How can a copywriter find expensive orders. How to find yourself a copywriter (rewriter). Professional copywriter in person

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It's no secret that the success of any Internet resource directly depends on the quality of the content published on it. And the more often the content on the site is updated, the more traffic will be (business card sites, which consist of several pages, will not be taken into account).

AT recent times I decided to spend most of the money not on buying links for my projects, but on buying more articles. Such a strategy not only allows you to keep the site "in good shape", fill it up-to-date information, but it is also a “white, fluffy” type of search engine optimization, for which your site will not be 100% punished by search engines (unless, of course, you are too keen on re-optimizing the text).

Since I do not have the time and desire to write dozens of articles on a wide variety of topics every week, I decided to find a few good copywriters from whom I could consistently place orders.

First of all, I went to the seo forums, to the copywriting sections. I compared all the possible offers, read the reviews, and decided to order SEO copywriting from one guy who had good reviews. For the test, he had to write 1 text: if I like it, we will work on an ongoing basis, if not - #goodbye!

You know, for the umpteenth time I was convinced (the first time was when, who would make me a template for the new design of this blog), that the reviews on the forums are very often not entirely objective. Why? Yes, because this copywriter completed the order at the wrong time, made such mistakes in it that my hair on my head stood on end. Oh yes, and he also initially wanted the billing to be carried out for 1000 characters WITH SPACES!

Therefore, I would not advise you to look for copywriters on the forums. I'm not saying that there are no adequate performers who will do their job with high quality. No, there are enough quality performers. But for the work they will charge you at least 2-3 bucks for 1000 simv.b.p. I think that the ideal amount for a normal quality rewrite is $1 per 1000 bp characters. Especially if I plan to work with this person for a long time, and there will be a lot of orders.

After that, I decided to talk with my friends - they should know trusted copywriters who write competent texts. Not everyone, of course, will agree to give such information, but I still found 2 copywriters (with whom I still work). Rewriting cost: $1 per 1000 characters.

By the way, I don’t order articles for placing links in copywriters, but simply buy ready-made cheap texts in article stores and (the latter’s usability, to put it mildly, is “lame”). I try to find thematic articles for each order. For a job well done, advertisers are likely to add you to their whitelist and buy links in the future. Yes, and the speed of order fulfillment in GGL will be higher for you, since you won’t have to wait for copywriters to write the desired text.

Well, now it's time to move on to the final part of this post. In it, I would like to tell you about the most ideal content exchange that I have worked with. Its name is ContentMonster . For the first time I registered in it 9 months ago. Registered and forgot. And the first order was made only last month :). And for so a short time already managed to appreciate all the benefits of the service.

The first, indisputable advantage is the simplicity and convenience of the service (Note Textsale!).

• Strict selection of copywriters. With the help of a system of tests that copywriters must pass when registering in the system, and the moderator, 75% of candidates are eliminated! So you can be sure that you will not order from some illiterate schoolboy.
• Automatic check by the system of the uniqueness of articles written by copywriters. There is a similar system in other exchanges, but I often had cases when I bought a 100% unique article in another exchange, checked it, and it turned out that it was 100% non-unique! In ContentMonster you will definitely not find this!
• 0% commission for customers!

Also, ContentMonster guarantees that if you don’t like the text for any reason, then the exchange will refund you 120% of its value!

And that is not all :). For every 100WMR spent in the system, you get 1 bonus point (1 point = 1 WMR). These points can be spent to order new texts in the system.

As you can see, ContentMonster has a lot of advantages for the customer.

Copywriters incontentMonster will also not remain in the red:

• Relatively little competition (due to moderation during registration) and a huge number of customers will not leave you without work!
• Low commission compared to other exchanges.

It turns out that in a month in ContentMonster you can earn 815$ !

I wrote about the main advantages of the service. Let's now look at the main functionality.

Most often, in the order settings, I specify the following information:

You can also create a scheduled or multi-order order.

As you can see, there are more than enough settings and this greatly facilitates the work of both the customer and the contractor. Order settings can be duplicated for further orders, all you have to do is change the keywords, title and subject of the article.

Why didn't I choose not copywriting in the settings, but rewriting? Yes, because as a result of rewriting 2-3 articles, the output is an excellent, 100% unique article that is in no way inferior in quality to copywriting. And I don’t really believe that if I order copywriting on the topic “how to repair an airplane”, then someone will write a full-fledged copyright.

I also really liked the opportunity to choose a copywriter according to the specified search conditions:

When you create an order, you will have the opportunity not only to send it to selected artists (or a group of artists), but also to see possible offers from other copywriters.

When choosing the right artist, I first of all look at his reviews, examples of work and personal page (there have been cases when a person writes that he knows how to write a selling text, and on the page with personal information in the text he has a lot of errors :), what can we say about selling texts).

Speaking of reviews. A large number of reviews are good. But if a person has about 1000 reviews, then I understand that he must have a lot of orders, and, accordingly, my task may not have a completely individual approach. But if a person has 20-100 positive feedback, this suggests that he is just starting his copywriting career at ContentMonster, and will take my order more seriously. Well, this is purely my IMHO :).

I almost forgot, all new users can get 100 rubles to their balance for a test drive of the exchange. Hurry up to register!

Previous Next

Raising the eternal topic of authors about finding orders, I will share three more addresses where you can get hold of rich clients. Today I no longer use these sites, but when there was a crisis in work, the services described below helped me out a lot. I hope that the copywriter orders offered on these resources will be useful to you.

Brief digression

A little unintentionally delaying the disclosure of the chips, I will suggest that you familiarize yourself with the site at the dedicated link. This service is suitable for authors who know all the subtleties of performance. In order not to waste time, follow the link in the article and register for the service. This will start the countdown for you. While the profession is being mastered, you will already have a registration mark in your profile. When submitting an application, customers look at the date and give preference to authors who have been users of the resource for more than a day.

Get to the point - orders for copywriters at kadrof.ru

I stumbled upon this site quite by accident. I was just looking for information about freelancing, reading various news. I liked the site, saved it to my bookmarks, and somehow everything was forgotten. But one day, at the peak of the crisis at work, in search of orders, I opened a tab, having already quite forgotten about this resource. To make it clearer, this is the picture I had before my eyes.

This is the main page that you will be taken to by clicking on the link - http://www.kadrof.ru. Copy the text and paste it into the search bar. For reasons of promotion, I do not put a direct link.

In red, I highlighted the word - stock exchange. How did I manage to not pay attention to the fact that this site has job offers. I really liked the articles, I was a regular reader of the resource. Apparently before that there was no high demand for orders offered here to copywriters. But I found a scythe on a stone. Looking forward to what's to come good client, I clicked on the tab and got to the next page.

I will add that no registration is needed, just click and go to the next page. Immediately in the left sitebar we see offers. We are interested in the second and fifth lines from the top. In one, orders are offered to copywriters, in the second, to SEO-optimizers. To work, by clicking on the second tab, you need to familiarize yourself with all. If you have such skills, please. No, click on the "copywriting texts" tab and see the next section.

We look at the proposals in the center. I will not make screenshots of all orders, I will simply add that they are constantly updated. Communication with customers directly, via mail or Skype. At one time, I found a couple of clients here. Try it, it might work for you too.

Nejaden Copywriter Forum

This is a talker for authors. You can register by copying the link to your browser - http://nejaden.mybb.ru . At one time I hung out on this site. There is no time today. It will be useful for novice copywriters to communicate with the old-timers of the resource. But we need something else. You can search for orders for copywriters here by clicking on the tabs that I marked in red in the picture below.

The first line in the highlighted area is “Copywriters offer their services.” We do not hesitate and create an additional topic. Who communicated on other forums will be able to do this without problems. The engines are the same for everyone, the moderators only change the names of the topics. Be sure to register and complete your profile by attaching your

The second line is "copywriters are required." Let's go and look at offers. Feel free to submit your candidacy. I also had contacts here, and if my memory does not fail me, I work with one to this day. Don't be lazy and offer a trial job. If you are confident in yourself - it will not be difficult to do, and the customer will see your skills, as they say - in person.

Bulletin board

Let me be clear, this is not a fake site. There are a lot of proposals and scam projects. But we don't need it. I'll show you exactly where to find job offers for copywriters. Copy the link and paste it into the browser - http://rabotunaidu.ru/c1_rabota_na_domu_vakansii.html. You can register if you don't want to. Link leads to home page. Bright, beautiful, but too much.

Various offers and bright slogans. Foolishly, you can run into an unpleasant waste of money. I marked in red, a small word in the right sitebar - copywriting. Click on the tab and go to the next page.

I highlighted the sentences in red. Let's open each and see what's on offer. Don't let it scare you that some sentences say "work for moms on maternity leave." The section contains offers of orders for copywriters. Feel free to follow the link and read. There are a lot of options here. Not only for copywriters, but also for content managers. Contact customers directly by mail. But just remember Such cases are not isolated, so play it safe.

At the last service, I found a good customer. I can’t say for sure, but for six months I then provided myself with a job. There was some kind of electronics company, I did product descriptions for the store. Actually, the bulletin board is good because it is for the most part that shops and various companies. Working as a copywriter with such customers means gaining invaluable experience in selling texts. In my opinion, each author is simply obliged to work in an online store or another company that sells any product.

That's all. I will be glad if these services come in handy, and if you have already found orders for copywriters on these sites, it is interesting to know your opinions about clients.

Video on the topic is another way to find customers for a copywriter.

This article is intended to systematize all the active ways of finding customers that I know. Each method has been personally tested by me. Some of them I haven't talked about yet. If you do not have customers, then after reading this article, you can easily secure yourself a job for 2016.

I do not think that finding customers through FL or exchanges are bad methods. However, if you want to find a profession, not a set, then I recommend that you forever get away from penny earnings and stingy customers. From this article, you will learn how a copywriter can find customers without intermediaries.

Here is the most complete article on how to find clients for a copywriter. Not just clients, but dear clients. If you are not confident in yourself as an author, then go to the "" section. There you can get practical knowledge writing articles, selling and advertising texts.

Well, what if the main problem For you is a search for expensive jobs and those who are willing to pay good money for copywriting, then welcome to the next chapter.

Copywriting and customer search

You can search for customers active and passive ways. At the same time, the passive method looks more attractive. But it requires serious preparation and investment. Most beginner copywriters are not ready to spend money on their development.

Lack of investment in your knowledge is the main problem for all newbies. Most of of us came to the network for easy money and this is our mistake. Easy money and earnings do not exist. The easiest way to earn money is to get a job in a private company or go to public service. There is no need to invest money, it is enough to invest the time of your life.

This must be of no interest to you. So let's get down to business and consider the active search for clients for a copywriter.

Each method of actively searching for customers in copywriting has its pros and cons. Meet 7 active ways to help a copywriter find his client.

Direct offers for webmasters, SEO specialists and various copywriting studios

This method is effective if your prices do not exceed 150r / 1000 characters. It is with these prices that most private webmasters work. And now about the main thing: how and where to find the contacts of these people?

Contacts can be found on SEO forums and webmaster forums . Here is some of them:

SEO forums (webmaster forums)

a) searchengines.guru

b) webmasters.ru

d) copywriterforum.ru

And dozens of other resources.

Your task is to identify specialists who need good copywriters and webwriters. I also refer to this method as an appeal to various studios.

Advantages:

• an easy way to find a customer (the larger the portfolio and the lower the price, the easier it is);
• minimum entry threshold for beginners;
• the ability to quickly put together a portfolio;
• a quick opportunity to forget the stock exchange, like a bad dream;
• no need to invest;
• you can get good royalties if your style is liked by top SEO specialists or webmasters with profitable projects.

Flaws:

• work for little money (100 rubles for 1000 characters);
• there is a possibility of fraud (not all webmasters are ready to work on a prepaid basis);
• absence professional growth or it is insignificant;
• hard and constant work, which will allow you to earn 10-30 thousand.

Letters often come asking where a copywriter should look for customers. Having a decent salary is the dream of every author. But for this you need to find paying customers. Writer's exchanges are for beginners and penny texts. If your qualifications allow you to create interesting articles, the style appeals to readers - it's time to enter a new level of pricing. Therefore, today we are talking about where a copywriter can find customers for decent content.

5 places for a copywriter to look for customers

I’ll make a reservation right away that my method is for those who prefer to write thoughtfully, hone their skills, constantly develop, and. If you are afraid of communicating with top management or company owners, and it’s easier for you to take a volume to write 20,000 characters a day, the described methods should not be taken seriously. They will only take time and force you to make unnecessary gestures. There will be enough orders for everyone at the textodromes.

Do you write piece texts? Read the top 5 ways to find "expensive" clients.

We advise sites for free - we declare ourselves

Money is found next to big money. Where hundreds of articles are ordered with a budget of 10-20 thousand rubles, we have nothing to do. It is clear that an online store needs to fill in 5,000 product cards with the same type of descriptions. But you won’t be able to make money here - “high-performance” authors are required here.

Therefore, we go where the goods are few in number, but expensive. Buyers of "luxury" will not read nonsense about the fact that "today motor yachts are more popular than ever." Such sites require "catchy" texts and a syllable at the level of glossy magazines.

Do not be afraid to appreciate (but soberly) evaluate your work. 1000 rubles per page? 5,000? 10,000? It all depends on your level, fame, and the ability to "sell yourself." If you can’t justify why you (namely you!) need to pay 20,000 for the material, then how will you write “salesperson” for this company?

Procedure

Take the time - attach an analysis of one of the pages, and designate an alternative to the most terrible phrases. latest news dated last month or year? Be sure to say about it, and give a link to how you masterfully write news and know how to work with newsmakers.

Empty criticism is fruitless. Be sure to include examples with links to your site.

Don't expect instant results. There were times when potential client remembered the proposal after 7-8 months.

We work at exhibitions - we go to conquer Moscow

It so happened that the Russian-speaking exhibition life is concentrated in Moscow. Even if you live in a remote region, take the time to buy a train ticket (or get in a car) and head to the capital. Do not be afraid to tear your ass off the sofa - your efforts will be rewarded.

Remember that the exhibition is not only new acquaintances and customers, but also fresh first-hand information, as well as unique illustrations. Take your camera with you and take pictures of everything that catches your eye. Starting from Moscow "traffic jams", ending with the control panel of the machine, or the car engine. You will figure it out at home - there are no extra photos.

How to start a conversation at an exhibition

So, we arrived at the exhibition center. We slowly go around the exposition, communicate, collect information about new products. We talk with potential partners, interview visitors. The optimal time is the first and last exhibition days. On these dates, the probability of meeting the owner of the company at the booth, and not a bored manager (who will throw your business card in the trash), increases significantly.

• One method is to take the booklet and read it. Point out problem areas and propose a corrective solution. You can do this with a pen in the margins, and attach your business card.
• Another way is to start discussing the merits of the product, along the way to give a few ideas on how to improve it. After establishing contact, reveal the cards.
• A way for the lazy is to simply stick business cards on each stand. The effectiveness is minimal, but this is a trial step for those who are afraid of communicating with customers.

copywriter business card

If you have several directions, make for each of them business card. In the same style, but with unique text. So that people can see that in front of them is exactly the one they need. If you go to a boat show, take a “copywriter for boats and yachts” card. You visit a car dealership - it is appropriate to say that you are an automotive journalist with 20 years of experience (of course, we are writing the truth).

Life hack - where to sleep for a writer

In this chapter I will deviate from the topic. Since I am writing for authors, the lion's share of which lives far from the capital region, I will share some subtleties. Fortunately, I have accumulated enough experience of meeting delegations when I was the head of logistics in Moscow.

It is convenient to arrive by train arriving early in the morning. And leave - the next day in the evening. We get two full days, during which we will visit 4 expositions with just one overnight stay.

• Hotels near metro convenient for further movement, but the prices are designed for highly paid writers. If you are taking the first steps, leave this option for the future.
• Hotels near MKAD and in the nearest suburbs. Here the prices are more humane, it is really possible to find accommodation for a reasonable price.
• Hostels - for those who do not need a separate room, and who do not suffer from individualist complexes. Even in the city center, you will spend the night warm for an acceptable fee, and in the morning you will be able to move forward on business.
• Grandmothers with signs "Apartments for a day" - I recommend to bypass them. In addition to unsanitary conditions, it is easy to get unnecessary drunken conversations with the owners, and the risk of losing property.

The cheapest option is to come by car and spend the night in it. To reduce the cost, take fellow travelers through the site or at the bus station. And any parking lot on the outskirts for 100-150 rubles. will gladly host you on its territory. At the same time, you can ask for boiling water, or visit the bathroom.

Save on transfer

Arrived by plane - do not rush to respond to the offers of airport taxi drivers. Proceed to the departure parking lot. There, personal drivers drop off the bosses, and go back "empty". If you have experience, you will get to the city in a premium car for the price of a juice pack.

There is no desire to communicate - download the application and order transport online. Or you go by train.

Direct communication with potential partners

Since you're in a capital city, take advantage of the high concentration of offices per square kilometer. Choose 2-3 companies that are suitable for the topic, and go to negotiations. Do not be surprised if they tell you on the phone that management is insanely busy and the company does not need your services.

Come in person - talk, argue, offer.

There is a trend - the better the existing text on the company's website - the more likely it is that you will work together. If there is a swamp of “water” on the portal, it is likely that everyone is happy with everything, and you will waste precious time.

shop copywriter

Work lies in wait for the master copywriter everywhere. If you see a price tag with an error in the store, or an incompetent description of the product, talk to the director. Perhaps he had thought about it for a long time, but he did not have time to look for the right person.

We cooperate with manufacturers and suppliers

We read in the instructions, on the packaging of the goods, or in the booklet, found "water" in the brochure - we go to the contacts of the enterprise or importer. "Writer machine-building plant"- it sounds proud

We write in magazines - increase fame

As a rule, thematic publications are also present at specialized exhibitions. In a live conversation, it is easier to find a common language with the editor, to interest him in cooperation. Of course, you can send an article by e-mail, and wait for a response. But a preliminary agreement will remove unnecessary questions and provide direct contacts.

Have no illusions - the fee for the first publications is unlikely to exceed $100. As long as you don't have a name, no one will pay the top bar. Therefore, you have to bite the bullet and climb up, gaining "fame in narrow circles."

Once the outcome of a conversation withPR director big company decided the magazine lying in the negotiation room. To the question, “why should we use your services, because we don’t even know who you are and how you write,” I silently handed the well-known magazine with my article to my interlocutor. Then the conversation went in a different direction - in the eyes of my counterpart, I immediately switched from a petitioner who came to “sell articles” into a journalist who visited the office.

Articles without illustrations are of little interest to anyone. Therefore, immediately illustrate your creation with unique (not published on the Web) photographs.

See collaboration with magazines not as a momentary source of income, but as an investment in the future. Fame with a competent approach is quite successfully monetized.

Own website - business card of a copywriter

Of course, reaching a new level of cooperation is unthinkable without a personal representation on the Internet. Therefore, the presence of the site is not discussed. Potential partners come to the page from a search, here they can see a portfolio, get acquainted with your style, find out prices. Therefore, keep the portal in order, keep it up to date.

We use text exchanges as an advertising platform

As soon as the author "fledges", he is no longer interested in low-paying orders on exchanges, and he deletes accounts. But occasionally quite adequate buyers (including managers small companies). They may even have a long blacklist and a low average score. Because "exchangers" cannot provide them with the content of the required level.

Therefore, if you leave accounts, make sure that your resume and portfolio are up to date. Set the price at which you work. Sometimes the customer is not looking for the minimum cost, but the maximum, counting on the appropriate qualifications.

You should not expect massive responses from exchanges, but 2-3 clients a year will contact you.

What gives a comprehensive search for customers

Sooner or later, an intelligent author outgrows freelance exchanges and text sites. Even on the most "cool" maximum - 1000 r. per kilosign without spaces. But you deserve more! Therefore, I voiced 5 options for a copywriter to look for direct customers - use, combine. Open new niches, improve your skills, and with it - and.

You are afraid to immediately plunge into an independent search - start gradually to feel your worth.

• Reach level 5 at the TextBroker.
• Send resume to editors (work.glvrd.ru).
• Send the release to top copywriting agencies: (for example - mastertext.ru/partnerstvo/).
• Study magazines in your field, write interesting articles, send them for consideration.

Expand the horizons of coverage, grow up and in breadth. Do not be upset if half a year of work does not bring visible results. Time needs to pass. The client base is accumulating gradually. And when you want to quit this “movement”, a client whom you have been “spudding” for a long time will appear on the horizon and order a text at a decent price.

Good luck and development in the field of copywriting!

Ilya Ilmarin
Journalist, copywriter,
Author of texts for business and media.

In contact with

There are thousands of copywriters on the net, but finding smart specialists is not easy. They hold on to them with all hands and feet, blow off dust particles and try to keep their names secret so that they are not lured to more profitable projects.

If you need to find a good copywriter, then, first of all, exchanges like Etxt, Advego, Turbotext will advise you, because on them:

• Large selection of specialists. There are about 1 million registered artists on ETXT.
• It is clear how to evaluate the level of the author. Rating, reviews, portfolio - to help.
• Low labor cost. A worthy payment for an article is considered to be the level of 30-50 rubles. for 1000 characters. A line of authors with a high rating will line up for such an order.
• Safely. The system of fines motivates authors not to give up work and not disappear.

Do not rely on these virtues. They seem significant, but what will be the result? Working for a penny, a stock exchange copywriter has two ways to eat not only Doshirak:

• Take a lot of orders and do everything yourself. Writing 20-30 thousand characters a day is not a question for them. Is it possible to create bright, memorable texts with such a volume? Hardly.
• Be the go-between. Such an unfortunate entrepreneur sells his orders to novice specialists and earns on the difference between your cost and the money that he will pay the “galley slave”. As a result, you will get low-level texts at an above-average cost (for the level of exchanges).

Believe me, you should not start looking for specialists from such exchanges. You will not find a copywriter there for a long time. Professionals rarely enter the exchanges, except perhaps to be horrified and cross themselves. Ratings may turn out to be "inflated", and reviews - written by friends. Just waste your time and money.

What is a good copywriter?

To find a good copywriter, let's define the qualities that he must possess, and there are many of them:

• , professionalism. Well if texts about medicine written by a physician. And SEO-articles is a person who understands Internet promotion and has many successful cases behind him.
• Punctuality, responsibility, discipline. I took the order - be kind to do it on time.
• Honesty. It doesn’t work, you don’t have time - say, don’t hide behind “dying grandmothers”.
• Politeness, tact. No one wants to collaborate with rude people, even if they write something incredible.
• performance. If there is a specific TOR, it is necessary to follow it.
• Initiative. It's nice when a copywriter not only does what they order, but also gives valuable advice and offers options on how to improve the project.
• Literacy. Alas, articles with errors that “crack the screen on a laptop” in the vastness of the network are not uncommon.

How to find a good copywriter

Don't forget one important thing. There are very few universal fighters. You need to decide for what purposes you need a specialist. In their original meaning, copywriters are masters of selling texts. Such specialists know the psychology of the buyer, the basics of marketing and are able to sell snow with an Eskimo using letters on a computer.

Such a copywriter is unlikely to take up routine descriptions of door handles for an online store, or the cost of his services will put you on both shoulder blades.

Other specialists are hiding under the proud title of "copywriter" today:

• Authors of informative articles(web writers). Write in a captivating and knowledgeable way various themes: finance, parenting, legal issues, etc. It is good if such an author has an appropriate education (accountant, teacher, lawyer).
• . These experts can write "cheap plastic windows Moscow" ten times in the text so that the reader won't even feel it.
• Rewriters. They rewrite the text in their own words, which is sometimes also necessary when there is a need for hundreds of unique texts with the same content.

If you have an understanding of who and why you need, it will be much easier to find an intelligent specialist.

We leave directly

In a network of complete professionals whose name is a guarantee High Quality texts. They have their own websites, blogs, communities in social networks. Many own their own creative and marketing agencies. Their texts will be expensive, but the likelihood that they will "shoot" is extremely high. Because in the process of work, specialists of this level:

• collect maximum information about your company, website, product, competitors;
• carry out marketing research(if you need a selling text or texts on the main page);
• turn to experts;
• spare no time and effort to write a really catchy text.

If, for example, you need a landing page to sell a batch of Italian purses, such specialists will greatly facilitate your task. In addition, TOP-level copywriters most often work officially - through the conclusion of an agreement, a current account, acts of work performed. So you can easily report to the tax for your expenses.

pros

Most likely, you will avoid delays, stupid mistakes, poor-quality rewriting, non-compliance with deadlines - everything that can “fly in” from a copywriter chosen in a different way. Seasoned specialists value their reputation and give 100% of their work on the project.

Minuses

The main disadvantage is the cost. Do not give your last savings to work with TOP copywriters. Maybe it’s better to hire an average specialist and spend more on or promotion in social networks.

Also, you may have to wait. Specialists of this level have no shortage of orders and will start your task as soon as the previous ones are completed. And this may take more than one day, but it happens that everything is scheduled for six months in advance.

Not everyone willingly shares the contacts of in-demand specialists for fear that they will be taken away, lured away, or loaded with a more expensive project. There is also a reverse situation. The site owner, for example, wants to keep a copywriter, but cannot provide him with the necessary amount of work. Then he will be happy to give you recommendations.

pros

You will get a proven copywriter who is loyal to you in advance (everyone is pleased when they turn to you on the recommendation) and ready for quality work (so as not to let the recommender down).

Minuses

Specifically for your business, website, task, this copywriter may not be suitable. Or, purely subjectively, you will not like the style of his work.

Searching in social networks

• advertise for a copywriter in remote work communities (“Overheard. Copywriting”, “Distance. Freelance, distant work" and etc.),
• go out to copywriter blogs on social media via search query,
• find through the search query "copywriter" the pages of people who are related to this area.

pros

Ads with an adequate cost of services attract interested professionals within a few minutes. Looking at the page of a copywriter, you can evaluate his writing style (many blogs), the level of his communication and horizons. If a copywriter has been actively maintaining his page for a long time, then he is unlikely to disappear. After all, deleting a “fine” account, and then starting and promoting a new account is troublesome. It is much easier to be always in touch and complete the work on time.

Minuses

The social media specialist has almost nothing to do with anything. He can delay the execution of the order, refuse at the most unexpected moment (especially if there was no advance payment), pull the cat by the tail (at the same time looking for more profitable projects).

Freelance sites

Such sites help to find remote specialists in different directions. If you need not only a copywriter, but also a programmer, designer, group administrator, you can find them all in one place. The most popular are:

• freelance.ru
• fl.ru
• weblancer.ru

Each specialist can see portfolio, reviews, ratings. So that the copywriter does not “throw” you after prepayment, use the “secure transaction” service. You can also create both a separate project and a vacancy, and even a competition, if, for example, you are looking for a bright name for your project.

pros

Hundreds of worthy specialists in one place who come to the site in search of work. These are "free spearmen" who either have a rich "office" experience, or have already managed to "cook" on the stock exchanges. Usually they are in the subject, they easily find a common language with the customer, they are disciplined and interested in working out good reputation and rich portfolio.

Minuses

You can miss a cool copywriter just because he is new to the site and he has no reviews and ratings. And a specialist with a high rating will do a bad job, because before that he received points for the purchase paid services, and admiring reviews were written to him for free or penny texts.

job search websites

Few people know that hundreds of freelancers look through vacancies for remote copywriters on hh.ru and similar sites every day. You can place your ad if you need a specialist who is ready to cooperate on your terms for a long time. For example, to fill the site with informative articles. Selection by resume will give you the opportunity to get acquainted with the candidate's previous work experience, education, skills and competencies.

pros

Those who are looking for a job, and not a one-time part-time job, will respond to your vacancy. Who is ready to seriously work on the project, and not hack for a couple of days. Such candidates will be more responsible for the tasks. A long-term project will give them the opportunity to delve deeper into the features of your site or business. At the same time, you can pay in the same way as a freelancer - to an electronic wallet or bank card, without official registration.

Minuses

For one sensible resume, ten sent at random will arrive. You will have to work hard to find a good specialist.

How to test a copywriter

Neither recommendations, nor ratings, nor reviews should play a decisive role in choosing a specialist. You need to choose a copywriter for your task. And, therefore, he should have a similar experience, successful cases, examples of work, real achievements in your field of activity.

Ask for a portfolio

Experienced copywriters have an impressive portfolio that can “sell” a specialist even before he says something about himself. A portfolio can be presented on a copywriter's website, links on his blog, links or screenshots of work on a freelance exchange, or in any other way.

If a copywriter has something to be proud of, he is unlikely to hide it.

It's good when the portfolio is presented best work in different directions. After all, today you may need a text for the main page, and tomorrow an article for a group on a social network.

Ask for examples of work on your topic

If there are no texts on your topic in the portfolio, ask the copywriter to provide them. The sought-after copywriter often simply has no time to update the portfolio. Or he might consider it unnecessary to spread previous work if they were routine and did not play a big role in his professional growth.

Ask for a test task

For reward. Because the copywriter will spend his working time. And he could invest it in real projects. In addition, payment test task- a sign of the seriousness of your intentions.

The test should be the same for all candidates so that you can compare the style and quality.

Ask for a scan of your diploma

The web is full of illiterate articles. People write about medicine who have never worn a white coat. Yesterday's housewives are trying to dedicate us to accounting issues. And by legal matters we are looking for answers in the articles that the geography teacher wrote at night.

If you need quality content on a highly specialized topic, feel free to ask for a diploma. If the copywriter claims to have gone through a lot of training programs, ask for certifications. Do not just believe the words if you do not want to get into a mess.

What else will help in finding a copywriter

• Write bright ads. After all, you yourself do not like it when they respond to your vacancy with the general phrases “I will do it,” “Ready,” “100 rubles.” Be creative to attract creative professionals.
• Write specifically. Indicate terms, volumes, topics, tasks, approximate terms of reference. So the copywriter will be able to adequately assess their strengths and not waste your and their time in vain.
• Don't hide the cost. Full of specialists ready to write divinely for 5000 rubles. But there is also someone who is still working on the image and reviews, and is ready to write no worse than 50 rubles. for the treasured line in the resume.
• Don't try to skimp on content. Miser pays twice. If you want to promote a site, low-grade articles for a penny will not help you. Sites with interesting quality articles are much more likely to reach the TOP. And such content cannot be cheap.

Finding a good copywriter is difficult, but possible. He can work behind the wall in the office next door, or maybe on the other side of the globe. To “catch” it, arrange the nets correctly. Start by placing an ad on your site. Accept it as a fact that finding someone to work with you is also a job. Use the recommendations of our article, and then everything will work out.