Crisis business - we are opening a rental business for power tools. Business plan: tool rental - cost calculation, list of common tools. What construction equipment can be rented? When to expect a return on investment?

Those who are familiar with construction, agricultural and other areas of business know how important a good tool is for this business. But sometimes buying it is not advisable. For example, a diamond wall-cutting machine, which is used to cut out door and other openings, costs about 250 thousand rubles. At the same time, the construction and repair team may need it once or twice in six months. Workers are willing to pay 17-20 thousand for renting it for one day, rather than allow expensive equipment to gather dust.

Therefore, the tool rental business is a promising and in-demand area. It is only important to find your niche here. Your main clients will be construction and repair teams, gardening and vegetable gardening farms, as well as individuals who carry out repairs or construction on their plots, houses or apartments.

Renting or still renting?

The main difference between rental and rental is that in the first case a cash deposit is not left. When instruments are rented out, an agreement is concluded with the client, on the basis of which an amount, sometimes equal to the cost of the instrument, is left as collateral. This is due to the high risks that this business has.

But upon return of the instrument, the money is returned to the client, however, with the deduction of the agreed amount for using the instrument. Be that as it may, for private owners and construction companies This type of cooperation turns out to be more profitable than purchasing a new instrument.

As for the entrepreneurs who run this business, they have some prospects for the development of this area. Thus, some eventually open up trading in new instruments. Others, on the contrary, open a tool rental point at stores of such goods.

Business organization

Any organizational and legal form of activity is suitable for opening a rental office. It all depends on your capabilities. Can be registered individual entrepreneur, which will take no more working week and approximately 800 rubles. state duty. With this form of organization, you will not need to hire an accountant, since maintaining reporting documentation is simple and can be maintained by the manager himself. But in the event of bankruptcy, you risk your personal property.

If you open a joint venture with a partner, then you need to register an LLC. For this form you will need authorized capital, and you will also need to seek the services of an accountant. But in the event of bankruptcy, you are responsible strictly for the size of the authorized capital.

Whatever registration form you choose, you must indicate the OKVED code. You can stop at 71.32 “Rent construction machines and equipment" if we're talking about about construction tools. If you are going to work with gardening or gardening equipment, you can choose OKVED code 71.40.9 “Rental of other household products and personal items for households, enterprises and organizations not included in other groups.”

Rental location

Business is not very picky about the location of the point. The product is specific and the decision to rent tools from people does not come spontaneously. As a rule, they study the market for a long time optimal option. If this turns out to be your offer, they will be ready to come for the instrument almost anywhere in the city.

This allows you to save on rent. You can place a point in any microdistrict, even in basement. True, it is better if the entrance is from the street, not the yard. Depending on the dimensions of the proposed tool, it is necessary to provide convenient access to the territory and parking.

For a rental point, a premises with a total area of 40 square meters is sufficient. m. Here it is necessary to provide space for a counter, a utility room, and allocate the rest for racks with tools. In total, such a room will cost about 4 thousand rubles. per month. Another 20 thousand rubles. it is necessary to provide for the purchase of furniture and office equipment. You will definitely need to purchase a phone and a computer connected to the Internet. The World Wide Web is one of the main channels for attracting customers.

Range of tools

The business is quite multifaceted and it is unrealistic to cover all areas at once. It is advisable in the first stages to concentrate on one of these:

construction machines and machines (heat gun, parquet grinder, concrete mixer, vibrating plate, etc.);
installation, compressor, welding tools ( welding machine, paint sprayer, lawn mower, etc.);
grinding and cutting tools (saws, angle grinders, furrow machines, vibration grinders, etc.);
impact and rotary tools (drill, hammer drill, jackhammer, impact wrench, etc.).

If funds allow, it is better to purchase maximum amount equipment in these areas. If not, it is better to start with the most popular, gradually expanding the range based on the demand for the tool.

You need to focus on demand when deciding on the quantity of tools. Initially, it is recommended to purchase one piece of each item. Then, depending on demand, purchase everything you need. A clear definition of its target audience. For example, if your main client is construction and repair teams, the main emphasis should be on grinders, jackhammers, etc. If you mainly plan to work with summer residents, you need to take gardening tools, electric trimmers, chainsaws, etc.

Accordingly, household tools are also suitable for the latter category of clients. And for the first one it is advisable to take professional equipment High Quality. It will cost much more, but the rental price can then range from 500 thousand to a million steering wheels, depending on the type of tool and brand of the manufacturer.

Rental office staff

Of course, business can’t do without employees. First of all, you will need to hire a consultant who will also be involved in issuing instruments, accepting money and concluding rental agreements. At first, these functions can be combined by a sales manager or a repair technician.

The latter is the key figure in your rental office. His responsibilities will include diagnosing the tool after returning it from rental, as well as maintaining the product in working condition. It is advisable to have a specialist generalist, which can be found in specialized factories. Be prepared to pay a good specialist above average salary to keep him in his business.

If you buy new equipment from official manufacturers, you receive warranty repair, which can be used for a year from the date of purchase. But then, if there is a breakdown, the repair time increases. True, after a year or two of active use, the tool, as a rule, becomes completely unusable and is sold for spare parts.

You will also need the services of an accountant and lawyer to resolve ongoing issues. They will occur quite often, but these specialists do not have to be hired as full-time employees; you can pay for their services one-time as needed.

Advertising the project

Without advertising, this business simply cannot survive, especially at the formation stage. Be prepared to spend at least 5 thousand rubles on it. per month. Although powerful advertising campaign is unjustified for this line of activity, it is impossible to do without additional dissemination of information about the rental point.

Pay attention to specialized publications: both printed and online. At the initial stage, cooperation with local and regional publications is sufficient. Experts say that there is no point in creating your own Internet page, even as a business card site. The best returns are provided by advertisements on free boards on the Internet. A good advertising ploy is the information on electricity bills, especially those issued to businesses. To cover the entire area with such advertising once costs about 6 thousand rubles.

Expenditure part of the project

A small rental point for 20-40 sq. m. must be serviced by two employees: a consultant and a foreman. Since tool rental is usually aimed at either construction or gardening companies, it is better to plan the opening of the point in the spring. At this time, the season of construction, repairs and gardening begins. Before opening, it is advisable to conduct a good advertising campaign. Only then will your business receive about six clients per day with an average check of 500 rubles. It is these indicators that make it possible to achieve the profitability of an enterprise.

As for the consumables, at the start of the project you will have to spend about 500 thousand rubles. for the purchase of tools and approximately 70 thousand rubles. for other expenses, including: purchase of office equipment, furniture, advertising campaign, telephone and Internet payments. Every month the expenses will be about 50 thousand rubles. They will go to rent, pay for utilities and other services, and pay staff. You will also have to periodically buy additional tools, which costs about another 20 thousand rubles. In this case, the income portion will be about 90 thousand rubles. Accordingly, the enterprise’s profitability indicator remains at the level of 23%.

Business payback

The business is based on daily rental of tools. The rental price for a unit of goods is based on its market value. A fee of 8-10% of its cost is charged for use. One client takes approximately one or two units of equipment per day. Although, if we are talking about construction crews and other companies, the rental period can be much longer and the range of borrowed goods can be much longer. When drawing up a rental or rental agreement, a copy of the client’s passport is taken. This allows you to quickly find a lessee in case of non-return of the instrument.

The return on investment of a tool depends on its demand and popularity. Some positions can pay for themselves in a few months, others will take about six months.

As already mentioned, open the item better in spring, around May. From this time until approximately October there is a great demand for this kind of instrument. By December, the number of customers per day is typically up to two, up from five during the peak season. But the more your business grows, the more visitors you will have per day. The well-promoted rental point receives a dozen visitors each summer, who spend on average about a thousand rubles. Accordingly, the business will pay off in about two seasons.

Business risks

The main business risk is non-return of an expensive instrument. If you rent it out, this risk is covered by the value of the deposit. If you rent it out, your business will incur significant losses. Even if you find an unscrupulous client, litigation against him can drag on for years. Therefore, the best remedy for this risk is the prevention of non-returns. For example, experts recommend not drawing up contracts with nonresidents, but trying to deal with clients from nearby areas. Then you will definitely put the tool in the hands of an unemployed person or a person with a dubious reputation.

The second significant risk of the enterprise is tool breakage. And often it’s not the tool itself, but the client who doesn’t know how to handle the rented item. Therefore, it is recommended that before handing over a tool to the client, find out why and under what conditions he plans to use it, and also provide a brief instruction in operation.

Business development

Firstly, in addition to renting tools, you can organize the sale of consumables for it. For example, dowels, sanding belts, drills, etc. This way you save time for the client, who does not have to go to the store additionally. Secondly, you provide your instrument with Better conditions operation, selecting exactly those consumables that suit him.

You can also eventually start selling new or used equipment. Well-established relationships with suppliers and a ready-made customer base help develop this business.

Nowadays it is almost impossible to find a person who has never thought about starting his own business. After all, working for yourself promises a high income if everything is organized correctly.

The main problem is that you can start any business only when you have formed your thoughts good idea and a competent plan has been drawn up for its implementation.

One of the most popular ideas is a rental organization own car. Many people try to open a rental business, because it seems so simple: lend a car for a while and eventually get money for it. And indeed, this view entrepreneurial activity is one of the most affordable, since most people who need a car prefer to rent a car to use it as a taxi, or are looking for leasing.

But, like any other type of entrepreneurship, it has its own characteristics. Before you decide to transfer your car to someone else, you need to take into account several very important nuances. Initially, it is necessary to correctly draw up an agreement and indicate the main terms of the transaction. This type of earnings carries certain risks and in the end you can lose a lot of money.

To prevent this from happening, you need a properly drawn up business plan, in which you will include all planned expenses and income, and also take into account possible mistakes. But how do you know exactly what expenses you will have to incur and what the profit will be? What do you need to remember so as not to create unnecessary problems for yourself? Let's try to figure this out.

Initial Investment

We previously wrote that many consider this type of business to be one of the most profitable. Initially, only a small initial investment is expected. This is partly true. But only partly.

There are several important “buts”. If a person is going to rent out a car that has been traded in for decades, he must be prepared for unpleasant consequences. When driving such a car, especially without technical training, a potential renter is practically guaranteed a breakdown on the road. This in turn may lead to demands for a refund and even compensation.

To avoid getting into such a situation, you will need to carry out a complete diagnosis and necessary repairs of the machine, especially an old one. Identified faults in a domestic car can cost an average of 20,000 rubles. Correction and bringing into proper order technical condition An old foreign car can cost up to 50,000 rubles or more. The best option It will be if you, understanding the vehicle equipment you are renting out, can replace and repair everything necessary yourself. This will save you a lot of money.

You will also have to spend money on acquiring individual entrepreneur status or creating an organization. In theory, it is also possible to engage in illegal business activities, but it is better not to take risks. The legislation establishes great responsibility for this.

Annual investment

And, of course, you should not create illusions that to organize a business you will need to spend money only on one-time technical training. Rented cars will inevitably require maintenance at least every year. Or maybe more often. In this case - depending on your luck.

There are necessary costs, without which a rental car will quickly turn into a pile of useless metal. There is hardly a client who wants to pay his money for a vehicle that rattles and constantly breaks down.

Also, over time, it is worth thinking about expanding your business and saving the necessary amount to carry out overhaul and purchasing another car. And then - again and again. Business should not “tread water”; it should strive for constant development and improvement.

Some funds will have to be spent on advertising. For example, advertisements in newspapers and magazines, creation and maintenance of a website on the Internet, and in the long term, advertising on a local TV channel, otherwise clients will not be able to find out about the existing service.

In addition, you will have to renew your car insurance every year by purchasing an unlimited MTPL policy. Without it, you simply cannot move by car. In some cases, you will have to spend some money annually to organize convenient parking.

Monthly investment

When organizing a rental, you will also have to bear operating expenses. The need for them will definitely arise every month. A certain amount will be needed for both routine repairs and maintenance of your car. Don’t forget about such “little things” as changing oil and other technical fluids.

The appearance of the car should also be as presentable as possible. After each use, it must be completely washed, or better yet, the interior must be dry cleaned.

Someday, a successful tenant will save up for his own parking lot, but for some time the car will be forced to spend the night in “other people’s” parking lots. And of course you will have to pay for security.

If the business “goes uphill”, it will be necessary to use the services accounting organizations. With their help, you can correctly calculate all taxes and fees from income-generating activities.

To find potential tenants, you may have to spend money to access various databases.

Organization of document flow will require costs for various office supplies and Consumables: printer ink, paper, staplers, stamps and much, much more.

Income

So, how much can the income from good organized business for car rental? This depends on several factors.

Class of the car being rented. For example, if you rent out a domestic car, its rental will cost no more than 1,000 rubles per day. A foreign car will cost the renter more: from 1,200–1,500 rubles for a Hyandai Solaris class car and up to 2,000 on average for a foreign car like FordFocus.
Number of cars for rent. Several middle-class cars will allow you to earn at least 30–90 thousand rubles per month, and maybe more. Over the course of a year, income from renting several cars can reach up to 1–2 million rubles. The income for renting one car will be much more modest - approximately 300–400 thousand rubles per year.
The type of area in which the landlord operates. IN small town there will be no strong demand. In this case, maintaining a large vehicle fleet is completely unprofitable. 1-2 cars for rent will bring about 200-300 thousand rubles of income per year. And, on the contrary, in the center of the metropolis it will be necessary to try to increase the number of vehicles. High demand can provide you with a profit of up to 2 million rubles per year.
Rental specifics. The rental car can be equipped with additional elements of decoration and luxury to participate in ceremonial events such as weddings and anniversaries. Or cars are available for rent for traveling and conquering off-road terrain. Their price may be even higher than executive models. In connection with this, the income will be much greater.

Profit

Income level is a significant indicator. The only thing more important than that is profit. What is the difference between these two concepts? Income represents all the financial resources that a company or citizen receives from business activities. And profit is the amount that remains if taxes, fees, expenses and other costs arising in the work are subtracted from income.

What do you need to subtract from your income to see your profit? First of all, this is VAT - 18% and personal income tax, which is 13%. A legal entity will pay tax on its income in the amount of 20%.

In addition to taxes, you need to take into account the costs of servicing and maintaining cars, paying for parking, buying insurance, etc. Only if you subtract all this, you can find out how much profit the lessor will ultimately receive.

Many aspiring entrepreneurs feel intimidated by having to incur so many expenses. As a result, they abandon the idea of their business. This is extremely wrong, because there are many ways to save money and ultimately get a decent profit. For example, you can switch to a simplified taxation system, according to which you can pay only 6% of profits and not worry about anything else.

Also, in this case, there is no need to purchase cash register and special equipment.

As a last resort, you can save on parking and simply park your cars near your home or office. It is not so safe and somewhat risky, but such a risk is often well worth it.

Common mistakes when renting a car

So, according to statistics, the following mistakes are most often made when organizing a car rental.

Purchasing a new or used car for rent at an unreasonably high price. Absolutely no point in buying new car. It will simply take a very long time to pay for itself. There will be plenty of rides on it. different people, who are deeply indifferent to his condition. They obviously won’t spare the car. Therefore, there is absolutely no point in overpaying. Instead, it is better to buy several used cars without additional options.
The appearance and aesthetics of a used car do not matter. Don't waste time trying to choose a car without a single scratch and with a perfect interior. The main thing is that the body is not rusty, especially the sills and bottom, and the engine and main systems must work smoothly. Thus, the main priority becomes the optimal price-quality ratio. The less a car costs, the better for business.
Search for tenants. It must be remembered that the main goal is to make a profit. The identity of the tenant should be of little interest to you, the main thing is that he pays the money on time and provides a passport with a mark of registration of his place of residence.

Today, due to active repair and construction work, rental of the necessary tools for this is becoming popular again in Russia. For many citizens this may turn out to be quite convenient.

Not everyone will buy expensive tools in order to make repairs in one apartment. It is much cheaper to rent them, paying for use daily.

In addition to professional and household tools, you can rent gas-powered equipment, vibrating devices, and parquet sanding machines. Overall, renting construction equipment can generate considerable income. We will consider the organization of this type of activity in more detail below.

Business plan: tool rental

When organizing any business, everything should be carefully thought out and calculated. This case is no exception. To implement an idea, you need to properly draw up a business plan. Renting a tool is not as simple as it might seem.

The documents should describe all the main aspects of this field of activity. It is also necessary to analyze the main problems that may arise when opening specified business, and identifying the main ways to solve them. This will be discussed further below.

Selecting a room

This requires an individual approach. The room in which your tool rental shop will be located can be about 20 square meters, and in any residential area of the city. The ideal would be a small corner in an existing store so that access by car is convenient.

Not every client can carry 20-25 kilograms of rented equipment. If the store is located on a busy side of the street or highway, you need to design the office window well so that it attracts the attention of consumers from afar.

Recruitment

In this case, you will need the following specialists:

Repairer of units and tools.
Equipment receiver. He may also be responsible for concluding contracts and maintaining financial records.
Accountant.
Lawyer (if the instrument is not returned for a long time).

Advertising

This is an integral part of business development, which is reflected in the business plan. Tool rental should begin with active advertising companies. You can publish an ad in local newspapers or hand out flyers.

Hours of operation

Based on the experience of other entrepreneurs, the optimal working hours will be from 09.00 to 19.00 without a break. Day off is Sunday.

Deciding what can be rented

The list of the main most popular tools includes the following:

Rotational devices – jackhammer, drill, impact wrench, etc.
Grinding and cutting tools - saws, grinders, etc.
Welding equipment and fixtures.
Assembly and compressor devices.
Construction tools - concrete mixer, heat gun, etc.

It should be remembered that rental will be in demand if you offer a large assortment of goods, preferably about 30 items. Also, renting construction equipment significantly diversifies the list of services. It must be professional type so that it is in demand among serious construction teams. It is better to take care of this long before opening a rental office. You need to decide where the equipment and tools will be purchased. Buy them from places that will provide warranty documents and a discount for buying in bulk.

Potential consumers

Typically, clients fall into three main categories:

Builders who do private renovations. The rental of tools is included in the estimated cost of the work. This category of clients is subject to mandatory training on safety precautions and the use of electrical equipment, because not all builders in practice turn out to be professionals; they can easily break the rented goods.
Private individuals. This is the most problematic and common category of tenants. They should be given a lot of attention, and they should also be given detailed instructions on all issues and a detailed study of the client’s personality.
Legal entities, organizations. This category of clients usually has their power tools break down. It’s easy for a manager to work with such clients. Detailed instructions are not required; work experience is available.

We take into account the presence of risk factors

Be sure to include this point in your business plan. Tool rental involves the following main risk factors:

It often happens that the renters of tools or equipment may be people who have absolutely no experience working with them. This means that there is a high probability of getting back an already broken device or, even worse, the client may injure himself if he uses it carelessly. To avoid these troubles, managers should provide detailed instructions on the use of tools and equipment. This is important.

All rental points should have stands with instructions and rules for operating various tools and equipment, as well as regulatory documents on safety precautions when using them. It is better to familiarize the consumer with these materials upon signature.

When concluding a lease agreement, the client must provide his passport, of which it is better to take a photocopy, so that in case of failure to fulfill the agreed obligations, the unscrupulous tenant can be easily found. Usually rental points do not require a deposit, but it is better to insure yourself and still take 100% of the cost of the equipment. However, not every person carries such an amount with them. After all, for example, on average, an ordinary hammer drill costs about $1,000. Then, in this case, they are limited only to insuring the instruments, as well as determining the identity of the tenant.

When can I expect profit from investments?

As a rule, rental points provide their services on the basis of payment for the tool on a daily basis. The average rental price for one unit of equipment for one day is about 9-10% of its cost. Typically, clients can take at least two types of any instrument per day. This is what simple builders who have small amounts of work do. But large teams can rent ten units of tools at once for a period of more than a week. The average payback period for one device is about six months.

It is better to open this business in summer period, more precisely, even from the beginning of May to the end of October. At this time, the newly opened tool rental can be visited by about five to seven clients in one day. Towards the end of the year, demand will decrease significantly. As a result, there will be only two or three clients every day.

The average cost of renting a tool per day will be about 500-600 rubles. As work experience accumulates, in the coming year the tool rental business will bring its owners 15 contracts each day worth about 1 thousand rubles each.

You can also sell consumables for various devices along the way, freeing the client from going to the store. It will be convenient for the renter to purchase dowels, drills and much more directly at the tool rental point, and for you this will become an additional source of income.

If within six months from the date of opening of this business The average monthly income of a rental office will be below one and a half thousand dollars, think about whether it is worth continuing to do this business. In this case, the tools can be sold for 50% of the cost, as well as stands and tables, gaining about 25% of the initial investment.

But let's not talk about sad things. Renting tools can bring a fairly stable income if you plan everything well and pay attention to clients and try to sense those who are ready to deceive. It would be nice to know about the structure of the tools, because sometimes you will have to rent them out for up to 20 days a month, and you need to be prepared for anything. If during the first year of work the entrepreneur has enough money to pay salaries and rent premises, then we can assume that the business has been a success and profits will soon begin to flow. Just a little time left to wait, you are on the right track.

In contact with

Classmates

Cultivation of their own land, repairs, gardening and other types of work quite often require owners to have special equipment, the purchase of which, due to very rare use, is simply unprofitable.

At such a moment, only tool rental as a business with a small fee for daily use can help out.

Most popular tools

When compiling a list of tools that are preferable to purchase for subsequent rental, the company owner should focus on the needs of future clients.

If there are many dachas nearby, he should pay attention to tools such as:

chainsaws;
trimmers;
pruners;
walk-behind tractors;
sprayers.

Near high-rise buildings, where residents are just moving in, electric drills, screwdrivers, and hammer drills will be relevant, but owners of private houses will give preference to planes and circular saws.

The best option would be to purchase one type of instrument at a time, followed by the purchase of additional copies from the most popular samples.

To start a tool rental business as a business, starting with one set, an entrepreneur will need about 15-20 thousand dollars.

Moreover, you should only purchase products from companies known for their quality: Milwaukee, Kress, Hilti, Dauer, Bosch or Makita.

Potential clients

Clients of companies engaged in leasing various expensive instruments are divided into several categories:

Beginner private owners - this category of people is full of desire to work independently, but does not have the skills and knowledge of how to use the tools and what types of work they are suitable for. They are given a detailed consultation with explanations of the main functions, and maximum assistance in choosing is provided.
Organizations are the most profitable, although rare, visitors. They turn to rental opportunities only if their personal equipment is out of order, and downtime for crews is unprofitable. They know what they need and why, and they rent for a long time.
Repair crews are also a good clientele, but sometimes need as much attention as newbies. In an effort to make money from seasonal employment in construction, repairs or gardening, teams of people who are still mastering the intricacies of their profession gather. The rental period for tools is at least a week.

You have to work with all visitors separately until a regular clientele appears at the rental point.

It is important to be patient and make visitors feel that they are trying to help.

This will help reinforce the positive impression and take advantage of word of mouth advertising.

Expectation of profits

As practice shows, on average one tool pays for itself within the first 6 months after its purchase.

The time frame may increase if the device is not in great demand, or shorten by several weeks if there are constant requests.

In order to wait for the first income as quickly as possible and increase the profitability of your point, you should open it only in the spring and summer.

At this time, renovations begin, construction is actively underway, work begins in gardens, vegetable gardens and flower beds.

In late autumn or winter, visits to the rental point are minimized, which is an unpleasant and slightly unprofitable fact for already established entrepreneurs.

Only the outlets that have opened can go bankrupt due to low starting incomes and the need to pay contributions to the state and the landlord out of their own pockets.

The chances of increasing income will increase significantly if an entrepreneur decides to sell various consumables such as:

brushes;
rollers;
spatulas;
sandpaper;
nails

The decision to implement useful additions should be included in the business plan, as well as the approximate number of items.

Many customers will definitely like such a branch - they will not have to additionally look for a specialized store.

Premises requirements

The owner can profitably find a store in the center for a reasonable price or decide to settle down near new buildings, in residential areas, near dachas on the outskirts.

High concentration potential clients and the possibility of contact with them is the main condition that should be adhered to.

The room itself can be very small in size, limited to 20-30 square meters.