It seems that writing an ad will not be difficult. We write the subject, content, contact number and the job is done. But we do not take into account the fact that before starting to write any text, it is necessary to study some subtleties. You want your text to be "heard" and "seen", and, of course, to work in the direction you want.

Search for missing animals

Consider an example of a missing cat announcement:

PERSIAN CAT IS LOST!

She disappeared on May 15 in the Levoberezhny area.

name is MUSYA, fur is fluffy gray, eye color is blue, age is two years.

Special signs: around the neck there is a collar - a leather strap with a golden medallion.

Below should be a photograph, preferably one from the last.

To the finder, please return for a generous reward!

Contact tel. : 066 00 00

Be sure to indicate special signs (scars, scratches, sores, lameness, color features, etc., and if it is a cat or a cable, do not forget to indicate whether it is neutered or not).

Such an ad can be placed in a newspaper, pasted on poles and bulletin boards in nearby streets.

Be sure to place your ad in all pet stores and veterinary clinics located near the place where the pet went missing.

Renting an apartment

The most important thing to start with is the places for further placement of rental ads. It all depends on who you want to rent your apartment to. Of course, you can post ads on all fences and bulletin boards, but believe me, the result will not be what you expect.

There is no need to place your ad on everyone, choose a few of the most common and consider that half the job is done.

And now let's move on to little secrets that will help you rent your home in the shortest possible time.

1) “Magic word”.

If you want your ad to be noticed quickly, you only need to write one word " owner" or " without intermediaries". Trust me, the call flow will start as soon as you post it.

But remember that in addition to potential customers, agents will also start calling you. Therefore, you should also write agents please do not disturb". During calls, specify whether the person is calling you to rent an apartment for himself or is an intermediary.

2) Price.

Be sure to indicate the price for which you want to give your property for rent. Those who really want to rent an apartment count on a certain amount and must clearly know what to expect in your case.

3) Photos and description.

People should know what kind of apartment it is and what condition it is in. Nobody wants to take a pig in a poke. It is necessary to shoot all the rooms from a good angle, but the photographs must be truthful without retouching and processing in Photoshop. It is necessary to be honest with people, even if they "peck" on the photo, they will still want to see the apartment in real form before signing a contract with you.

Do not forget to indicate whether there are household appliances, on which floor the apartment is located and whether the elevator works. But you don't have to write a whole essay. Be concise! Nice photos They will tell you about your apartment better than you.

4) Who do you prefer.

And most importantly, if you do not want a huge number of unnecessary calls, immediately indicate who you want to see as a tenant in your apartment: a girl or a guy, maybe a family without children. Indicate nationality and age, residence permit and other important nuances for you.

Renting an office

efficient and fast way office rental is an online bulletin board. You need to register, enter information in accordance with the area of ​​your office, add photos and then wait for the moderators to check your ad. You can also turn to specialists who, for a fee, will register you on more than 50 specialized sites for renting office space.

If you want to write and paste your ad in the "old-fashioned" way, then be sure to indicate the following information:

• Address and floor of your office.
• Square meters.
• What condition is it in and does it need any equipment?
• Availability of furniture.
• Internet presence.

And best of all, attach a couple of good photos.

It is very important to indicate whether there are offices of well-known companies in the same building where your office is located, or nearby. People are very attracted to this kind of neighborhood. But it is necessary to indicate this not intrusively, but as if by chance.

Most importantly, the text must be written correctly and without errors.

Property For Sale

Such an advertisement must include the following information:

• Number of rooms.
• Location.
• Square meters are common and individually residential.
• Distance from the nearest metro/stop/parking station.
• Kitchen and bathroom area.
• The presence of a balcony and a loggia.
• Price.
• Sold by owner or agent.
• Floor and elevator.
• Is repair required.
• Old house or new building.

If you want your ad to be of interest to potential buyers, you must use phrases such as:

• There is a vigilant concierge.
• There is an intercom.
• The yard is guarded.
• There is a large supermarket nearby.
• Cozy bedroom.
• The windows overlook the green park.
• Solar kitchen.
• In summer, the smell of flowers enters the house from the open windows.

And all in this spirit. First of all, people need to be attracted, and then set up for positive thoughts. But remember - you need to write only on the merits and only the truth.

Departure abroad is also a little alarming, because if anything, it will be very difficult to find you.

Of course, we write the truth, but we avoid sharp corners so as not to frighten off a potential buyer.

car sale

There are two important components here:

• Honesty.
• Amount of information.

As for honesty - it is necessary to write the truth and only the truth. Starting from the release date and ending with the options. If you use a lie somewhere, then it will certainly pop up in the service station and then the potential customer will refuse to buy without even thinking.

As regards the amount of information provided, then it must be complete, it is necessary to provide all the information that will be of interest to buyers. Namely:

• Car model.
• Year of issue.
• Color.
• Options.
• What condition is she in?
• Mileage.

Then you need to attach photos, but no more than 5 pieces. Before taking a photo:

• Wash your car;
• Remove everything you don't need from it. She must shine.

It is necessary to photograph the car from different angles, behind and in front, with an open trunk, from the back seat, and a photograph of an open hood.

Let us remind you once again that it is necessary to write only the truth, but there is no need to go into details about how many times she was in maintenance and how many times you got into an accident with her. There are things that the client does not see.

Now about the price. It must be assigned adequately, based on the actual state of your machine. Too high a price will scare off buyers, although the same can be said for a low price. Before appointing it, study the market, consult a specialist and only then install it.

If the price is not final, then the announcement must indicate that the price can be negotiated again at the final purchase.

Sale of used shoes and clothes

The first step to writing this kind of ad is an adequate assessment and pricing of the item being sold. Now you need to come up with such an ad so that after reading it, you yourself want to buy your thing.

The most important thing is the title. Do not load it with voluminous information about the thing. This is the part of the ad where you need to briefly state what you are selling.

For example:

Stylish business dress

Brand: Zara

Kyiv

The size: 38/10/M

Below should be the price of the item.

Write down and describe your item. Specify with what and how it can be dressed. Be sure to indicate the condition of the item.

If you have worn it at least once, then you should not write that it is new! Do not deceive buyers, especially in this matter.

The more interesting the ad, the more likely you are to “hook” people.

An example of writing an advertisement for the sale of shoes:

Red pumps with handmade embroidery

Compound: Genuine Leather.

Your feet will look amazing in these shoes. Red color visually lengthens the legs and significantly slims them. Very comfortable boot. Heel height - 7 cm. Country of origin - Italy. Worn 3 times, perfect condition. Selling because my husband gave me a similar pair of shoes. Photos are attached below.

The size: 36.

Price: 10$

Instruction

First of all, it is, which is "" - that is, it helps you sell, find, and so on. Don't hide your goal and make it very clear what you want to do with this ad. Look at the newspapers, there are quite often advertisements that can be understood in two ways. For example, in the section "Household appliances": "Refrigerator, inexpensive, telephone." Buy cheap or sell cheap?

Be informative and be sure to include all the important information for you. If you wrote “I will buy a used one”, but you only agree to foreign cars, and are not older than five years, and you also agree to spend no more a certain amount- most likely, a fair part will be "past the cash register." Yes, the ad should be short enough. But not at the expense of content.

Evaluate the situation from the point of view of the reader (buyer, applicant, customer, etc.). Try to put yourself in his place. If you want to buy yourself a used sofa, what will you be interested in first? Dimensions, condition, upholstery color? And write about this, and not about the fact that "he served faithfully for three years and gave many pleasant minutes." If you are posting an ad on the Internet and there is technical possibility attach a photo - do it.

Don't hide important details. Do you want to hire a secretary, but offer a salary below the market? So write it down. Yes, there will be fewer calls. But an effective ad is not about the number of calls, it's about the result. And the one who agrees only to high paying job anyway, it won't work for you in the end. But you will have to spend time on futile negotiations and raking three hundred resumes.

By the way, than your suggestion better than dozens similar? Why, for example, should you be invited to photograph a wedding? Oh, you are the winner international competitions? Or vice versa - are you just starting to practice and are ready to work “for food” on your portfolio? So write it down. And be sure to highlight (font size, bold - whatever).

Don't forget to include contact information. Moreover, specify not only phones, but also the allowable time for calls. People have very different ideas about what time it is decent, for example, to call a stranger on Sunday morning.

note

How to write an ad to be read. Be original, do not repeat yourself and do not repeat others! A simple recipe for success ;-) Why are people so willing to use message boards? Because, unlike newspapers, you can advertise on the bulletin board in a couple of minutes, and do it absolutely free.

Useful advice

The main purpose of each ad is to bring information to the reader. Do not try to write an ad "for everyone", this will not bring the desired effect, but may only scare away readers. Ads written in one (lower or upper) case are considered bad manners.

Sources:

• how to write an ad

What could be easier than writing an ad on the Internet? This will require much less time and effort from you than posting the same information in other media (newspapers, radio, television). Not to mention financial side: On the Internet, the vast majority of sites that provide ad placement services are absolutely free.

You will need

• Registered e-mail box, search engine skills, ad text (handwritten or typed in a text editor), photographs in in electronic format(if applicable to your ad).

Instruction

You need to find "" - a special site for posting ads in. In the search engine, enter the query "bulletin board".
If yours is focused on a specific region, please indicate it in the request. For example, "bulletin board Novosibirsk". Search system choose only local . In the search results, select one of the options and navigate.

On some message boards, you can preview your ad before posting. Find the "Preview" button and read the ad carefully. If you make a mistake, go back one step and make corrections.

Click the "Post", "Publish" or similar button. Usually, after that, you are redirected to the page with the published ad. Sometimes, however, you will have to wait until it will be tested. The site administration will notify you of the publication of the announcement via e-mail.

Related videos

note

Don't make ads too long. Most message boards have a character limit per ad.
Do not include hyperlinks to other Internet resources in the text of ads. Most likely, your ad will not be published or edited in such a way that the link disappears or turns into plain text.

Useful advice

Sources:

• Step by step instructions and video guides
• How to write advertising text

If you want your ad to grab attention and get a response a large number of people, you need to correctly compose it. It is not enough to write a couple of lines and indicate a contact phone number. In order for the ad to be noticed, it is necessary to place accents correctly.

Instruction

Describe clearly what you are offering or looking for. Lack of information will scare people who are interested in your ad.

It is also not worth writing an ad that is too long. Most likely, it simply will not be read to the end.

Highlight key words in large print bright color: "Buying", "Selling", "Looking for", "Lost dog", etc.

If you have a color printer, print the ad on it. Take yellow sheets of paper and print the text of the announcement in red letters. The combination of these is recognized by psychologists as the most noticeable, attracting attention.

Post notices on bulletin boards in crowded areas. There, the leaflet will be seen and read by many, and the return on the ad will be high.

If you place an ad on the Internet, take care of finding a beautiful picture that fits the meaning. Texts with images are viewed by site visitors much more often than regular messages.

Indicate in the ad a contact phone number and the time when it is best to contact you.

Don't forget to identify the ad. Indicate how best to address, just by name or first name and patronymic.

Be sure to check the ad text for spelling and grammatical errors.

In order for an ad written in a newspaper to resonate with potential recipients, it is first of all important to choose the right publication. If a we are talking, for example, about selling a camera, you should pay attention to newspapers free ads in which the heading "hobby" or similar is well developed. And for selling a car or suburban area it is better to choose specialized editions.

You will need

• - computer, internet;
• - newspaper coupon, pen.

Instruction

Decide on the newspapers in which you are going to advertise. Find out how you can submit it. In some cases, this can be done by phone or. But there are publications where they are accepted only on the appropriate coupons, which are either sent by or dropped into the boxes intended for this. Start writing an ad in the newspaper, finding out all the nuances.

Start by choosing a rubric. It depends on how correctly it is produced whether your message will be seen by the recipients. If, for example, you want to rent a room, and mistakenly place an ad in the "I'll rent" section, you risk not getting a single response. Another is also possible. Let's say you mistakenly publish this ad in the "rent an apartment" section - then you will have a flurry of calls from those who will be seduced by a significantly lower cost. But it will not lead to anything, because. a significant number of newspaper readers will at first decide that it is an apartment, then they will inevitably be disappointed. He will also consider you a scammer who wants to draw attention to his offer.

Start compiling. First, it should be about the item that you want to buy, sell, exchange, etc. Then try to objectively indicate its condition, year of manufacture, how long it has been used. It is desirable to write a few words about competitive advantages- for example, why this model is better. When offering kittens, puppies or other animals, describe the breed, origin, color, main features of appearance and character. Also include a photo of the animal if possible.

Specify the price of the question, which will protect you from endless telephone conversations. This is best done at the end of the ad. If bargaining is appropriate - also indicate. End the text with contacts: telephone, poste restante address or e-mail address. Sometimes coupons have corresponding fields for this, so be careful.

Often we have a need to sell something, buy something, rent an apartment and the like. It follows that we want to find someone who will help us. Usually in this situation we turn our attention to the newspaper ads or the Internet. Or if neither is available in this moment, we are going to have to create an ad ourselves and put it up in the city. But what are we going to post? The advertisement must be printed.

Instruction

Calculate what you need. Do you want to post ads only in your area or will the entire city be covered? How many potential responses do you need? There are situations when it is enough to put up fifteen ads, and sometimes a hundred will not be enough.

Consider ads. At the beginning, by , is a verb in the first person present tense that indicates the main thing in your ad. This verb will depend on why you are posting your ad. There are a lot of options - “I will rent”, “I am looking for”, “I will buy”, “I will sell” or even “I will get acquainted”. This is best printed in the middle of the sheet in capital letters. Type the rest below, from a new line in small letters. Remember that the ad text should only display basic information, try to be as concise as possible.

To pass moderation, you need to correctly format the ad.

Headings, text and clarifications

The object of advertising (product or service) must be clearly defined in the text of the advertisement.

Comparative or superlative words can be used in ad text and clarifications if your site contains an independent opinion about the advantage of your product (service) over other products. If you do not have such conclusions, then you should not use superlatives.

In advertising for news resources, the text of the ad must clearly indicate what is being advertised. information resource. To do this, use phrases with the words "read", "details" and others. The text of the advertisement must correspond to the headings and content of the news article, contain an indication of the source of the news and lead to a page with full version articles.

Headings, texts and clarifications are not allowed:

jargon, rude, colloquial expressions;

false information (deliberately false promises and statements);

aggressive appeals, incitement to cruelty or violence;

repeated repetitions of the same words or phrases;

contact information (e.g. phone numbers, addresses Email);

prices in foreign currency;

Make sure the texts are missing:

typos, grammatical and spelling errors;

words typed in a row;

words written entirely in CAPITAL LETTERS (except for generally accepted abbreviations, for example, GOST).

The language of the ad must match the language of the targeting country. Words and phrases in a language that does not correspond to the language of the targeting country must be accompanied by a translation (except for trademarks).

Rules for using language in ads

The following languages ​​are available in Direct: Russian, English, Belarusian, Kazakh, Turkish, Ukrainian.

Website, turbo pages and links

Make sure that the landing page (to which the click on the ad leads) meets the requirements of Yandex:

available and correctly displayed in all browsers;

does not contain malicious content, fraudulently collecting information about the user (phishing);

does not contain pop-up blocks (pop-up or pop-under), contact forms are allowed, for example, for online consultations;

information about a discount, promotion, specific product or service is clearly present on the landing page if the ad text says so;

if the ad leads to a page on foreign language, the ad text contains a warning about this;

the contact details of the owner are indicated if the page has a form for collecting data.

matches the ad text;

does not contain words typed in transliteration;

does not contain characters, except for " - " , " № " , " / " , " % " , " # " ;

Key phrases

Key phrases should be directly related to the subject of the ad.

Don't use generic keyword phrases that don't specify the product or service you're promoting - for example, buy, flat, discount. Replace them with phrases that specify your sentence: buy a child seat at a discount, buy an apartment in the center of Moscow etc.

Goods and services of "adult" and "tragic" topics can be advertised only for precise target requests - for users who are ready to view such advertising. For example, for advertising erotic lingerie, it is not allowed to use key phrases for a broader query. Underwear.

Business card

When selling goods remotely (if you do not have retail outlets), indicate the name of the organization, PSRN - for legal entities, OGRNIP - for individual entrepreneurs.

Images and icons of mobile applications

Logos, watermarks and texts on the image should not occupy more than 20% of the entire image. Except when they are on the product packaging, app screenshot, or image ad image.

Wherein text on image must meet the same requirements as the ad text.

Interface elements on the image should correspond to the transition to the site or the launch of the application. It can be a button with the text "more", "order", "buy". Do not add interface elements that can mislead the user and do not lead to the desired result. For example, buttons to play a video or close a window.

Images must not contain:

contact information;

Yandex page design elements;

empty areas or a single-color fill that takes up more than 20% of the entire image;

logos, watermarks and texts that take up more than 20% of the entire image.

It is allowed to depict products that are structurally similar to weapons, if it can be clearly concluded that the advertised product is not a weapon.

Advertising images are not accepted ritual services and products for adults. Images with erotic or sexual overtones, as well as images that may be perceived ambiguously, shock or cause negative emotions, may not be accepted.

In the constructor, you can upload your own background videos. The video must be of high quality and clear, without compression artifacts. In the animation of the video, you cannot use sharply moving and flashing graphic elements, a flashing background, images with a hypnotic effect. The video must not contain:

The text should be typed in a simple, not thin font of lines of the same width without serifs.

The font must be unstretched, with a height to width ratio of no more than 1.5:1.

Warnings superimposed on top of other design elements should be placed on a special plate for contrast. The text of warnings should be typed in simple sans-serif font.