specialists. This risk will be mitigated by monitoring employees of schools, art, music and choreography schools, university graduates in the required specialties, careful selection of employees and profitable terms works that can attract quality personnel;

A decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk by constantly monitoring the quality of services, receiving feedback from the institution’s clients and taking corrective measures.

Summarized data on the analysis of the risk component of the project are given in Table 9. Thanks to a quantitative assessment of risks, it is possible to determine what to focus on and what measures to take to minimize losses.

The author of a popular manual on opening and promoting a children's club, Zarina Ivanter, states: in the coming years, the number of children's clubs will increase sharply, equaling the number of beauty salons. However, now the market is not yet so saturated and many entrepreneurs have a chance to occupy this niche. The distribution of children's clubs across districts cannot be called uniform: in some cases, a large district with a large population has one or two clubs, while in a nearby district there are three or four clubs operating on only one street.

How much money do you need to open a children's club?

To launch a children's club, you will need 1-1.5 million rubles. The businessman will begin to receive profit no earlier than in six months, and, most likely, in a year. At first, entrepreneurs spend a lot of time and effort on attracting customers and forming a base of regular visitors. A monthly subscription (about 8 classes) will cost a visitor 4-6 thousand rubles. Of this money, about thirty percent goes to teachers. Most often, parents enroll their children in one or two clubs. The lesson lasts from 30 to 50 minutes. Eight-hour work and the use of a three-room facility theoretically allows for 48 classes per day, but in practice between 5 and 15 classes are held daily. A group of 3-5 people brings the children’s club revenue from two hundred thousand to 1 million rubles monthly. In addition, an entrepreneur can receive additional income by organizing a mini-kindergarten, creating small shop for the sale of toys and children's benefits. Organizing holidays also brings in good additional revenue.

Currently, an entrepreneur can purchase a ready-made franchise from a network club. The popular Baby Club franchise will cost 800 thousand rubles, the somewhat less popular Sema franchise will cost ten times less. However, working with a franchise has a number of disadvantages. The main one is that the businessman will give part of the profit to the founding company of the network. In addition, if parents didn’t like something at the Sema children’s club in Chertanovo or Beskudnikovo, a shadow falls on all institutions under the chain’s brand.

Which room to choose for a children's club

The premises for organizing a children's club should be located on the 1st floor of an apartment building. The area of the room is from seventy to 150 square meters. The best option- the presence of a fairly spacious hall with an area of twenty to thirty square meters: in this room parents will wait for their children from classes. From the hall, the doors should lead directly to the rooms where children study. The owner of the premises must find out in advance who will pay for the public utilities (minimum fee for Moscow - 10 thousand rubles). In addition, you need to check for fire alarms and find out if the landlord has permission for the sign. A landline telephone must be installed in the premises.

The most important point when choosing a room for a children's club is the location. The best option is the central part of a residential area of a large city with a large number of new buildings. Many young families with children live in new buildings. It will be a big advantage if a businessman opens a club near a place that parents with children often visit - a large playground, a children's clinic, etc. Opening a club in the central area of the city or in the old district is associated with certain risks - the infrastructure here has long been established, and the population is very heterogeneous.

The rent for a space for a children's club in any residential area of the capital will cost from 1.5 thousand rubles per square meter per month. In terms of the entire premises, the rent reaches one hundred thousand rubles.

Additional costs for repair work of the children's club

The cost of renovating a room depends entirely on its condition. As follows from the practical experience of users of the Baby Club franchise, in the Russian capital, repairs will cost about 8 thousand rubles per square meter: this amount includes the cost of materials, equipment, and the work of the repair team. The total cost of repairs will be at least 475 thousand rubles.

Sanitary standards and rules for organizing children's clubs have not yet been developed. However, it is highly desirable to install a fire alarm (cost - from 40 thousand rubles). A fire extinguisher and an evacuation plan should be posted in every room.

It is important that the children's club makes an impression on parents: therefore, it would not be a bad idea to allocate some funds to equip a cozy environment in the waiting room, put sofas, a table with tea, cookies and magazines. The bathroom in the children's club should be clean and comfortable for children and adults. It will be better if a special toilet is installed for children. Such little things will allow parents to feel the difference between the children's club and the House of Culture or the House of Pioneers. The Pioneer House is one of the main competitors for a private children's club, because in this government institution classes are held free of charge.

According to documentation, most children's clubs are centers children's leisure or family centers. Such centers try to avoid obtaining a license to engage in educational activities. Such licenses oblige their holders to fully comply with the standards adopted for kindergarten, which is very difficult. Not every entrepreneur is able to rent a room in a building no higher than 4 floors, with two or more exits. For those who do not want to follow the “kindergarten” path, there is no need to use the words “lessons”, “education”, etc. in the documentation. Teachers are better called “instructors.”

Lesson program for children

The most common are developmental classes for children, to which mothers most often bring children, as well as classes in English language and activities that prepare the child for school. Before creating a program for your children's club, you need to carefully study the programs of competitors and ask parents what, in their opinion, is missing in the area. For example, very few children's clubs offer classes aimed at the physical development of a child - it is likely that children's fitness will be relevant in your area.

The program should be made as broad as possible - this way entrepreneurs have a better chance of recouping their costs. Focus on certain group clients or in one direction of training should not be done - this reduces the income of the enterprise. In addition, it is necessary to clearly distribute children into groups. The youngest visitors are invited to the club in the morning, and kindergarteners and schoolchildren in the afternoon. Schoolchildren and kindergarteners also come to evening classes.

As you know, children are susceptible to various diseases, and for parents the need to pay for missed classes is a very unpleasant moment. It will be very useful to develop an incentive system for children who do not miss classes. For children who miss classes due to illness, it makes sense to organize a compensation system. For example, you can sell cheaper tickets with “working off” missed lessons in other groups, and slightly increase the price for tickets with the possibility of transferring classes to another month.

Children's club staff

A children's club employee is not necessarily a certified teacher with extensive experience. Students or women who have graduated from pedagogical universities with specialties in preschool education and defectology will be able to work successfully with children. Mothers who are passionate about pedagogy and early child development can be good workers. For one lesson, the teacher is paid from 400 to 700 rubles.

What equipment to choose for a children's club

The children's club needs a place for the administrator equipped with a computer and a printer, chairs, cabinets, tables, materials used by children for modeling, toys, and drawing materials.

Modern children's clubs have abandoned the constant purchase of new educational cards, purchasing a projector once and showing educational pictures obtained from the Internet on a large screen. The basic package of the Montessori environment, which has become very popular, includes materials costing from 100 to 300 thousand rubles. The Montessori environment allows you to organize the process in such a way that children essentially study on their own.

Advertising

Opening and successfully running a children's club requires costs advertising campaign. Promotion at the first stage will cost from 50 to 100 thousand rubles. In order to attract clientele, it is necessary to immediately reach the widest possible target audience - people living near the club. Advertisements can be placed right at the entrances of nearby houses, and flyers with information about the opening of the establishment can also be distributed to mothers and fathers walking with children on playgrounds. It is very important not only to inform about the opening of a children's club, but to focus on the opportunity to take advantage of a profitable urgent offer - a free trial lesson or purchase of a subscription at a big discount. If the clientele remains satisfied, the businessman can count on “connecting” to the advertising of his establishment one of the most effective tools- the so-called “word of mouth”. It is precisely to launch “word of mouth” that the main promotion work should be directed.

The children's club needs a constantly updated web resource. The development of such a website will cost from 20 thousand rubles. The site should be reflected in search engines for queries such as, for example, “Chertanovo children's club.” In general, monthly advertising costs for a children's club range from 5 to 20 thousand rubles.