How to open a wedding salon business plan. Detailed business plan for a wedding salon with calculations. How much money will be needed

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Opening a bridal salon

Objective of the project– opening of a wedding salon in the city of Surgut (Khanty-Mansi Autonomous Okrug - Yugra).

Demand in bridal salons in this region is high - Khanty-Mansiysk Autonomous Okrug occupies a leading position in terms of the number of marriages per 1000 population, ranking second in this indicator in Russia. The target audience of salon buyers is the female part of the population from 8 to 60 years old, about 77% of the main buyers are girls from 18 to 35 years old who want to get married.

The range of wedding salon includes:

Wedding dresses 6 domestic and foreign brands;

Evening dresses domestic brands;

Children's dresses of domestic brands;

Wedding accessories and bijouterie.

Investment investments amount to 1,604,000 rubles. The volume of initial investments, including working capital - 2,500,000 rubles. Volume own funds- 2,500,000 rubles, borrowed - 0 rubles. The deadline for reaching the planned sales volume of 1 million rubles. from the start of sales is 2 months. The payback period of the project is 21 months.

*for 3 years of work

Sale and sale of wedding dresses

The aim of the project is to open a wedding salon in Surgut. The sale of wedding and evening dresses, as well as wedding accessories and bijouterie, was chosen as the direction of the salon's activity.

The main income of the wedding salon is built on the sale of wedding dresses and the sale of related products (shoes, veils, accessories, etc.). Additional income is derived from the sale of evening dresses, the demand for which is less subject to seasonal fluctuations. Also, the clients of the salon are provided with a number of additional services, such as storing the dress before the wedding, steaming before the holiday, and so on.

The wedding salon is a 52 sq. meters, 40 sq. m. of which falls on the trade and exhibition hall with a fitting room. The salon is located in the central part of the city, in a multi-storey residential building, the format of the salon is street retail.

The interior management structure is simple. Direct management is carried out by the project owner and manager. They are in charge of all administrative matters, including the purchase of products. Three sales managers are directly involved in sales, working in shifts.

The cost of repairs and interior equipment is 445 thousand rubles. The volume of the initial purchase is 1104 thousand rubles. Total investment costs, taking into account other start-up costs (a trip to a wedding exhibition to find suppliers, creating a website) - 1604 thousand rubles. You will also need about 896 thousand as working capital required for payroll, rent, purchases, etc. In total, opening a business will require 2.5 million rubles, which is planned to be taken from personal savings. An individual entrepreneur with a simplified taxation system (6% of the income received) was chosen as the form of ownership of the wedding salon.

Profitability of the wedding salon

The product matrix of the salon is based on wedding dresses, which make up the basic assortment of the salon. These are dresses of 6 brands from European, Russian, Chinese, American and Turkish manufacturers, sold with an extra charge of 100-200% of the purchase price. The price range of dresses is from 10 to 50 thousand rubles.

The main emphasis is placed on the price category up to 30 thousand rubles, which accounts for about 75% of the range of wedding dresses. 25% have a cost of 30 to 50 thousand rubles. Emphasis on the middle price segment with high quality selected as competitive advantage(in other salons, the markup reaches 300% or more) - in the conditions of a crisis situation in the economy, which is observed in 2014-2016. customers are trying to save on unnecessary expenses, which include the purchase of wedding dresses.

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The main replenishment of wedding collections takes place at the beginning of the New Year and before the start of the spring-summer season, as well as additionally, depending on orders and sales volume. 25% of the assortment of dresses falls on children's and evening dresses costing from 4 to 14 thousand rubles. Depending on the season, the percentage of evening and children's dresses is planned to be increased to 40-45%.

Another part of the assortment is made up of wedding accessories - veils, gloves, tiaras, wedding coats and capes, jewelry, as well as other festive attributes and decorations, the margin for which reaches 300%. Thus, the initial assortment of the wedding salon can be described as follows: "20 models of wedding dresses - 7 models of evening and children's dresses - 77 types of accessories." A complete list of starter filling products is presented in Table. one.

Table 1. List of products of the wedding salon

Ready-made dresses are ordered directly from the manufacturers. The cost of the first batch of wedding dresses will amount to 833,300 rubles. (taking into account the need to purchase several of the most popular sizes of dresses). General expenses for starting commodity filling salon - 1,260,000 rubles. The search for suppliers is carried out by the head of the salon. The investment costs include a visit to a specialized wedding exhibition in Moscow to establish contacts with dress manufacturers. The cost of the trip, including air travel and accommodation, will be 45 thousand rubles.

In addition to selling goods, the salon offers services for fitting and free pre-holiday ironing, as well as dress storage until the holiday. Free coffee is offered to all customers who decide to try on. As additional services, the client is invited to use the service from partners: wedding car rental, services wedding photographer, florist and makeup artist. The share of revenue from sales of additional services of partners is up to 10-15%.

Sales and marketing of the bridal salon

A wedding is one of the most unforgettable days in the life of any person, so on this day any bride wants to look irresistible. Requirements for the quality of wedding dresses are increased. Moreover, modern brides tend to choose unique dresses that emphasize their individuality.

The assortment of the salon takes into account these trends. Dresses from 6 different brands and 20 models are selected, services are provided for individual tailoring and fitting. The requirements for the affordability of goods are also taken into account (75% of dresses have a price of 10 to 30 thousand rubles). During the "off season" (cold season), there is an expansion of the range of evening and children's dresses up to 40-45%. In addition, some related accessories can be purchased in the cabin.

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Demand for bridal salon products is directly related to indicators such as the number of registered marriages maintained by Rosstat and its regional divisions. According to Rosstat, after the decline in the number of marriages in Russia in the 90s, since the beginning of 2000, the situation began to improve. The number of marriages increased from 6.6 per 1,000 population to 8.8, but then there was a slight decrease with a surge to 9.5 marriages in 2011. By 2014, the figure for the country was at the level of 8.4 marriages per 1 thousand inhabitants.

It should be noted that the figures for the number of marriages per thousand population in Khanty-Mansiysk autonomous region- Ugra exceed the average Russian values and amount to 9.4 weddings per 1000 inhabitants. According to these data, the region holds the second place in Russia, second only to St. Petersburg, where this figure is 10.

In the city of Surgut itself, a positive demographic trend is recorded - over the past ten years, the birth rate has increased by 70%. The bulk of the population is young people aged 25-35 years. The number of men and women in the city is distributed approximately equally. The proportion of men is 1% higher than the proportion of women, which is not typical for the average figures for Russia (86 men per 100 women). Recently, the city has a tradition of mass marriages, which turn from personal family holidays to public. These factors contribute to the opening of a wedding business in Surgut.

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About 20 organizations operate in Surgut, represented by chain mono-brand stores of European brands, as well as local multi-brand chains and single stores. On average, each salon accounts for 160 urban marriages. Also, many other settlements and cities come to the city for marriage, for example, residents of the Surgut region (population about 121 thousand people). Based on the calculation of the number of marriages in Khanty-Mansiysk Autonomous Okrug (9.4 marriages per 1000 people), then each salon has 57 more clients. Total - from 217 clients per year for each salon - if we take into account the city of Surgut and the Surgut region.

According to regional office According to Rosstat, out of almost 16,000 marriages registered in Khanty-Mansi Autonomous Okrug in 2014, 43% were marriages in which the age of the bride was from 25 to 34 years (6,876 marriages). In 34%, the age of the bride was from 18 to 24 years (5426 marriages), in 22% - from 35 years or more (3457 marriages). In 1% of marriages, the bride was under 18 years old (116 marriages). Based on these data, the main target audience is the category of women aged 18 to 35, which accounts for all 77% of marriages. It is worth noting that the clientele is not limited to brides, but it also includes any girls over 16 years old who decide to purchase an evening dress for a holiday ( prom, party, birthday, corporate party, etc.), as well as girls from 8 to 16 years old.

As the main weaknesses competitors can be distinguished by a relatively poor assortment of wedding dresses, which is why the most demanding customers go shopping to larger cities (in particular, in Tyumen), insufficient level of quality of goods, low level of salon service (disdainful communication with customers, impatient attitude to the whims of brides, etc.), poor marketing policy and poor work with potential buyers in in social networks.

Sales are planned to be carried out directly in the salon. Customers are invited to choose from the assortment presented in the salon or place an order using a printed catalog or through electronic version on the official website with the ability to enlarge the image ("magnifying glass" tool).

It is planned to attract potential customers through the active management of accounts and groups in social networks (Vkontakte, Instagram), as well as through SEO-promotion of the site with access to the first lines search queries"wedding dress", "bridal salon", "buy a wedding dress". The creation of the site is planned to be completed a week before the official opening. Salon groups in social networks are planned to open 2 months before the start. Content - announcement of the future opening of the salon, assortment, social surveys to determine the preferences of the audience, and so on.

Plan for opening a bridal salon

Geographically, the wedding salon is located in the city of Surgut with a population of 340 thousand people, in the central region of the city. As a place for opening, a room was chosen on the 1st floor of a multi-storey building, in close proximity to the city registry office and the "wedding zone", that is, existing wedding salons. The choice of this location is determined by the psychology of the client. Choosing a wedding dress, the bride seeks to go around as many salons as possible, therefore, first of all, she visits the so-called "wedding quarters", and not single points.

The area of the building is 52 sq. meters with an area of 40 sq. m., which is the best option based on industry averages. To repair the premises (finishing and painting, window dressing, installation of signs, etc.), 180 thousand rubles will be needed. To create the interior of the trade and exhibition hall with a romantic touch, a designer was involved (the cost of the work is 40 thousand rubles). The planned period of repair and finishing is 1.5 months.

The cost of equipping the wedding salon will amount to 265 thousand rubles. A complete list of equipment is given in Table 2.

Table 2 Equipment Costs

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The tasks of ensuring the functioning of the wedding salon are assigned to the business owner and manager. The staff of the salon includes 3 sales assistants working in shifts. (see Table 3). Working hours - 11.00-19.00 seven days a week. Accounting functions were transferred to a specialized accounting firm(outsourcing).

The current expenses of the salon are based on the payment of rent (45 thousand rubles), salaries of employees (together with deductions - 119.7 thousand rubles), utility bills. Variable expenses include updating collections (on average - 500 thousand rubles per month), advertising costs (15 thousand rubles), SEO-promotion of the site (6 thousand rubles). The key factor influencing variable costs- seasonality. The decline in sales occurs from October, the "low season" lasts until April.

Organizational plan of the wedding salon

The term for launching a project from the procedures for registering an individual entrepreneur to the actual opening is 3 months. The head of the salon is the owner of the business, who is not required to be constantly present in the salon, exercising remote management. His duties include strategic planning business, search for new suppliers and partners. The direct daily management of the salon is carried out by the administrator. Managed by a senior sales manager.

He has two sales consultants under his supervision. All employees, including the manager, also report directly to the project owner. As a motivation for staff, salespeople receive an additional 2% of sales in addition to their salary. The criteria for selecting personnel are communication skills, courtesy, pleasant appearance, balance.

There are no serious requirements for the qualification of personnel. Training is conducted by the head and manager of the salon and does not require much time.

bridal salon financial plan

Investment period costs amount to 1604 thousand rubles. These include:

renovation of the premises and the creation of interior design - 180 thousand rubles;

purchase of equipment - 265 thousand rubles;

starting commodity filling - 1,104 thousand rubles;

a working trip to a specialized exhibition of dresses in Moscow, including accommodation and air travel - 45 thousand rubles;

website creation - 10 thousand rubles.

Main period costs include:

purchase of dresses and accessories - 518.5 thousand rubles;

Payroll - 119.7 thousand rubles + 2% of sales;

Opening a bridal salon can be not only for you profitable investment but also an enjoyable hobby. This type of business has always been considered profitable. Being the owner of a salon is prestigious, besides, work in the wedding industry has always attracted with its festive atmosphere. Happy customers, beautiful brides, a lot of fun and, most importantly, high income - who does not dream of working in this segment.

Since this niche is very attractive, there is high competition in it. For the most successful entry into this area, it is necessary to draw up a detailed business plan, taking into account all the nuances of this case.

We will consider a bridal salon in a city with a population of more than 1 million people, whose target audience is women with an average income level.

Objective of the project: making a profit in the business of bridal salons. As a direction of activity, the sale of dresses for brides, evening dresses, as well as accessories and bijouterie has been chosen.

Key Success Factors:

liquid goods;
a large assortment;
high quality products;
affordable prices;
thoughtful marketing policy.

The amount of the initial investment is 885,000 rubles.

Breakeven point for 3 months.

Payback period - 16 months.

The average monthly profit is 72,000 rubles.

2. Description of the business, product or service

Wedding Salon - profitable business which has high profitability.

In this business plan, we will consider opening a salon in a city with a population of more than 1 million people. For such a city, it is optimal to open a salon with an area of 80-100 m2 located in the city center.

The main income of the wedding salon is based on the sale of wedding dresses. and sales of related products such as accessories. Additional income is derived from the sale of evening dresses, the demand for which is less subject to seasonal fluctuations.

The range of wedding salon includes:

1) Wedding dresses of domestic and foreign brands;

2) Evening dresses of domestic and foreign brands;

3) Wedding accessories and bijouterie.

In addition, we will conclude an agreement with an atelier for tailoring exclusive dresses and fitting ready-made clothes.

Opening hours: 10:00-22:00.

3. Description of the market

Demand for bridal salon products is directly related to indicators such as the number of registered marriages maintained by Rosstat and its regional divisions.

According to statistics, the number of marriages per year per 1000 people over the past 5 years is 8-9. In 2016, there is a significant decline to 6.7 marriages, but this is due to the fact that the year was a leap year. Starting from 2017, a positive trend in the number of registered marriages is predicted, which can already be observed now. 2017 has been a booming year for weddings, so now is the time to enter this niche in the most efficient way possible.

The price range in which the salon is planned to work is 10,000 - 50,000 rubles., where optimal cost dresses will be - 30,000 rubles. About 70% of buyers are in this niche, the remaining 30% will be distributed as follows:

20% - 10,000 - 30,000 rubles.

10% - 30,000 - 50,000 rubles.

The main target audience is women with an average income level aged 18-37.

4. Sales and Marketing

5. Production plan

The main goal of the project- opening a wedding salon and maximizing its profits.

Stage 1:

Stage 2:

Stage 3:

Supplier search:

One of the most important components of a business is the actual product that you will sell. Therefore, you should be very careful in the process of selecting suppliers. It should also be taken into account that some manufacturers may leave the market, others may appear, and customers are always waiting for something new, so you should constantly monitor changing trends. Do not forget that the models of dresses that you plan to offer should be really interesting and stylish. Try to avoid buying trivial models. At the same time, it is important to consider that the sizes and styles of outfits must correspond different types figures.

Experts advise starting with about 40 models of wedding dresses and 20 evening dresses.

The product must be presented with classic and ultra-modern novelties.. At the same time, take into account the latest trends in the fashion world so that your customers are satisfied with the choice and recommend your establishment to their friends. It is also important to conclude agreements for the regular supply of models within a clearly defined time frame, in order to eliminate the possibility of salon downtime during a period of increased demand for your services. Remember, you can find reliable suppliers online. This makes it possible to cooperate with well-known foreign brands.

When concluding supply contracts, remember the cost of finished models. The wider the price range in your salon, the more potential customers you can attract.

As for the choice of manufacturer, it is better to focus on a very wide range. As a rule, you will definitely find those who want to buy things of both domestic and foreign production.

Stage 4:

6. Organizational structure

Staffing schedule:

manager - 1,
sales assistant - 4,
cleaner - 1.

The total number of staff is 6 people.

At the initial stage, the role of the manager is usually performed by the business owner himself.

Sales consultants play the most important role. After all, the number of sales and the level of customer satisfaction depend on their skill. Therefore, you should be very careful in the selection of personnel. We recommend contacting recruitment agency to find the most suitable candidate.

Consultants must thoroughly study the entire range of the salon. Knowing the basics of psychology will help increase sales, and the courtesy of the staff will be the key to a good reputation for your establishment.

Requirements for candidates:

active life position;
high communication skills;
goodwill;
honesty;
discipline;
a responsibility.

The manager and cleaner have a fixed salary of 30,000 rubles. and 10,000 rubles. respectively. For sales consultants, the salary is 10,000 rubles. and a bonus of 10% of sales.

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Manager	25 000	1	25 000	56 718
Shop assistant	18 000	4	72 000	36 502
Cleaning woman	15 000	1	15 000	15 000
Insurance premiums			7 500
Total payroll			119 500

The full calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

Capital investments: 7 500 000 rubles,
Average monthly revenue: 3,000,000 rubles,
Net profit: 306,458 rubles,
Payback: 24 months!

Studying the market capacity for a bridal salon

Population in Russian Federation in 2010 was 141.9 million people. The number of marriages in Russia as a whole in 11 months of 2011 increased by 3.5% compared to 2010 and amounted to 1,083,806 couples, which is 3% of the total population annually (according to the Federal State Statistics Service). But since our salon will specialize in the female half, we take the value of 1.5% of the population of the region.

Information on the number of registered marriages for January-December 2011

	Brakov	Divorces
	2011	2011
Russian Federation	1316109	669421
Central Federal District	338464	174079
Northwestern District	132872	69871
Southern Federal District	125775	65495
North Caucasian District	76753	24433
Volga Federal District	272432	132639
Ural federal district	122790	67078
Siberian Federal District	185289	99608
Far Eastern District	61734	36218

The average cost of a wedding dress (dress, gloves, shoes, jewelry) is from 10,000 to 30,000 rubles. Based on these data, you can calculate the market capacity of your region.

Calculation example for the city of Moscow:

Population of Moscow 11,500,000 people
1.5% get married annually
The average cost of an outfit for Moscow is 25,000 rubles.

So, the market capacity for Moscow is: 11,500,000 * 1.5% * 25,000 rubles. = 4,312,500,000 rubles per year.

The business plan describes a bridal shop with a 0.8% share. Thus, there can be up to 125 similar outlets in Moscow.

1. Organization of a wedding fashion salon

1.1. Room requirements.

To open a wedding salon, you will need to find a room with an area of 50 to 150 sq.m. We recommend opening a salon in a shopping center on the ground floor, or on the main street of the city with high traffic and pedestrian traffic. There must certainly be an opportunity for beautiful window dressing and trading floor.

For example, a room with a large number of external glass showcases that can be beautifully decorated and attract the attention of potential customers.

The room will require renovation so that the interior as a whole sets in a romantic mood. It is advisable to use pastel shades of colors.

It is rather difficult to determine the cost of repairs, it all depends on the quality of finishing materials, subject to application building materials in the middle price category, the cost of repairing and finishing the premises will cost you from 3,000 rubles per square meter.

When preparing a wedding salon, it is necessary to provide good lighting- after all, white has about 20 shades, and the difference between them should be distinguishable. At the same time, the lighting should be soft, even intimate. This will be one of the most costly items of expenditure. The cost of work (including materials) starts from 5,000 rubles per square meter.

1.2. Trading equipment

Of the equipment you will need:

1.3. Staff.

The selection of personnel must be approached with all responsibility. Sellers must have a number of qualities, such as communication skills, good looks, good taste, as well as excellent self-control and calmness, because. brides are often capricious, and you still need to take into account the comments of the accompanying relatives.

To organize the smooth operation of a wedding fashion salon, you need: a manager, 2 senior sales assistants, 4 sales assistants. Staff work in shifts, two after two (1 senior salesperson, 2 salespeople).

All issues related to the purchase of products, the solution of administrative issues are the responsibility of the manager and owner of the business.

1.4. bridal salon assortment

The following categories of goods should be presented in the bridal salon:

Dresses
Shoes
Gloves
wedding coats
Capes
Jewelry and accessories

Dresses in the price range of 10,000 - 15,000 rubles are in the greatest demand, their share should be 70% of the entire assortment. Dresses in the more expensive category are bought less often, but they can transform shop windows and attract the attention of visitors.

1.5. Key points business

In order for your bridal fashion salon to become successful, you must follow the following rules:

The right choice of location for the store (see paragraph 1.1.)
Control over the activities of sellers. Must appear daily point of sale to control salespeople. Wherein Special attention it is necessary to pay attention to the work of the store on weekends, since at this time there is a large influx of buyers.
When the point reaches self-sufficiency, it is necessary to think over a program for further expansion trading network(For example, the provision of additional services for organizing weddings, renting wedding dresses, etc.)

2. Financial model of the wedding salon

Type of activity: Retail sale of clothing, Retail sale of costume jewelry
Location: Moscow (population 11.5 million), located in a class B shopping and entertainment center on the ground floor and on the main street of the city.
Trading area shop: 100 sq.m.

2.1. Capital expenditures for the opening of the salon

2.2. Revenue

Bridal fashion sales activities are subject to seasonality, with revenue peaking in spring, summer and autumn

So the revenue of one point located on the first floor shopping center, in Moscow (population 11.5 million), the following:

The average monthly revenue is 3,000 thousand rubles. per month

2.3. Cost price

The margin for wedding dresses is about 80-200%, depending on the product, for jewelry and accessories 100-500%, for calculations we took a weighted average margin of 95%.

2.4. Calculation of profit and profitability

2.6. Payback calculation

According to the business plan, the payback of the wedding salon is 24.5 months.

3. Formal legal organization

Organizational form. most acceptable organizational form conducting this business is individual entrepreneur
Taxation system. According to the Tax Code of the Russian Federation, the activities of a wedding fashion salon are eligible for a preferential taxation system: UTII. In those regions where UTII is not applied, optimal shape There will be a simplified taxation system, income minus expenses.
Doing accounting. To reduce costs, it would be optimal to outsource tax and accounting management (to specialized accounting firms).

Project Summary
Starting investments
Assortment, pricing policy
Current expenses
Payback period

A wedding organization salon, under certain conditions, can become a profitable investment of savings, a business that brings good dividends. The calculation of the initial investment and the payback period given below economically justifies the feasibility of a business idea, so we recommend that you study our bridal salon business plan with calculations for 2020.

Project Summary

Studies show that the bridal salon is most in demand in cities with a population of 100,000–500,000 inhabitants. Here the owner will face a small level of competition, it will be easier to implement a business plan, and shorten the payback period.

Ideal for organizing this type of business would be locality With the largest number marriage registrations per 1000 citizens per year. Here the target audience are girls and women aged 18-35 years. This audience, according to statistics, brings up to 80% of the profits of wedding salons.

The business plan provides for the sale of dresses, shoes and accessories, as well as the provision of additional services related to the storage and care of the goods sold.

The business itself is focused on a simplified taxation system - deductions of 6% of income, which implies registration of IP. Wedding salon OKVED - 47.71 Services for retail clothes in specialized stores.

Starting investments

It is best to open a wedding salon in close proximity to the registry office. This is due to the psychological factor. After submitting an application, the newlyweds (especially a girl, a woman) immediately begin to prepare for the organization of the celebration, look for a suitable dress, accessories, as well as the cost of these goods. It is natural that the first place they visit will be the one located near the registry office. This is already an advantage over other salons.

The recommended area of the room is 50–60 m2, where at least 40 m2 should be occupied by a showroom. The rest of the area is reserved for utility rooms and amenities. At the same time, the cost of renting a room for 2020 will average 500-1000 rubles per 1 m 2, but you can find it cheaper, it all depends on the location and condition of the room. It is advisable to create a deposit, make an advance payment at least 6 months in advance. It turns out that you need to pay 180,000–360,000 immediately for rent. In addition, there will be such initial investments:

Repair 450,000 rubles plus designer services 40,000. The wedding salon should be decorated professionally, there is no need to save on this.
Equipment: showcases, mannequins, furniture, household appliances for staff up to 150,000 rubles.
Creating a high-quality website from scratch - 300,000.
Advertising company in local media plus outdoor advertising - 300,000.
The initial purchase of goods is 1,500,000 rubles.
Establishment of a working capital fund, including the costs of wages personnel in the first months of work - 900,000.

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In total, 3,640,000 rubles are needed to open a salon to start. But it is quite realistic to reduce this amount to 2,500,000. ready business costs in the range of 400,000–7,500,000. There is a high risk of buying a loss-making project that will require unreasonably large financial injections.

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Assortment, pricing policy

The assortment must be formed before opening. It will be based on wedding dresses from different manufacturers. Ideally, there should be at least 6 of them, and more can be. It is desirable that these be brands from different countries. The collection can be diluted with dresses of your own tailoring. Exclusive things are a trend and are in demand. The main thing here is non-standard design, quality of materials and workmanship. At the same time, the cost of such products will be significantly lower than the purchase price.

The business plan provides for work in the price range of 10,000–50,000 rubles, where the optimal cost of a dress is 30,000. It is understood that up to 70% of purchases will be made in this price niche. The remaining 30% will be distributed as follows:

20% – 10 000–30 000;
10% – 30 000–50 000.

Optimal margin up to 200% of the purchase price. No more twisting. In a crisis, it is necessary to bet on accessibility, you should not position your salon as an elite one. This will turn off many potential customers.

As for accessories, the more, the better. Our example business plan provides for a minimum of 100 items from photo albums to wedding coats. The price range of accessories is 50–3500 rubles. This product gives a good increase in profits. Often the cost of purchased trinkets is 50% of the price of the dress.

Current expenses

In addition to start-up costs, a bridal salon business plan takes into account running costs. The sample calculation looks like this:

Salary - 120,000, taking into account deductions for employees. The amount is taken based on 3 sellers working in shifts, 1 cleaner. The owner is an administrator. Bookkeeping is done remotely.
Payment utilities – 10 000.
Advertising, which implies keeping afloat an informational occasion after a powerful start - 15,000.
The cost of updating and administering the site - 8000.
Renewal of the assortment, collection - 200,000.

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With calculations, it turns out that the salon will take about 353,000 rubles a month.

Payback period

The business plan gives the average payback for a wedding elephant - this is 21 months. Taking into account possible difficulties and risks, the period is increased to 31 months. Depending on the specific conditions, this figure may increase or decrease.

The weighted average annual profit is about 1,600,000 rubles. Monthly number of clients - 30 people. With such indicators, the profitability is 18%.

The above business plan for a wedding salon with calculations for 2020 is a launching pad for organizing your own business, answers the question: “How to open a business from scratch?”, Points to important points. At the same time, the costs are indicated taking into account average statistical indicators for cities with a population of 100,000 to 500,000–600,000 people.