What services and goods are in constant demand. The most demanded goods in Russia. What to sell in a crisis in an online store

A high-margin product is a product for which there is always a consistently high demand and a small percentage of offers on the market. Each seller tries to sell products with a high margin: they not only increase average check, but also give the highest profit. Business.ru has compiled a list of the highest-margin products of 2020.

What you will learn about:

Goods with high margins for business in 2020

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the proceeds received from its sale that is the "margin".
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers around the world today set themselves the most important goal - to sell high-margin goods in large volumes, thereby increasing their profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article, we will focus on the trading (market) margin. We all know that a trade enterprise can only stay afloat through the markup on goods, which is necessary for making a profit.

The Biznes.Ru Retail program will help you calculate the margin not only for a specific product, but for the entire store. It also makes it easy to automate workplace cashier, work with bulk goods, keep inventory records and sales analytics. Supports 54-FZ and EGAIS.

By “winding up” on the goods a trade margin of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. They are “stimulated” in this process by the fact that today in our country the maximum margin is not set, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for goods.

Important! If the margin on your goods is prohibitive, then no one will buy such things or products.

Introducing your product range retail store new product, you must calculate the optimal markup level to achieve the desired margin after all costs have been covered.

Buyers of goods and consumers of services will never know how much they overpay for goods in reality - this can only be guessed at. On average, the margin level is 20 - 30% of the cost of goods or services, but for different categories of goods, the margin can reach 1000%. And despite this, they are actively bought.

This, for example, is the purchase of things of world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low Margin Products. These types of goods are sold everywhere, the demand for them is quite large, but due to the fact that such things can be bought at every corner, you can’t put too much markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not set for them. But, at the same time, such goods are the most sold, which means they will quickly “leave” the store windows.

The profitability of selling low-margin goods lies in the fact that the profit from them can be “removed” due to their good turnover, that is, “taken” by the number of goods sold. For example, low-margin products include household chemicals, toys, children's products, non-grocery goods etc. As for the service sector, the lowest level of margin is observed in the field of transportation;

2. Average margin goods. For such groups of goods, the “cheat” is higher than for low-margin goods, and all because these are no longer consumer goods and there are significantly fewer offers on the market. This category includes household appliances, in some stores the margin is 30-40% of its cost, or, for example, building materials;

3. High margin goods- These are goods that sell well "here and now." They are the most desired among retailers. It could be new, seasonal goods» or goods for which demand is high on certain days of the year, or goods for which demand is always consistently high, regardless of the time of year, the economic situation in the country and the level of income of the population.

This includes Apple products, things famous brands and brands jewelry and products from precious metals etc. There is always a demand for such goods, which means that a 100% markup will not scare away customers!

As for the service sector, the absolute leader here, which receives the largest margin, is public catering enterprises. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400 or even a thousand rubles.

How to choose a profitable product for sale: business ideas

Important! The cheaper the cost of the product, at which the retailer purchased it for further resale, the lower the markup on it, and hence the size of the margin.

You can automate the calculation of the cost of goods and trade margin connecting

sum up the average cost of transportation costs spent on the delivery of goods to the store;
the average cost of customer service, including the salary of the seller, the cost of maintaining a trade enterprise;
funds invested in advertising one unit of the product, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on products.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store's assortment in order to increase the average check and get the most profit?

The Internet magazine Business.ru lists the top 10 high-margin products that can be sold at the highest markup in 2020.

Top 10 product categories with the highest margin

Beverages

The fact that drinks are one of the highest marginal products is known firsthand by experienced retailers and owners of catering establishments. So, for example, the cost of a liter of high-quality plain drinking water is no more than two rubles, but today the average liter bottled water on the market costs from 30 rubles.

Imported copies can cost a hundred rubles or more. For example, in resort towns(on the Russian Black Sea coast or abroad), the cost of bottled water in a five-liter container can reach several hundred rubles. And still tourists will buy drinking water at such insane prices.

This, of course, is beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, but in fact its actual cost is many times different from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by introducing hot tea or coffee, cocktails or refreshing drinks into your grocery store assortment, you can “win” a decent amount of funds and get a good margin.

Flowers

We “feel” for sellers and buyers the size of the margin in flower business. The price tag here is huge. For example, Ecuadorian roses, popular in our country, in Ecuador itself, in terms of Russian rubles, will cost 30-50 kopecks apiece, while in Russia their price today is from one hundred rubles per flower. Of course, the cost of a rose is “laid” with the cost of its delivery, but the amount of the markup is still significant.

Trading flowers is always profitable, especially during the holiday season. And, if the sale of flowers can be competently and beautifully “introduced” into the assortment of the store, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high margin. The catch lies only in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Handmade

Today exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to "cheat" any price. Handmade items include dolls self made, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and other beautiful and stylish little things.

Retailers are sure that with a competent approach, adding such an exclusive hand-made item to the store's assortment, you can "put together" a fortune in the shortest possible time. Margin levels are really high here, demand is also high, and the supply market is still relatively calm.

This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Today it is really profitable to sell handmade products to any retailer.

You can automate the calculation of the cost of goods and the trade margin by connecting

Holiday accessories

This category also includes goods at "unreasonably high" prices. Sellers, by inflating the prices of goods for the holiday, are betting that people will be forced to purchase them at any cost. That is why a postcard - colored cardboard with a poem inside, the cost of which is several rubles - can cost up to a hundred rubles in stores today, and a simple balloon filled with helium, the cost of 10 rubles, will cost 150!

That is why many retailers introduce these high-margin products into the store assortment: postcards, balloons, room decorations, “caps”, as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a penny, but the "margin" from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

Goods with high marginality, the introduction of which into the assortment of the store is quite profitable today, include various jewelry, accessories, bijouterie. Expanding the range of such related products is relevant for shoe or clothing stores, underwear, and even a small retail outlet.

The margin on products made of colored plastic and glass - jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories of famous brands can reach the cost of jewelry made of gold or silver. In other words, it is on the sale of "penny" jewelry that you can get especially large revenue in the store.

Expensive alcohol

Definitely a sale alcoholic products today it is a costly business, in addition to obtaining a license to sell alcohol, you need to follow special rules for trading, connect to the Unified State Automated information system and solve many other related problems. But all temporary material costs more than compensates for the margin received from the sale of alcohol.

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store, having “inflated” the markup by 100%, you will receive good profit. For elite sorts of alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest marginal product and brings a net permanent profit to those who are engaged in its retail sale.

Have you opened a store, delivered goods, kept records and thought about automating its work? Pay attention to the accounting program Business.Ru Retail. It will allow you to easily automate the cashier's workplace, work with weighted goods, keep inventory records and sales analytics. It also supports 54-FZ and EGAIS.

Loose tea and coffee

It is a surprising fact, but today more and more trade enterprises choose loose tea and coffee to sell related high-margin goods. All people love good tea and high-quality coffee, and true connoisseurs are ready to pay a “tidy” sum for their elite varieties.

For example, buying teas directly from China and selling them in your store with a 300% markup on the cost price, you can get an unconditional significant benefit.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only in tea shops, but even in sports shops, sports nutrition departments and retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

To introduce cosmetics of well-known popular brands into the assortment of goods of the store is a priori profitable business: the cost of cosmetic products, as a rule, does not exceed 20% of market price goods. That is, 80% of the cost of cosmetics is its beautiful packaging, promotion and advertising costs. But women - the main buyers of cosmetics - are ready to overpay for cosmetics of their favorite brands almost any amount of money.

The same applies to perfumes - their cost is much lower than the market value. By making it a related product in your store quality cosmetics or perfume, you will be able to increase the average check and get consistently high profits. This option of related products is also suitable for women's clothing stores, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

The top ten products with the largest margin today, of course, include such popular products today as snacks, sweets, popcorn. These options for related products are good for outlets located in shopping and entertainment centers. Also, these are generally really high-margin goods.

For example, by opening even a small point of sale of chewing marmalade, which children love so much, popcorn and other snacks near the cinema, in the amusement park, near the city water park, near children's playgrounds, you can recoup all costs in a matter of months.

Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even minimum costs for its production do not justify the high prices for this type of product: in movie theaters, the price of a box of hot popcorn can reach a thousand rubles.

The same goes for other sweets, gummies, cotton candy, ice cream - these high-margin products are always loved and desired by children, and that is why parents are ready to "spread out" a tidy sum for them.

Introduction, for example, to the assortment of a children's goods store, a rack with "related" goods - sweets and chewing marmalade - you are already later a short time get tangible benefits.

Accompanying services

A fairly profitable business today is to provide the population with services related to your business in the field of trade. You can also “wind up” prices here indefinitely, and all the same, these types of servants will be in demand among buyers.

For example, for a clothing store, these are clothing fitting services; for a furniture store, furniture collection and delivery services; software with home visits, for a flower shop - bouquet delivery services, decoration of premises with fresh flowers, etc.

One has only to turn on the imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make it stable, thereby diversifying your business, finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the field of trade not to be afraid to take risks and introduce goods with high marginality into the assortment of the store. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase profits.

But do not think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .

Reading 9 min. Views 152 Published on 05.11.2017

Trade is one of the main tools for constant progress. This statement was first voiced at the end of the nineteenth century, but nothing has changed over the past century. The trade sphere is one of the most profitable activities today, both in Russia and in foreign countries. Each seller acts as an intermediary between the manufacturers of goods and the potential audience. Such mediation allows you to make an extra charge on your own services, which increases the real cost of products several times. Below we will try to find out what is profitable to sell in Russia now.

Food is the brightest representative of everyday goods

How to become successful in this field

The development of small business in Russia is hampered by the abundance of hypermarket chains. Small stores cannot provide adequate competition to the whole retail chains. Quite interesting is the fact that, despite such conditions, selling your product on the market is much more profitable. It is the market that provides sellers with various opportunities to increase their potential audience. Here, each seller has the opportunity to independently control the cost of goods.

Food products are a commodity that is in great demand among the population. According to statistics, the list of the most popular products includes fruits, vegetables, dairy and meat products. All of these products bring a stable income, with the right approach to their implementation. The main advantage of the market is that most of the surrounding residents go here in the hope of buying essential goods at a big discount. Such a privilege allows you to manage the demand for goods with the help of correctly placed prices.

Household chemicals - ranks second in the category of goods that are in high demand. Various cleaning products, personal hygiene items, as well as cosmetic products are required by people, regardless of the circumstances. The main advantage of household chemicals is an almost endless shelf life.

Seasonal trading can also become a source of regular income. Clothing, accessories and shoes - with the right marketing approach, will become a source of solid profit. Also high seasonal profits are brought by writing materials and school supplies. You can increase sales statistics by selling rare goods.
The main role in the issue of profit is played by the location of the outlet and the cost of the goods offered.

Most Profitable Items

The crisis has a negative impact on trade. Despite this, there are certain niches that the crisis has not affected. When developing your own business in the field of trade, it is necessary to focus on such a market segment. But here one should remember about high competition, so it is necessary to approach the issue of opening a retail outlet with great attention.

Selling goods and services is considered the most profitable occupation

As statistics show, in times of crisis, Appliances and food products. At the same time, the demand for household appliances is constantly growing. This can be explained by the fact that the financial instability in the country makes people invest their available funds in things that will be used for many years.

Citing the same statistics as an example, we can say that due to the increase in the value of the dollar, the demand for goods such as sunflower oil, cereals and flour. In addition, high demand remains for household chemicals, clothes for children and artificial mixtures.

However, many analysts of the market situation do not recommend opening a business based on the sale of shoes or clothing. According to them, most potential buyers prefer to save on goods from this category. Today, the most demanded goods in Russia are alcoholic and tobacco products.

What is more profitable to resell

Essential goods are in high demand in every corner of our planet. This category of goods includes household chemicals, medicines, food products, personal care products, cosmetics, clothing and beauty products. It is this range that brings in the main revenue. All of the above can not only be sold, but also resold, after purchasing small lots from manufacturers.

The business of selling cosmetics makes a profit not only from retail, but also upon delivery of wholesale parties from Europe. The received goods can be sold both independently and given for sale to small shops. This approach will allow you to make a profit, without large financial costs and physical effort. The main focus in this area is on those products that have a long shelf life.

The sale of such cosmetic products reduces the risk of losing financial investments due to long delivery or other nuances.

Many aspiring entrepreneurs rarely turn their attention to online sales, which is a fairly common mistake. Online stores are one of key instruments, allowing for short term find a potential client.

It is most profitable to sell essential products on the market

Let's look at how to get the most out of reselling different products. First of all, when drawing up a business plan, you should assess the needs of the market. Clothing, household goods and various accessories are in high demand in this area. The analysis of this market shows that the trade in women's clothing and jewelry brings the highest profit. The average margin for similar products purchased in China or Europe is at least one hundred percent. According to the same analysis, ninety percent of the goods available in stores are three times cheaper in the country of origin.

Based on all of the above, the question of what can be resold at a profit can be considered closed. Let's look at what goods produced in Russia are profitable to export to foreign countries.

How to make money on export

In European and Asian countries, non-ferrous metals and various industrial products are in great demand. Many entrepreneurs benefit greatly from the resale of glass and plastic products or Supplies for various equipment and technology.

According to statistics, the demand for household appliances, construction equipment and spare parts for various machine tools, increases every year. It is this category of goods that is most profitable to sell in foreign countries.

When opening an enterprise engaged in the export of various goods, certain realities of the Russian market must be taken into account. Food, clothing and cosmetics will not bring high profits, due to the lack of world-famous brands on the domestic market. If there are plans to make a profit from the export of goods, their attention should be focused on cereals and cereals. Such an enterprise can become a source of high income, but it is worth remembering about possible risks. Crop failure, violation of the terms of dispatch and other unforeseen situations must be taken into account.

What products are in demand

In order to determine the most purchased product in Russia, you need to carefully analyze the supply and demand in the Russian market. It is demand that is the key to the relevance of your offer. Today, Chinese and European goods, which are practically not produced in Russia, are in great demand. These products include various electronic gadgets, laptops and smartphones.

You can increase the number of sales at the expense of rare, but in demand goods

When planning own business aimed at obtaining a constant profit, should be given Special attention namely smartphones. Moreover, not only themselves can become a source of profit. Cell phones but also various accessories. The constant development of the electronics industry increases the audience of this market. Many aspiring entrepreneurs, at the dawn of their careers, prefer the resale of used phones.

Modern fashion trends force consumers to replace their "toys" every few months. The acquisition of similar, relatively outdated models for the purpose of further resale can become a source of stable income.

It should be remembered that at the initial stages of developing your own enterprise in the field of trade, it is best to focus on those products that have a long shelf life. This approach will avoid possible losses due to lack of demand for your offer. Speaking of perishable goods, we should highlight the special demand for flowers and houseplants. Various accessories for growing and storing them are also in special demand.

Internet trading platforms

Trading websites (Avito, Aliexpress) - one of the niches trading business, where there is no competitive pressure . Here, each seller has the opportunity to sell his goods, at a price set by him. In this case, unusual, creative and rare things are especially popular. Unlike Avito, Aliexpress acts as a platform where most products can be purchased directly from the manufacturer.

Today, you can also sell on Aliexpress in Russia. In order to start making money on this site, you need to have your own online store or group in in social networks with a large base potential clients.

There are two main ways to make money with Aliexpress:

Self-acquisition of popular products and their further placement in their own online store (group in social networks). This method allows you to sell the purchased products within a short time due to the fact that the product you published is already in your stock.
Act as an intermediary between the site and a potential client. This way of earning is complicated by the need to find those customers who are ready not only to make an advance payment, but also to wait for their goods for a long time. At the same time, there are certain risks associated with damage or loss of goods during transportation.

To achieve success in this area of business is possible only by cooperating with trusted sellers. When purchasing shoes and clothes, remember that the quality of such goods is much inferior to American ones. Exactly poor quality, can explain the low price of such products.

The location of the outlet and the cost of goods have a direct impact on the result of sales.

Kitchen utensils, interior items, jewelry, cosmetics and small household appliances are the most popular goods that can be purchased for further sale. The average margin for such products is several times higher than the cost set by the manufacturer. The main advantage of this online store, free shipping and no need to pay customs duties. Summing up, we can say that the Aliexpress website perfect tool to promote your own business in the field of sales, which does not require large material investments.

If we consider the Russian Internet market, then we should highlight such a site as Avito. Here you can independently track popular destinations and sell your goods without leaving your home. Accommodation free ads greatly simplifies the search for potential customers.

In this case, the seller does not need to acquire the necessary license (except for certain goods) and register with the tax authorities. In order to legalize your business, it is enough to open your own page directly on the site. In order to do this, you need to consult with the administration of the resource.

Conclusion

In order to determine the best-selling product in Russia, you should constantly monitor the situation on the market. Goods from the household chemicals section, children's clothing, various electronic gadgets, and even food products can bring high profits to novice entrepreneurs. Rising inflation and crisis phenomena increase the demand for essential goods, so this direction is in high demand among the population.

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Content

Today, the unstable financial situation in the country leads to job cuts. Some people get laid off by new companies, while others look for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with little investment.

What business is in demand now

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations involved in the repair, replacement of plumbing, the sale of household chemicals and products are in the greatest demand. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.

Service Demand

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, the first place in terms of the number of applications is occupied by companies engaged in commercial transportation. Organizations from the sphere of beauty and health are only 1% behind in the top. By finding out which services are most in demand among the population, you can organize profitable business.

What is profitable to sell now

Aspiring entrepreneurs love to wonder what people are in demand right now. Actual products remain the same. An example of high-margin products: flowers, drinks, jewelry, handicrafts. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic beverages are considered popular products.

What kind of business is now in demand in a small town

small settlements start-up entrepreneurs bypass. In their opinion, the business there brings very little income. This is partly true, because salaries there are lower than in megacities. The cost of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

Most popular business in small town- salon general profile. In addition to hairdressers, there should be manicure-pedicure masters, beauticians and masseurs. Shoe and furniture repair shops are popular regardless of financial position countries, because people tend to restore old things out of fear of spending big.

Demanded business

Commercial activity is always aimed at satisfying the needs of people or stimulating demand. Any promising business. You can artificially create demand for products by running product advertising on the street and on television. Relevance entrepreneurial sphere and whether business decisions are effective still plays a significant role.

Profitable business

Commercial activity should bring maximum income with minimal cash investment and exploitation of various resources. These features characterize a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, the risks are high, and you will see real profit only in a few years. The service sector is considered successful.

Super profitable business

All novice entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a super profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a business that is completely new for the region and in demand. Direction options: from restoration or car rental - to your own thrift store.

Most profitable business

By opening your own bakery in a large city, you can quickly return all invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest paying business is able to return all invested funds in a month. Before opening your own business, study by sorting them by profitability indicators for your region - so you can weed out offers that will lead to the bankruptcy of the company in the future.

Profitable online business

A distinctive feature of activities on the World Wide Web is the lack of binding to one's place of residence. You can search for clients both in your city and beyond, so organizing a profitable business on the Internet is easier than doing it in the real market. A novice entrepreneur does not even need start-up capital. There are several areas of such business:

provision of online services (programming, design development, accounting, etc.);
launch of an online store;
participation in affiliate programs;
creation and promotion of your information product.

An actual business with the provision of services on the Internet can be created if you are a specialist in any field. You need to draw up a portfolio or launch a business card website, where your skills will be described in detail. You can start an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Goods will be sold with a small markup.

Online store

Consider opening an online store in more detail.

Pros:

minimum investment (often 10-15 tr is enough)
you can work in the Russian Federation from any city
everything is growing rapidly: in 2018, the turnover of online commerce exceeded 1 trillion rubles, the forecast for 2023/24 is 3-4 trillion rubles.

Main problems 2 - find profitable product and stand out from competitors.

Advice - communicate more with the owners of existing online stores. Then the ideas will come by themselves.

The best place for communication is clubs of owners of Internet sites. The largest of them - "Insider", unites tens of thousands of entrepreneurs. The club is founded by the owners of large sites, every month there are large (including free) online and live events.

it is run by the founder of the club, Nikolai Fedotkin, owner of the Video-shoper store (10-15 thousand people visit the site per day)
the issues of choosing a niche (they give more than 1000 proven products), competition, creating a website, advertising, suppliers, individual entrepreneurs, delivery, etc. are solved.

The webinar is free. You won't find anything better in Russia now.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. On practice profitable business with minimal investment can be organized if you offer products own production, engage in intellectual work or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to making money with little investment. You can develop your business at home by recruiting stakeholders from the population. If the idea of creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Business activities must be profitable. The proceeds should cover the costs of the further development of the organization, the remuneration of employees and the entrepreneur's own needs. If this is not observed, then the business is recognized as unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finances over time. Having studied the rating of small businesses in terms of profitability in Russia, you can avoid this. In TOP 5 the best entrepreneurs includes:

Private auditors. The economic state of the country, changes in legislation practically do not affect the popularity of the audit. This list also includes consulting services.
Specialized clinics. Various types of cosmetic and medical procedures are in demand among residents of all cities, so this area of \u200b\u200bactivity is classified as highly profitable.
Accounting services. Needed by small companies and large enterprises. The only disadvantage of this industry is today's high competition.
Law firms. A highly profitable business with highly qualified specialists and many cases resolved in favor of clients.
Microcredit. This niche has gained popularity in the last 3 years. Money is issued on the security of products manufactured by enterprises or any property.

Business profitability by industry

Indicators economic efficiency determine whether a company will survive or not. They must be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table that demonstrates the profitability of the business by industry:

Business branch	Percentage of profitable organizations
Transport/logistics
Trade, catering

Finance, insurance, banking
mechanical engineering
IT and software development
Business Services
Car sales and service
food industry
Scientific activity, education
Construction, reconstruction and modernization of buildings
Ore processing, mining
Pharmaceutics, medicine

Many enterprising and ambitious people are visited by the thought that it’s enough to work for the “uncle”, it’s time to open your own business. And so you are determined, but a number of questions immediately arise - where to start, and most importantly, which direction to choose, which would be in demand and popularity.

Most often, the capital of a novice entrepreneur is not so large, but given this factor, there is an opportunity to choose your niche, which you will like and perhaps become one of the successful enterprises in the future.

Today, quite successfully, the sphere of trade is developing. In cities of all sizes, it has already settled perfectly great multitude all possible stores, supermarkets, department stores, that it is not a problem to find and purchase this or that product. Now going to the store is a common thing that does not take much time.

There are two types of sale of goods through markets and shops.

As for the markets, there is always a high traffic of people, especially large crowds of people on weekends, and the goods in demand disperse very quickly.

In order to get a trading place in the market, you need permission from the market administration and rent a pavilion or counter from them.

According to statistics, meat products are considered to be hot goods on the market. The market will not demand expensive, branded or exclusive goods. As a rule, goods are offered on the market at low prices and in large quantities.

A store is a different type of trade, they can be opened in hypermarkets, shopping malls, in separate rooms or on the first floors of residential buildings. The difference from the market is that the store can not always provide a large customer traffic, especially new stores that have not proven themselves. But there may be more customers in the store, as people purposefully came to your store for some product, which will help increase sales.

Goods can be in stores the most diverse, for every wallet and taste. There are no restrictions or special criteria here, the goods can be both expensive, exclusive, and at low prices.

It is worth noting that opening a store will require more funds for advertising. And those stores that are open in shopping centers should analyze the methods of work of their competitors and focus on pricing and offers.

What products are in high demand right now?

Of course, in order for the store to be profitable and in demand, it is necessary to choose a product that will be in demand among customers, such as sports goods, clothing and footwear, fabrics, accessories, bit chemistry, stationery, flowers.

Today, very popular actual business is technology - phones, smartphones, acoustic equipment, tablets, laptops, cameras. But the complexity of this business lies in the fact that the equipment is constantly updated, almost every month new models appear, and those that, for example, you have already purchased, have become obsolete in a short time. And also, the opening of such an enterprise requires a large start-up capital.

A grocery store is probably the most profitable solution, but with a well-chosen location, as well as researching the needs of potential customers and the offers of competitors in the vicinity of your store. this business will bring large profits all year round especially on holidays.

Household chemicals, such a store will be useful in every area, and goods are in constant demand, it would be a good idea to make grocery store and allocate a department for chemistry, but the main thing is not to store these goods together.

A shoe and clothing store, for a wide audience, you need to purchase models and sell them at low prices, in this case, customers will buy more goods, which will significantly affect profits. High-end products are much more expensive, but are sold less often and in smaller quantities.

Stationery is a necessary commodity and is in constant demand, and the peak of sales occurs at the beginning of the school year. And also in such stores you can carry out copying and printing services of texts and photographs.

Now it has become very fashionable to lead a healthy lifestyle, respectively, and the demand for sports goods has increased, most often these are special sportswear and accessories for practicing at home, for example, dumbbells, phytoball, jump ropes and other useful little things.

But, as for the sale of simulators, this business requires large investments, well, as an option, you can create an online store for sports goods and include simulators in the list of goods, the client can familiarize himself, select and order equipment for himself on the site, and purchase it in the store.

People who want to design their own clothes and sew them or to order often turn to fabric stores. But, it is necessary to think over, in addition to a wide range of fabrics, also related products, such as threads, needles, locks, buttons and much more.

Flower shops, people shop in them all year round, both just to please dear women, and on significant dates, anniversaries, weddings, March 8, all these and many other holidays are held with flowers, which means with a big profit for the entrepreneur. And the price of bouquets can be several times higher than their cost.

In whatever direction your business was built, it is imperative to take into account its profitability and competitiveness in your area. It is worth noting that the goods that are considered popular in large cities may not be in demand in the periphery.

A professionally drawn up business plan, constant monitoring and analysis of performance, competent employees, competent marketing, these are all important criteria for the successful operation and big profits of your store.

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are looking for actual ideas 2020 - what to sell in an online store: it is obvious that the choice of goods completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy novelties, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn on their sale not only during periods of excitement, but also over many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2020 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The product selection process involves the analysis of many seemingly insignificant factors that can potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the most quality goods and at the same time go broke if they are not in demand by customers;
Market volume. In some niches, the number of stores is measured in units - however, this does not mean that there is no competition in them. Perhaps more operators simply have nothing to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
The presence of competition. You need to understand that giants of virtual trading are already working in some categories, and a beginner is unlikely to be able to compete with them. On the other hand, new niches are being created every day: a businessman who manages to occupy one of them has the right to count on his share of the profit;
Entrepreneur Qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly learn the features of the products in order to professionally advise customers;
Investment sizes. In some categories, to form a commodity stock in an acceptable range, significant capital investments are needed. When choosing a niche, a businessman should adequately assess his financial capabilities;
Yield. In online advertising, there is a concept of customer acquisition cost. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining the warehouse and shipping the goods;
Average check amount. Overhead costs for the execution of each order usually do not depend on the value of the goods. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and send - no need to rent a large warehouse space, hire movers and transport for transportation;
Availability of suppliers. Reliable suppliers of the most popular products in 2020 should work in the chosen niche. It is desirable that there are several of them - this way you can choose the most profitable terms cooperation;
Deal cycle time. The maximum interval between the execution of an order and receipt of payment for it is no more than two weeks. Otherwise, you can sell off all inventory and be left without working capital;
Purchase frequency. Earn on repeat sales regular customers easier and more cost-effective than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6-12 months;
No obsolescence. You should be wary of new products on the market in 2020, often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
Seasonality. Of course, the sale of designer boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

How can an entrepreneur determine what is in demand in the market of services and goods in 2020? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in a selected niche:

Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: the 2020 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods on his own;
Google Trends. The service helps to evaluate the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2020;
Yandex wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of requests by keywords contains results for the last two years, and geographic targeting allows you to refine data for a particular city or region;
Ad sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2020 by creating several competent offers for the sale of various products, and then measuring the intensity of requests for each of them.

What can be sold online?

Theoretically, you can sell anything on virtual marketplaces - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build a profitable business should know what is most often bought on the Internet: 2020 statistics allow you to rank the most popular categories of goods and highlight niches with a high margin among them.

Small household appliances

Small home appliances lead the top online selling items in 2020. Shoppers prefer virtual stores due to the price, which is 20-40% lower than in regular outlets, and a huge assortment of hundreds and thousands of items.

The most in demand is:

Household appliances - vacuum cleaners, irons, steamers;
Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

Nevertheless, the level of competition in this segment should make a businessman think: large network companies have already divided among themselves domestic market, and therefore finding a free niche can turn into a difficult task for a beginner.

What should be done in such a situation:

Set a price lower than competitors;
Look for affordable analogues of well-known brands;
Provide the buyer with the possibility of delivery, installation, service.

Clothing and footwear

In second place in the ranking of the best-selling goods on the Internet in 2020 is clothes and shoes. This looks somewhat unusual, since any client tries to study and try on the product before buying. Therefore, the demand is mainly for things of common brands with a quality known to the customer in advance and an understandable dimensional grid.

Most often, women's and children's clothes are bought online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to closely monitor fashion trends and update the assortment in time - otherwise the businessman risks filling the warehouse with illiquid assets.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet, the main arguments in favor of such a decision are a wide range, the ability to choose a model with the desired technical specifications and the price, which is again 20-40% lower than in conventional electronics supermarkets.

Of course, models of well-known brands - Samsung, Apple, HTC, LG or Sony - remain the leaders in sales. However, in recent times Thanks to the reasonable pricing strategy and quality control policy of Chinese manufacturers, brands such as Xiaomi or Meizu are growing in popularity, which allows many aspiring entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6-10%. However, this does not apply to accessories: covers, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150-200%.

Perfumes and cosmetics

Women remain the main target audience in this market niche. When choosing decorative and everyday cosmetics, they are guided by reviews of acquaintances about the product, brand awareness and personal experience the use of certain means. The most popular goods in Russia in 2020 are:

Hair dyes and strengthening balms;
Everyday cosmetics - mascara, nail polishes, lipstick;
Compositions for depilation;
Face masks and creams;
Gift sets of cosmetics;
Manicure tools.

The situation with perfumery looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular trade marks and products they use or have used before. The following practice is also known: customers visit the nearest salon and choose perfumes there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual outlet should consist of products that are widely represented on the domestic market.

Computer technology

Well-known manufacturers in the segment computer technology and there are not so many components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, falling into ordinary stores only after some time. To the list actual goods for sale 2020 includes:

Processors;
RAM, motherboards and video cards;
Winchesters and SSD drives, flash drives;
Power supplies and cases;
Printers, scanners, MFPs;
Monitors;
Mining equipment;
Notebooks and netbooks;
Keyboards, mice and other accessories.

On the this moment the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest heavily in website promotion, while maintaining the widest range.

Household products

The abundance of goods in this category allows the entrepreneur to implement a variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - from cutting boards to fireplaces in the country. Among the best-selling products of 2020:

Crockery and kitchen utensils. Chinese goods in this category are in demand due to their low price, while European goods are in demand due to their high quality;
Home textiles. Bed linen is the top seller in this category. They also buy towels, tablecloths, blankets and even curtains well.

Products for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the right goods. Therefore, many of them, who by age are included in the category of the most active Internet users, prefer to order everything they need on virtual sites. However, such buyers choose products for children very carefully, focusing on:

High quality and safety of goods;
Availability of hygiene certificates;
Possibility to return some items from the order.

Many entrepreneurs start their activities with the sale of toys. However, there are other noteworthy products on the list of popular products for sale on the Internet in 2020:

Diapers, sliders and other knitwear for newborns;
Diapers, sanitary napkins, powders;
Baby food, milk formulas;
Soothers, feeding bottles;
Strollers, cribs, baby bedding;
Walkers, children's bicycles;
Coloring, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners, ahead of the implementation of computers and smartphones in terms of complexity. Indeed, a businessman has to invest a lot of money in filling the store with goods and forming an acceptable assortment.

In addition, customers who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and get advice on the rules and features of its operation.

Finally, the dimensions of the products greatly complicate their storage and transportation. Low price an online store, combined with costly delivery over long distances, in fact, may turn out to be more expensive than the high cost of goods in an ordinary supermarket of equipment in the amount of a budgetary transportation service.

Therefore, large household appliances remain in the top of the goods for sale, mainly due to large retail chains that have the necessary resources for their purchase, storage and transportation.

Goods for sports and outdoor activities

The sporting goods market is actively developing - mainly due to the fashion for a healthy lifestyle. Many city dwellers who suffer from a lack of physical activity buy bicycles, start jogging, yoga or various types fitness: each of them can become a client of an online store selling sportswear, shoes and equipment.

Work in this segment requires some preparation: an entrepreneur must not only be well versed in the specifics and characteristics of the products he offers, but also be able to choose what will meet modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2020 as:

Sports equipment and exercise equipment;
Sports nutrition;
Sports suits, training clothes;
Gadgets for supporters active image life;
Bicycles and spare parts for them;
Tourist equipment.

Goods for motorists

This category can be divided into two niches - the sale of spare parts and the sale of car accessories. The first of these requires an in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in the thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually typical or universal without reference to a specific car model, and the markup for them reaches 100%.

What to sell in 2020 in the online store:

Car tires;
Navigators;
DVRs;
Radio and acoustic systems;
Child seats;
Alloy wheels;
Alarm systems;
Motor and transmission oils;
Batteries;
Covers for chairs and floor mats.

Handmade goods

An entrepreneur who is going to sell handmade goods can put up for sale both souvenirs of his own production and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in organizing trade. The top 10 most popular items to sell online in 2020 include:

Paintings;
knitwear;
handmade toys;
Leather bags, wallets, belts, wallets;
Figurines, vases, decor items;
Flower pots;
Cutlery made of wood;
Bijouterie and jewelry;
Designer clothes with painting or embroidery;
Wedding accessories.

Moreover, it is not at all necessary to limit the assortment to handmade goods: raw materials, materials and tools for their manufacture are also in great demand among craftsmen - yarn, thread, ribbons, beads, sets for the production of soap and candles, leather sheets, paints, sets of cutters and much more. other.

Food

A large number of supermarkets and small grocery stores today hinders the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. Yes, in order food products via the Internet are definitely interested:

Vegetarians, supporters healthy lifestyle life, consumers of organic and environmentally friendly products;
Working people who do not have time for shopping;
Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional ones. outlets- sale of elite grades of coffee and tea. The main advantages of these products are high price, clearly defined the target audience, a huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet products market, it is enough to remember that every third Russian family has one or more pets. At the same time, it is rather difficult to find specific food or a suitable cage for a pet in ordinary pet stores - usually only the most popular products are presented here. What can be successfully sold on the Internet:

Food for birds, fish, cats and dogs;
Hygienic fillers;
Means against fleas and ticks;
Cosmetics for animals;
Toys;
Collars, muzzles, leashes;
Cages, carriers, houses;
Clothes for animals.

With the exception of pet food and veterinary drugs, most pet products are made in China, which allows start-up entrepreneurs to buy them literally for a penny and resell them at a high mark-up. In search of products of the middle price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, if you want to get to a concert of your favorite musician, you just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to learn about the upcoming event much earlier than regular posters.

Popular items to sell online in 2020 are:

Railway and air tickets;
Tickets for shows and concerts;
Tickets for sports events;
Movie and theater tickets.

Competition in this niche is low - mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, and only the owner of a popular and frequently visited site can be among them.

Goods from China

Due to the minimum requirements for start-up capital and high yield from China attracts many entrepreneurs. However, despite the high competition, such activities remain great option to start your own online business. and other Chinese trading platforms are:

Shoes, clothes;
Bags, belts and other accessories;
Automotive products;
Souvenirs;
Digital technology.

The main disadvantages of this niche are a strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to find reliable suppliers and purchase a trial batch of products before placing a bulk order.

On the other hand, these same shortcomings can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the choice and transportation of goods for him.

Trends in virtual trading

When studying, a novice entrepreneur should pay attention to modern tendencies virtual trading market:

The most compelling argument for customers is the price. According to surveys by the Yandex.Market service, 64% of online store visitors pay attention to it first of all;
The mobile commerce segment is growing. Customers appreciated the convenience of buying goods directly from their smartphone, and therefore trading platforms began to actively acquire mobile applications;
The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain their leadership in terms of sales, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2020, but also learn how to properly sell their goods:

In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the implementation of digital and computer science, household appliances, clothes and shoes of famous brands;
The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
The site should at least be displayed correctly on the screens of mobile devices, although having your own application is more desirable;
An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct of trading activities in the network. On the one hand, there are no geographic barriers for an online store, the range is limited only by the owner's capabilities, and the lack of need for staff and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers is enough to place it anywhere with high traffic.

However, the main reasons for failures are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion than his own, as well as a lack of knowledge in the chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.