Business plan for home appliances. Household appliances store business plan. How to open a household appliances thrift store: suppliers, cost calculation, necessary equipment to start. What to look out for

Is it worth investing in a hardware store? Judge for yourself. The Russian household appliances market, estimated at $40 billion, has been demonstrating growth dynamics over the past year.

It is predicted, well-formed and occupies the fourth position among European countries, leaving behind Germany, France, England. An entrepreneur can enter this huge market at the micro level by linking his business plan for a household appliance store with the real situation.

The forecast for its further development in 2014 is favorable, which reflects the positive macroeconomic situation in the country, the tendency inherent in the population not to concentrate on savings, and the further development of the consumer credit market.

Statistics of the Russian market of home appliances and electronics in 2013

The range of home appliances on the Russian market has a steady upward trend. Consider the statistics of 2013. Among the segments of this market, sales of smartphones and mobile phones show the best dynamics - more than 19.8 million units.

Moreover, within this segment, the share of smartphones is increasing, which is expected to be 90% of the total sales of mobile phones in 2016. Samsung stands out among the leading companies - 30.4%, followed by Apple - more than 13%.

Good growth last year in the segment of household appliances: washing machines - 9.1%, refrigerators - 8%. There are also leaders in the segment of kitchen appliances: sales of bread makers and pressure cookers grew by 6.7%. I was surprised by the relatively small segment of “beauty and health”, last year it suddenly went uphill: the sale of hair dryers and razors increased by 18.8%.

However, the dynamics of different segments is still different: for example, sales of photographic equipment in 2013 decreased by 22% compared to the previous year. The substitution effect has worked due to the improvement in the characteristics of cameras built into smartphones.

Should a home appliance store business plan take into account the prevailing proportions and market dynamics? Undoubtedly.

Competition for traditional stores from online commerce in the Russian market is still less than in the same Germany and France. The reason, obviously, is in the traditional tastes of the population, which prefers to see the "goods face" before selling. And this despite the lower retail prices of online stores. However, as entrepreneurs themselves say, in the future, online and offline prices will become the same, as traditional and online commerce will merge into a single, integrated one.

Entering the market

Of course, entering this segment of the market, it is necessary to have a balanced business plan, a studied market, and established economic ties. After all, an unsuccessful attempt to enter leads to a large loss. And then the inventory of the bankrupt store, sold through the home appliances sales store, is only able to pay off the costs incurred for their purchase by 60%.

What can be said about an entrepreneur who is now trying to enter the home appliance market? He must be a courageous man. It's not even about his willingness to "lay out" considerable funds for an initial investment of $ 200-500 thousand. The problem is that 25% of this market is already occupied by retail chains of the federal level MediaMarket, M.video, Eldorado.

It's not even about the percentage, but about the key places "captured" by networkers for successful sales. Be that as it may, the entrepreneur will have to spend about 3 weeks on the legal registration of the new store, as well as about $ 3 thousand on the installation of conventional and fire alarms.

Two alternatives: rent or profitability

Entrepreneurs, when compiling a business plan for a home appliance store, often try to save on rent. Is it worth it? Stores located in the city center are "doomed" to be leaders in sales. As the experience of chain stores shows, if there are, for example, 10 of them in the city network. then 2-3, located in the center, give 50-60% of trading revenue.

The profit of a relatively small store (with a trading floor area of 250 square meters) is $40-60 thousand monthly. Household appliances supermarkets with an area of 500-1000 square meters are more profitable. If the average store is located not in the very center, but close to it, then its profit will decrease by one and a half times. “Non-zero” also looks like the option of opening a store in a newly built quarter. However, the profit in this case will be 50% of the profit of the same institution in the city center, and in addition, in the process of “setting in” new buildings, revenue gradually decreases.

The warehouse of household appliances serving the store, according to logistics, should not be at a significant distance.

In all cases, you should not lose sight of the circumstances so that there is a busy traffic intersection nearby. Ideally, when a crowded street leads to the store. For the convenience of customers, it is significant that there is a public transport stop near the store. And of course, for the efficient delivery of goods, parking should be provided for both the official transport of the store and the transport of store visitors.

According to experts, of the options discussed above, a home appliances store near the center looks preferable because of the often practiced overpriced rent in the city center.

Repair and trade equipment

Finishing the premises of a home appliances and electronics store is quite expensive. Often, entrepreneurs include in the business plan of a household appliance store the amount for repairs, based on the level of costs of $ 200-400 per square meter.

However, modern building materials can significantly reduce such costs.

For the optimal location of goods on retail space, it is important to install special equipment for various groups of goods. For the installation of bulk household appliances, the costs are limited to the purchase of 15-30 linear meters of podiums, the price of which is $25-40 per square meter.

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Home appliance store business plan

Denis

Denis, thanks for your response. We're glad you liked it. Today, opening a home appliance store is a difficult business. The competition is on the rise. Without a competent starting document, it is not worth trying. We wish you the best in starting your own business.

Home appliance store business plan

Anna

Anna, thank you for your kind words! We are glad that we could help you by providing a quality business plan at a reasonable price. We really do our best to support entrepreneurs, especially start-ups, and we believe that the low cost of a business plan allows everyone to purchase it. Good luck to you!

Home appliance store business plan

Svetlana

Svetlana, we are glad that you could find all the information you need in our business plan. This document, of course, needs minimal revision, since it is impossible to take into account the individual characteristics of each project, given the low cost of a business plan. Good luck in your endeavor!

The main thing about the business plan of a household appliance store

Owners of small household appliances stores are always provided with a stable income, despite the presence of serious competition from large network companies. This explains the fact that all new entrepreneurs decide to open an electronics store. Success, as a rule, is achieved by those who know what can be opposed to networking giants.

The advantage of small companies is just in their modest scope. Opening a large home appliances store requires huge areas, which can most often be found only in the city center. This means that the territory of the sleeping areas is divided among themselves by representatives of small companies. With a competent policy and a carefully designed assortment, such a store has every chance of finding its client.

And if you also offer additional services to the buyer, for example, open a workshop or a service center for repairing household appliances at the store, income can significantly increase. But for this it is necessary to recruit a team of experienced professionals who will be able to work without punctures, without causing customer dissatisfaction.

Everyday problems

A store with an area of no more than 150 square meters is able to feed a businessman. m. But only on condition that it is located in a convenient location. This also applies to a successful transport interchange, and the availability of access roads, and in the distance from other similar stores. Before you open a store and an appliance repair company, carefully consider the interior layout. It is important to present a sufficient amount of goods in a limited area, since the assortment in a household appliance store should be as wide as possible. But at the same time, the retail space should not turn into an intricate labyrinth.

Solving such an important issue - where to get goods, household appliances, do not limit yourself to purchasing only imported products. The most optimal would be the following ratio of goods: 50% - household appliances of foreign manufacturers, 50% - domestic products. In this case, buyers will have more choices. Opening an appliance repair shop at the store will significantly increase your chances of success. As practice shows, the home appliance repair business is developing very actively, since it is easier for many buyers to repair a thing than to buy a new one.

If you have any questions during the process of creating a business, you should not look for answers to them on business forums dedicated to opening stores or boutiques of home appliances. It is much more effective to seek help from professionals whose valuable advice is collected in a competent business plan for a household appliance store. From it you will learn how to open your business selling and repairing household appliances without making annoying mistakes. This document contains a detailed description of the activities of the household appliances store, as well as the business processes that take place in it.

A ready-made business plan for a household appliance store from scratch with examples of opening calculations

The existing business plan for a household appliance store will certainly allow you to calculate all the costs that are associated with the preparatory stage, the launch of the outlet. We offer a carefully structured document, thanks to which you will understand where to find warehouses for the premises, which building to rent for a future store, and what types of household appliances should be traded for the greatest profit.

A modern document on organizing an electronics store reflects various obscure points that often elude those who want to start this business. The choice of brands, reliable and trusted suppliers, warranty obligations from manufacturers - any nuances matter when putting this business into practice. The staff of salesmen and consultants had to be completed in advance. If necessary, you should conduct additional trainings that will allow your employees in the future not only to give sensible advice to buyers, but also to sell more units of equipment.

After studying the finished document, you will be able to decide which models are currently in great demand, you will understand whether it is necessary to create additional services on the basis of your shopping center for the sale of equipment: for repair, maintenance, diagnostics of washing machines, electric stoves, vacuum cleaners, refrigerators and other goods . It is also necessary to think about providing buyers with the services of a team of loaders, a freight forwarder, because buyers often want to order bulky household goods with home delivery. In the event of disputes over the quality of the goods, you should definitely use the services of a legal consultant so that your business is not overshadowed by thunderclouds, but flies at full sail to success.

In stock Home appliance store business plan 5 14

The development of the retail network is constantly under rapidly increasing pressure from the competitive environment, and this, of course, affects their financial performance. According to official data from X5 Retail Group, in 2013, the company's retail revenue increased by 8.7% compared to the previous year, and in 2012 this figure was 8.3%. At the same time, the holding's comparable sales grew by only 0.7%, while last year - by 1.4%. Taking into account inflation, which, according to Rosstat, amounted to 6.5% as of December 2013, these indicators can hardly be called successful.

Vadim Baikov,

CEO, TSS Retail Marketing

Development of the retail network: development of new territories
Strengthening logistics
Retail Network Management: Improving Operational Efficiency
Personalization of marketing programs

Retail network development constantly experiencing rapidly increasing pressure from the competitive environment, and this, of course, affects their financial performance. According to official data from X5 Retail Group, in 2013, the company's retail revenue increased by 8.7% compared to the previous year, and in 2012 this figure was 8.3%. At the same time, the holding's like-for-like sales grew by only 0.7%, while last year they grew by 1.4%. Taking into account inflation, which, according to Rosstat, amounted to 6.5% as of December 2013, these indicators can hardly be called successful.

The experience of X5 Retail Group convinces that in order to develop a retail network, it is necessary to constantly improve the approach to the strategic development of your business. There is not as much room for retail network development as there used to be, but there is still space, and the success of established players and newcomers in the market will depend on how quickly they react to new conditions.

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To diagnose problems, fill out the checklists from our article and find out which side of the business to pay attention to.

In my opinion, the trends in retail network management are dictated by two main factors: changes in the economic situation in Russia, which affect retail activities, and the transformation of the competitive environment. In such conditions, every step can be decisive for the business. In order to protect themselves as much as possible, retailers are guided in their work by the main market trends and approach the market research and selection of suppliers with particular care, while resorting to the services of analysts.

This direction of retail network development still remains a promising source of growth. If a retail chain plans to increase the number of outlets, its suppliers must carefully control the assortment and develop product categories, taking into account both the format of new stores and the characteristics of the purchasing behavior of their visitors. Here it is worth taking into account in which direction - regional or local - the trading network will develop.

Regions. For federal retailers, regional development is associated with a significant increase in coverage, but at the same time means an increase in costs. The regions of the Urals, Western and (rarely) Eastern Siberia are the most promising for expansion. True, the main obstacle here is long distances, which naturally increases the cost of logistics. It turns out that for all its attractiveness, regional development is expensive, as it requires significant investment.

The experience of Magnit, the absolute leader in Russian food retail over the past two years, is interesting. He began expanding beyond the Urals before other federal chains - his first stores appeared in the Siberian Federal District back in 2010. In 2012, the retailer opened a distribution center in the Omsk region, and in early 2014 it became known that the company had acquired three sites for the construction of hypermarkets in the Altai Territory. For comparison: X5 Retail Group is only now planning to open its first distribution center in the Trans-Urals, namely in the Tyumen region.

Competitive Advantage: A Review of Strategies for Growth in a Crisis

For federal suppliers, the regional expansion of the network has a number of advantages. Firstly, this is an increase in the volume of deliveries due to the growth of the network. Secondly, the opportunity to present your product in a new region, increase brand awareness and thus increase market share. And thirdly, the reduction of logistics costs. The more stores in the region and the higher the turnover, the lower the cost of delivering products to the distribution center of the network, which means an increase in the operational efficiency of the supplier.

But the potential risks should not be overlooked. First of all, the federal supplier may have to give up the terms of its commercial policy related to the supply of goods to retail chains and other, less large-scale customers (local distributors). A large chain, using its purchasing power, can obtain low prices from the supplier and put cheap products on the shelves. At the same time, in a small store, such products will cost more, and the demand for them will inevitably fall. Most likely, as a result, the distribution network will remain the only distribution channel for the supplier. And this is unprofitable for the supplier, since the marginality in these two sales channels is fundamentally different: in networks it is usually less than when deliveries through distributors.

In addition, the problem of forecasting demand may arise, because no one knows how actively the goods will be sold in a new chain store, for example, near Irkutsk. As a result, if the demand for a certain product is high, it may simply not be enough.

The regional development of the retail network opens up opportunities for local suppliers as well. There are not many federal suppliers, and they mainly work with packaged goods that have a long shelf life. However, there is a large group of goods that brings a significant margin to the chain and makes up a significant share of the turnover - these are perishable food products. Any chain has a quota for goods from local producers - this mainly applies to such categories as meat, milk, vegetables, and products traditional for the area (for example, for Kazan residents, this is chak-chak). At the same time, the risks of working with networks are the same as those of federal companies.

The supplier works with local customers with whom agreements have been reached on delivery dates, payment and other indicators. The network, on the other hand, requires special conditions, for example, an additional deferred payment, a certain inventory in the warehouse, and short delivery times.

It is worth noting that some small suppliers decide to cooperate with networks even at a loss, because in this way they can increase brand awareness and ensure the necessary production load. The result can be a dramatic increase in market share, recouping the initial cost.

local market. In addition to federal areas, there is room for development at the local level: in large cities, retail is actively developing new sleeping areas. Most often, we are talking about the street retail format - retail space built into the first floors of buildings, mostly residential. Traditionally, this format is in demand among chain cafes, restaurants and service industries such as hairdressers and spas. But grocery retailers also occupy a significant part of such areas - about 25%. At the same time, in Moscow, for example, the growth in the number of "convenience stores" is limited by the relative shortage of retail space. And far from all residential areas (both being built up and already established) the concentration of food operators corresponds to the density of the population and the prospects for its growth.

Given that this retail format is designed for consumers who want to make small purchases as close to home as possible, retailers will form their assortment, focusing on their needs. For example, small packages of goods will be in greater demand here than in the hypermarket chain. Accordingly, suppliers will be required to ensure regular deliveries of smaller products to chain stores.

The Russian food retail market is still far from being saturated, as the levels of network trade development in different regions differ. In addition, the incomes of the population and the general well-being differ in the regions. However, online retail trade continues to demonstrate high growth rates, remaining one of the fastest growing sectors of the domestic economy.

Strengthening logistics

The further success of retailers' expansion will largely depend on the development of distribution centers and large investments in IT infrastructure to optimize costs and strengthen logistics. These measures are simply necessary, because when delivering a large volume of various products over long distances, it is difficult to maintain the efficiency of deliveries and control each product unit. Establishing a supply and sales system allows delivering high-quality and fresh products to customers on time, responding flexibly to demand, regardless of the distance of the store from the head office.

In a period of rapid growth, the imperfection of internal logistics processes and the associated losses are usually hidden behind the overall positive result. Now that the skyrocketing times are behind us, logistics efficiency is at the forefront. Even large market players no longer have the right to make a mistake or misuse available resources. To increase the productivity of logistics operations, special attention is paid to supply chain modeling, development of routes and schedules, maximum optimization of warehouses and transport support, including automation tools.

In this case, providers that are able to support network expansion win. To do this, they should have the most debugged relevant business processes and implement an EDI system (from the English. Electronic Data Interchange - electronic data interchange). It is necessary to invest in this area now in order to be ready for the growth of networks and for new, more stringent requirements of retailers.

Retail Network Management: Improving Operational Efficiency

Improving the efficiency of operations or core business processes in times of crisis is becoming a priority for the vast majority of retail companies. But first, we need to define what is meant by operational efficiency indicators. The main confusion occurs in the definition of performance and efficiency indicators. What is the difference between them?

Current assets of an enterprise: concept, management and analysis

Performance characterizes the results of the company's activities for a certain period. The most common measure of performance is the volume of sales (or revenue) for a certain period. Efficiency, on the other hand, is an assessment of the company's activities depending on the resources spent on obtaining results for a certain period. Examples of performance indicators include profitability, productivity, cost per unit of output.

Optimization of operational processes gives a chance to get the highest possible profit at the lowest possible cost for further development. What are the main areas in which retailers can improve? This is an increase in the operational efficiency of stores, optimization of administrative costs, inventory planning and management, pricing control. And if you miss the chance now, then it may be too late.

In my view, extensive growth opportunities for retail are limited and sales are slowing down. Therefore, market players today are increasingly taking into account the possibilities of intensive growth, that is, an increase in like-for-like sales (LFL) of 1 stores. This means that the increase in sales volumes and the efficiency of each individual outlet comes to the fore.

More efforts will be required from suppliers to maintain and increase sales of their product within the category of goods offered on the network. It is the work with the category as a whole that will distinguish the supplier who is aimed at the success of the entire network, from the one who needs only a short-term increase in sales. Of course, a large supplier, leading in a certain product category, has more opportunities here. Usually he knows much more about consumer preferences than chain representatives, as he has sales experience in different regions and different categories of customers. This means that it can give reasonable recommendations and contribute to the growth of sales of a certain product in the network.

Sales funnel: everything a manager should know about it

To maintain a position in retail, small suppliers should promote their products outside the outlet as well. The situation with a popular product is simple: networks put it on the shelf, consumers buy it. If the product is unknown, a place on the shelf of a well-known retail chain is not a guarantee of success. In this case, the supplier must either reduce the price as much as possible, or additionally advertise the product. The most expensive option is TV advertising, which provides the widest reach. But for a small supplier, the cost of it is too high, so it is wiser to use such a promotion tool as a promotion. By conducting such events together with the retailer, you can at the same time explore the prospects of working with the buyer at the point of sale.

Personalization of marketing programs

Attracting new buyers is becoming increasingly difficult due to the tense economic situation in the country. This is confirmed by the results of a Nielsen study on the consumer confidence index in Russia. According to the data received, the Russian index fell by seven points in the third quarter of 2013 compared to the same period of the previous year.

We are seeing more and more aggressive pricing promotions. Stores are full of bright signs urging customers to purchase a product at a shock price. The practice of "2 + 1" or even "1 + 1" is often used, when when buying a certain product it is possible to get the second one for free. All these promotions are certainly attractive to buyers, but their proper use is important, because the negative impact of such events on the final margin is very high. Losing money in heavily discounted promotions forces chains to look for more lucrative ways to attract new customers.

A classic example of a promotion is "We give gifts in exchange for stickers." For the buyer, it does not matter that the goods participating in the promotion are not branded. His main goal is to save up for the prize. Participation in such a campaign allows both the chain and the supplier to increase sales many times over.

Loyalty programs. Under the current conditions, it is very important not to attract new customers, but to retain old ones. That is why savings programs are so popular and effective today, allowing consumers to receive prizes for a certain amount of purchases. Such promotions are in high demand, because there is no more attractive product than a product received “for free”. They should be used not only by federal, but also by regional retailers.

And although large federal players have significant resources, regional networks have their own advantages: knowledge of the characteristics of a local buyer, regulated relations with local suppliers (this is especially important when selling perishable products). That is why local suppliers can respond flexibly and in a timely manner to the actions of federal competitors. In my opinion, the most promising marketing programs are jointly conducted by the network and suppliers. In this case, it is important to use the knowledge of the product category accumulated by the supplier and the information about the behavior of the buyer that is available from the network. Involving both parties in the process of developing loyalty programs is often a key success factor. Regular discounts are still relevant, but you can't base your marketing strategy on them alone if you want to win in the medium to long term.

Smaller vendors should target active point-of-sale promotions using coupons or prizes. Today, the chains themselves are interested in such promotions, actively offering such opportunities to suppliers and working with those who are ready to participate in them. Not all providers are aware of the existence of such programs and often do not even consider such opportunities for themselves. I recommend not to spend budget funds on billboards and direct advertising, not to reduce the price level through promotions associated with discounts. Such measures kill the value of the brand once and for all, and then it is virtually impossible to restore it. It is much more effective to encourage the buyer for the purchase of goods.

1 Like-for-like sales (LFL-sales - from the English Sales Like-For-Like) - in this case, this indicator is determined by comparing current sales information with the same period of previous years, without taking into account network expansion. For example, if there were 10 stores in the chain in the first quarter of last year and 15 in the first quarter of this year, then the change in LFL sales will be calculated for only 10 outlets. - Ed.

Vadim Baikov Graduated from the Russian University of Economics. G.V. Plekhanov. Developed the line of work with key clients (retail chains) at Bosch. Managed the key account sales departments at Multon and Kraft Foods. Experienced in working with food retail chains (X5, Tander, Metro, Auchan, Dixy), as well as with DIY chains (OBI, Leroy Merlin, Castorama) and household appliances (Eldorado) , "M Video"). With TSS since 2011.

TSS is an international company that specializes in the development of marketing programs for the retail sector. World leader operating in more than 65 countries; more than 250 leading retailers use its services, mainly in sectors such as grocery and gasoline. The Russian division - "TSS Retail Marketing" - opened in 2012. Official site - www.tccglobal.com

Trade has always been one of the most attractive areas for small businesses. However, the growing competition every year, and in some cases the need for fairly large financial investments, complicate the implementation of the idea of opening your own trading enterprise. To create a successful retail business, you need to have not only the so-called commercial flair, but also a certain amount of knowledge in the field of economics, marketing, and taxation.

This article will talk about how to open an electrical goods store from scratch and turn it into a profitable business.

How to open an electrical goods store - where to start

If you are seriously considering the idea of creating your own store selling electrical appliances and devices, we recommend that you initially develop a project for opening it, taking into account all the features of such an activity.

Requirements for opening a store and a list of required documents

When the issue of the location of the store is decided, it is necessary to adapt the chosen premises to meet the requirements established by law. Despite the fact that electrical goods belong to the group of non-food products, the requirements for opening a point of sale cannot be called modest.

There is no single document containing all the necessary conditions for the operation of such an enterprise today. However, there are a number of legislative acts and SanPiN, which reflect the requirements for non-food stores regarding lighting, ventilation, prevention of infection transmission, compliance with the work and rest regime, etc. You can get up-to-date information to organize all the necessary conditions by directly contacting the local unit Rospotrebnadzor.

Documents that an entrepreneur will need in order to open an electrical goods store:

or IP (depending on which form of doing business to choose) - issued by the Federal Tax Service;
a lease agreement for premises or a certificate of ownership (if it belongs to a businessman);
conclusion of the SES;
permission document from the fire supervision service;
a contract for the export and disposal of waste;
permission from the Rospotrebnadzor to open a store;
if you plan to place an advertising sign on the outside of the store building, you need to obtain permission from the local administration.

Each of these documents is associated with certain costs. So, it will be 800 rubles, the fee for registration of legal entities. persons - 4000 rubles. Therefore, before collecting the necessary papers, you should study all the expenses for opening a store in order to withdraw the total amount.

How much does it cost to open an electrical goods store, and when to count on profit

The organization of a trading enterprise for the sale of electrical goods cannot be called excessively costly. The main expenses for opening a store include:

registration of documentation and obtaining all necessary approvals and permits - 10 thousand rubles;
rent of premises - about 50 thousand rubles. (for a small store with a trading floor of about 40 sq. m) depending on the area;
carrying out repairs in the premises, and preparing the retail space for the installation of equipment - 100 thousand rubles. (an alternative option is to rent a premise for a turnkey store, but in this case the rent will be higher);
equipment and software - 150 thousand rubles;
the first batch of goods - from 300 thousand rubles. and higher, depending on what range you choose;
settlements with personnel and utility bills - 80 thousand rubles. per month;
advertising costs - 20 thousand rubles;
taxes - the amount depends on whether or not. person and income level.

Having studied the amount of costs, we can conclude that to open a small electrical goods store, an amount from 700 to 800 thousand rubles will be enough. The payback of such a project, according to practicing businessmen, is achieved on average per year of work.

Profitability will largely depend on how accurately you guess with the correspondence of the proposed product to the needs and preferences of buyers.

How to form the assortment of the store

When opening an electrical goods store, it is better to choose a highly specialized direction, since general items and small items (light bulbs, switches, etc.) are sold in hardware stores.

The range of electrical goods is very wide and varied. What to put on the shelves also depends on the place where the store will be located. If there are construction sites nearby, then emphasis should be placed on all kinds of tools, extension cords, insulating and fastening materials, etc. If the outlet is located in a residential area, fill the store with consumables, lamps, smart home system elements, etc. d.

Do not immediately purchase too expensive goods in large quantities. The assortment can be adjusted in the course of work, observing demand and identifying the actual needs of customers.

Electrical household products can be included in the assortment of an outlet for the sale of electrical goods, but opening a household appliances store as a separate independent trading establishment is still a more interesting solution.

This direction has its own nuances. The fact is that according to analytical agencies conducting surveys among the population, more than 50% of Russians prefer to purchase household appliances in large specialized chains, this especially applies to residents of large cities. Therefore, before organizing a business selling such goods, one should carefully study the local market, the balance of supply and demand, the strengths and weaknesses of competitors, etc.

Important! For a household appliances store, it is advisable to choose a narrow specialization, for example, the sale of only kitchen appliances, or household appliances for cleaning, etc. This will create good conditions for choosing, because it is important for a modern consumer that the product be presented in a wide range (different manufacturers, different price categories, different design and functionality).

A household appliance store, the business plan of which will differ from the project of opening a point of sale of electrical goods mainly in its investment part, although it requires a lot of expenses, but the profit can be much higher.

Tip: when opening a home appliances store, conclude agreements with several reliable banks on the possibility of purchasing goods in your establishment on credit and installments. This is the most effective measure to attract a large number of customers to the store.

Opening an online store for the sale of electrical goods

In the absence of free time and the desire to travel around the city in search of a suitable product for many buyers, today the Internet is becoming a kind of find, a way to solve a problem. An increasing number of people every year purchase products for various purposes through the network.

In this regard, the idea of organizing trade via the Internet makes sense.

How to open an online store of electrical goods or household appliances? To do this, you first need to find suppliers who offer the most favorable prices. If you can go directly to the manufacturer - this is ideal.

Next, you should take care of the organization of the logistics system. Buying goods online involves their subsequent delivery. Consider the terms of cooperation with transport companies and courier services. The faster the delivery, the more interesting your store will be for buyers.

In addition, you will need a room to accommodate a warehouse of goods. Considering that household appliances also include large-sized goods, its area should be considerable.

It is equally important to open a bank account and establish a system of payment for goods and delivery. There are several ways to organize settlements with consumers:

e-commerce (Qiwi, WebMoney, Yandex money, etc.);
Internet acquiring (settlements on the network using a bank card).

One of the most important stages in the organization of trade via the Internet is the development of a website that will present a catalog of goods. And this is the point of expenditure on which you can not save in any way. The site should be bright, attractive and informative. It is better to entrust its development to professionals.

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Download home appliance store business plan

Mikhail Filimonov, a novice entrepreneur from the Ryazan region, who owns a small store selling household appliances, tells. Mikhail opened a small store in a large shopping center. The store employs four salespeople. Mikhail is engaged in the purchase and delivery of goods on his own, his wife is in charge of accounting. Thanks to an excellent combination of "price / quality", as well as unusual household appliances, the business is booming.

Introduction. The store is not like everyone else, or how did I decide to start my own business?

It is quite difficult to work in Ryazan, and therefore, after graduating from the institute, I worked for more than three years in a household appliances hypermarket as a consulting manager.

At first it was hard, but over time I got involved, and fell in love with household appliances with all my heart, and even began to follow the latest in order to be competent in this matter.

But the work of a manager (or, more simply, a seller) does not bring insane earnings. In truth, the money from the labors is enough to eat, and somehow dress.

Therefore, I saw only one way out - to start my own business. I have not seen more ways to improve my own well-being.

I began to seriously think about how to start selling household appliances myself. Of course, it is foolish to compete with large networks in this area, and I decided to open a store (or rather a small department in a shopping center) selling Chinese mobile phones.

The Chinese manufacturers have made a huge leap, and their phones do not differ in quality from Korean and American smartphones, but at the same time they are much cheaper. I bet on low cost and high quality.

How to start your own business or go nowhere without a business plan

I am excellent with mobile phones. I know their specifications and approximate prices, but I have absolutely no idea how to start a business the right way.

Fortunately, my wife will be in charge of bookkeeping, but I am going to make decisions on all financial issues alone.

My initial capital is extremely meager, and it will only be enough to purchase a batch of phones and rent a room.

Therefore, I can't afford to move around financially, and I need a clear plan that will answer the following questions:

How much will you have to spend on the initial purchase of goods?;
How many salespeople and electronics engineers should be hired initially?;
How much will you have to spend on renting a room for a store?;
What legal issues need to be resolved when registering an IP?

How I solved the business plan problem

I understood that I needed a quality business plan.

Without it, there is nothing to try to start a successful business.

At the same time, I cannot afford to fork out for an expensive financier and fully pay for his services.

Those worthless plans that can be freely downloaded on the net are also no good. It's just a waste of time and a monstrous risk.

The solution was found by my smart wife.

She found a wonderful site where you can download a business plan for mere pennies.

Business plans on the site are compiled by professionals in their field, but require personalization.

Actually, with personalization, the issue was resolved fairly quickly. My wife and I finalized the plan in a week, gave it personality, and thanks to it we were able to start our small business.

Household appliances in the USA (brands, shops)

Some useful information and a brief presentation of the household appliance store business plan:

Home Appliance Repair Business Plan Summary

Here is a business plan that highlights the budget and prospects for creating and developing a home appliance store.

The creation of an enterprise of this kind has 3 goals:

Full satisfaction of the consumer market in need of high-quality household appliances, their repair and maintenance;
Establishment of a highly profitable enterprise;
Receiving a profit.

Russia and Ukraine is the first step to starting a successful business with an easy and simple start.

It is necessary to make a decision on buying a franchise with the professional recommendations of the section:

You can read about the latest news and trends in the franchise business

Full financing of the project can be carried out by obtaining a commercial loan in the amount of 2,410,000 rubles at 14% per annum, which will fully ensure the launch of the enterprise and the creation of all the necessary conditions for this.

At the same time, the expected income of the investor will be about 154972.82 rubles for 2 conditional years of the life cycle of the enterprise.
Loan repayments are due from the first month of launch.

According to experts, the household appliances store will eventually bring income from 29,722,717.4 rubles.

Overview of the proposed range:

1. Sale of household appliances for the home: computers, TVs, refrigerators, vacuum cleaners, dishwashers, washing machines, irons and so on.
2. Household appliances for the kitchen: microwave ovens, meat grinders, juicers, yogurt makers, bread makers, coffee makers and more.
3. Personal equipment: electric toothbrushes, floor scales, curling irons, epilators, razors.

Table number 1. Dynamics of Entrepreneurial Confidence in Retail in Russia

Services provided by this type of company:

1. Repair of audio-video equipment.
2. Repair of dishwashers
3. Repair of washing machines
4. Repair of air conditioners
5. Repair of gas and electric stoves
6. Home repair
7. Equipment diagnostics
8. Warranty repair
9. Sale of spare parts for various household appliances
10. Sale of accessories for appliances
11. Complete installation and connection of large household appliances, and equipment of any complexity.

The path to the implementation of the selected project. Step by step:

1. Choice of a special form of ownership of the enterprise.
2. Registration of a new enterprise in the tax and administrative authorities.
3. Determination of the main direction for the goods and types of repairs provided.
4. Definition and conclusion of contracts with suppliers.
5. Global product procurement
6. Search and further hiring of employees in the amount that is required.
7. Conducting an extensive marketing campaign that allows the layman to learn about the existence of your company.

Table number 2. Assessment of factors limiting entrepreneurship in trade in Russia

The marketing campaign must include:

1. Creation of a website with which you can get acquainted with the assortment without leaving your home.
2. Participation in various fairs and exhibitions with your product.
3. Placement in magazines and newspapers of your advertising.
4. Creation of advertising booklets, and their further distribution to potential buyers.
5. Advertising on television.

The more extensive the PR campaign, the more useful it will bring.
All these actions will help you convey to the inhabitants the information that it is in your store that they can purchase the necessary goods and perform all the necessary repairs at affordable prices.