The most effective advertising where to place. The most effective advertising for small businesses - which one to choose? Small business: how to advertise it

If you are just taking your first steps in the field of entrepreneurship, then this article will be incredibly useful for you. In it, we tried to give the most complete answer to the question that sounds in your head: “ What type of advertising is the most effective? ". Probably, we all heard the phrase “Advertising is the engine of trade”. And it's not for nothing that they say so. Of course, we could evade the answer by saying that all advertising is equally effective in the hands of a craftsman or something like that. The most effective advertising is considered to the smallest detail. This leads to another question: "What is the most deliberate advertising?". Well, in the course of the article we will consider all possible nuances, starting with efficiency and ending with its cost.

What advertising is considered the most effective?

We believe that any type of advertising can be really effective. Well, almost anyone. It all depends on the audience and your intentions. Another thing is to present it to your client in such a way that he immediately understands “This is what I need! I will definitely use these services! For example, in our brand new house (pay attention - brand new!) leaflets with advertisements for the installation of plastic windows are thrown into the mailboxes every week. Do you think we need new windows? Of course not - they can come in handy only after ten years. Do you think anyone will keep these flyers after all this time? Definitely not!

Of course, in any type of business there is a specificity that cannot be ignored. In this connection, we can safely say that the same advertisement with the same “chips” can be perceived differently. And if it "shoots" in one area, then it can "burn out" in another. That is why we believe that "deliberate advertising" is the most effective and not only at the start of a business, but throughout the entire period of its existence.

What is "deliberate advertising"?

If your business is at the opening stage, then advertising should be launched after some research: determining the main audience, their age, interests - all this is an integral part of it.

The target audience. First of all, you need to determine who these people are and what they want from you and your business. Seriously, if you are already confused at this stage, then you should think about it - is it necessary to continue trying to create your own business in this area? In fact, there is nothing complicated here. As you read this article, you will understand this. Gotta get in place potential client and ask yourself the following questions: “what would I like to be my client?”, “why should I buy it here, and not from a neighbor in the “workshop”?”. However, there is an alternative option - ask the clients themselves. Find out what they would like. But, starting a business from scratch, there is nowhere to take customers. Therefore, just try to find out their opinion from people, ask your relatives, friends and acquaintances questions. Perhaps there is something really useful in their answers.

Why is "deliberate advertising" so effective?

Let's give the simplest example: a person's laptop breaks down, he cannot make it himself - which means that it is necessary to call the master. The first thing that will interest him is the price of the repair and how soon the master will come. Suppose that he can take some information from the Internet or in an advertising booklet, leaflet. However, looking at the advertisement, it will still be interested in the price and speed of arrival.

We wrote this to show that it's not so much the type of ad that matters, but how it's presented. interested person. For example, there are a couple of ads: in the first case, a lower price and departure, in the second, professionals in their field who give a two-year guarantee. Yes, of course, the provision of guarantees is a positive thing. However, in our case, it is the reaction to the application that is important. And if a certified specialist has a schedule scheduled by the minute and he can only repair a laptop in three days, then who would you call?

We hasten to note that we have given the situation only as an example. In fact, everything can be served differently and a person will trust a certified specialist, because he needs additional guarantees that everything will work as it should. Now you understand why it is so important to know your target audience? In order, based on this knowledge, to make advertising your business as effective as possible. Only you choose where to let it go - on TV, on the Internet, on the pages of newspapers and magazines, or simply post leaflets around the area. It would be more correct to say that only you know whether this or that type of advertising is suitable for your business. So which one will be the most effective? This can only be said by conducted studies, surveys and experience.

Analysis and control

One of the hardest moments– Decide on the type of advertising and where to order it. Here we need analysis and control. There are not many options here - you will have to try different ways to “promote” your business, find your first customers, ask how they found out about you and move on based on this data. Do not forget to constantly monitor the effect, it is extremely important for your business at any stage of its development. The more effective advertising, the more customers. And they flow into more money earned, which in turn opens up completely different prospects.

We are well aware that many, having read the above, thought “we already know this, why talk about it?”. Perhaps, but practice shows that few people actually do this - for some reason, analysis and control are considered useless. But in vain.

Most people arrange several different companies and spin them, getting results, but without even thinking about the fact that 70% of customers could bring one single action, and five others with grief in half - only 30%. Think about it, this happens all the time. What do we offer? Analyze the advertising that brings the most customers and direct the most money to it. And yes, in this way you can increase the number of customers for the same money, simply by covering unprofitable or practically useless promotions.

And we said that it would not be easy to decide. Especially at the very beginning, when there are really no customers and the business does not bring any profit. Try different options - discard the ones that don't work, direct your funds to the advertising that attracts paying customers! However, you should not let everything take its course - first think about everything, understand your client, find out how you can “lure” him.

If you carefully read the article, then you probably remember that we have already talked about advertising for the installation of plastic windows in a brand new house.

Imagine that you provide services at home, think about whether it makes sense to advertise in new buildings? If there is, then you can negotiate with all sorts of homeowners associations, housing and communal services and other organizations that can attract a client interested in your services. However, if you have your own advertising agency, then the meaning in such advertising disappears - it is extremely unlikely that at least one or two clients will come across. We agree that the examples are simple, moreover, banal. But we want to convey to you the basics of effective advertising. I hope you understand what we mean.

We draw conclusions about the effectiveness of advertising

Summarize. The most effective advertising can be considered the one that is designed specifically for the contingent of your business. If you need young people, then it is foolish to advertise in newspapers read by the older generation. You must give such advertising that can reach maximum amount the people you need. Yes, you have to “break” your head a little, but it's worth it. And she also needs to be able to correctly present all this. So to speak, to interest a potential client. There are several options - price indication, additional services, promotions, focus on speed of service, product quality and so on. In general, the main goal is to find out exactly what the client needs and make effective advertising based on this.

Where can you advertise?

Printed publications;
Printing in person: business cards, leaflets, flyers;
On the Internet: context, banners, teasers, targeted, e-mail newsletters, etc.;
TV and Radio (expensive);
Telemarketing (calls to potential customers);
Outdoor advertising: banners on buildings, billboards, billboards, stretch marks over roads;
Direct sales to interested parties.

As you can see, there are more than enough opportunities to make your business known. However, their number brings with it difficulties - analysis is needed. You will have to calculate which of the options above can bring the most a large number of customers, other things being equal.

On the other hand, there are practically a win-win – contextual advertising. The fact is that it will be shown only to people who are interested in your services. But even there there are some peculiarities - fine-tuning the campaign, cost per click, selection of key phrases - all this will also take time and at least some analysis of the target audience. As you can see, it all comes down to one thing, whatever one may say.

Which ad is the most effective? To what extent is it necessary in small and big business? These and other questions arise for everyone who starts doing business and is faced with the fact that in order to increase sales and promote their own product, they need to talk about their business.

Types of advertising

Today, you can present information about your activities in completely different ways. Before you start promoting an enterprise, you need to familiarize yourself with the types of existing advertising and choose the most suitable one for yourself. This is required in order to understand which effective advertising for construction company, for example.

Most of the informational messages we see are commercial advertising, aimed at attracting buyers, also meets the social and political.

outdoor - presented in the form of shields, posters on public transport, signs, signs, etc.;
through the media - television, radio, newspapers and magazines;
internet banner, social networks, contextual advertising, hyperlinks.

The role of advertising in business

Advertising is not just a luxury. This tool is necessary for every entrepreneur to disseminate information about himself to the target audience and promote his name in the rating of enterprises. This will help present you as a reliable, solvent and responsible company.

When using competent marketing, you can easily answer which advertisement is the most effective for your activity, and in addition, create a positive image, emphasize advantages and form a loyal attitude towards the company.

It should not be assumed that small businesses do not need advertising, that only word of mouth works here. This is not true. In any case, advertising helps to tell potential buyers about the company, to promote the product of this company to the market.

It is important to choose the look that does not affect the budget too much, but at the same time will help to unwind and increase recognition.

Small business: how to advertise it

Small businesses, like large ones, require advertising, which should not be abandoned, even if there are no extra funds. You should know: the first 2 years are the decisive period in the development of any activity, when the initial acquaintance, habituation and recognition take place. During this period, promotion should be as intense and saturated as possible.

Before deciding on a way to promote an enterprise, it is worthwhile to study the information on the question as much as possible: what kind of advertising is the most effective? Statistics is a convincing thing and with the help of specific data it will help to decide on this choice.

It is important to focus on specific offers and stop using formulaic words such as “cheap”, “fast”, “guaranteed”, “profitable”, etc. If once such methods worked well for potential buyers, now they are does not attract, but even repels. People need specific figures, an understanding of what they will pay for.

Methods for increasing sales

There are several methods and types of advertising, each of which is aimed at increasing sales and making a profit, but all these are not spontaneous actions, but a well-thought-out strategy. Which advertising is the most effective for small businesses can be understood after a while, but the fact that any type obeys a certain structure is a fact:

problem - if you are selling a product or service that can help in a solution, then when advertising, you can use interrogative sentences: “Tired of waiting for prices to drop?”, “Are you tired of paying too much?” etc.;
problem solving - after a question has been asked, you give an answer in advance that it is your company that is able to solve it and on favorable terms;
the offer is unique - many firms can help, but you have to be different and offer something that will attract the target audience even more;
restrictions - people may be interested in your product and service, but at the same time they will think about buying later in order to think everything over thoroughly. It is worth introducing a time limit or availability limit so that they go shopping faster;
call - after there is interest and desire to purchase, the buyer must immediately see where to call, how to order, how to pay.

How to attract a consumer?

Which ad is the most effective? Statistics confirm that not every company can afford to talk about itself on television or radio, as it does not have large in cash. Of course, before placing an ad on one or more sources, the owner examines the data showing the most effective ways. But it is worth remembering that each business area has its own type of promotion and its own indicators.

According to statistics on the example of plastic windows in the city of Ufa, the cost of one attracted client differs greatly in different ways. Advertising was given on the radio, in newspapers and magazines, outdoor advertising, in the help desk and the Internet. The cheapest was promotion on the Internet, where 42 rubles were spent, and the most expensive on the radio - more than 15 thousand rubles. This suggests that on the Internet you can set up advertising specific to your client, control the budget and determine the cost of the contact.

Budget advertising for small businesses

Telemarketing - Calls to potential customers can attract buyers, but they can also repel. Advertising in this way should be well-written: the text should be short, but capacious and understandable. However, this method is ineffective and can repel people.
Sending messages to email addresses and social networks is a type that takes time, but does not require monetary investments. It is also ineffective, but a certain percentage of buyers can attract.
Leaflets. Of course, this type of advertising requires certain investments: it is necessary to print the material in a printing house, preferably in color, which will attract people more. This is a recognized marketing tool, but only if well-designed - good text, bright picture, quality paper. It should be distributed on streets where there is a lot of traffic.

How to evaluate effectiveness?

What is the most effective advertising method, how to evaluate it? After this tool is launched, the owner will want to know how advertising has affected sales, whether it is worth using it in the future or is it better to change something.

There are two measurements of advertising effectiveness: communicative (i.e. how well and accurately the message conveys information to the target audience) and financial. It is worth knowing that this indicator partly depends on the owner, who determines the budget, strategy, parameters, and partly does not depend, because there are uncontrollable factors: characteristics of the audience, advertising time, legal requirements.

But the assessment of effectiveness depends on the specific situation on the market: how many similar firms are there, what methods are chosen and why? For small businesses, it is recommended to build promotions using direct click methods, that is, the result should be commensurate: they launched advertising for ten rubles - they got thirty, which means it works. They launched it for five rubles - they got three, the method does not work and the company goes into the red.

A complex approach

It is impossible to give the same assessment of the effectiveness of advertising for each area of business and use the statistics of the results of one company to analyze another. This method will only spend the budget, but there will be no sense.

As you know, advertising is the engine of trade. If you want to promote your business and increase the number of sales, then you should definitely use it for marketing purposes. But not every promotion works today - people simply do not pay attention to various promotions and streamers, so its effectiveness tends to zero. In this article, we will look at which advertisement is the most effective (statistics compiled on the basis of an analysis of dozens of sources), and which directions are most popular today.

Advertising types

Today, there are several key types of advertising that can be used to promote an existing business. It can be divided into commercial, social and political. Of course, we are only interested in commercial advertising, which is aimed at attracting visitors and increasing sales - the rest does not apply to business as such.

It is divided into several types:

Classic outdoor, that is, located on the street. This type includes various signs, posters, signs, billboards, etc.
With the use of funds mass media(television, newspapers, magazines, radio).
Using the Internet (banners, contextual advertising, social networks, links).
Printed products (leaflets, stickers, announcements, etc.).

There are other types of promotion, but the ones described above are the most common.

Why is it needed

Some aspiring entrepreneurs believe that advertising, as such, is not needed - just doing it a good product and they will quickly find out about you. Such word of mouth really works, but in very narrow niches and if you need to attract not a constant stream of customers, but only a limited number. Such promotion will be effective for small companies providing services that take a lot of time (for example, repair work, which are delayed for 2-4 weeks).

How to promote small and medium businesses

It is believed that the key term for a small business is 24 months after opening, for an average business - the next five years. If the company survives this period and can occupy a niche, then it will continue to follow the beaten track. That is why in the first two years, small and medium-sized enterprises need serious support and maximum progress in all areas.

What types of promotion to choose for small and medium businesses? It all depends on what exactly you are doing, but, in fact, you can use all the options. Modernwill bring people from the street to you, contextual advertising - people from the Internet, promotion in social networks will allow you to create your own groups of fans, promotion in the media - the general population. But you need to understand what exactly you plan to advertise and compare the available opportunities with your product.

For example, it is practically useless to advertise youth paraphernalia on TV and newspapers, since your target audience simply does not use such sources of information. But Internet promotion and social networks will be most welcome. Therefore, carefully consider your marketing strategy, draw up a portrait of your target audience, and only then spend money.

How to increase sales

There are several ways to increase sales, but there is no universal answer to this question. The fact is that everything is too individual and depends on many factors: type of business, target audience, budget, etc.

State the problem, preferably with an interrogative intonation. For example, if you sell mattresses, then “Does your back hurt in the morning?” etc.
Offer a solution to it as if only you could solve it.
Show that your offer is unique and compares favorably with other companies.
Try to give people less time to think and decide “the promotion is valid until such and such a date”, “there are so many units of goods left”, etc.
At the end of the sentence, you should make a call to action so that the person wants to make a purchase, for example, “contact”, “call”, “order”, etc.

Such simple ways will attract the attention of users and form the right opinion in them, pushing them to buy your products or services.

Minimum investment with maximum efficiency

Next, let's look at how to attract the maximum number of target audience using a minimum budget. It's believed that the most effective advertising - on the Internet, In addition, you can choose the target audience you need by age, gender, place of residence, interests, etc.

But it is impossible to dwell on one type of promotion, since this will lead to the "puppeting" of the business - you need harmonious promotion from several sources.

What else is effective? Oddly enough, but this is outdoor advertising and various flyers, mailing lists, reporting information in social network groups and forums. In this paragraph, word of mouth should also be considered - with the right approach, it will bring new customers who can move into the category of regular ones.

Rules for evaluating the effectiveness of advertising

If you start new business, then, in fact, you need to independently study how effective different types advertising and what to focus on. It is impossible to say unequivocally about the effectiveness of one type of promotion and the illiquidity of the second, because in two different situations for two identical companies they may differ.

Efficiency is measured in two key ways:

Financial (how much sales increased after the company started).
Communicative (how accurately the ad hit the target and conveyed necessary information to the target audience).

These indicators directly depend on the developed marketing strategy and the allocated budget. No need to think that you can promote yourself trademark, using only improvised means and spending a couple of thousand rubles a month on it - this method is good only for micro-businesses in small settlements, where everyone will know about the opening of a company or store, because they are all in sight.

Explore new directions and monitor the effectiveness of advertising

Practice shows thatin a bundle, that is, part of the outdoor, part - printing, part - the Internet, part - the media. But in all these parts, you need to choose a suitable niche, set up a company correctly, set priorities, etc. You need to calculate efficiency as follows - how much profit came for each ruble spent. For example, you spent 1000 rubles on a context, while it brought you 25 thousand. From here we derive its effectiveness.

Integrated analytics

In the previous paragraph, we said that you should choose advertising for effectiveness, directing efforts to the most profitable options. But the fact is that it is impossible to evaluate everything in numbers. For example, contextual advertising usually brings you sales, but at the same time it practically does not promote the brand - a person simply does not remember where he bought it, he just followed the link and got what he needed. But advertising in the media or printing can bring a minimum of sales, but at the same time it forms the image of your company in the audience, which will later result in general recognition. That is why any marketing actions need to be evaluated comprehensively - one option brings sales, the second brings recognition, the third takes your place and crowds out competitors, the fourth is ineffective, but the budget for it is practically not required. Such an assessment will help you see all this from a height, and not in parallel - try to look at the whole picture, and not just at specific fragments.

What is considered the most effective

Practice and statistics give an unambiguous answer to this question - all “cheap” methods have almost zero efficiency. There is a completely logical explanation for this: the cheap advertising market is littered with millions of offers, thousands of companies are spinning on it that do not have budgets, experience, or a promotion strategy. It is very difficult to compete with them, and it is pointless - even if you can break into some free / cheap niche, then you can simply be bought out. Therefore, do not bet on cheap options. Set yourself up that without high-quality, competent marketing, sales will be extremely small. Therefore, it is better to hire a qualified marketer for yourself than to study it all from scratch, fill bumps and make classic mistakes with millions of similar companies.

Attention:if you do not have the resources to hire a qualified marketer or team, then you can turn to an outsourcing service. You will develop strategies, directions, prompt actions, and then you will move on your own.

Outsourcing is a great option for small business - you don't have to create a separate workplace, pay taxes, make social payments, etc., you will pay for a specific job.

Do you want to organize successful and effective advertising? Draw a portrait of your target customer. Determine his age, gender, social status, interests, etc. For example, if you sell craft beer, then your client is a man aged 22 to 35 years old, with an average income. If you sell household goods in a convenience store, then your customer is a woman, aged 28 to 55, married, with a low-middle income, etc.

How to advertise an online store

Today, almost any business has its own online store, or at least a business card website, which contains contact details, scope of activity and price list. let's consider examples, how to advertise similar business. Let's assume that our online store sells prescription glasses and sunglasses.

First of all, we define the target audience. In our case, since the list of goods is wide, it will be three directions: young people who are likely to be interested in sunglasses, pensioners whose eyesight has already become worse than in their youth, and middle-aged people who have to wear glasses. At first glance, this target audience has nothing in common, but it can be grouped by income level, promotion paths, etc.

So, if we advertise exclusively on the Internet, then you can bet on the phrase “inexpensive glasses”. Further develop it - “sunglasses for stylish people” or “accurate selection of diopters, detailed consultations”, etc. If you have a warehouse or office, then you don’t need to cycle solely on the context - outdoor advertising, leaflets, ads in the media are quite suitable, newspapers. Youth can be attracted through social networks by creating groups and posting photos, interesting information, pictures in them. Middle-aged people also actively use social networks, so you can intercept this part of the audience. For pensioners, it is more correct to focus on television, radio, newspapers, attracting them with discounts, low prices, consultations, etc.

Afterword

Remember that even after studying alland attracting dozens of visitors, you should not forget that you need to form a loyal audience. Practice shows that people become attached to “points” where they liked it, where everything went quickly and without problems. Therefore, do not forget about audience support - arrange drawings among buyers, hold promotions, offer discounts, etc. - this way you will create a strong backbone that will not let you down even in a crisis.

In contact with

Promotion and marketing are as important components of a business as the process of creating a product or service. If you do not declare your business, then it is unlikely that you will have buyers and clients, therefore, there can be no talk of any income.

The answer to the question, which advertising is the most effective, puzzled many entrepreneurs and marketers. In fact, there is no single formula for success. And what works for one business may not work for another. Moreover, the result of the work done can be summed up only in the long term, and not a month after the launch of the advertising campaign.

Advertising methods designed for different types of business

Everyone knows that business differs not only in areas of activity, but also in scale and market coverage. It is on these parameters that the setting of tasks for the advertising company and the choice of marketing tools that will attract consumers.

1. Image advertising.

It is applicable only for big business designed for the mass consumer. Its main goal is not just to attract new customers and customers, but also:

formation of a specific image in the eyes of the audience;
convincing consumers of the usefulness and necessity of the product.

The coverage of the advertising company is simply huge and can reach global proportions. The most striking examples are worldwide famous brands: "Coca-Cola", "Adidas", "BMW", "Chanel". This also includes such companies that operate only within one country, but at the same time have a widespread network across regions.

media - advertising on TV, banners, placement in reputable print media;
sponsorship;
contextual advertising;
press releases;
promotions and entertainment events.

Image advertising will demonstrate its effectiveness only in the future, as it works for the future. Proper organization The campaign will allow the release of new products that consumers will not be afraid of, but, on the contrary, will want to try them sooner.

2. Advertising "direct response".

It is great for small and medium businesses, as it is aimed at a specific person or group of people.

To achieve the maximum effect from direct response marketing, you need to adhere to the following principles:

The main goal is not PR and awareness raising, but the search for customers

That is, it must be placed exactly where potential customers “live”.

Choice of goods-locomotive

If you offer several types of goods or services, choose the most popular and attractive, and present its uniqueness.

It is for this method that we can say that the most effective advertising will be exactly the one that brought the most profit.

And to find out the most profitable ways of promotion, you need to constantly analyze where customers came from. So feel free to periodically conduct surveys about how they found you.

The combination of three components

If at least one component is not fully worked out, then the effect will tend to zero.

We make an offer for the most effective advertising: 2 popular approaches

There are two popular marketing formulas that define consumer behavior patterns.

5 elements of the most effective advertising

Problem definition.

Your product or service certainly has its own focus. It offers what the consumer needs:

It is important to state the problem precisely, and perhaps exaggerate it a little to emphasize its significance.

Suggestion to solve the problem.

The fact that you accurately identify the problem will surely attract the attention of those who are looking for a solution to it. Now it is important to keep the audience and let them know that it is you who can help with this.

In our store you will find a wide range of dresses and stylish suits in which you will be the star of the evening.
We can deliver a full meal directly to your home.

At this stage it would be possible to stop, but there is a high risk that the client will quickly forget about you. Therefore, it needs to be attracted by something else.

The uniqueness of the offer.

It is important here to focus on your competitive advantage. Agree, you can buy clothes everywhere, and ordering dinner at home is no longer a novelty for anyone.

Therefore, you need to give the client something that will set you apart from similar offers.

Here you will find exclusive models of outfits. You can be sure that no one else will appear in the same image.
We will take into account your taste preferences and chips that you yourself like to use in cooking your favorite dishes.

Of course, your uniqueness should not be made up and you can really give what you have to offer.

Offer limitation.

After you have been able to attract attention to yourself, it is important to get a person to buy a product or use a service right now. To do this, you need to put a constraint that will cause even more interest.

Such frames reduce the time for thinking about a purchase to a few minutes. And if the client is interested in the product, he will quickly make a decision. It remains only to push him.

Motivation to action.

And at the end, you should indicate the action that the client must take.

We look forward to welcoming you at…
Go to our website to quickly place an order. We will call you back within 5 minutes to clarify the details.

When compiling promotional offer(it doesn't matter if you make it yourself, or) you must put yourself in the place of a potential client and ask yourself the question: "Does it attract me?". If there is any doubt, then you need to continue to select words in order to attract attention.

What is the most effective advertising on the Internet and not only

You can move from theory to practice. Consider several channels of effective advertising. In general, they can be divided into two types:

offline (television, media, radio, media, outdoor advertising);
online (contextual advertising, official website, online publishing houses, social networks).

1) 6 types of effective advertising in offline mode.

We must pay tribute to offline advertising - it works for any type of business. Even companies whose activities are based on the network do not miss the opportunity to get customers not only from the Internet. Another question is what types of advertising to implement in your business.

2) The most effective advertising on the Internet.

Internet advertising has long been separated into a separate area of marketing. Consider a few effective ways draw attention to your business

Everything is simple here: you get the opportunity to target the audience: determine the gender, age and interests of users, the region of their location. Thus, you make the maximum emphasis on those who are really interested in your offer.
SEO optimization.
If your site enters the rotation and occupies a leading position in the search, then advertising will definitely be effective. Few people look at page 3-4 in search, then what can be said for the 10th.
Therefore, you should strive to constantly optimize your site for search engine queries.
There are several ways to promote your business here: maintain your accounts on popular social networks, post information about yourself in thematic groups and publics, and also set up targeted advertising.

Here in question about placement of banners on popular websites and online publishing houses. Such advertising will be effective only in a few cases: your business is located in a large city, you carry out online sales, offer remote services, or have a developed network.
It can be attributed to image marketing tools, as it increases business recognition and emphasizes its status.

To compare the listed methods of the most effective advertising, we suggest that you familiarize yourself with the table:

In fact, it is impossible to say unequivocally which advertising is the most effective and which does not bring any output.

The main secret is to use promotion methods correctly and develop a set of marketing tools based on the direction and scale of the business. Stay within your budget, but don't skimp too much by outsourcing your work to dubious PR agencies.

Also remember that in pursuit of a client, it is important not to forget about loyalty, customer service and product quality. They form the opinion of consumers about you.

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