Organization of mailing lists. Bulk email. Building a database of email addresses

Before you start talking about what kind of business to open now, I recommend reading about unsuccessful attempts to start your own business, earlier on blotter ru we discussed this with the people.

So, what business is relevant now? To understand this, you need to understand what happens in a crisis, and not only in a crisis - but the following happens - the rich get richer, the poor get poorer.

Therefore, business directions are promising - either for the very poor or for the very rich. The middle class suffers the most at all times.

We open a profitable business for the rich

Washing

It is very important for Moscow and other large cities of Russia. Self-service car washes are especially in demand.

Banqueting hall

Crisis or not, there will always be holidays, weddings, birthdays. We rent a hall, make repairs, decorate everything, find a photographer, toastmaster among friends, advertise in the media and the Internet. Ready.

Apartments for rent

A fairly risk-free and stable type of business, but it requires a lot of money at the start. Actual for large cities and resort areas. We buy property and rent it out.

Network Marketing and Franchise

Well, let's take McDonald's as an example, there are always queues! The franchise costs about 1 million dollars, the payback is 2-3 years.

Domestic tourism

Due to the growth of the dollar, many people have refused to travel abroad. For foreigners, our country has become more attractive in terms of tourism. Demand for domestic tourist routes has grown.

Tailoring

This is especially true for children's clothing. Go to a children's online store and see what prices are there, many things are more expensive than for an adult. Demand in this area is high.

Actual business for the poor with minimal investment

Pawnshop

At all times, the activity of pawnshops flourished. It's always been considered enough profitable business with minimal investment.

Funeral services

People always die and never save on funerals. The only problem in this type of business is that all the grain places in the cemeteries are already occupied and it will be quite difficult to enter there. But a funeral is not only a cemetery, it is also transport, coffins, wreaths, etc. this is where you can earn money.

Food trade

People always want to eat and it doesn’t matter if there is a crisis in the yard or not. Therefore, you can earn money on the sale of food: homemade, greenhouse, pickled vegetables, pies, jam, etc. all this can be done at home.

Fast food

Shawarma, samsa, barbecue - a small stall in a bread place and there will be a sea of ​​\u200b\u200bcustomers, the income is good, especially if you do not hire a seller, but stand behind the counter yourself.

Commission shop

Or, more simply, second-hand, especially for children's and branded items. Demand in this type of business is good and, most importantly, stable.

Rental Services

This type of business is relevant in both small and large cities. What can be rented out, but almost everything, for example:

• Carnival costumes
• Baby baths and car seats
• strollers
• Bicycles and more

Earnings on the Internet

Without having any skills, you can earn money on the Internet. Did everyone in school write essays? We find a content writing exchange and offer our services. For one article you can get from 100 to 3000 rubles.

traffic jam business

This business is especially relevant for big cities Russia, for example, for Moscow. I often travel around the Moscow Ring Road and get stuck in traffic jams, and recently I saw small vans that stand in traffic jams and sell coffee, sandwiches and other food, and now they have quite large queues of customers.

Salon

Well, everything is clear! the main problem is the price of renting a room.

Business on avito.ru

This is very interesting view business. Simply put, buy low and sell high. There are categories of goods with very high demand among the population, for example, iPhones or winter tires before winter. People want to sell quickly and are ready to lower the price a bit, this is where you can make money.

Home kindergarten

This type of business can be organized right at home. Clients can be found in your area among friends.

home kitchen

Highly good profit from baking cakes. Dumplings are also in high demand, etc. The main thing is to find a stable buyer for your product.

Car repair

We rent a garage in some large parking lot and there is already a minimum flow of customers.

Tutoring

If you have certain knowledge in some area, then you can sell it. Becoming a tutor is a fairly good demand in this line of business.

How to calculate profitable promising business directions

1. We look at what is around us, what kind of business is running. A simple example: I live in Moscow and regularly observe huge queues at car washes, and not at all, but at self-service car washes (this is where you wash your car yourself), and there are always queues. Conclusion: the demand for these sinks is not small.
2. We watch TV, listen to the radio, read newspapers, look at advertising posters on the street. The area of ​​business that is actively advertised is profitable if there is money for active advertising- so the business is profitable, there is demand, there is money.
3. We open a large job search site and monitor for about a week where the most vacancies appear and see what the companies that posted vacancies are doing. If the company has many new vacancies, then in this area of ​​business MONEY there is demand for goods and services.

If you have your own thoughts, ideas about what type of business it is important to do now, write in the comments, it will be interesting for me and site visitors to read the site.

Failed business ideas
Stories of the most unsuccessful business projects from the first person.

Today, novice businessmen are faced with difficult questions: “What is interesting to the consumer? In what direction to start to act? Indeed, the modern market is ready to offer "everything and a little more." To entrepreneurial activity brought not only pleasure, but also profit, you need to know what people will always need, regardless of the financial situation. Demanded goods in Russia in 2017 are the topic of our article, because they influence the economic structure of the country.

What is the most demanded product in Russia

To begin with, you should pay attention to food - here is the product that will always be bought:

meat, fish, sausage;

milk and products from it;

• "pasta";

  vegetables and fruits.

In addition, demanded goods in Russia are personal hygiene items and household chemicals. They are needed in any case, no matter what this moment economic situation in the country. Whatever income buyers have, they will always allocate funds for the purchase of:

toothpaste, shampoo and soap;

washing powder, detergent and cleaning products;

creams and cosmetics.

Products, chemicals and hygiene products are always included in the consumer basket, so experts recommend that budding entrepreneurs start with them, by contacting Special attention to the grocery line.

Thinking about what goods are in demand in Russia, you should not discount alcoholic beverages and tobacco products.

Considerable profit can be obtained from the manufacture or sale of seasonal goods: clothing and footwear, ice cream, etc.

When working on your business model, don't forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this is a fairly large advantage that can turn into a good profit.

Analyzing last year, which, by the way, was quite difficult in economic terms, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two points. So, there was a good demand for the following products:

Technique and electronics. Mobile phones, tablets, laptops, digital video cameras took the lead in Internet sales in the crisis year of 2016. Of course, to work with such a product, certain financial resources and knowledge will be required.

Products. Opening grocery store in a good place it can bring a good regular income to its owner.

Clothing and footwear. Pay attention to the combination of price and quality. Make bulk purchases of good inexpensive products and sell at retail at affordable prices.

Stationery. At the beginning school year this is the most popular product.

Goods for maintaining a healthy lifestyle. Today we can safely say that these are demanded goods in Russia, since now more and more people are leaning towards healthy lifestyle life and purchase exercise equipment, sports equipment and clothing.

fabrics. In times of crisis, many people began to replenish their wardrobe with things sewn on their own. Naturally, the demand for quality fabrics has increased.

Flowers. No crisis is able to cancel the celebration of weddings, anniversaries and other solemn events which, according to the established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decor items), so this business is able to provide a comfortable existence for its owner.

Products for children. As a rule, parents want to give their children everything they need, try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.

In order to understand which product is the most in demand in Russia, it is necessary to carry out some analytical work, paying attention to several critical factors ,capable of influencing the demand for the product:

Price. Agree, this is usually the first thing a buyer is interested in. In case of coincidence of quality and price indicators, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the goods, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that matches the market. This step is applicable only if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done with some caution. Such a move requires explanation, for example: "I sell cheaply to attract a buyer and give an opportunity to be convinced of the high quality of the goods."

Competitors' prices. One of the key factors influencing demand. Customers do not trust "price extremes". And it doesn't matter if it's too expensive or too cheap - both are suspicious. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.

Preferences potential clients . To begin with, it is important to find out the goods in demand in Russia during a period of economic stability, to understand what products are “tradable” directly on the territory of your region (if they prefer and buy beef well, then it makes no sense to offer pork or lamb). Only then can the consumer demand be properly formed.

So what is the most demanded product in Russia

The leading place in the Russian commodity market was occupied by Chinese-made products that imitate clothing and footwear from popular global manufacturers.

The target audience is young people who follow fashion trends and want to look in accordance with its trends. Quite often, guys and girls are simply not able to shell out a significant amount for an original item, so Chinese counterparts are the most demanded goods in Russia. Moreover, the range of products is so wide that everyone will be able to find what he likes and can afford.

Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire became in demand:

• Louboutin - women's shoes with a red sole with a high stiletto heel.
• Converse is a very popular sneaker, both for men and women. This product has been in the TOP-10 for more than one season.
• Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's bags (naturally, "almost" original production).
• T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mainly men's).
• Christian Dior sneakers are very comfortable women's shoes that quickly found their customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most sought after in the 2015-2016 season.

Please note that China is different from China. Many branded imitations can be quite decent quality. It all depends on the material and accessories used by the manufacturers of the "brand".

An accurately imitated product made from quality material will have a higher purchase price.

Low-quality copies will not only cost less, but also differ greatly from their original ( appearance, inscription, etc.).

No less popular in the domestic market are goods for children. And this applies not only to clothes and shoes. Demanded goods in Russia are children's hygiene products, strollers, tables, and much more.

The third place is rightfully assigned to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightener combs, have firmly established themselves in Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so they the target audience quite extensive, which gives entrepreneurs the opportunity to attract enough a large number of buyers.

Below we will tell you in more detail about the goods in demand on the Russian market in 2017. Working with them, it is quite possible to successfully organize and successfully develop your business.

The most popular Chinese goods in Russia

High-margin goods are goods that are bought low and sold high. It is no secret that this approach is the basis of trading profits. Chinese products are the most striking example of this.

We would like to present you the TOP of demanded goods in Russia, imported in order to obtain the highest profit or do not lose their popularity among consumers.

Disposable items - the most popular goods in Russia in 2017. We put this type of product in first place, because if you take a closer look at the market for Chinese retail small things: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they you can buy in bulk 10 or even 1000 times cheaper. The wholesale price of the goods is simply “penny”, and there will definitely be income from it.

Food. A product that is always up to date. Bulk products that are packaged in small bags are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell in containers at very favorable prices for wholesalers. After packaging, the cost of products increases many times, so that the profit is guaranteed.

Car accessories. Electronics for cars, auto and motorcycle parts, tuning elements have become quite popular among Russians. Demand for this segment of the market is increasing with enviable constancy. DVRs and rear-view cameras, radios, lighting - this is not a complete list of products that a domestic manufacturer cannot yet compete with (if we exclude Chinese products manufactured under Russian brand). If you continue the list, supplementing it with various little things that can personalize a car (stickers, chrome, etc.), then it will become clear to you why car accessories occupy such a high place in our TOP.

Electronics. Here we mean not a cheap Chinese fake, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End, as a rule, this refers to analogues of goods from leading world manufacturers. Photo and video accessories, plasma panels, projectors, products mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with products that are accessories to products famous brands(headphones, protective glasses and films, etc.). In China, they are 3-40 times cheaper than in Russia. Agree, quite a wide scope of activity.

Fur - demanded goods in Russia, especially since there are many popular trademarks relocated their factories to China. High-quality clothing is not cheap, but it can be sold many times more expensive.

Furniture. For China, furniture is a significant commodity. Especially if a local solid wood is used in production (it is much less in Russia). Despite the rather high cost of furniture in the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the "furniture" business is becoming more and more popular.

Shoes and accessories. Just like manufacturing companies outerwear, shops and factories for the production of shoes moved to China. Now Chinese shoes are not only affordable, but also completely repeat all the features of the branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap, but incredibly popular.

Products for children - clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is where to “turn around”).

Household products - incredibly popular goods in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the vastness of the range, the demand for products is unstable.

Machine tools and equipment Chinese-made, of course, cannot be compared with European, Japanese or American ones in terms of quality, but their price is corresponding. And, as a result, enterprises that are just starting their operations or are modernizing acquire analogues made in China. Of course, the service life of such equipment, as a rule, is limited to two or three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at least, to repair broken devices.

To identify the most sought-after products, an organization needs a large amount of information about the market, which it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company VVS is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. The company has 19 years of experience in providing commodity market statistics as information for strategic decisions, identifying market demand. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? Taking important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

Main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly coincides with the subject of the customer's request. Nothing extra and nothing missed. As a result, at the output we get accurate calculations of market indicators and market shares of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to orientate in a particular situation and decide whether to study deeper.

We not only talk about the customer's market niche, but also suggest which niches are considered close. We give you the opportunity to adjust your business strategy in time - not to focus on your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

In a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. What is profitable to sell in the crisis of 2018, we will try to figure it out in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, it is food. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can walk around in old things, but you can’t live without food. Therefore, if you are thinking about what is profitable to sell during the 2018 crisis, try trading products.

Without food, a person cannot live a single day, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular in a crisis. Therefore, if you decide to sell food products, offer customers inexpensive cereals, social varieties of bread or vegetables. Demand for such products in a crisis begins to grow, so you will get a good profit.

Construction Materials

After a sharp rise in the price of the dollar, sales building materials in 2015 grew by 20-25%. According to experts, in 2018 the demand for them will gradually decline, but despite this, such products will be very popular.

The real crisis in construction industry will come at the end of 2018, when the construction of the started facilities is completed. Since the real estate market declines during the crisis, construction is temporarily suspended, so the demand for building materials at the end of 2018 will begin to decline significantly. Therefore, the owners of building materials stores will have to think about what they can sell in a crisis in order to survive hard times.

Goods from China

Many people know that consumer goods in China are much cheaper than in our country. This is due to the low cost of production.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• electronics;
• Production equipment and more.

Now let's figure out how to sell goods from China during a crisis. The simplest and affordable option This is dropshipping. To engage in such a business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are the goods for which people give their last money. Do not know what is better to sell in the crisis of 2018? Open your own pharmacy. Modern people try not to save on their health, so sales medicines in difficult economic conditions do not decrease, and in some cases even begin to grow.

In this case, one should take into account one very important point. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap analogues of domestic production. During the crisis, people save money, so they prefer inexpensive, high-quality medicines made in our country.

clothing

Any, even the highest quality things, wear out sooner or later, so you have to buy new clothes and shoes. If you can't decide what goods to sell during a crisis, open an inexpensive clothing store. Unlike products, clothing sales may decline during a crisis as many people repair and wear out old items. But, despite this, such products are always in demand.

The best-selling goods in a crisis are second-hand or cheap things. A good income brings wholesale or retail second hand. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their level of sales during the crisis may fall slightly, but this applies only to expensive imported products. Just like medicines, consumers are replacing it with inexpensive domestic counterparts.

From personal care products, the best-selling products in the crisis:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Firms that sell hygiene products during the crisis are reorienting themselves to domestic manufacturers that produce low-cost quality products.

auto parts

During the crisis, people deny themselves the purchase of new cars, so the sale of spare parts in difficult economic conditions rises to the highest level. To expand the range, you can trade in various technical fluids, oils and other consumables.

The auto parts store is great option for those who are looking for . In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car wash. In this case, the most costly investment ideas should be excluded.

It should be noted that auto parts trade is a profitable and reliable investment. In our time, cars have firmly entered people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, and this is a fairly high figure for retail.

Funeral goods

People are born, die and get married, no matter what position one is in world economy. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision ritual services. This is the easiest way. Before starting work, you should decide on the direction of activity. It may be small funeral service or wedding salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer customers high quality and excellent service, the enterprise will prosper.

Children's products

The demand for quality children's products is constantly growing, as modern parents want to give their children the very best. Some moms and dads who are constantly busy at work try to compensate for the lack of attention expensive toys and fashionable clothes. This is a rather sad fact, but it is he who raises the level of sales in children's goods stores. If you are thinking about what is best to sell in a crisis, pay attention to children's toys and essentials - diapers, bottles, diapers, napkins, and more.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as a gift, so they are in no hurry to go to the store for new things. You should not completely exclude children's clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in children's store. If you can determine what is profitable to sell in a crisis, the business will flourish.

Alcohol

Alcoholic products are very popular at any time. During a crisis, the demand for alcohol begins to rise, as many people try to relieve stress and relax a little with alcohol. Despite the fact that the state introduces various restrictions to protect the citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trade alcoholic products considered to be very profitable and profitable business, but before you do such a business, you need to issue permits and officially register your company. If you manage to properly organize the business, it will bring a decent income even in a crisis.

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Used items

Many entrepreneurs ask the question, how to sell expensive goods in a crisis, if people start saving even on food? Of course, too high prices scare away consumers, so in times of crisis, they begin to pay more attention to second-hand things.

We have already mentioned second hand above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge is a commodity that is always in high demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.