Opening a gas station as a business. How to open a gas station and organize fuel supplies

You probably have long noticed the fact that every year the number of cars on the roads and highways is growing exponentially.

On the one hand, this is a serious disadvantage for large and small cities. After all, the environment is noticeably deteriorating.

But if you look at this development of events from the business side, then everything is going as well as possible. The best option for the owner of sufficient capital - open a gas station. The business plan, calculation of average costs, business payback and other details will be described below.

Where to start

The first point will not be the purchase of equipment, fuel or recruitment of service personnel. Don't know how to open a gas station? Start with renting or purchasing land plot. Very important point- position yourself well. The number of clients, as well as the profit of your business, directly depends on this.

The site with a gas station should be located in close proximity to busy sections of roads, highways and highways along which people travel every day. a large number of cars. Such land, of course, will be quite expensive. But the profitability of gas stations in this case increases significantly.

Renting or purchasing land

Here everything directly depends on the available amount of initial investment. The purchase of a land plot for the subsequent construction of a gas station takes quite a long time to process. In addition, you will have to immediately shell out a significant amount of money, which will put an impressive burden on the initial investment.

There is an option to take out a loan. But in this case, be sure to take into account additional costs in the form of interest, which must be regularly paid to the bank. In this case, the risk of falling into a serious debt trap increases greatly. After all, at first, the business may not generate enough profit (and, most likely, this will be the case).

The main advantage of renting a plot is that you do not have to pay a large amount of money right away. But in the end, you will pay much more for the use of the land than if you purchased it. But all the main expenses will be reflected in the business gradually, which does not feel so painful during the payback period of the project.

Paperwork

It is always worth considering that the question of how to open a gas station is complex not only financial side. A real paperwork test awaits you. We will talk about issuing a lot of permits and obtaining a license for the storage of fuels and lubricants.

Without receiving all in a timely manner required documents you just won't be able to start working. Otherwise, similar commercial activity will be declared illegal. Of course, paperwork costs money.

You don’t have to waste your own free time on paperwork, but entrust this to a specialized company, having previously concluded an agreement with its employees for the provision of relevant services. However, in this case there will be additional costs. After all, such companies do not engage in charity and do not provide services for free.

You will have to include an additional line in the points of the gas station business plan, which will certainly significantly hit your pocket. Meanwhile, independently completing all the necessary papers through the Ministry of Fuel and Energy will not take much more time. But you can save a nice amount.

Hiring staff

It is unlikely that you will find enough free time to independently serve all the customers at your gas station. Remember that the profit of a gas station directly depends on the level and quality of service. Therefore, you need to hire competent, polite and certainly efficient staff. Cars need to be refueled as quickly as possible to avoid creating a queue of dissatisfied drivers. As soon as the level of service begins to decline, the so-called word of mouth kicks in. radio spreading negative feedback with amazing speed.

At the same time, the mentality of the people is such that it is much more difficult to earn a positive reputation. People share rave reviews extremely sparingly, leaving all the most interesting and useful information exclusively for yourself.

To answer the question of how to open a gas station that will generate a stable income, it is necessary to develop a competent strategy for working with personnel. Remember that the main thing in your business is the right motivation. Offer your employees a small salary and a percentage of the work completed. This will be a great motivation for fast customer service.

Another option is to set a fuel sales plan. You can also take into account a specific brand (for example, the most expensive). For fulfilling the plan, the employee will receive a cash bonus. The main thing is not to set impossible tasks for the staff.

We buy equipment

What largely determines the characteristics of gas stations among customers? High-quality and high-tech equipment plays an important role in this matter. You will need several filling machines, as well as a computer to control the process (the equipment is controlled by staff).

In order for your gas station, the business plan of which will help set the necessary price limits for the purchased equipment, to operate without downtime and queues, you need to install an average of 8 gasoline pumps.

What about franchising?

There are two options for starting a gas station business. The first involves starting a business almost from scratch. In this case, we are talking about the autonomous existence of the station. The second option involves concluding a franchise agreement. And it is precisely this development of events, as practice shows, that is considered more profitable. What is hidden behind the term “franchising”?

In essence, this is just concluding an agreement for the construction of a gas station under a certain brand. The thing is that sometimes a popular and vibrant brand is much more important than the highest quality service and products. People already know it, so you don’t even have to spend money on advertising. The cost of concluding such
contracts can vary greatly depending on the brand.

The average price is about 1000 US dollars. The peculiarities of doing business in this way are that you will have to strictly comply with the requirements corporate identity. Therefore, it will not be enough to wonder how to build a gas station.

You will also have to think about at what level the company flags should be placed, how many centimeters should be left between ballot boxes with symbols, etc. However, experts say that franchising is the easiest way to minimal cost V the shortest possible time attract the attention of the largest number of consumers.

Choosing a partner

In order to profitably conclude a franchise agreement and start making a profit from the very first days, it is necessary, first of all, to decide on the trademark with which the commercial relationship will be formalized. This must be done based on the principles of one’s own benefit. If you don’t know how to open a gas station while reducing all possible costs to a minimum, then first try to find a fuel supplier whose base is located not far from the gas station.

This way you will reduce transport costs. Be sure to agree on the possibility of receiving the goods from another base if delivery from the selected location is impossible for any reason. Remember that there should always be gasoline at your gas station. Otherwise, your reputation will suffer greatly.

Let's say you have resolved the issue with the land plot. The time has come to calculate the costs of building a gas station building. And in this case everything will depend on the project. In addition, you need to decide whether you will build only a gas station building, or whether you will also build a car wash, cafe, store and other additional pleasures for your customers nearby.

The more objects, the more significant the financial investments will be. So, how much does it cost to build a turnkey gas station? Let's consider specific example. Let's start from the ground. If you purchase it as property, its price will be approximately 200 thousand US dollars. However, the figure may vary greatly depending on the location chosen. The more attractive it is, the more expensive the plot will be. Also consider the size of the land. Construction of a gas station along with the purchase of everything necessary equipment will cost approximately 0.8-1 million US dollars.

We calculate the profitability of refueling

So, we answered the question of how much it costs to build a gas station. As you can see, the costs are considerable. Now you need to calculate how profitable this business is. Let's say the initial financial investment was 1.2 million US dollars. Now you need to consider the expenses for each month. On average small car gas station sells about 2000 liters of gasoline in 1 day.

The cost of 1 liter is within 1 US dollar. Price depends on course foreign exchange. Consequently, $60,000 is added to the monthly expenses for fuel. This figure may be slightly lower if you receive a discount from your supplier. Here you also need to add the salary of gas station employees, as well as the purchase of goods for the store, if it is provided for in your business plan.

The higher the final figure, the higher the price of gasoline, as well as everything that is sold at the gas station, should be. At the same time, you need to remember your competitors. People simply won’t buy fuel that is too expensive. On average, this type of business pays for itself in 5 years and is generally considered very profitable, subject to a competent approach to entrepreneurial activity.

We increase profits

In order for business in the sales of automobile fuel to generate a sufficient level of income, many entrepreneurs use a small trick. As a rule, they also open a cafe, store or car wash at the gas station. Sometimes this type of business becomes the main one in terms of profit. And refueling cars only attracts more customers.

Important little things

Don't forget about site security. How to open your own gas station with minimal risks? Provide her with a safe existence. IN Lately There are frequent cases of assault and robbery in order to seize the daily proceeds at a gas station. Therefore, it is very important to equip the facility with security cameras, as well as a panic button.

In the event of a force majeure situation, the gas station employee must be able to quietly call security. A separate point is Fire safety. Don't forget that everyone is there special means to extinguish a fire. In addition, it is necessary to strictly ensure that no one smokes on the territory of the gas station. This applies to both staff and clients.

Possible problems

In any business, specific obstacles arise from time to time. In the case of your own gas station, this may be theft of products by staff. To prevent such an incident, it is necessary to install security cameras, as well as introduce a system of mandatory fines.

In addition, the wage rate should eliminate the need for theft. Always keep in mind that the supplier may bring fuel Low quality. This is also a significant disadvantage in business, as it can ruin the reputation of the gas station. You also need to take into account the markup on gasoline. Most often it does not exceed 5%.

How to register your business

So, you have calculated everything and come to the conclusion that this type of entrepreneurial activity will bear fruit. Next, you need to register as a legal entity or individual entrepreneur, providing all the necessary documents.

Open a bank account. It is through him that you will have to make payments for products to suppliers. The proceeds are also deposited in the bank. Choose very carefully a credit institution in which you will store all the funds of your business.

If you wish, you can open several current accounts at once. But remember that for each of them you will have to pay a commission according to bank tariffs. This also somewhat complicates the system of settlements with counterparties. But there is also an advantage and a very significant one. The fact is that if a bank is declared bankrupt, legal entities that had accounts opened with it may not have much hope for compensation. As a rule, all the money is lost. And if you have several current accounts, there is a chance to save at least part of your finances.

A business selling gasoline requires high capital investments, but with proper organization of work they pay off quite quickly. The decision to open a gas station is an ideal option for those who want to earn a lot, and at the same time, a businessman will always have excellent prospects, because despite the abundance of gas stations in any city, every entrepreneur can easily find his own niche.

Pitfalls of the gas station business.

When thinking about how to open a gas station, a businessman must take into account many different aspects, because this area of business activity has many unique features. This business:

1. It belongs to the category of dangerous, therefore, to create it you will need to obtain a lot of permits: you will need to contact the sanitary station, municipality, Rospotrebnadzor, environmental service, traffic police, and each department will have to check the project’s compliance with all existing requirements
2. Requires investment not only in renting land, but also in the construction of the complex itself, which almost always needs to be built from scratch: construction necessarily involves the creation of a project that will definitely be checked
3. Involves investments even after the facility is built - no matter how much it costs to open a gas station at the initial stage, in the future the entrepreneur will also need to regularly invest in ensuring the safety of the station and its protection
4. Requires a fairly long organizational period - paperwork to open a gas station takes up to six months, and then the same amount of time will be needed to build the facility itself

As for the documentation, the businessman will need a lease agreement with the owner of the land plot where he plans to open a gas station (it should be located on a site with high traffic - preferably on a busy street or highway - and have convenient access for cars), as well as a registration certificate Individual entrepreneur or LLC. At this stage you will need to register with the tax authority, obtain OKVED codes, as well as develop a project for the future complex and go through all approvals. Then you need:

Conclude a contract with a pest control company
draw up a contract for the removal of solid waste
obtain a license from the Ministry of Energy for the sale of fuel and its storage
pass workplace certification
select a fuel supplier and conclude a contract for its supply

Only after this will it be possible to think about opening the complex to clients.

Own gas station or franchise?

An entrepreneur has a choice: open an autonomous gas station with own brand or create a company under the auspices of an existing brand. In the latter case, he buys a franchise, which has a number of advantages:

Further work will be carried out under the guidance of an experienced partner
all the documentation necessary for opening will be issued immediately, and there will be no need to waste time on obtaining permits
both the project and even the design style of the gas station will already be developed - the idea will only have to be implemented on the selected site

However, it will be necessary to take into account that opening a gas station as a franchise means fully complying with the operating standards of the chosen brand, and this may not always be convenient for the entrepreneur, because he simply will not be able to introduce any of his own innovations. In addition, the entrepreneur will have to pay for using the brand (the annual amount can be 30-40 thousand rubles).

How much does it cost to open a gas station?

If a businessman decides to create a gas station without a franchise, his investment will be quite high. As a rule, they range from 13-14 million rubles, but the exact amount will depend on a number of factors. In general, the costs are:

5-6 million rubles - for the construction of the complex itself
3 million – for the purchase of equipment (tanks for fuel storage, emergency pumping, dispensing; pumps for customers, storm water system tanks), tools, software, furniture and office equipment for the filling station office
2.5 million rubles – for renting a land plot
2 million – for paperwork, obtaining licenses

Opening your own gas station is an economically correct decision for those who want to organize profitable business. Indeed, today this market is still actively being restructured and there is an opportunity to occupy your niche by creating a reliable company. In addition, the number of cars is increasing every day, and vehicles need fuel. This means your business has every chance of becoming profitable. So, how to open a gas station? And how much money will you have to invest in your future business?

A little about business

Let's start with the fact that a gas station is a source of increased danger and to open such a business you will need many permits. In terms of finance, this is most likely the most expensive business, since at the initial stage it will be necessary not only to rent (or buy) a suitable plot of land, but also to build a gas station that will meet the requirements current legislation(there are certain requirements for the placement of gas stations, the design of such facilities, as well as sanitary, hygienic and environmental requirements that must be observed). And these are quite serious expenses. In addition, after completion of construction, you will have to obtain permission from the authorized bodies to operate the gas station and organize high-quality security and safety of the station.

How much does it cost to open a gas station for cars? And how long will it take to process the documents? The questions are very timely and very important. Completing the documents required to open a gas station takes approximately 3-6 months, the construction itself takes the same amount, and you will have to invest about 12 million rubles. The exact amount depends on many factors).

But how quickly the initial investment will pay off is the question. On average it takes about five years. So, when investing in a gas station, you need to prepare for the fact that this is a long-term project. True, with proper business management, investments can be returned within three years.

Your own small gas station or franchising?

Today you can open your own small gas station (it will be an autonomous business, just yours), or open a company under the auspices of some well-known brand by purchasing a franchise. At the same time, most experts agree that it is easier to organize a fuel business under the guidance of a reliable and experienced partner, so franchising in the fuel business today is a very common phenomenon. In addition, when you decide to buy a franchise, you will immediately receive all the necessary documentation, business development, a brand, and a ready-made style for the filling station (which, by the way, under the terms of the contract you will have to strictly comply with). Representatives of the parent company will help in resolving organizational issues, and you won’t have to worry about the quality of the fuel. This is understandable, because the owners of the brand protect their good name and will not risk it by supplying low-quality fuel to one of their gas stations.

But if you decide to go on an “autonomous voyage” (open an independent business), then you will have to worry about the quality of your product yourself and develop the style of your refueling. This means that you will have to choose suppliers and bear full responsibility for the quality of the fuel sold, which can be of either good or very low quality.

We should also not forget that most motorists prefer to refuel at gas stations of large oil companies, so-called “branded” gas stations, in order to fill the tank with guaranteed good gasoline. This means that the presence of a well-known brand on the sign can be the key to business profitability.

Registration and organization of business

So, you decided to open a gas station. So, you need to start taking action:

First you need to make gas station business plan, find a suitable site for the station and conclude a lease agreement with the owners.

Then you need to go state registration(you can, but it’s better to register entity, for example, which will make it possible to choose a taxation system with VAT - most suppliers prefer to work with those gas stations where).

Get OKVED codes.
Prepare a project for the future filling complex and have it approved by Rospotrebnadzor, and then organize construction.
Develop and agree on the PCP.
Conclude an agreement for pest control with the relevant company, as well as an agreement for the removal of solid waste.
Get permission to environmental service and SES.
Obtain a license for storing and selling fuel from the Ministry of Energy.
Conduct workplace certification.
Conclude an agreement for the supply of fuel.

Site for gas station and station construction

As for a suitable site for a gas station, it should be located on a high-traffic road or where there is active traffic. It is important that there is convenient access for cars.

Once the site has been selected, and the lease and construction documents have been drawn up, you can proceed directly to the construction itself. If you choose franchising, then your partners will help you, and if you are opening an independent business, then it is better to use the services of specialized companies that are engaged in the construction and commissioning of gas stations. They employ specialists who know all the requirements of current legislation. They will produce the whole complex construction work, will put the facility into operation and receive all the necessary documents.

All this may take from six months to twelve months, but you will be sure that everything was done correctly.

Necessary equipment

There are many different opinions regarding the equipment needed at a gas station and its quantity. But the minimum set should include:

In addition, it is worth taking care of special software(and, accordingly, a computer), which can help automate the process of dispensing fuel. Using such software, you will not only automatically refuel your vehicle, but also receive fuel from the tanker and generate daily reports. This is important because it will help to almost completely eliminate the notorious “human factor” from the chain.

Well, and, of course, you need to build and equip a premises for the gas station operator, as well as additional buildings where a tire shop, workshop, car wash, store, etc. will be located (this means that you need to equip all the facilities with the necessary furniture, equipment, and tools).

Fuel supplies

Have you bought a franchise? Then you don't have to worry about fuel supply and quality. Your partners will take care of this. But if you run an independent business, then you will have to look for reliable suppliers and organize fuel supplies yourself. The best option– an agreement with an oil depot or processing plant. There you can get fuel at a lower price or negotiate discounts for bulk orders. You can find out the price level on the Internet, and from oil refineries it is better to choose a larger one with a good reputation. So you can count on more or less good quality fuel.

Accompanying services

How to open a gas station? And how to make a business profitable? These questions can be answered by those who have already opened a gas station. The main advice for beginners: do not stop only at selling gasoline, but also offer additional services that will help increase profits and attract customers. About what in question? For example, that at a gas station you can open a tire service or repair shop (especially if the station is located on the highway, away from regular workshops), a store where goods for the road, motor oils and auto chemicals, or a small cafe will be sold. Sometimes it even makes sense to open a small hotel that will be in demand on federal highways, where there is a lot of transit traffic, or a car wash.

Of course, it’s worth thinking about additional services at the planning stage of your future business. Then it will be much easier to realize all your plans. And what’s interesting is that in the process of work it often turns out that the gas station itself serves to attract customers (people still stop by to refuel), and the main income is provided by additional services. So you shouldn’t neglect such important components of your business.

Safety

Safety at a fire-hazardous facility is a very important issue. First, you need to develop all fire safety documentation, equip the premises with a fire alarm and panic button, and equip the gas station with primary fire extinguishing equipment.

On the territory of the gas station there should be a fire pond or hydrant, boxes with sand and, of course, fire extinguishers.

It is also necessary to take care of the safety of personnel (especially for gas stations that are located far from populated areas): provide the operator with high-quality means of communication, install an alarm button and enter into a service agreement with a security company, whose employees will go to the site if the alarm button is activated . It would also be a good idea to install armored glass and reinforced doors at the facility. These measures will help avoid trouble in the event of an attack on the gas station by criminal elements.

Staff

For normal operation Gas stations will need:

technical specialists who will provide refueling of vehicles, inflation of wheels, and provide other repair services;
manager-cashier (gas station operator, there should be several of them), who will accept money, dispense fuel and lubricants and control order at the station;
seller (if there is a store at the station)
manager

Of course, depending on what other services you plan to provide at your station, you will need appropriate employees. For example, repairmen or electricians, a store clerk, a barmaid, a car wash operator.

How to open a gas station

The process of opening a gas station is no different from opening a regular gas station. But Special attention attention should be paid to the equipment for the station, which must not only be modern and certified, but also tested by specialists from the Ministry of Emergency Situations, which will confirm its safety. In addition, even before the start of construction, it is necessary to discuss with the fire inspectorate all issues related to the layout of the station, and coordinate the choice of land with the local administration.

Important Points

Having built a modern gas station and become its owner, it is important not to forget that it is an object of increased danger, which will be regularly checked by authorized bodies for compliance with the requirements of existing legislation and regulatory documents. And these authorities will regularly monitor your activities, and if violations are detected, they can not only issue a fine, but also suspend your license. And you will not be able to work until you eliminate the identified deficiencies. So, compliance with the requirements of equipment and operation of fire and explosive objects should be treated very carefully.

Initial investment

How much does it cost to open a gas station? This question is asked by almost everyone who wants to open their own station. So, as for the initial investment, its size depends on many factors: region, level of refueling, the need for additional buildings, technical equipment business, additional services provided by the gas station. But on average the costs at the initial stage will be:

From the calculations it is clear that significant investments will be required to open a gas station. But if the gas station brings in at least 1,000,000 rubles in income every month, the business can be considered profitable.

When comparing statistical data on the Russian and European markets, the advantage of the retail fuel market in our country becomes obvious. Each domestic gas station has several times more customers than in the EU. At the same time, marginal income reaches 20%. In addition to vertically integrated companies, there are many independent participants in the market.

The business plan will indicate the sequence of actions for opening a gas station. It is also necessary when applying for a loan in financial institution. Bankers must be confident that they are providing funds to a responsible customer.

Business plan

The above project considers the construction of a gas station and an additional range of services:

spare parts store and Supplies;
cafe;
parking;
service maintenance;
quick oil change.

Construction will be on the highway near the district center. The size of the gas station is 1200 sq.m.

Goals

Business goals:

meet the needs for fuel, fuels and lubricants and service;
eliminate the shortage of gas stations on the selected section of the route;
make a profit from investing funds.

Project parameters:

It is planned to build gas stations with four types of fuel: diesel, AI-92, AI-80, AI-95.
Construction of a cafe to serve gas station customers and passing cars.
Organization of parking.
Creation of a service post for quick oil changes.

Price

It is planned to invest 250 thousand USD in construction. for the following needs:

clearing and equipping the territory - 10 thousand USD;
Gas station - 90 thousand USD;
cafe - 80 thousand USD;
parking - 7 thousand USD;
service post - 10 thousand USD;
paperwork, obtaining a license - 3 thousand USD;
revolving funds, raw materials - 50 thousand.e.

Timing

Construction time is 6 months. The assistance of three third-party organizations will be used to construct the facilities. Construction includes:

planning, design of the complex;
coordination with local authorities;
site planning, land works;
construction of a gas station, parking lot, cafe and service post;
equipment installation;
laying communications;
landscaping;
installation of advertising signs, billboards and stands.

The construction of a gas station must be entrusted only to a contractor with relevant work experience, and the service post and cafe can be entrusted to any construction company. Arrangement and landscaping should be carried out by companies specializing in this.

Underground tanks will be installed at gas stations (1 piece - 100 l, 3 pieces - 25 l). 4 dispensers will be installed: double-sided for LT and 3 single-sided for gasoline. The station must operate uninterruptedly at temperatures of -40...+40 degrees. Electricity is planned to be taken from a power line 150 meters from the gas station.

Organizational and legal form

The enterprise will be registered as a closed joint stock company, operating on the basis of a charter, which is developed by the founders and legalized by government bodies. It is an association of capital formed through the issue of shares. The shares will be bearer deeds.

Shareholders' liability is limited to the value of the shares held. The joint stock company will be liable for its obligations with its property. The management and representation of the interests of the company is entrusted to the manager, who is a member of the board. He will be responsible for the damage caused. When shareholders sell shares, the other shareholders have the advantage of buying.

The economic activity of the CJSC will be a trading enterprise that carries out purchase and sale operations of petroleum products.

Sources of financing

The founders of the CJSC, when purchasing shares, formed an authorized capital of 9 million, i.e. 90 ordinary shares were sold at a cost of 100 thousand. Registered shares contain the details of their owner, which are entered in the register. Transfer of shares is possible only within the circle of founders and predetermined persons.

The number of shareholders is limited to 50 people. The right to a registered share is transferred using a transfer signature and the entry of the new owner into the register.

At the time of registration of the CJSC, the full cost of the shares must be paid. Authorized capital required for:

drawing up the material base;
guaranteeing the company's obligations;
is the basis for profit distribution.

Benefits and risks

A project may have various risks:

Political. The government can change the course of development of the industry and tighten its position regarding foreign investment and private entrepreneurs. Such a confluence of circumstances is unlikely, since the government is interested in maintaining the judicial position, which has a beneficial effect on the country’s economy.
Market. The market may experience an active increase in the cost of oil, which will reduce solvency and demand.
Criminal. Consists of unforeseen losses due to illegal actions. Serious security measures will minimize such risks.

Economic indicators

One-time investments equal to 350 thousand.e. For financing it will be created Joint-Stock Company, which will attract the required amount of financial resources. The return on investment will be from net profit.

The competitive advantage of the gas station being opened is application modern equipment, high quality fuel, fast service, good location, additional service.

Reaching full capacity should occur within 2 quarters. After this period, the following indicators are predicted:

annual fuel sales volume - 14 million liters;
annual revenue - 293.5 thousand;
net profit - 17.1 thousand.

The project demonstrates high efficiency of capital investments. Internal profitability is 121.1%. Payback will occur within a year of work or 1.5 years from the date of construction.

It was decided to register the gas station as a closed joint stock company at its location. The company falls under the category of small enterprises and can take advantage of tax benefits.

Orientation

The complex will be focused on cargo carriers. Task marketing company- attract the largest number of truck drivers. For this purpose, there is a cafe with ready-made hot dishes, as well as food products that can be purchased on the road. A quick oil change point will increase traffic to cafes and stores. Customers will also additionally purchase engine flushes, filters, and oil. An experienced sales consultant will tell you that after changing the oil, it is better to change the fuel and air filters, as well as the cabin filter, if available. All listed products, including auto chemicals, fuels and lubricants and auto cosmetics, can be picked up from the operator.

Description of services

Various services will be provided on the territory of the complex:

Gas stations - sales of petroleum products;
store at a gas station - sale of consumables, accessories, auto parts for cars;
cafe - production and sale of limited assortment dishes, drinks, confectionery:
shop at the cafe - sale of packaged food products.

Types of main products

The gas station will offer 4 types of fuel:

gasoline A-80;
diesel fuel;
gasoline A-92;
gasoline A-95.

Quality control

The entire process of refining and selling petroleum products is under the control of the oil inspectorate. But since 2002, voluntary certification has been introduced, and the state only monitors product safety. Since 2003, GOSTs have been applied exclusively in the interests of protecting the health and lives of citizens, environment, property, animals and plants. This year government bodies underwent reorganization, and next year oil inspections were liquidated. This negatively affects the quality of petroleum products sold.

The management of the company decided to voluntary certification to increase competitiveness in the market. The examination takes 1.5 months. Upon completion of refueling, a certificate of conformity is issued for 3 years. The quality of the spilled fuel is confirmed by a special quality mark. During this period, regulatory authorities may organize inspections to verify compliance with standards.

The inspections include those required for licensing, which allows you to save money. Passing certification is competitive advantage and allows you to use the fact in gas station advertising. The procedure will not only enhance the brand, but will also allow consumers to enjoy quality product.

Market analysis

Before opening any business, a market analysis is required. The gas station is no exception.

Industry Position

Over the past 5 years, the retail and wholesale sales petroleum products were divided between large companies. Oil refining is controlled by oil workers, who have their own idea of capacity development.

The full formation of the market has only occurred in recent years. If processing and wholesale trade oil companies took over, then 50% retail owned by independent traders. There are more than 22 thousand gas stations in the Russian Federation. Major competitors are Lukoil, TNK-BP, Yukos, Sibneft, Surgutneftegaz. They control 20% of the market, and when taking into account franchise networks - 25%. The share of domestic companies is 40%. If desired large companies There are no significant obstacles to expanding their influence: the owners of 17 out of 25 refineries are the companies listed above.

They process 68% of oil. The transition of the remaining gas stations can be called temporary, since the remaining owners are completely dependent on wholesale supplies from vertically integrated oil industry companies. In most regions, only 1-2 companies are suppliers. Over 30 years, the margin of independent gas stations has decreased from 60% to 15%. At this time there was a concentration retail business. Many gas stations fell under the control of oil companies, while others were absorbed by trading networks.

Pricing

The oil market can be compared to a system of market institutions, which includes sellers and buyers. Sellers are oil refineries, intermediary organizations, and petroleum products retail companies. The main feature is rigid technological connections. Russian system based on the scheme: production - processing - sales. This is due to the continuous extraction of raw materials, their processing and consumption.

The second feature is the high concentration and uneven location of the oil refining industry. Almost half are located in the European part (49.9%) of the Russian Federation and the Urals (25.9%), on Far East and in Siberia the remaining 24.2%.

Today there is no single pricing methodology. It all depends on the seller. Integration into the global energy market has introduced dependence on the “adjusted refinery price”. In the EU, price benchmarks are based on over-the-counter mechanisms. The best known agency is Platts, which publishes quotes for most products and bases. By value you can determine the actual condition of the available goods. The present value is equal to the difference between the quote and the costs of transportation, transshipment and discounts.

There is no such guideline in the Russian Federation. CORTES quotes are used only for trading; their use in the “price formula” is quite rare. Since oil companies always choose between the domestic market and exports, Platts quotes oblige the domestic market to be linked to the external market. Next, the price is formed taking into account the market itself: wholesale prices are reduced or increased.

Consumer Services

Potential consumers will be car owners. Statistics show active growth of the vehicle fleet by 25% per year. By the end of the decade, the number of cars Russian roads will exceed 1.5 million, which will have a positive impact on the petroleum products market.

Passenger cars make up 4.5% of the country's vehicle fleet, but they rarely travel outside the populated area. This prevents them from becoming customers of the gas station in question. Let's analyze the fleet of passenger cars. Most it consists of outdated AVTO-VAZ. 713 thousand “kopecks” (31%) are registered. Second place belongs to foreign cars - 507 thousand (22%). Next in descending order: “Samara”, “Volga”, various “Muscovites”, “Lada”.

The second segment is trucks, since their main task is to transport cargo over long distances. Trucks should be classified according to load capacity. The main part belongs to light vehicles up to 3.5 tons. Next come heavy and super-heavy ones over 7.5 tons.

Motorcycles account for only 0.5%, but they rarely travel on highways. Due to the small volume of the tank, such clients cannot be considered.

Buses make up 0.3% of the vehicle fleet. However, they often travel on highways. Passenger and cargo minibuses should be included in this segment.

Target segment

The huge growth rate of the share of passenger cars leads to an increase in demand for fuel. Fuel consumption by trucks is also increasing every year.

Market analysis allows us to identify passenger cars as the main consumer. They will consume the entire range of gasoline and diesel. Truck drivers will be second in importance. These vehicles run on diesel engines.

The likelihood of a regular bus stopping at a gas station is low. Management must make an effort to interest car depots with a lucrative offer. This also applies to passenger minibuses.

Gas station managers must create conditions to attract all categories of customers, ensure daily pumping and special conditions to increase consumers. The decision is justified as follows:

the economy of the region is influenced by large industrial centers, between which industrial freight vehicles run;
in winter, the demand for fuel in the passenger car segment falls;
Industrial freight traffic decreases in winter, but this compensates for increased fuel consumption.

Competitive Analysis

The site was selected at a certain distance from the nearest gas stations. There is a Rosneft gas station 80 km away, and a Lukoil gas station 50 km away. The last station has an inconvenient entrance, which negatively affects demand. It also has a bad reputation, despite the low price tags. The minimum capacity is equal to the total sales of the nearest gas stations.

Marketing

Marketing is required to differentiate gas stations from competitors. The name of the gas station is “Queen of the Gas Station.” Employee uniforms will be specially designed for it. The girls will roller skate and service cars. They should inform people about promotions, services and quality of goods. The buyer's rating will depend on communication with the staff and the quality of the product. Feeling social approval will help create a positive attitude for future collaboration.

Quality management

Quality is the main tool in conquering the market. Combined with an acceptable cost, it determines the competitiveness of the company. It is important to understand that the degree of competitiveness is related to the ratio of the highest beneficial effect to the costs incurred. Of course, high quality comes at a cost. However, the profit will quickly pay for the costs incurred.

Additional service

Modern customers are interested not only in the main product, but also in the services provided by the company that supplies petroleum products. The company's services increase competition and increase sales, providing additional profit:

Change of oil. IN developed countries 5% of drivers change oils themselves. In the post-Soviet space, their number is much larger, which increases the demand for express oil change stations. However, the economic impact of the new option remains hypothetical. The customer needs proper treatment, not the lure of a free oil change.

IN practice, motor oil at gas stations is not a successfully sold product. Main reasons:

high cost;
doubts about quality;
inexperience of the seller;
close location to the car market.

An express oil change station will help change stereotypes. The cost of the option is small and quite comparable to the benefits it brings.

The replacement lasts about 15 minutes, which the driver can spend in a cafe or store, purchasing additional products. The car owner can become a regular customer, since replacement is recommended every 10 thousand km. It is planned to install a pneumatic vacuum collector at gas stations that works with all cars. The installation will help to quickly pump out the oil. It operates on the basis of environmentally friendly technology and does not require a drainage pit. Up to 40 cars can be serviced daily.

The main consumers of the service will be women who know little about cars. If she has a good time in a cafe during her shift, she will definitely be among the regular customers. A store at a gas station will allow you to compete with stationary gas stations. It attracts customers and brings additional profit. Economists note the share of turnover in the total complex as 20%.

Advertising

Many owners are scratching their heads over the name of the gas station. Gone are the days of license plates or the simple “gas station.” Today, there is real rush in the offices of oil companies; specialists are thinking about increasing the efficiency of the station.

Considering a gas station will be the beginning of a new brand with an ideal image and symbolism. The brand will help you position yourself among competitors in the region. The name “Queen of the Gas Station” was chosen, which fits into the psychological world of customers. Drivers will have an image of Nadezhda Rumyantseva and High Quality service, which will attract the favor of passing drivers.

Corporate style involves highlighting by color scheme. Graphic design or signage immediately catches the eye. Corporate identity allows you to gain the respect of customers - a good name will be confirmed by quality products and thoughtful service.

racks and illuminated price tags - 200,000;
decorating the territory with flowers - 100,000;
sign - 50,000;
opening balls - 30,000;
leaflets - 3,000;
advertising designs - 10 000;
growth figures - 20,000 monthly.

The organizational structure is aimed at establishing relationships between departments, distributing responsibilities and rights. Each employee will have a certain independence, which will reduce the burden on the manager. All orders will be given in writing, which will eliminate conflicting assignments.

disadvantage organizational structure The gas station will lack a financial manager. Financial management will be performed by the accountant and manager. They must analyze financial activity and formulate recommendations to eliminate unfavorable economic situations.

Employees will be issued a contract. It will support the interests of employees and achieve high results. The responsibility of employees will also be spelled out there.

On wages planned to spend 300 thousand rubles:

management department - 50 thousand;
financial department- 17 thousand;
sales department - 18 thousand;
service personnel - 215 thousand.

The demand for the goods sold is constant, since the traffic intensity on the highway is constantly increasing. The oil market is competitive, the product is standardized, which allows participants to use price takers. The price will be adjusted by the market. Prices for ASZ are average for the region.

Some suppliers are trying to deceive gas station owners. They pass gasoline several times through heating elements, which increases its volume by 30%. After transportation, it turns out that the fuel tanker is missing several hundred liters.

Investment plan

A detailed calculation shows that opening will require 3,100 thousand rubles. It was previously mentioned that construction and equipment acquisition will require a large portion.

Calculation:

purchase of a plot - 500,000;
construction - 1,600,000;
fuel dispenser (6 pcs.) - 600,000;
control system - 50,000;
pressure sensor - 60,000;
fuel station - 90,000;
tanks (4 pcs.) - 500,000;
racks (10 pcs.) - 20,000;
cash register - 10,000;
counter - 30,000;
chairs (3 pcs.) - 6,000;

The total amount is 3,466,000 rubles.

Financial plan

The plan will include the following indicators:

inflation - 10%;
income tax - 20%;
VAT - 18%;
discount rate - 11%;
Payments to the social fund - 34.2%.

When calculating, it turns out that payback occurs in the 11th month of work, and the discount payback period is 9.8 years. The break-even point is 489 thousand rubles. With a planned monthly revenue of 600 thousand, profit can be received for the 7th month of operation.

Stability analysis:

A gas station will require large financial investments. You can achieve payback within a year. Profit in the future will cover all costs incurred and guarantee an acceptable income.

Any type of fuel is, first of all, a type of product that is in great demand, even though it becomes more and more expensive every year. Due to the popularity of any type of fuel, opening your own gas station will be just an excellent means of income for you.

But, as in every type of business, the fuel business has its own pitfalls and subtleties that must be studied. In order to study these features of opening your own gas station, you must draw up a business plan that will help you avoid trouble. Also, a business plan will also help you organize your enterprise step by step.

Typically the solution open a gas station may arise both for an ordinary person and for a businessman - but the first thing that needs to be done before opening such a business is to conduct a market analysis and select an area of your locality that is not yet occupied by this business.

1. Overview section

In this section, you need to describe what kind of gas station you want to open (the standard version is a gas station for 8 cars).

Also, you need to indicate the organizational and legal form of doing business (as a rule, you will need to register as individual entrepreneur, but if you plan to work with corporate customers, then you should register as an “LLC”). If you register as an individual entrepreneur, this will give you several advantages, including low taxation, but the disadvantage of this type of activity is that the provision of services is possible only to private individuals. If you also want to serve legal entities, then, as stated above, you need to register as a legal entity (the same as “LLC”).

The degree of success of such a business is assessed as high, since today the demand for gas stations among consumers is very high, even despite their huge number in a relatively small area and high fuel prices.

2. Description of the enterprise

This section of the business plan should describe the business you want to open. For example, you can give the following description: it is assumed opening of a gas station, which is designed for 8 parking spaces and which offers the consumer several of the most basic types of fuel.

3. Description of services

At this stage of designing your enterprise, you need to describe the services that your gas station will provide to consumers. As a rule, any gas station provides refueling services various types fuels, the most common of which are:

1. Gasoline grade AI-98;

2. Gasoline grade AI-95;

3. Gasoline grade AI-92;

4. Gasoline grade AI-76;

5. Diesel fuel;

6. Gas (a new, but already common type of fuel).

Also, it is worth considering that your gas station will also provide free refueling services. In addition, on the territory gas station, you can set up a store where you can sell goods wide consumption or open an auto goods store (you can sell both small goods for a car and full-fledged spare parts for an engine). It would also be advisable to open a car wash at the gas station, we have one.

4. Market analysis

At this stage of the business plan, you need to monitor the gas station market in your locality, and establish your enterprise in an area where the concentration of gas stations is small.

In order to open your own gas station you will need a set of documentation:

1. License of the Ministry of Fuel and Energy for the storage of oil and gas, as well as their processed products;

2. Permission from local authorities to use the land for a gas station;

3. Land lease agreement issued by local authorities.

It is worth noting that the site on which your gas station will be located must be 30 meters away from the residential area.

5. Production plan

Once you have received all the permits required for opening your own gas station, the stage of compilation begins production plan. First of all, you need to find a contractor company that will take on the responsibility for building your gas station. Today, finding such a company is not a problem, since there are a lot of companies involved in construction. During the construction of a gas station, you should pay attention to such components as:

1. Capacity for draining and storing various types of fuel;

2. Production premises;

3. Sales store;

4. Canopy over fuel pumps.

As a rule, it only takes about a month or a month and a half to build a gas station.

After constructing the gas station building itself, you can start purchasing equipment:

1. Gas station control system;

2. Fuel pumps;

3. Equipment for the store: display cases, sales shelves, cash registers, if you plan to have a bar, then you need to buy both a bar counter and kitchen equipment;

4. Fire safety stand (without this equipment you simply will not be allowed to open your own gas station).

After building a gas station and installing the appropriate equipment on it, you can proceed directly to putting such a station into operation. First of all, you need to sign everything necessary agreements with fuel suppliers. This is necessary in order to ensure an uninterrupted supply of fuel to your gas station. As a rule, in large cities you will also have a choice of fuel supplier, since in such settlements, there are several fairly large fuel supply companies.

By the way, if you want to make your gas station more famous, then a way of doing business such as franchising is suitable for you. This type of business will allow you to use the brand of a well-known fuel company for only 25-30 thousand rubles per year. As practice has already shown, opening a franchise is quite a profitable solution, since a well-known brand attracts consumers much more, which means that fuel sales increase significantly. But if you decide to open a franchise, then you should be prepared for the fact that the representative company will require you to comply with its corporate identity and attributes.

Once all stages have been completed, you can begin recruiting personnel. As a rule, for a gas station the following list of workers will be enough for you:

1. Salesperson-cashier (3 people will be enough to work in shifts);

2. Security guard (3 people, work in shifts, in the same shift as cashiers);

It is worth considering the fact that all employees of your gas station must have appropriate certificates obtained from the inspectorate for supervision in the field of circulation of petroleum products.

6. Financial plan

In this section of the business plan, you need to consider all the expenses and future income from such a business.

Expenses:

In the expense item, you need to indicate the costs of renting a site (approximately 100,000-1,500,000 rubles per year), construction of a gas station (2,000,000 rubles), equipment for a gas station (1,000,000 rubles), staff salaries (1,920,000 rubles), as well as all kinds of taxes, fees, approvals (300,000 rubles). In total, to open your own gas station you will need about 6 million rubles.

Income:

In the income item, you can indicate such income as the sale of fuel (20,000-30,000 rubles per day), the sale of various goods (6,000 rubles per day). In total, your own gas station will bring you about 800 thousand rubles per month.

After opening a gas station, you will get your invested money back in about 8 months.