How to open a flower shop from scratch. How to open a flower shop from scratch

The idea of ​​opening own business, probably visited every person. And the flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

• Explore the market.
• Select a place to purchase goods.
• Prepare the necessary documents.
• Choose a place to rent.
• Buy necessary equipment and goods.
• Hire staff.
• Calculate dimensions start-up capital.
• Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Sole Proprietorship is for you if you are going to work exclusively with individuals. This option has some advantages, in particular a simplified system accounting as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to register a Company with limited liability.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

• To begin with, you will need a refrigerator, as in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Don't forget about stands, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that there is enough water in the store.

• You will also need cash machine. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and a special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the store opens.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is interesting and profitable idea. These plants are more expensive proper care you can keep them for months. In addition, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

Basically, this is observed in special and holidays, for example, the first and last call, prom, March 8 (do not forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for extra income

Selling cut flowers and original bouquets is a profitable business. But business, and accordingly, profit, can always be raised to a new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise their loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small things. Quite often, in flower shops, souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And also flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. Besides, similar business does not require a large start-up capital, any specific skills or extensive experience. With the right approach, selling flowers can be a really profitable business.

Flowers are one of the most popular gifts because they are relevant for absolutely any holiday. They can be presented in various types and forms, and there are many unique varieties that differ appearance and cost. The flower business is considered profitable, stable and interesting, which is why it is of interest to many entrepreneurs. It can be organized at the first stages even at home, and if you properly promote it, you can receive passive income in the future, since no efforts will be invested in the business.

The business of selling flowers has both positive and negative sides. It is important to know about all the parameters before opening a business in order to start a profitable activity from scratch.

The pluses include:

The disadvantages of the job include:

• sales are uneven because they depend on the season and are also affected by various holidays;
• to get started, you need to create a correct, thoughtful and reliable business plan for a flower shop with calculations, and you can view a sample, but each store must have its own individual project;
• for the quality work of a business, a cash register is required, the use of which complicates the procedure for accounting for activities and requires registration of equipment with the tax office, and the device itself has a significant cost;
• flowers are perishable goods that require specific care, therefore, optimal and specific conditions must be created for them;
• to get started, an entrepreneur must have complex and unusual knowledge and skills in the field of floristry in order for the flower business to be profitable and promising.

Initially, you need to register, and you can choose both IP and LLC. The most optimal is the choice of organizational and legal form - individual entrepreneur. For this, the following documents are prepared and submitted to the tax office:

• statement, which must contain the correct OKVED codes for the chosen direction of activity;
• a flower business can operate under a simplified taxation system, which must be switched to immediately after registration;
• a copy of the citizen's passport and his TIN.

Trade will be reliable and controlled if a cash register is used in the process of work. Therefore, it is recommended to initially purchase this technique. The device must be registered with the tax office, after which it can be used for its intended purpose. It is also desirable to get a seal and open a bank account.

Choosing a store location

How to start a flower business? It is important to determine exactly where the activity will be carried out. For this, it is necessary to make marketing research, on the basis of which a special project will be made, and its example can be easily found on the Internet. It will contain the basic information and nuances of opening and running a business.

Should not be taken completely finished project, since it will not take into account the specifics of a particular region and store.

The flower business must be advantageously located, since the location for this particular activity is considered key point. by the most the best choice premises are considered:

• next to the wedding palace;
• near places of high traffic, which include stops public transport, large supermarkets or general markets;
• close to train station or bus station.

There should be parking spaces near the store so that each customer can comfortably drive to point of sale. It should be possible to place outdoor advertising that will attract attention potential buyers, as a result of which a business from scratch can bring good income. There should not be competitors nearby who can lure buyers with different promotions or other benefits.

Arrangement of the premises

Competent trade assumes that a single and unique concept should be formed inside the store, which will be pleasant and interesting for customers. All costs for these purposes should be included in the business start-up project. An example of an interesting and exclusive design can be found on the Internet or you can walk through the most famous and sought-after flower shops.

Styles are great choices:

• rococo or provence in case the flower business is intended for clients with a high level of income;
• hi-tech is considered an ideal solution when the store specializes in customers who prefer to constantly purchase unique novelties and exquisite items;
• if not only flowers for bouquets are sold, but also flowers in boxes and pots, then such a store can be designed in an eco-style, and only natural and safe components should be used here, and such a design will act as interesting advertisement business.

The store should be well lit, and natural lighting should be combined with artificial lighting, which can emphasize the goods presented.

An important point in the arrangement is the purchase of equipment and furniture. To do this, buy:

• showcases and racks for flowers in boxes, pots or other containers;
• freezers that can prolong the freshness of cut flowers, which will increase the store's income;
• a table designed for the work of a florist;
• a table and a cash register for efficient and correct settlements with customers;
• so that customers expect their orders in comfort, it is recommended to place a sofa in the store.

An example of the proper arrangement of all elements in the room can be easily viewed on various sites on the Internet.

Drawing up a range of goods

How to open a flower business from scratch, which will bring a good income, be stable, sustainable and promising? For this, a special project of activity is drawn up with detailed and accurate calculations, in which the nuances of compiling an assortment of goods should be indicated.

When compiling the assortment, the following elements are taken into account:

• Cut flowers, varieties of which should be numerous. The most popular are roses and chrysanthemums, tulips and mimosas, orchids and lilies, as well as many other varieties.
• Potted or boxed flowers are sought after but less popular than cut flowers. An example of a great store involves having a large number varieties of these flowers.
• Cultivated plants that are of interest to many potential clients. As a rule, they are purchased by retirees or people who like to devote a lot of time to gardening or working with crops in the garden.
• Related products that are very profitable to sell due to a good margin. With their help, you can significantly increase your profits, and this includes fertilizers, pots, flower literature, candles and ribbons, postcards and packaging, coasters and elements for creating a unique landscape design.

If you choose the assortment correctly, you can count on a good demand for a store that can bring passive and high income.

How to make a store popular?

It is important to know not only how to start a flower business, but also how to properly promote it. The following methods are used for this:

• finding corporate regular customers who will regularly order decorations for various celebrations;
• designing various portfolios, for which unique flower arrangements are created, and in the future it will be possible to make original bouquets for weddings, dates, anniversaries or other significant dates;
• advertising on radio, television or other media;
• cooperation with holiday agencies, restaurants or other establishments that can become regular customers;
• creating your website on the Internet.

Recruitment

How to organize a flower business that will be popular among buyers? To do this, it is important to find suitable employees who will be professional florists who can properly care for flowers and create unique and inimitable compositions from them.

Wages should be fully dependent on revenue.

Pitfalls in opening a flower business

Start from scratch this business easy if you look at the example in advance successful store. However, for a promising profitable work you need to know all the possible difficulties and pitfalls, which include:

• if you hire non-professionals, they will not be able to compose unusual bouquets, so the store will not be able to compete with other establishments;
• you should not purchase a ready-made store, because profitable business will never be sold;
• flowers need to be properly looked after and kept in optimal conditions, otherwise they will quickly lose their presentation, which will lead to constant write-offs;
• you should not save on creating the original design of the store, because otherwise it will not differ from standard outlets, therefore it will not attract the attention of customers;
• trade must be honest, therefore it is unacceptable to make a bouquet of fresh and half-withered flowers, since you can easily lose customers;
• on holidays, you need to clearly realize how many bouquets and flowers can really be sold, so as not to set up buyers for pre-orders;
• it is advisable to use a cash register during work, which will simplify control over the sellers.

If you know all the pitfalls, then you can expect successful opening profitable and efficient store.

Financial calculations

The project of opening a flower business involves the investment of the following amount Money:

• creation of a unique design - 150 thousand rubles;
• purchase of equipment and furniture - 320 thousand rubles;
• investments in business advertising - 40 thousand rubles;
• business registration - 1 thousand rubles.

The total initial investment is 1 million 51 thousand rubles. Monthly expenses:

• rent of premises per month - 40 thousand rubles;
• purchase of goods for a month - 500 thousand rubles;
• wage employees - 105 thousand rubles;
• business advertising - 5 thousand rubles;
• taxes and communal payments- 40 thousand rubles.

Total - 690 thousand rubles. With a markup of 80%, you can expect an income of 900 thousand rubles, of which net profit equal to 210 thousand rubles. Profitability is at a very high level, since it is equal to - 210/900*100=23.3%.

Thus, if you correctly open a business, pay a lot of attention to its advertising, offer a good assortment and hire professionals, you can get profitable business, which will be stable and developing, so in the future it can bring constant passive income.

Experienced businessmen who have achieved some success often say that they do not care what they trade. The flower business is different in that you will have to sell a very beautiful product, while the profitability of such a business, if it is properly organized, is quite high.

At the same time, in case of violation of contractual obligations by counterparties, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why for those who want to deal with flowers, it is not too late to start their activities.

How to open a flower business?

Before you seriously engage in the sale of flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after commodity, but at the same time quite perishable, so its sale should be carried out as soon as possible. short time. Otherwise, the flowers will simply wither, and it will not be possible to reanimate them.

Therefore, outlets for the sale of such goods should be located in busy places, preferably not far from the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent in the market. Remember that activity registration is required condition otherwise you may be fined for illegal business.

Flower business business plan

Every business starts with a business plan. It can be drawn up on paper, or maybe just in your head, but in any case, it is necessary to think over a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and off-budget funds, as well as other necessary expenses (rent, wages employees with accruals and other expenses).

At the initial stage of the business, the selling price of the goods, which will form the flower business income, must be set taking into account the prices of competitors, sometimes their level may be even lower to attract customers. However, pricing in flower shops-salons is carried out according to a slightly different principle than in kiosks and markets, since the price of the goods also includes the cost of the service - which is why it must be well debugged.

To increase profits and create additional convenience for buyers, most flower shops practice taking orders via the Internet, delivering bouquets directly to the buyer, some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision of additional services makes it possible to compensate for the drop in revenue during the low season.

Business plan for a flower shop

If you have a certain amount of capital, it is best to open flower shop or salon. By expanding the range and selling related products, such a business will have a higher profitability. However, this will require renting or purchasing (which is quite difficult) a room with an area of ​​at least 50.0 square meters. meters.

In addition to the trading floor, there must be warehouse space. The presence of a split system that maintains optimal temperature conditions is also necessary. Freshly cut flowers are best stored in a deli refrigerator. The trading floor needs to be equipped with shelving, and you should not forget about the need to purchase simple office equipment.

If you are not good at drafting flower arrangements, then it’s good to think about the florist’s workplace. In addition, you will need a variety packaging material for bouquets.

All these costs must be met from own funds, since banks practically do not give loans to start a new business. As for planning activities, then, of course, you can spend money on ready business plan flower shop, but it is not so difficult to create it yourself, having thought through all the details of this business.

You were born and do not live in the capital, but this is not a reason not to create your own successful business. How to create a profitable business in a small town?:

Sample business plan for a flower shop

For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of ​​​​at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Equipment name | Quantity | Price per one. (rub.) | Total price (rub.)
1. Gastronomic refrigerator 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera» 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk "Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized workplace florist1 12500.0 12500.0
10. Vases, specialized flower stands, expendable materials 25000,0
Total 315350.0

Thus, the initial minimum capital expenditures for the purchase of equipment for a flower shop will amount to 315.4 thousand rubles. The amount is not that big, but do not forget that the main costs will fall on the purchase of goods and operating expenses.
Suppose that 3 people work in the salon-shop (1 seller, 1 florist, 1 contract accountant). The owner of the business acts as a manager.

With a markup of 90.0% (which is an average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

• purchase of goods - 450.0 thousand rubles;
• salary with accruals - 97.5 thousand rubles;
• rent - 120.0 thousand rubles;
• utility bills (including average annual heating costs) - 56.0 thousand rubles;
• consumables for current needs - 15.0 thousand rubles;
• taxes (UTII) - 15.0 thousand rubles.

Total costs - 753.5 thousand rubles.
The net monthly profit of the salon will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (In the calculations it was assumed minimum income, which may receive not yet promoted flower shop and real costs).

flower stall business plan

A flower kiosk, unlike a store, has a smaller sales area, it does not provide for a florist, and the range of goods is less wide. If the store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then in a kiosk, as a rule, only the main product is sold.

The profit of a flower stall is completely dependent on the turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers will naturally differ.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that the organization of the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see ads of the following nature: “I will buy a ready-made flower business”, which is not surprising given its high profitability. If you are already doing certain business If you have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means finding out all suppliers, the terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.

Buying a flower business in Moscow, and besides, a successful one, is quite rare, so without knowledge real reasons its sale by the owner is not worth making a deal.

However, if you study well the state of affairs in the flower business that is offered for sale, then you can thoroughly bring down the price, and the purchase transaction can turn out to be very profitable.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

Sale of flower business

The flower business is sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain funds to pay accounts payable, repayment of bank loans. Today, on the Internet, you can often see ads for the sale of a flower business in Moscow.

When making such transactions, it is very important that the property where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This happens due to the fact that the rent in the capital is unusually high and increases every year. As a result, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.

Flower business at home

If you live in a private house with a fairly large plot of land, love flowers and understand them, then the best option will organize a flower business at home. Some of the most common home grown flowers are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the cost of buying seeds, tubers or seedlings, however, seeds and tubers can be obtained independently, but rose seedlings must be purchased from nurseries.

To run a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so big.

True, this will increase the cost of electricity, but, as practice shows, they will more than pay off. The main thing is to find buyers: they can be flower stalls, shops, you can also sell flowers on your own.

One of my friends, growing flowers at home, changes foreign cars every year.

So think: is the flower business profitable?

Interesting video How to make money on flowers!

The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level financial well-being region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to a good profit (the average margin for flower products on domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

How to start a flower business

Registration

The registration procedure is probably the easiest step in this business. register individual entrepreneurship in accordance with 52.48.32 OKVED " Retail flowers." it is necessary to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade Permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers pass voluntary certification, and partners when purchasing should ask them for a copy of the certificate.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived commodity, therefore, first of all, you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping malls and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - stable business with a wide range of products and a permanent customer base.

Floral online store

It is best to create with real experience work in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

Of all the flower business formats, the last option requires a minimum initial investment. Without experience in selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is next to business center and has regular corporate clients, making out all their events, his profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a paramount and not the easiest question, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a guide.

Among the nuances - for quick start you need to keep an eye on competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repairs, arrangements, window dressing, you can ask for rental holidays - a standard need for trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice flower business:

Choice of equipment ─ according to clothes they meet

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Point of sale equipment

To arrange a flower shop of any type, you need a special commercial furniture and equipment. Catalogs of ready-made kits for different retail space can be found on the Internet on the websites of manufacturing companies and wholesalers.

Purchasing furniture and equipment famous brand You can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.

In addition to typical models of showcases, racks, counters and refrigeration equipment of different cost and different manufacturers, you can make a kit according to an individual order, ideal for the selected area and the general concept of the institution, because not every industrial refrigerator for universal use will look advantageous in trading floor flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the salon is a VIP level, the specification of your equipment can be sent immediately to all available supplier firms, waiting for them commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. For starters, you can choose the universal shades of the color scheme of the mesh, matting, felt, ribbon, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to come up with designer bouquets and compositions from dried flowers, decorate any flower and plant arrangements. solemn event, to advise the most fastidious buyer.

Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: minimum bid, and the rest is % of revenue. professional training sellers must also pass, on which the mood of buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience a win-win─ mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color ─ required.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. Pot cultures, large-sized.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

Video - flower business, owner reviews:

If you are thinking about how to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch, you will need about ten thousand dollars. You may be able to save money, but it is still better to include exactly this amount in expenses.

Calculate all the costs for starting a store and draw up a business plan. Having described all financial model work, you can calculate how much goods you need to sell in order for the store to start making a profit. Evaluate whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as an individual entrepreneur, or open a limited liability company. clearance legal documents You can do it yourself, or you can entrust this business to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is very small.

After you have written a business plan and registered your company, you can start looking for suitable premises and suppliers.

How to find the right room

When looking for premises, it is important to have a good idea of ​​the so-called map of the trading territory. It is preferable to open a store near a large business center, it is better if there are two or three of them nearby. This will attract corporate clients who often place orders for large amounts for a large number of employees. In this case, you do not have to think about how to attract additional customers before the holidays. Several corporate orders can bring as much profit as you receive on average per month.

For a flower salon, a room of eighteen to thirty square meters will be sufficient.

In addition, the proximity to the business center will allow more customers to pass through your store per day. If people order your bouquets and compositions for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

True, it should be borne in mind that renting a room located near a business center is much more expensive than renting in a residential area. And one more thing: next to the business center it is always problematic to find a parking place.

But in any case, if you can rent a room in such a place, this is a great success, because the location of the salon at the intersection of many human flows is the most profitable. Life boils in working time, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly by renting a room, moreover, if the residential area is very large, a certain circle of regular buyers will appear living in your area. But you need to pay attention to customer flows Special attention. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where are large stores, grocery centers, etc.

If there are still some offices nearby, analyze which way people go to and from work. Even if you have already rented a room, you will still need a trade map of the area. With its help, you need to plan your future work.

Before renting a room, you need to pay attention to one more very important point. Think about how easy it will be for customers to find your store. If you rent premises in the yards, most likely you will have problems with the flow of customers. Of course, there will be regular customers, but you should not count on a continuous influx of new visitors. A beautifully designed shop window on the entrance street is the best advertisement for a flower shop.

Before the opening of the salon in the room, it is necessary to make repairs. There are a lot of interior design magazines out now that can give you a lot of ideas on how to make repairs with minimal funds, even if the room is in a terrible state.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or were brought only to order, today there are always free sales. There are many providers, you can choose those whose conditions will be most suitable for you.

When you're just starting your business, it's best to choose vendors that have minimal bulk purchases. This will make it possible to purchase goods more often and in small batches. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers are selling better and which are worse.

What equipment will be needed

In a flower shop, it is desirable to have a refrigerator, so when opening it, you need to provide for its average cost in expenses. At first, you can do without a refrigerator, because there are a lot of flower suppliers now, you can take flowers in small batches. As long as there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you can already afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator - you do not need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip the trading place. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that visually it will seem like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the cabin. You will need shelving and containers for flowers.

For organization normal operation at least one computer is required in the cabin. A scanner, copier and fax are also needed, but they can be at the store manager's house, i.e. own resources can be used to the maximum.

How to recruit staff

The ideal option is to hire four florists who will work in shifts. Two florists working in one shift will be able to serve customers faster and complete more orders. Of course, you can start with two, but working alone is inconvenient. If the florist is alone in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist, his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time that the head is absent from the store. Students are happy to work in such positions, they count and process flowers. You can invite assistants for the weekend when the store management is resting.

How to plan an assortment

Carefully study the range of your competitors and understand what they mainly sell. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, one should not be afraid to bring something new to the business, to make customers original proposals, always slightly exceed their expectations, offer more than others.

Walk around the area and see what your competitors are selling. So you can understand what is in demand.

Each flower has its own lifespan certain time. When the salon is just opening, one can only guess what flowers will be in demand, even if you have analyzed what is being bought from your colleagues in the area. Therefore, in the first months of work it is better to buy flowers that last a long time. This will also ensure good filling of your store, create the impression of abundance, a wide range. Anthurium retains freshness for a week, orchids stand for a very long time, especially cymbidium and dendrobium, phalaenopsis in a flowerpot can generally stand for several months. Flowers in a cache-pot can be sold with it, and cut them for a bouquet. People willingly buy chrysanthemums both for home and as a gift, so chrysanthemums can also be purchased in large quantities. Also in the assortment must be present roses and gerberas.

To start a flower shop, it is better to form the main assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in terms of names, but also in terms of color palette. Be sure to buy white flowers. This is a white rose, white chrysanthemums, white gerberas, white orchid. It is more difficult with spring flowers, there must be tulips, daffodils.

Initially, you can sell bouquets in one range to see what colors will be in demand. It is also useful to come up with standard bouquets, designed in a certain way, for a given amount, which will always be on sale. Gradually, as you develop your customer base, you will study demand, compare your sales with what flowers are sold by competitors, and make adjustments to the cost of your bouquets and colors.

The range must include inexpensive indoor plants.

At first, when you are still on a budget, you can buy indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks spectacular in bouquets, a special phylum gives a good volume, which can stand in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special mark-up for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They don't have to be on the same level. In addition, when arranging, a smooth color transition is of great importance. Let the pink ones stand next to the red ones. It is important to create the impression that there are many colors. To do this, you can put additional indoor plants and branches, they give volume and height. The arrangement should be stepped. It is also necessary to try to ensure that roses and any other flowers are the same length.