How to sell in contact. How to organize a store based on the social network VKontakte? How to sell on social networks

Learn to sell handmade.

How to sell your crafts? One of the best options for today is the social network VKontakte.

Much of what I write about is done for sale and extra income. Since a lot has already been written about how to make various toys, knitwear and other crafts, it's time to talk about how to start selling them. Today I will tell you how to create a VKontakte group and sell your work there.

The group can actually be about anything, not only about manual labor, but also about website templates, about fine arts, about articles or about, the principle of creating and promoting a group remains the same. But today we will choose the topic "knitting". There are many ways to sell knitwear. You can create a website or an online store, fill it with your products and start selling. But it's not worth starting with this. You will spend a lot of time and money on creating your site and, especially, on its promotion, while creating a group is completely free. The promotion of the group also does not require large investments. Therefore, we start with a group, and I will tell about the creation of my site in the next post. For example, you want to organize sales of knitted toys. Go...

CREATING A GROUP

We need to go to VKontakte and create a group. To do this, in your account, go to the "My groups" menu item and click the "Create community" button ..

A window appears with the parameters of the future group. Select the community type "Group" and write "Knitted toys" in the name. Creativity in choosing a name is harmful. In the title, it is desirable that the phrase by which potential buyers will search for your group. If we sell knitted toys, then let the group be called "Knitted Toys". The name is considered in the search and, all other things being equal, your group will be higher in the search results if its name matches what the visitor is looking for.

On a note: 50% of new group members come by search! They search for groups of interest to them by keywords.

After you have chosen the type of community and the name, you need to clarify the address of the future group, description and basic settings. Please note that the address is entered only in Latin letters and instead of a space, there is an underscore. As intuition tells, the address in the form of a keyword is good.

A few words about the group settings: Everything except registration in the group in the "limited" mode. Otherwise, there will be a lot of spam. Registration of new members is, of course, open.

We need as many new faces as possible. Set up? Click "Save". Ready!

GROUP DESIGN

Our group looks somewhat simple, there are not enough members in it, and for some reason it still does not have the goods that we want to sell. Let's give it a normal look and fill it with goods.

But first, you need a side banner (in a simple way - an avatar). Its size is now accepted as 200 x 500 pixels, it can be more, but it will be cut off when loading. What do we draw in the avatar? Anything that gives an idea of ​​what you are selling. The visitor, having not yet had time to read, must understand what in question in this group. Have you uploaded an avatar? Looks better already?

It is desirable if the avatar calls for something to be done: register in a group, buy products or tell friends.

After the avatar, it is worth filling out the "Community Photos" section. We upload photos of knitted toys and in the caption for each photo we write what it is, how much it costs and how to buy. In the comments to each photo, visitors will be able to ask questions that you can answer. Don't forget to answer these questions! This will allow all visitors to get to know your products better and create a sense of dialogue between the seller and buyers. Is there a photo album? In fact, it will perform the functions of an online store!

WRITING ARTICLES (POSTS)

To invite members to a group, it must have something interesting for your target audience. We need not just visitors, but those members of the group who will regularly visit, participate in discussions, buy and attract other visitors.

On a note: Everything that a member of the group comments on, all his friends see.

INVITE TO THE GROUP

Would you yourself subscribe to a group in which there is no one yet? You need initial filling with participants. We send invitations to friends and ask them to subscribe to the group. True friends will not refuse. After some time (1-2 days), we thank everyone and ask you to send invitations to your friends. Friends of friends are starting to subscribe. At the same time, you continue to write interesting articles so that visitors have an incentive to subscribe. Friends + friends of friends = 350 group members. Now you can add as friends those new members with whom you were not familiar (friends of friends). Make friends with them and after a while, you can ask to send invitations to their friends. It will be friends of new friends. Reached the limit of 400 - 600 members? Move on.

Deciding on the assortment Let's say you decide to start selling clothes over the Internet. First of all, you need to decide on the range. The main criterion for successful online sales is the relevance and relevance of things in the region where you live. Perhaps there are no beautiful evening and cocktail dresses in your city, or it is absolutely impossible to find high-quality children's shoes. It is important to comparative analysis available retail stores clothes, read forums and find out the opinion of friends about what they would buy from you with great pleasure. An important factor is the average income per capita in the region where you are going to organize your e-commerce. Inflated prices can repel potential buyers, and clothes that are too cheap can raise doubts about their quality.

Therefore, being interested in selling widely through contact various items use around the world, you need to choose the maximum number of payment methods. Today you can pay attention to the following options:

1. Cashless payment by card.
2. Transferring cash to your account.
3. Money transfers through banks and companies, such as Western Union.
4. Payment systems like Yandex. Money, Webmoney, PayPall.

It is necessary to provide for the possibility of all methods of payment by the client, since not everyone has a registered account in electronic systems.

And you should create wallets on all sites with electronic money before you open your online clothing store in contact. Remember that not being able to pay for your services, a potential customer will simply go to your competitors, who will be able to provide him with what he wants.

How to open a VKontakte online store and organize sales

The Internet in this case greatly simplifies the process of making a transaction. How to find potential buyers? After you have decided on a clothing supplier, you need to start looking for potential buyers who will be interested and profitable with your product. You can try to open your own online store, but this will require financial investments (website creation, design development, promotion in search engines, search for a hired administrator, etc.

e.) Therefore, the most rational way to find buyers for a beginner is a group or community in in social networks. You can create such a group absolutely free of charge by advertising your services and posting a range of custom-made clothes. At first, friends and acquaintances can act as potential buyers.
Gradually, people will begin to learn about your online clothing community and will tell their friends about it.

Where to order clothes for sale in social networks - contacts of suppliers

This will not give a result, more precisely, 20-30 tr is not a result. Dropshipping is just the beginning, then those who succeeded move to small and medium wholesale from Taobao.com, 1688.com and other sites. With the current doubled ruble exchange rate, this is no longer so profitable, but in the summer I personally sold shoes in VK that were targeted at the target audience up to 20 years old. From 1 pair, the frequent margin is almost 100% of the cost, or at least 1,000 Russian rubles per pair. We just bought the most popular models and sizes, set up VK ads for an advertising group with goods and received orders by sending cash on delivery across the country by Russian Post. Then the yuan cost 5.5 rubles, now - 10 ...

How to sell clothes and things in contact

Social media accounts are becoming very popular these days. For example, almost 94 million people from all over the world are registered in contact. Such attendance suggests that the idea of ​​doing business here could be quite promising.
Considering that today the most popular activity is the sale of clothing and items self made, you can think about the potential of such a case. Content

• General organizational issues
• Product type selection
• Page design
• Communication with the client
• Payment for goods
• Advertising
• Sending handmade items or how best to transfer the goods to the buyer

General organizational issues There is one problem that worries most people: is it legal to sell things in contact? Of course, this is a completely legal activity. You can safely start working.

Info

And the amount for transportation, which is several times higher than the face value of the products, will certainly repel buyers. To avoid such embarrassment, you need to consult the nearest post office and find out all the prices for the shipment. The unusual shape of the parcel or its large weight can significantly change the price of delivery.

Also, the post office has its own limitations, and you need to adjust your products to their standards. Of course, shipping at your expense is the best solution. True, in extreme cases, you can offer the client to pay for shipping in half. But at the same time, you need to know that on each mail different conditions shipping, especially when it comes to shipping to other countries.
So, before you start selling any product, you need to study all the information and nuances of the business well, and also understand well how to sell things via the Internet in contact.

Own business: selling clothes via the Internet

Convenient, but sometimes gemarno Profile aver 8 posts Reputation: 0 Date: Sunday, 03/08/2015, 23:14 | Message # 20 Try boldly, things come and the quality is quite normal. Just before ordering and paying, read reviews about sellers very carefully, as some may scam you .... cappuccinator's profile 9 posts Reputation: 0 Date: Wednesday, 03/11/2015 03:25 PM | Message # 21 Can I become a partner of a specific seller or an entire online store? How is it generally organized? dr1ve's profile 1285 posts Date: Wednesday, 03/11/2015 04:44 PM | Post #22 cappuccinator, you can. For example, ActionPay has them affiliate program. bmsauber7's profile 15 posts Reputation: 0 Date: Wednesday, 03/11/2015 04:51 PM | Post #23 Ali has it all and the prices are reasonable. I have been ordering all sorts of trinkets from there for a long time, but I just didn’t think of selling in contact, although the idea is interesting.

Selling clothes online: where to start, how to find a supplier

Attention

You have already made a decision about the choice of activity. It remains to competently organize the process of selling clothes. To begin with, it is important to determine which market segment you are counting on: Gender and age group of potential customers Income level of buyers (what pricing policy you will follow) Product group: sportswear or evening wear, and possibly the entire assortment and wardrobe for every taste There are other open questions that need to be focused more carefully. For example, it is important to understand where your product will come from.

Perhaps the clothes presented in the store will be sewn at a frequent enterprise. There are also various options for wholesale purchases abroad. Very important aspects in the organization of the sale of clothing via the Internet is a method of payment for the purchase, as well as the delivery of goods.

You can design the community yourself, but if you lack the experience and specific skills for such work, the public can turn out to be dull and unattractive to the user. So, it is better to ask for help from a specialist in this field. The cost of such services will be approximately 15-120 dollars.

But prices can be completely different. They depend on the degree of experience and skill of the performer, as well as the quality of the page design that you need. It makes sense for a commercial group to create an interesting page design that can grab the attention of users. When you plan to work on your own, there are a few things to keep in mind when creating an avatar. The main photo of the community should express the content of the group as fully as possible.

Sometimes it is allowed to report this with text in the picture or simply choose an image suitable for the subject.

How to start selling clothes in contact and where to get

When you intend to conduct business in large volumes, there is always the opportunity to formalize the case with the authorities state control. The sale of goods through a group in contact can be a good addition to the main business for any store. First you need to decide what you can sell in contact. Further, in order to start trading various goods, you will need to create your own group or public.

It is worth knowing a few of these facts about the community:

• it is impossible to invite friends to public;
• a separate page for the administrator is required;
• please link your phone number.

For trade to be effective, you should ask for information on what products people most often pay attention to and what they may be interested in now.

How to start selling clothes in contact and where to get clothes

Profimc's profile 66 posts Reputation: 0 Date: Monday, 02/02/2015 11:47 | Message # 11 thanks, I've already sold T-shirts))) I'll try it now Profile immortaldmb2 15 posts Reputation: 0 Date: Tuesday, 03.02.2015, 15:56 | Post # 12 I never trusted this ... but then for some reason it became interesting ... I guess I'll try Profile Website Meris 3 posts Reputation: 0 Date: Monday, 09.02.2015, 18:04 | Message # 13 Verified site! The main thing is to choose sellers who have more medals, then, accordingly, the goods will be good. I also recommend looking at the delivery, not all sellers give free shipping.

In addition, the speed of your response also plays a very important role here. Responding politely and promptly to customers' questions can boost sales Don't ignore customer questions so they don't move into communities where they get more attention. When a client waits a long time for an answer to his question, he can easily find a store where he will be answered immediately without waiting.

News in the community should appear every day and preferably several pieces. You have to delight subscribers with new photos, information about promotions and other pleasant little things. Payment for goods A lot depends on the method of payment for goods. When only your friends become buyers in a group, you can transfer money and goods at a meeting. Although here, quite often, one can encounter the problem of people living in different parts of the country.

In recent years, e-commerce has grown in popularity. Many businessmen create their own websites, blogs, and also place ads on special trading sites. But most in a simple way in our country is the creation of an online store in the social network VKontakte.

Why this particular site?

VKontakte is the largest social network in Runet, ranking first in the CIS countries and 21st in the world. The daily audience of the site is about 60 million people who not only communicate with each other, but also listen to music, view public pages, groups, as well as buy and sell.

Advantages of the VKontakte store:

• site popularity;
• ease of navigation;
• availability of statistics;
• convenient means of communication with buyers;
• low costs during creation;
• no need for a separate room;
• you don't have to spend a lot of time.

How to open a store based on the VKontakte social network? Technically, it is very simple and accessible to every user, but first of all, you need to figure out what is required for this and what pitfalls await you on the way to a thriving business.

Product selection

The first step is to decide what will be sold. And here fantasy can lead to a very big mistake - to the sale of expensive products. It is tempting but very dangerous to sell digital equipment, Swiss Watches etc. The quality can fail, as well as the inexperience of a novice businessman in the sale of such goods. For the selection and ordering of such products, specially trained personnel are needed, and this requires a lot of time, money investments, which is not very profitable for a novice entrepreneur. Do not work with goods that require certification - food, cosmetics, perfumes. You should start with inexpensive - clothes, shoes, bags, underwear, stationery, jewelry.

Suppliers

Do you want to have a big profit? Order goods in China. This is very profitable option for the new seller. Their products are now much better quality, and the cost is acceptable. For insurance, you can use the services of intermediaries from China. You will not have to pay so much for their work - only 5-15% of the cost of the goods and be sure of the quality and delivery time.
If there is no time to search for quality among dubious offers, there is another option - to buy in your own or nearby cities. Of course, it can be much more expensive, but everything is compensated by minimal risks, since the goods can be seen with your own eyes.
Now you need to decide on the amount of the initial purchase. The cost of goods in the purchase is usually 50% lower than the retail price. You will have to pay 25% for shipping and mailing to customers. As a result, the businessman receives 25% of the profit. It's one thing if he has start-up capital or he is ready to take out a loan (which is not worth doing because of the high interest). Another thing is when there is neither the first nor the opportunity to take the second.
Prepayment from customers will not save. Having ordered the goods, the buyer will not wait two weeks, it will be easier for him to go to a regular store. You should start with friends and acquaintances. On the one hand, they will be able to wait, trusting a businessman friend, and the store clerk, on the other hand, will try not to lose face. Friends are the future advertisement.

Legal side

Often, when opening a store, people do not think about the legal aspects of this business. Therefore, it is imperative to pay attention to a number of points, without which the business will be illegal:

• IP opening ( individual entrepreneur) or LLC (limited liability company);
• selection of the form of taxation;
• trademark registration;
• drawing up a contract for the return and warranty service of the goods;
• drawing up a contract with a supplier;
• viewing the clauses of the law "On Advertising" for further legitimate advertising of the product.

How to open a store

To begin with, we create a business plan and decide on the product. Having decided on the goods and suppliers, you can start creating the online store itself. Previously, it was possible to stop at creating a VKontakte group, but since 2011 Pavel Durov (the creator of VKontakte) has banned invitations to a group of users who are not friends of the administrator. As a result, entrepreneurs found another way out - creating a personal account for a store.

To do this, you will need to enter a phone number, since each new page must be linked to a number. Then come up with a title for the page. For example, "Clothing Store", "Women's Clothing", "Inexpensive Shoes". This should be taken very seriously, because by choosing the right name, you can get more customers who will find the page through the VKontakte search engine or search engines (Yandex, Google, etc.).

The next step is to create a beautiful and eye-catching shop avatar. This can be a regular product photo, a business card, or an image designed by a designer. Be sure to fill out all profile fields. It is necessary to indicate the city in which the businessman works, contact information, as well as brief terms of sale.

And now the most important thing - photo albums. Working with suppliers, you can have a lot of photos with the future product. They will also need to be added to the page as images with captions. Here you need to be very careful not to get confused in this amount of information later. There should be a clear structure and an "invisible connection" with the websites of suppliers, so that later you can easily order this or that thing.

Advice. Do not write prices under product images. This will save you unnecessary work in the future, as they will definitely change. All details in private messages or by phone.

On the wall of the page, you can inform customers about new arrivals and other store news. In a separate album, allocate space for reviews under some image or store avatar.

The page is ready, but something is missing. Or rather, someone. That's right, start adding people. This is the hardest part of the job, because many users can blacklist you or complain about the page. Therefore, as mentioned above, start with your own friends by adding a short message about your services to the invitation.

First orders

Here it is, the long-awaited first order! Here everything depends on start-up capital. The first option is to order a whole batch. The second is to collect several orders from buyers, and then order from suppliers. Having established a sales system, you can determine the number of units of goods for the next order in batches. This will make the delivery time to the buyer minimal and, accordingly, increase profits.

Important. Create a positive image for your store. Be very polite and attentive to each client.

Advertising

To be successful in sales, you need to periodically advertise your store. Most effective method advertising - advertising on the public pages of VKontakte. The cost of the post is 300-3000 rubles. The public page should be with the right audience. If you are selling women's clothing, you should not advertise on male publics.

Promotion

How to promote the store? The first way is to invite friends. But the site has certain restrictions on the number of invitations per day - about 20 people. The second way is to sell goods in other cities. One person from another city can advertise and add buyers. The third way is to add friends through special programs, but here you can not do without the services of the so-called "freelancers".

This method is not very safe, but effective.

The fourth way is to create a VKontakte group. Now you can add friends there from the store page. The group will additionally advertise the product regular customers. Also, you can use the "Group Statistics" tool to control the number of users, their age.

Opening an online store "VKontakte" is not the highest level of trading on the Internet. This is just the first step on the way to a thriving business. Having crossed it, you can create a site where there will be many more opportunities and, accordingly, customers. Successful sales!

Social media is the perfect place to sell anything. Many people visit VK every day, on average 85 million people visit their page per day. Many of us are thinking about how to increase Vkontakte sales? What tools to use for this?

In this article I want to talk with you what methods really work for selling Vkontakte goods.

Methods of selling goods Vkontakte

Sales in the Vkontakte group.

Most likely the best option sales from all methods.

1. Create an avatar to attract people who will visit the group.
2. Fill with content using the "Products in a group" function
3. Add friends or ask someone to join. You can buy followers.
4. Connect feedback. So that the buyer can contact you or make an open wall for buyer messages

With an open wall, people are much better at buying based on past reviews that you can cheat on yourself.

How to attract a large number of buyers.

1. Create contests and negotiate with group administrators for placement (you need to place in a topic closer to your group or, as an option, find an administrator who manages a lot of visited groups).
2. Submit your contest to free groups specially made to host contests.
3. Connect targeted advertising is good the tool has enough settings to choose from which country or city you want the buyer to come to you.

Trade through flea market groups.

Using classified ads won't get you many leads, but you'll spend enough a large number of time. Do not post an ad where there are 2,000 thousand people in groups, half of them are bots, if not more. According to my experiment, there are mainly people who once sold themselves. You can sell, but you should not hope that everything will be bought from you at once.

Sales in personal messages Vkontakte.

If you write to people about the direct sale of your product. Then your account will be blocked. No one likes annoying salespeople who just want to sell their goods. I have tested one effective way how to sell with the help of a contest. You find a group that has a similar theme, I was selling NIKE sneakers and found a group called NIKE, there were pictures of demotivators. From there he took his customers. In the group, you can filter by country, city, age. You can take similar groups. There were 5-10 purchases out of about 100 people.

Here is an approximate message on which every 2nd one will go and participate in the competition. Out of 300 messages sent, I only got my account banned once for spam. The main thing is to create fake accounts so that your group is not blocked. Don't forget to change the IP. You can block the group, but this method is at your own peril and risk.

Social networks do not remain unchanged, constantly supplemented with fresh features and capabilities. Therefore, it is not surprising that one of the most pressing issues of interest to users now is how to create a Vkontakte group for selling goods.

The mentioned issue has acquired such great importance relatively recently, after the introduction by the network administration new feature. It consists in the ability to offer goods to visitors and members of the community. Wherein potential clients will be able to instantly assess the merits of a future purchase and decide whether it is worth spending money.

Another positive side of the emerging service is the appearance of a convenient feedback, which allows you to immediately understand what the subject is and immediately serve the client.

It is worth adding that in the near future trading on the social network will become even easier, as the administration and VK developers are actively implementing an internal payment system.

There is no one-size-fits-all answer to what is best for selling services and network business. Each community type has its own positive sides and weaknesses to be taken into account. So, the public page is favorably distinguished by the fact that:

1. designed to disseminate information;
2. available for viewing even to unregistered users;
3. there is an opportunity to create "events";
4. allows you to send newsletters using the "tell friends" button.

The advantage of the last point is that such mailing is a softer, unobtrusive form of attracting subscribers.

The most important positive features of the groups are:

• • the ability to gather a community of interest;
  • the administration has the right to independently choose participants (in closed communities);
  • the presence of binding to a specific geolocation;
  • wider functionality.

The last advantage is especially important. It allows you to customize the page to your needs and according to the intention of its owners.

Creating a group in VK for business - step by step instructions

The procedure for creating a Vkontakte group for business is no different from registering a community of another type. The first steps are extremely similar in all existing cases, regardless of the direction of the page. To create a public for selling things, you will need:

Special attention is required to the description. It should clearly indicate the main purpose of the public so that visitors do not leave it after the first opening.

It will increase the convenience of users and the creation of a unique VK address. It must be memorable and strongly associated with the store.

Adding a list of products

The function of adding goods, which appeared relatively recently, is supposed to improve the quality of store management and simplify interaction with customers. That is why group administrators must understand how to replenish the range of available products and fill out offer cards. To add a new item, you will need:

• look into the management section and enable the "products" function;
• specify the parameters of the service, including the region of delivery, the currency used in the price, contacts for feedback and a description of the online store;
• in the description of the store, users will be asked to indicate how delivery and payment are made;
• the last step is to save the changes, after which a line with a list of available products will appear on the start page.

Particular attention should be paid to the contacts mentioned above, where you need to enter a link to the account of the person accepting applications for the purchase of goods. The same person is responsible for consulting visitors.

Completing the catalog

After the appearance of the line of the list of goods, it remains to fill in the catalog. Without these actions, users will not be able to understand how to correctly create a VKontakte group for selling goods. To add a product list you will need:

• click the inscription "add product" and wait for a new tab with a special service to load;
• if necessary, add a separate selection (category), for example, “clothes”;
• upload an image reflecting the content of the selection (resolution - at least 1280 x 720);
• press the button suggesting the introduction of new items;
• after opening a window with a description of the thing, you will have to enter its name and information;
• add the main image and, if required, additional ones (maximum - 4);
• select a category, selection and fill in the "cost" field;
• complete the process by pressing the button offering to add a thing.

A similar procedure will have to be done for other sold items.

Management and setup

To make changes to already saved information and operational management community, its owners are able to enter the settings menu. It is located under the main avatar and opens when you click on 3 dots. After clicking, a drop-down menu opens, consisting of:

1. management;
2. advertising;
3. statistics;
4. functions for changing the status of a public;
5. and some other acceptable actions.

The use of each item mentioned will not cause difficulties for both experienced administrators and novice entrepreneurs. It should be noted that the control section allows you to:

• add sections and blocks;
• allow and disallow comments;
• add and remove links to third-party resources and portals;
• indicate leaders;
• manage the black list;
• manage messages and connect bots for communication;
• submit applications.

That is, using the settings section, page owners are able to quickly manage it, giving the public an optimal appearance and customizing it for the actual needs of the business.

What to pay attention to?

Having understood the procedure described above and having understood how to create a Vkontakte selling group, you need to take a closer look at some important nuances and recommendations that allow you to attract the attention of subscribers and participants. Owners of online stores in VK should take into account that:

1. information about services and sales must remain current and updated regularly;
2. the description of the products must correspond to their content;
3. fresh news should be regularly added to the community;
4. it is more efficient to contribute a smaller amount of news, but constantly, than to post a large number of posts at the same time, but rarely (a reasonable advice would be to create a kind of unspoken schedule for creating posts);
5. previously created rules must be observed;
6. concise, but relevant and informative entries are most attractive.

If you adhere to these conditions, the development of the public will be quite fast. But it's important to remember that working with the community requires a creative approach that helps to attract the attention of others. But at the same time, you need to be honest so that customers always know that the store can be trusted.