A short story about yourself, an example. How to write a story about yourself. Under no circumstances should you say such phrases to your manager as

One of the most common interview questions is the “Tell me about yourself” question. It is from this story that the first impression of the candidate is formed.

In order to save my BOSSHUNT blog readers from the “I have nothing to tell about myself” syndrome, in this article I provide 17 examples of a story about myself for positions in the following areas: sales, business development, marketing, finance, training, project management, law .

I would like to draw your attention to the fact that these stories were compiled to meet the specific requirements of the vacancy and the company’s objectives. When writing a story about yourself, consider first the job description and information about the company where you will be interviewed.

Examples of answers to the question “Tell me about yourself” for positions:

  1. Project manager
  2. Marketer
  3. Business trainer
  4. Regional Manager
  5. Sales Representative
  6. Sales Trainer
  7. Marketing Manager
  8. Brand Manager Assistant
  9. Internet marketer
  10. Head of Financial Department
  11. Financial Manager
  12. Marketing director
  13. Business Development Manager
  14. Head of Legal Department
  15. Senior Product Manager
  16. Financial Director
  17. Head of Sales Department

Examples of answers to the question: Tell us about yourself

1. Tell us about yourself for the position "Project manager"

“I am very grateful to you for the invitation to an interview and am glad to have the opportunity to talk about my experience.
I have been working in clinical research for 10 years.I worked at the ABC company for more than 6 years. She started as an administrator, then continued as a specialist, and for the last 4 years she has worked as a senior specialist. I was studying different projects, both international and local: my two largest projects were related to oncology research. The duration of 1 project is about 6 years, the duration of the second project is about 4 years.I worked at all stages of the project. My main responsibilities were: selection, initiation, monitoring and closure of clinical sites, and I was also involved in feasibility, startup, interacted with centers regarding the closure of databases, and was involved in the preparation of documents for submission to regulatory authorities and ethical committees. I was responsible for centers in 15 cities. Conducted 4 successful audits without critical errors, as a result of which the company managed to attract an additional 3 projects from the client.
I have the required work experience: I conducted more than 15 screening visits and more than 20 initiating visits, conducted trainings for colleagues in international projects, which allowed me to develop presentation and training skills. I can communicate with clients and negotiate at a high level. I have a good level of English and have business correspondence skills. I can work on several projects at the same time, I know how to distribute my time, assess my strengths and work in multitasking mode, setting priorities. Your vacancy is very interesting for me; for me it is an opportunity to expand the area of ​​responsibility in a large international company. I would be very happy to join your company.”

2. Tell us about yourself for the position “Marketer”

“I can describe myself in three words: strategist, analyst and organizer. My life motto: never give up! Now my goal is to get a job in your company, and I am already very close to achieving it. I am sure that my five years of experience in marketing in international companies and studying at one of the best universities in the country allowed me to accumulate necessary knowledge in its professional field which I can successfully apply to positions in your company.
I am able to make decisions and take responsibility for my obligations and try to resolve difficult situations. Thanks to the ability to work in a team and multi-task, as well as the presence of qualities such as determination and focus on achieving high results, I will be able to make a significant contribution to the development of the company.
I independently resolve all current work issues and prevent critical situations from arising. I easily evaluate and interpret information, propose all possible solutions to a problem, and can present convincing arguments.
I apply an individual approach to each client, using different methods in negotiations depending on the client’s characteristics.”

3. Tell us about yourself for the position of “Business Trainer”

“I am a business coach, performer, visionary and blitzkrieg master. My psychological type based on the Myers-Briggs test (MBTI) - INTJ - Strategist. I am sure that to achieve results in your work you need the best team of professionals in their field. A professional integrated approach to employee training and development gives me the opportunity to short time get the best result. In my work I adhere to two principles:

  1. If you can’t do something perfectly, then you shouldn’t do it at all. Therefore, I will teach the employees of your company to do their jobs in the best possible way.
  2. Knowledge and experience are the main factors of human activity. Everything else is tools. Knowing how to do something means having that skill. I own modern methods and techniques in personnel training, I know how to use resources to make sure everything works exactly as it should. This is my strength and competitive advantage in front of the others.

My work is the basis of my life. I'm not one of those cheerful people who live from weekend to weekend. I live to do what I love, and that is my job."

4. Tell us about yourself for the position "Regional Manager"

“I started my career at Company N as a sales representative and within a year I was promoted to the position of Sales Manager due to my proactivity and determination. For the last three years I have held a position regional manager. During this time spent in this company, I mastered the basic sales techniques that helped me achieve high results in fulfilling sales plans and bringing my region to the first place. I learned what it means to work in a team, how to interact with distributors and negotiate with company partners.
The basis of my success in sales is, on the one hand, building long-term and stable relationships with customers and company partners, and on the other hand, creating a powerful field team. As you know, success in any business is ensured by specific managers. There is always a difference - be it with a sign minus or plus - only in people. What helped me achieve high performance in my work was the desire to lead and be a leader for my team, as well as the constant search for opportunities to achieve maximum results.
My principles for achieving effectiveness are unity of effort to achieve goals and objectives, concentration and speed, the ability to discover opportunities and constantly develop. To remain a leader, you need to adequately perceive yourself, understand your weak sides, and of course, constantly gain new knowledge and acquire new skills.
I am confident that my knowledge and skills will allow me to contribute significant contribution to your company."

5. Tell us about yourself for the position "Sales Representative"

“I know you need someone with startup experience. I had a unique experience at Company X, where I joined the sales department that had just opened. I was assigned a certain area of ​​responsibility: 1/4 of the city, which the sales representative had never set foot on, and I was assigned the role of “Batman” with a task that was fantastic by modern standards: to build distribution from absolute scratch without any advertising or promotional support. . In the first 6 months of work I managed to form a client base of 75 retail outlets. At the end of 2015, I received an award in the category “Best Sales Representative” for the maximum percentage of sales plan fulfillment. I exceeded the target by 60% and am very proud of my result. May I know what tasks I will have in your company?”

6. Tell us about yourself for the position "Sales Trainer"

“I am a sales trainer specializing in retail and direct sales. I have excellent analytical and strategic skills; I effectively conduct a SWOT analysis of the company. I identify basic training needs, develop and create training programs; I provide post-training support.
I have 17 years of experience in three largest transnational companies in the cosmetics market: Schwarzkopf & Henkel, L’Oreal, Avon, as well as experience in Russian companies: Afanasy-Beer, Happyland, Termex. At Schwarzkopf & Henkel I was driven by “Passion and the will to win”, at L’Oreal - “Striving for Excellence”, at Avon - “Luck according to my rules”.
People often ask me how you managed to work for three of the largest companies in the cosmetics market? I really love parables and this one is very suitable for answering this question:
“One commander decided to attack superior enemy forces. He believed in victory, but his soldiers doubted him. Then he turned to one of the shrines and, referring to it, threw a coin: heads - victory, tails - defeat. It came up heads. Inspired warriors won the battle." But the coin had heads on both sides. The result depends on us, and not on competitors, circumstances and, especially, fate.
What is the secret of my success?
I became convinced that in order to become an effective sales trainer, you must have a professional background as a sales manager. Knowledge is the main tool of a manager in sales management, and practice is the main tool of a trainer in training. A sales trainer makes a significant contribution to the development of the company's business through training and transfer of his professional experience. I am confident that my experience and skills will help me cope with the assigned tasks.”

7. Tell us about yourself for the position "Marketing Manager"

“I have more than 3 years of experience in marketing, trade marketing, planning and analytics. I gained valuable international experience working in the FMCG, automotive and publishing sectors. He worked in countries such as Italy, Poland and the UK. Moreover, studying at the Marketing Department at XXX gave me the necessary knowledge in the field of marketing, which I can successfully apply in your company.
I can be useful with my knowledge foreign languages(I speak English perfectly, as well as German at the intermediate level) and knowledge of specialized computer programs: SAP, SPSS, Adobe Photoshop, Html and Google Software Analytics.
I have successful experience in conducting presentations, developing a plan for launching a new product, analyzing business indicators (sales, stocks, prices, TM events) and organizing point-of-sales (POS) events. As well as conducting and analyzing marketing research allowed me to develop my analytical skills and ability to work with large amounts of information.
I am responsible for drawing up a promotional plan for clients. I research secondary information using reports to identify trends and key business indicators. I interact with the sales, marketing and finance departments. I have experience launching and promoting new products. I am confident that I can quickly join the team and show excellent results. What tasks will you face in the first three months of working in this position?”

8. Tell us about yourself for the position "Assistant Brand Manager"

“The motto of my life is the desire for constant development. I graduated from school with a silver medal, entered Higher School Economics, completed bachelor's and master's degrees at the Faculty of Economics. I believe that I am a suitable candidate because I speak English at a high level, I can translate and adapt texts, create presentations, analyze and visualize data in Excel, I have relevant work experience and a great desire to develop in the beauty field, and I am very I am attentive to details, love and know how to work with numbers and multitask. My dream is to build a career in your company and I really want to go through all the stages to get this job. Do you think I have a chance of being the best candidate?”

9. Tell us about yourself for the position "Internet Marketer"

“I have been working in the field of Internet marketing for more than 5 years. He started working at company X, where he was primarily involved in content management. After receiving additional education I became very interested in the field of SEO and website promotion. My responsibilities include: collecting marketing data, analyzing traffic, optimizing marketing metrics and results, monitoring and organizing SEO, conducting experiments to increase conversion, setting up analytical systems, organization of E-mail distribution, setting tasks and monitoring the work of contractors. These are the requirements I saw in your vacancy, so I was very interested in this position. Which candidate do you prefer? With what experience?

10. Tell us about yourself for the position "Financial Director"

“My professional experience in the financial sector is more than 22 years in various areas of business: investments, banks, construction, logistics. I have experience in tax and business planning for foreign companies with a turnover of 8 billion rubles. in year.
I know how to choose the optimal lending programs, adapt management accounting To Russian standards. High level of knowledge of tax planning and budgeting; tax and accounting, legislative and regulatory legal acts regulating the activities of the enterprise. I own practical knowledge in the field of development and implementation of methodology, processes and procedures for planning and accounting.
I can negotiate with financial institutions, defend the interests of the taxpayer in the tax authorities and Arbitration Court.
I have successful experience of passing tax audits(desk and field), audits of several legal entities. Accompanied the division of assets between owners.
I managed to win the case in the Arbitration Court and return more than 200 million rubles. overpaid taxes and fees
I am able to make decisions and take on obligations, work in multitasking mode and tight deadlines with a large amount of information, professionally argue my opinion, am able to independently solve complex problems and manage several projects at the same time.
Thanks to my organizational skills and leadership qualities, I am able to organize the work of my employees, effectively set and control the implementation of tasks, and delegate tasks. I also have the skills to develop staff motivation systems.
My strengths: analytical thinking, active life position, systems approach problem solving, independence, perseverance, ambition.”

11. Tell us about yourself for the position "Financial Manager"

“I have more than 16 years of experience in the financial sector in large Western companies in the following areas: wholesale, IT services, production.
I have knowledge in the following areas: international standards financial statements, financial analysis, management cash flows, optimization of costs and tax burden.
I have skills: management a team of five people, preparing an annual budget, automating the budget process, negotiating with credit institutions, passing audits (Big 4), developing and implementing internal procedures, including Due diligence.
Let me give you a few examples of problem solving.
There has been a change in the company general director, and some employees decided to leave, including the CFO. Taking advantage of the difficult situation, he did not transfer cases in full. I independently figured out the reporting formats according to US GAAP standards, contacted the auditors, restored historical entries and submitted the reports on time.
Another example. The employee forgot to enter the amount of the next tranche into the loan repayment schedule. This was discovered by chance, the day before the payment, while the employee himself was on vacation. Measures were taken to return accounts receivable and attract factoring. The next tranche arrived at the bank on time. As a result of the well-coordinated work of the team, we have maintained a positive credit history.
I think my main achievement is that financial results In 2016, our division was recognized as the best foreign division in the XXX Group of Companies.

12. Tell us about yourself for the position "Marketing director"

“My professional experience in marketing is more than 10 years in various areas of business.
I know how to choose the optimal strategy for promoting goods on the market, adapt Western strategies to Russian standards. High level of knowledge in pricing and budgeting; knowledge of the basics of working with agencies and partners. I have practical knowledge in the development and introduction of new products to the market, planning and accounting processes and procedures. The FMCG goods market is a priority in our work.
I can assess a company’s potential in the market from the point of view of: price, positioning, advertising opportunities, demand, identify strengths and weaknesses, and propose a development strategy. Develop advertising activities and calculate effectiveness.
I solve problems of low demand, poor recognition, lack of communication with distributors or departments.
The latest successful achievement in our work was the implementation of loyalty promotions without the mediation of agencies with an increase in turnover by 45%.
I am successful at work thanks to my organizational and leadership skills, calm, balanced attitude towards the current situation and daily movement towards improvement in my work.
My strengths: I am able to make decisions and take on obligations, work in multitasking mode and tight deadlines with a large amount of information, professionally argue my opinion, am able to independently solve complex problems and manage several projects at the same time.”

13. Tell us about yourself for the position "Business Development Manager"

“Thank you again for the opportunity to talk about my experience.
I have 8 years of experience in sales, including 5 years in the B2B market.
My experience in retail (b2c) began at a large retailer mobile communications. In this company, I was able to build a career from a sales trainer to the position of store manager. I was responsible for achieving the planned indicators of the retail outlets entrusted to me, as well as for staff development. My responsibilities included: building an effective sales system, managing the sales department, and training staff. This experience helped me develop team management skills, sales strategy development, leadership skills and teamwork. I regularly exceeded the company's targets, which gave me the opportunity to manage some of the best salons in Russia, including the largest and most significant salon.
Given the opportunity given to me career growth at company “X”, at that moment I realized that I would like to try to gain new experience and understand the b2b market. The main reason was that this market was interesting, I had acquaintances, and the most important thing is that the IT field is connected with my higher education.
Before going into this market, I decided to go to business school to improve my skills and enrolled in an MBA. I prepared, and as soon as I successfully entered, I found a job in this field in an international company that I wanted. I think that this work was a good step to start in the b2b market.
I gained 3 years of experience in the IT field at YYY. This is a German international IT company, which is one of the world's leading leaders in the IT industry. In this company I held the position of lead manager for working with key clients. Experience in the company gave me the opportunity to gain negotiation skills, the ability to create optimal commercial conditions and represent the interests of the company at C-levels. I managed to sell the company's new development to the largest bank in Russia. I also developed an effective script for attracting new clients, which allowed me to increase sales by 35%.
On this moment I'm looking for work due to layoffs of freelancers. I was attracted by your company and the functionality described in the vacancy. If you have any questions about my experience, I will be happy to answer them.”

14. Tell us about yourself for the position "Head of Legal Department"

“I have 15 years of experience in the legal field, about 10 years I worked in the construction industry and about 5 years in the rental industry non-residential premises.
He started at the XXX company, which carries out specialized work on government facilities of particular importance in the position of legal adviser in singular. I was studying contract work, namely their preparation, proofreading of contracts received from counterparties; claims, judicial work; opening/closing separate divisions in other regions; worked with constituent documents, which require amendments to the Unified State Register of Legal Entities.
Here I learned contract drafting, record keeping, court work, and legal writing skills.
Then I moved to YYY, specializing in rental and management commercial real estate for the position of head of the legal department. Here I worked with lease agreements for non-residential premises, judicial, corporate and dealt with legal support for purchase and sale transactions. Mastered the skills of transactions for the alienation of shares in the authorized capital of a company, and transactions for the purchase and sale of land plots.
I gained my key experience at the BBB company, specializing in the reconstruction and construction of various facilities, where I started as a leading legal adviser and later became the head of the department. Responsible for organizing and monitoring the work of the legal department of 8 people. My responsibilities included: legal examination of contracts, government contracts, development of a legal position on court cases, consulting management and employees.
In this company I received the skills to appeal GATI decisions on administrative offense, reorganization skills and transactions with bills.
IN currently I'm looking for a job due to department downsizing. I’ll be glad to answer your questions.”

15. Tell us about yourself for the position "Senior Product Manager"

“I would like to thank you again for the opportunity to talk about myself and my professional experience.
I have more than 12 years of experience in pharmaceutical marketing.
I started building my career in marketing from the position of marketing coordinator at the international company XXX. After working for the company for 5 years, I decided to take up the position of brand manager to gain experience in planning, organizing and controlling the entire process of launching new products and bringing them to market.
I passed the competition for the YYY company. Here I gained my key experience in the pharmaceutical field. I was responsible for the following tasks: implementation of the product promotion strategy; development and implementation of marketing programs to promote a new product; managing the budget for promoting the products assigned to me.
After 3 years of work in this company, I did not see any prospects for myself to switch to new position, and when my former colleague made me an offer to move to the AAA company for the position of marketing manager with interesting tasks and expanded functionality, I accepted his offer. Working for this company, I am proud of the optimization of market monitoring reports and key indicators efficiency in carrying out marketing activities.
Unfortunately, this year the flow of new projects with confirmed funding has fallen by one and a half times, large companies began to cut budgets for marketing services and the company plans to leave the Russian market. So I started looking for a job. I am interested in your vacancy and I would be very happy to take part in the competition in your company.”

16. Tell us about yourself for the position "Financial Director"

“Thank you for inviting me to the interview.
I have been working in the field of finance for more than 16 years, including in large industrial holdings - in the mechanical engineering industry, the industry providing comprehensive engineering services, food industry financial director.
I started my career at XXX from the position of chief accountant, then, as the company and my functionality developed, I took the position of chief accountant with the functions of financial director.
The company's field of activity is very similar to the field of activity of your company - professional engineering solutions in the field of design. We had 7 branches in the Russian Federation.
At the XXX company, I acquired good skills in setting up and regulating budget management in a company with a developed network of branches and areas of activity, automating key business processes, analyzing the profitability of transactions, areas, and tax planning.
After working for 6 years, I moved to the position of financial director at the diversified production holding "YYY", where I gained my key work experience.
I was responsible for 4 main blocks:

  1. Management of the financial department, treasury and accounting (subordinate to 50 people).
  2. Financial planning and strategic building financial models business.
  3. Accounting and auditing (development of effective accounting policies, accounting methodology, internal regulations and procedures, interaction with auditors and tax authorities).
  4. Analysis investment projects incl. structuring transactions in tax and financial aspects.

Currently, for family reasons, I have decided to move to Moscow and am looking for a job in Moscow. Now I am interested in your vacancy and would like to apply for the position of financial director.”

17. Tell us about yourself for the position "Head of Sales Department"

“I have 15 years of experience in an international corporation and experience in business development in Russian market from “0”, including during economic crises.
I have deep knowledge of the B2B market. I know how to develop and implement commercial and marketing strategy. I know how to build partnerships with distributors. In addition, I have an active client base.
The main part of my life is work. Therefore, it is important for me in my work to be able to see clear and precise goals for achieving commercial indicators, meeting sales volumes and implementing the company’s strategy in the market. Also close to me corporate policy and the values ​​of your company and the opportunity to apply accumulated experience and knowledge.
I am confident that my experience will allow the company to quickly take a stable position in the market. In 3-5 years, a full-scale trade mission will operate in Russia.”

Case "Minute of Fame"

In 1968, Andy Warhol said that "in the future everyone will be world famous for 15 minutes." You will still have time to get 15 minutes of fame during the entire interview, and in the story about yourself, one minute will be enough to make a first favorable impression on the interviewer.

I suggest you complete the “Minute of Fame” case.

Description of the case. Imagine that you have just one minute to describe yourself as ideal candidate. Prepare answers to questions and write a story about yourself.

Task No. 1. Answer the questions:

1. Beginning. Introduction. Introduce yourself.

  • What is your occupation?
  • What experience do you have and in what areas?

2. Main part. Provide evidence of your professional competence.

  • What do you know?
  • What can you do?
  • What problems were solved?
  • What is your greatest achievement?
  • What helped you achieve success/promotion in your career?

3. Conclusion. Describe yourself from the best side. Don't be modest.

  • What are your strengths?
  • What qualities help you in your work?

Task No. 2. Now combine everything that came out into one text.

Task No. 3. Check the length of your story by time. If necessary, reduce the time you talk about yourself to one minute.

Practice
So, your story about yourself is ready. That's it - it's time to get down to business - train! Treat your interview performance as seriously and responsibly as if you were asked to give a speech in front of a large audience. Practice, practice and only practice will help you present yourself in the best possible way.

Lifehacks: How to write a selling story about yourself

Tailor your story to the vacancy and company

There are many examples you can give, but none of them will help you create your sales story. Use examples as a basis and do not forget that the story needs to include exactly the experience and skills that will interest your potential employer.

Write a story about yourself using 3 strategies

  • Five point program
  • 60 seconds
  • Aristotle's structure.

Writing an autobiography will be useful to any person, since not everyone knows what data needs to be reflected in it. This is understandable: it’s not every day that you have to face such a task. As a result, questions arise: how to write an autobiography correctly, what must be reflected in it, and what writing rules should be followed?

Basic rules for writing an autobiography

It should be said right away that there are no special requirements for writing autobiographies. Therefore, it is necessary to compose an autobiography based on general requirements to writing business letters.

  1. Your autobiography does not have to be very voluminous. Try to be concise. The maximum amount of writing should not be more than 1-2 sheets of text. As practice shows, long “essays” will not help you reveal yourself in the eyes of the reader - they will most likely have the opposite effect.
  2. What is written should not contain errors, the general form of presentation is business style. When reviewing your autobiography, the reader will pay attention not so much to what is written, but to the form in which it is done. For this reason, competent speech will allow you to score “extra points.”
  3. All events described by you must be presented in chronological order, logically and consistently. That is, you cannot immediately move on to work after talking about school, skipping other educational establishments, or first talk about your place of work, and then mention your education.
  4. The information about you contained in your CV must be genuine. Including erroneous or inaccurate information may prevent you from getting the job you want (or achieve another goal) and create a bad business reputation.

Autobiography writing sample

Download a sample CV

To make it easier for you to compose your autobiography, here is an example of how to write it:

“I, Ivan Ivanovich Ivanov, was born on January 1, 1990 in the city of Vladivostok, Primorsky Territory. In 1997 he entered secondary school No. 1. In 2007 he graduated from school with a gold medal. In the same year he began studying in the Far Eastern humanitarian university majoring in Journalism. In 2012 he graduated with honors. From August 2012 to this day I have been working as a journalist in the newspaper “Vestnik Vladivostok”.

We don't judge.

Married to Ekaterina Pavlovna Ivanova, born May 5, 1991. Born in the city of Vladivostok, higher education, works as a lawyer. Lives with me at the address: Vladivostok, st. Komsomolskaya, 15, apt. 5.

Have no children.

Additional Information:

Mother: Olga Semenovna Ivanova, born on February 2, 1970 in the city of Vladivostok, higher education, works as an accountant. Lives at: Vladivostok, st. Lenina, 1, apt. 1. Not convicted.

Father: Ivanov Ivan Petrovich, born on March 3, 1970 in the city of Vladivostok, higher education, works as an engineer. Lives at: Vladivostok, st. Lenina, 1, apt. 1. We do not judge.

Brother: Petr Ivanovich Ivanov, born on April 4, 1995 in the city of Vladivostok, currently studying at the Far Eastern Medical University with a degree in Therapist. Lives at: Vladivostok, st. Lenina, 1, apt. 1. We don’t judge.”

Any other autobiography is written according to the same scheme with adaptation to a specific case. For example, if a schoolchild needs to write an autobiography, then the text must focus on academic achievements and participation in additional educational events (olympiads, competitions, exhibitions). You can also reflect sports activities and talk about achievements in sports.

Don't know your rights?

If we talk about a student’s autobiography, then it would be useful to include information about conferences, student competitions, scientific works, which were prepared during the training. If a student is studying extra work in their specialty, then this experience requires reflection in the autobiography. You can talk about the internship you have completed, including industrial practice. For a student, the most important thing is to reflect the active life position, easy learning, as well as a good level of theoretical training. If a student, in addition to studying, is involved in sports and represents his university in competitions, then this information should also be included in the biography.

Autobiography for work

We have already discussed the general form of an autobiography above. In principle, an autobiography for work is not much different from these requirements. Although there are some differences:

  • an autobiography for applying for a job should reflect as much as possible the qualities that the employer needs. This is exactly what you should focus on, as this will not only save time when processing the document you sent, but will also advertise you as an applicant;
  • do not hesitate to describe the projects in which you took part and which were successful - experience is always valuable. In addition, such examples demonstrate flexibility of thinking, the ability to make decisions and bear responsibility for them, and the applicant’s ability to work in a team;
  • pay enough attention to reflecting the education you have received, but do not focus the employer’s main attention on this (unless, of course, you are a young specialist with no work experience who has nothing to tell about professional success yet). List all the places you studied and the qualifications you received, but do not dwell on the specifics of the training, the papers written, and so on. The employer is unlikely to be interested in this - and if he is, he will ask about it himself during the interview;
  • immediately reflect your wishes regarding future work. For example, if you prefer to work independently, then it is better to say so right away, without wasting time or breaking yourself while building relationships in the team. Remember that not only are you interested in the job, but the employer is also interested in you. Feel free to indicate your desired size wages and other working conditions that you consider important for yourself. Think about the possibility of business trips: are they acceptable to you? It is quite possible that you need a quiet schedule, without travel, since you have Small child, so don’t hide it from the beginning - this will save time for you and your potential employer;
  • rate yours business qualities, indicating strengths. If you are sociable, creative, responsible, efficient, etc., then why not draw the employer’s attention to such characteristics?

Sample of writing an autobiography for work

Now let's look at a sample of writing an autobiography for work according to this scheme. It should look something like this:

“I, Ivan Ivanovich Ivanov, was born on January 1, 1980... (then you write everything according to the same model that we gave above, until the moment of employment).

From August 2012 to this day I have been working for the newspaper Vestnik Vladivostok. I wrote a number of articles that caused a great resonance in society, in particular: “Getting ready for school”, published in the 7th issue of the newspaper dated 09/01/2014 and “Let’s protect our native land”, published in the 10th issue of 10/01/2014. During my working life, the creative team under my leadership developed and implemented new project“Answer from a specialist”, organized for the official website of the newspaper editorial office.

Monitoring traffic to the project page and comparative analysis sales for 4 months of this year with the same period last year allowed us to draw certain conclusions. For example, the implementation of the project increased the popularity of the newspaper among the population and increased its sales by 10%. In addition, thanks to the project, the newspaper took 1st place in the annual competition “Best Printed Publication of 2014” and was awarded an honorary prize.”

This example clearly shows how you can talk about your professional achievements and promote yourself on the labor market.

It should also be noted that in autobiographies for work it is customary to reflect not only one’s skills and achievements, but also the reasons for leaving the last job. At the same time, you can limit yourself to the phrase “for family reasons” only if you left your job precisely for this reason. It is better to clearly answer such a question, while trying to remain tactful and sensitive. For example, if the reason for leaving was a conflict with management, then you should not say that an ungrateful and stupid director asked you to vacate your position - it is better to describe it in a slightly “streamlined” way, but in such a way that you cannot be accused of lying, rudeness or bad manners . For example: “The reason for leaving my previous job was a change in working conditions that made further work in the organization unsuitable for me.” If you are asked at an interview what exactly has changed, you can say that new manager changed the internal policy of the enterprise, which entailed a change in the scope of work (responsibility, freedom, benefits, etc.), and for you the new state of affairs is unacceptable.

What else do you need to know about an autobiography?

An autobiography, which is compiled when searching for a job, is most often called a resume (For more details, see How to correctly write a resume/CV for a job 2019-2020 (sample example form)?). The difference between a resume is that it does not need to indicate information about your parents, as well as disclose in detail information about spouses and children.

The main task of a resume, unlike an autobiography, is not to tell a story about your life as a whole, clearly demonstrating the most important aspects. Here you need to talk about your professional level, indicate what career stage you are at, allowing the employer to assess your potential as a specialist in your field.

Today it is considered very fashionable and correct to support your autobiography with a photograph. There are no requirements for photography, but, of course, you will have to maintain a business style. That is, in the photo you should be in business clothes, with a neat hairstyle, the background should be neutral.

If we talk about a resume, then you can refer to the characteristics from your last place of work and recommendations given to you, if this is practiced and welcomed in your professional field. For example, the recommendations will be useful for teachers, specialists with narrow specialization, to almost all humanists.

It is also appropriate in the document to mention military service (for men) and periods of maternity leave (for women).

At the very end, put the date the autobiography was written and your personal signature.

Getting to know each other is an obligatory stage of communication with people around you. Of course, it is easier to contact old friends: these people are aware of your character, habits and other individual characteristics. And the new ones have to tell everything again. It's good if we're talking about about a casual conversation in the company of friends! But you often have to talk about yourself in writing, sometimes even in official documents. All kinds of profiles, resumes, accounts and interest clubs can’t wait for you to tell them information about yourself. For some, this is a mere formality, limited to a couple of standard sentences. But it happens that a lot depends on your description. In this case, you need to write about yourself not only honestly and competently, but also as interestingly as possible, so that your story does not get lost among other similar autobiographies.

Telling a story about yourself, whether spoken or written, is not easy for everyone. There are people for whom self-presentation is a habitual and even pleasant thing; they willingly share facts from their biography and present them in an exciting way, like a literary work. But for most, the need to write about themselves, and even in a special, non-standard style, is a serious test of their natural shyness, creative imagination, and just writing talent. For such people, we have prepared a kind of “cheat sheet” with hints and small tips on how to start, build and design your work, so that readers would be interested in reading about you even if no outstanding events occurred in your life, the description of which can become the basis of an adventure novel. In fact, everything is much simpler: even the biography of an average person who leads the calmest and most peaceful life can be read avidly if it is written in an interesting way.

Telling a story about yourself: rules, nuances and tips
An interesting feature of autobiography as a genre is that the same person can have any number of descriptions of his life. Moreover, life also remains one, and all the events that happened in it are true. But, depending on the style, purpose, and writing conditions, these works turn out completely different. As in any text, while maintaining one plot, an almost infinite number of plot development options are possible, where the narrative will be chronologically sequential or artistically distorted, logically correct or creatively adapted. As they say, there is a time and place for everything, and an autobiography when applying for a job has little in common with self-presentation when applying to a theater school. The only factor that unites them is you, or rather, the actual events of your life. Therefore, let’s first determine why and for what purpose you needed to write about yourself. The most common options are:

  1. When applying for a job, study or service. This is the shortest, essentially formal and therefore simplest option. It is not difficult to cope with it even without special tips, especially since in such cases the autobiography, as a rule, is written according to, right down to filling out the fields of the questionnaire. But even if you have a blank sheet of paper in front of you, you are only required to present in chronological order basic information about the time and place of your birth, education received, professional experience and, briefly, marital status. Formal autobiographies do not require more. An exception may be the biographies of representatives creative professions: journalists, copywriters, editors. They are more demanding in terms of vocabulary used and possibly examples of work. But a portfolio is a separate task and it is also formed according to its own standards, independent of the autobiography.
  2. When joining a thematic organization/club/section More detailed information about the candidate may be required. Depending on the direction of the establishment, include the relevant data in the list. For example, tell us about the sports awards, diplomas, medals and certificates won for participation and victories in Olympiads, intellectual games and competitions. If we are talking about a creative workshop, then it would not be amiss to talk about your preferences and tastes, favorite genres and techniques, idols and role models. The task of your life story in this case is to reveal your own character to people who still don’t know anything about you, and to join their formed team. Therefore, the more friendly and open your written story is, the more likely it will resonate and you are more likely to receive an invitation to an in-person oral interview.
  3. When registering on a social network/dating site There are not and cannot be any hard and fast rules. But there are certain techniques that can be used to make your story about yourself interesting and attractive to other users. For example, many representatives of the fair sex use poems, lyrics of their favorite songs or quotes from literary works for this purpose, which, in their opinion, correspond to their character and worldview. This tactic should be considered quite ingenious, because, in the absence of confidence in your own literary talent, you can take advantage of the win-win creation of a recognized genius. One way or another, your task is to create the image you need in the eyes of strangers, and even invisible to you, people. And for this it is not at all necessary to adhere to documentary accuracy. Allow yourself a little invention, complete your own image in your imagination so that you like it - then others whose tastes coincide with yours will also like it. But don’t get carried away with fantasizing - you are still writing about yourself, and not creating a fictitious image of an ideal, but, alas, non-existent person.
  4. When creating your own blog and/or literary work It’s interesting to write about yourself, it’s easy and difficult at the same time. On the one hand, for a professional writer, telling a story about yourself is not even work, but a pleasant relaxation bordering on subtle intellectual pleasure. And, since you dared to become an independent “parent” of an entire book or tool mass media(and a blog can easily be equated to an information publication), then writing an original and fascinating autobiography should not be a problem for you. On the other hand, it is self-narrative that takes many professionals by surprise. Because it’s one thing to analyze and present information within the framework of a well-studied and interesting topic. And it’s quite another thing to reveal yourself to readers as a person, to demonstrate to them not only your fundamental knowledge, erudition and talent, but also the traits characteristic of mere mortals, sometimes far from the qualities of an ideal creator. Plus, not all creative personalities are identical in their desire to speak publicly. And for writers, unlike actors and musicians, this causes many internal barriers: embarrassment, fear of excessive frankness, etc. In this case, it is advisable to call on your sense of humor to help. A successful joke can disguise unsightly facts and even turn them into advantages, or it can simply fill a pause or fill the content with unexpected meaning.
These recommendations were not invented yesterday or even last week; biographies have been created according to similar canons at all times, starting with the most ancient events in human history. Depending on the incidents and cultural values of that time, not only and not so much facts of personal life were documented, but socially significant achievements. Thus, the eastern kings wrote down stories about their military victories, the ancient military leaders took over the baton from them, and Julius Caesar subsequently created “Notes on the Gallic War,” which are both a manual on military affairs and a fascinating story about the events of those times.

Medieval philosophers, travelers and even skilled craftsmen described their lives for students and descendants. The genre of autobiography then gained such popularity that it even became an independent literary movement, the classic and witty parody example of which remains, for example, “The Adventures of Baron Munchausen” by Rudolf Raspe. It is difficult to remember at least one writer who did not publish a description in his books own life. It was possible to find out a lot of details about even the most mysterious personalities with the help of their personal diaries and correspondence. By the way, the epistolary genre is an inexhaustible source of inspiration when writing a story about yourself. After all, people try to be sincere in letters and trust the recipients with a lot of secret things. This can serve as a good school and a storehouse of ideas for you. So don’t be lazy to read biographies famous people, feel free to borrow interesting techniques and speech patterns from them.

An example of an interesting story about yourself
So, with theoretical aspect We’ve figured out how to write a story about ourselves, it’s time to move on to practice. Because no one but you will write a biography about you in such a way as to reveal to readers all the facets of your character and bright individuality. Don’t forget that the most difficult thing is to start, to overcome the resistance of a blank sheet of paper. And then, word by word, the story will flow by itself if you allow yourself to surrender to creativity. You can gain such emancipation gradually, to do this, start with something simple: first write a formal autobiography, then expand it with introductory phrases and artistic vocabulary, and then completely blossom beautiful images and literary devices. Moreover, save each next option separately, it will be useful to you in the appropriate situation. This way, you will receive the blanks of several stories about yourself at once and will be able to use and modify them as necessary.

Example of a formal autobiography:

“I, Ivanov Ivan Ivanovich, was born on June 13, 1980 in Kiev. In 1987, he was admitted to the first class of secondary school No. 13, from which he graduated in 1997 with honors. In the same year he entered Kiev University National University them. T.G. Shevchenko to the Faculty of Philosophy, majoring in Political Science. During my studies at the university I passed full preparation In the reserve officer training program, he received the rank of junior lieutenant. He graduated from the university in 2002 with a degree in political science. Immediately after completing his studies, he began working at a news agency as an analyst and consultant to the editor-in-chief. In 2008, I took the position of editor of the politics department, which I hold to this day.

I am married and have a 7-year-old son and a 2-year-old daughter. Wife, Anna Valentinovna Ivanova, born in 1986, a journalist by training, works for a monthly publication. I am interested in photography and painting, and love to travel. I'm leading healthy image life, I regularly go to the gym and go on bike rides. Bad habits I don’t have one; I prefer to spend my free time from work with my family and on active recreation.”

Now let’s imagine that this person, already a little familiar to us, decided to join the ranks of the club of travel photojournalists. The club is virtual, the main communication between its participants takes place on its own forum on the Internet. And now our friend will have to register and greet the old-timers of the club, at the same time explaining to them who he is, why and why he came to the forum. The text of the story about yourself in that case will differ significantly from the one given above. It could be, for example, like this:

An example of an interesting autobiography:

“Dear friends, allow me to introduce myself! My name may seem funny to you at first glance, but believe me: it is real. That’s exactly what my parents named me, thanks to their sense of humor, and that’s what it says in my passport - and this, by the way, is an official document! In general, my name is Vanya, my last name is Ivanov. You can start making fun. But it will be even easier to remember me this way J

I have been interested in photography for quite a long time, for about seven years now. But, unfortunately, I only recently learned about your community. I really hope that you don’t have hazing and that newcomers are not barred from entering the club. Because your work and accumulated experience interested me extremely. I had the courage to look through the photo gallery presented on the site, and I am ready to take off my hat to the authors of these photographs. The accuracy of the reporting, the quality of the photographs, and the artistic flair of the photographers are very impressive. For my part, I promise that I will make every effort to meet this high level and adequately present my creativity.

As for me personally, I am a very ordinary person and practically not outstanding in anything. I make a living doing what I love most and what I know best: building hypotheses and making forecasts about the political situation in our country and beyond. It’s a troublesome and thankless task, but someone has to do it. But at home, waiting for me is an almost adult son, a first-grader, a sweet daughter, and, of course, my beloved and only wife, Anya. All three of them, by the way, also know a lot about travel and beautiful photographs.

In general, if I have not yet tired you too much with my biography and can be at least somehow useful to the respected community, then I will be very glad to be accepted into its ranks. I promise to be disciplined, polite and obediently follow all the rules of the club. A special greeting to all Kiev residents and an invitation to Sunday bike rides. To everyone else - just my immense affection and best wishes J"

Do you feel the difference between the first and second text? It is completely justified and caused by the specifics of communication and the purpose of the story about oneself. Analysis of the features of the given texts will help you understand the nuances of presenting information and in the future can be used by you when writing your own biography:

  1. In both cases, the author did not sin against the truth and provided truthful information about himself. But in the second story, he deliberately omitted those facts that were not relevant to the case. But I included in the first paragraphs what might be of interest directly to this group of readers. A very correct tactic from the point of view of self-presentation - it takes into account the interests and characteristics of the audience’s perception.
  2. The same goes for presentation style and vocabulary. In the first case, it is dry and official, as required by the documents. In the second, it is replete with colloquial expressions, figurative expressions and other means of language that are unacceptable in business correspondence. But for a group of friends with similar interests, this language will be the most understandable and pleasant.
  3. Unlike the first, strictly text, in the second story the author makes full use of humor and personal charm, expressed through language. He verbally paints before the readers the image of a kind of joker and an easy-going person who is endearing to himself. This is a great way to make a story about yourself interesting because it hides the rough edges writing due to the ease of friendly chat.
  4. In the second story, the author constantly maintains contact with readers. Talking about himself, he managed not to focus on his beloved self, but to always address the audience. Use this technique to interest the reader, because every person enjoys being given special attention.
  5. The author even took into account the fact that his story about himself would be perceived not aurally, but visually, and on a platform intended for interactive communication. That is why he allowed himself to use graphic symbols that were unacceptable in printed correspondence or a handwritten note. You can do the same: if you need to write about yourself on the Internet, then feel free to use emoticons and Unicode characters. But use them sparingly, do not overload the text, because an excessive number of pictures irritates the reader.
As you can see, with the right attitude and preliminary theoretical preparation, writing about yourself in an interesting and not dry way is not at all difficult. Finally, let me give you one final piece of advice. Before you start your story, make a list for yourself in which you list a few of your brightest and most characteristic features. These could be personality traits, outstanding achievements, or just fun facts from the past. By describing each of them, you will be carried away by the memories and involuntarily make the text fascinating and expressive. And it will be much more interesting for readers to learn about non-standard situations, rather than the average “born/studied/worked”. In general, write in such a way that it would be interesting for you to read about yourself, as if in front of you was the biography of some other, unfamiliar, but witty, cheerful and friendly person.


A story about yourself: rules, nuances and tips An interesting feature of autobiography as a genre is that the same person can have any number of descriptions of his life. Moreover, life also remains one, and all the events that happened in it are true. But, depending on the style, purpose, and writing conditions, these works turn out completely different. As in any text, while maintaining one plot, an almost infinite number of plot development options are possible, where the narrative will be chronologically sequential or artistically distorted, logically correct or creatively adapted. As they say, there is a time and place for everything, and an autobiography when applying for a job has little in common with self-presentation when applying to a theater school. The only factor that unites them is you, or rather, the actual events of your life.

How to write about yourself in an interesting way?

This tactic should be considered quite ingenious, because, in the absence of confidence in your own literary talent, you can take advantage of the win-win creation of a recognized genius. One way or another, your task is to create the image you need in the eyes of strangers, and even invisible to you, people. And for this it is not at all necessary to adhere to documentary accuracy.


Allow yourself a little invention, complete your own image in your imagination so that you like it - then others whose tastes coincide with yours will also like it. But don’t get carried away with fantasizing - you are still writing about yourself, and not creating a fictitious image of an ideal, but, alas, non-existent person.
  • When creating your own blog and/or literary work, it is interesting to write about yourself in an easy and difficult way at the same time.

How to talk about yourself beautifully with humor

Important

Imagine yourself as a superhero How to tell about yourself in an interesting way? Take an example from the main characters of fairy tales and superheroes! The universal recipe for a great story is as follows: the main character (that is, you) goes on a long and dangerous journey in order to achieve her goal, despite obstacles. But the point is not in the path itself, but in how obstacles change you internally. Take a closer look at the beginning and end of your story and draw conclusions about how you have changed along the way.


4.

Attention

Your story can help others Try to tell about yourself in such a way that your story is useful to the listener in some way. To someone who is struggling with difficulties, tell them how you overcame them. To someone who is looking for love, tell us how you managed to find it.


Just refrain from giving advice - let the listener find benefit for himself in your story. 5.

How to tell about yourself in an original way

My name is Robert. I am ten years old, I am in third grade. My friends come to my house on weekends, they play with me, and when it’s my birthday, they bring me gifts. I like to read books. I won a lot. I have hamsters.


Their names are Maria and Alice. They fight all the time. And when I let them out to walk around the apartment, they run after me. Talipov Samat. My name is Samat. I am eight years old. My hobby is skiing in winter. I've been skiing on wooden skis since I was six years old. When I learned to ski, my dad bought me plastic skis and now he can’t catch up with me.
In the summer I go rollerblading and cycling. I roller skate in Victory Park and Uritsky Park. I love to walk in the fresh air. Shmakova Anastasia. My name is Nastya. Mom calls me Nastyusha, and dad calls me Nastenka.
I am nine years old, I am in third grade. I love fairy tales and funny poems, I love singing, dancing and reading books.

Don't know how to write a story about yourself for a competition? do you really need it?..

Therefore, let’s first determine why and for what purpose you needed to write about yourself. The most common options are:

  1. When applying for a job, study or service. This is the shortest, essentially formal and therefore simplest option.
    It is not difficult to cope with it even without special tips, especially since in such cases the autobiography, as a rule, is written in a standard way, right down to filling out the fields of the questionnaire. But even if you have a blank sheet of paper in front of you, you are only required to present in chronological order basic information about the time and place of your birth, education received, professional experience and, briefly, marital status. Formal autobiographies do not require more. An exception may be biographies of representatives of creative professions: journalists, copywriters, editors.

We write an interesting story about ourselves in English

Getting to know each other is an obligatory stage of communication with people around you. Of course, it is easier to contact old friends: these people are aware of your character, habits and other individual characteristics. And the new ones have to tell everything again. It’s also good if we are talking about a casual conversation in the company of friends! But you often have to talk about yourself in writing, sometimes even in official documents.

All kinds of profiles, resumes, accounts and interest clubs can’t wait for you to tell them information about yourself. For some, this is a mere formality, limited to a couple of standard sentences. But it happens that a lot depends on your description. In this case, you need to write about yourself not only honestly and competently, but also as interestingly as possible, so that your story does not get lost among other similar autobiographies.

Telling a story about yourself, whether spoken or written, is not easy for everyone.

Pages

The interviewer will tell you that you are tech-savvy and have a sense of humor.

  • “My life's passion is...” People don't care what you do - they care about who you are. They want to hear about your passion, your hobbies.
  • “As far back as I can remember, I always wanted to be...” This answer suggests that you have been preparing for this job your whole life, and not just on the eve of the interview.
  • “If a director made a film about my life, it would be called...” Interesting, exciting and catchy answer.
  • “Let me show you, not tell you.” Then pull something out of your bag that represents who you are.

Use this technique to interest the reader, because every person enjoys being given special attention.

  • The author even took into account the fact that his story about himself would be perceived not aurally, but visually, and on a platform intended for interactive communication. That is why he allowed himself to use graphic symbols that were unacceptable in printed correspondence or a handwritten note. You can do the same: if you need to write about yourself on the Internet, then feel free to use emoticons and Unicode characters.
    But use them sparingly, do not overload the text, because an excessive number of pictures irritates the reader.
  • As you can see, with the right attitude and preliminary theoretical preparation, writing about yourself in an interesting and not dry way is not at all difficult. Finally, let me give you one final piece of advice.

Original short story about yourself

But this way it will be even easier to remember me. I have been interested in photography for quite a long time, for about seven years now. But, unfortunately, I only recently learned about your community. I really hope that you don’t have hazing and that newcomers are not barred from entering the club. Because your work and accumulated experience interested me extremely.

I had the courage to look through the photo gallery presented on the site, and I am ready to take off my hat to the authors of these photographs. The accuracy of the reporting, the quality of the photographs, and the artistic flair of the photographers are very impressive. For my part, I promise that I will make every effort to meet this high level and adequately present my creativity.

As for me personally, I am a very ordinary person and practically not outstanding in anything. I make a living doing what I love most and what I know best: building hypotheses and making forecasts about the political situation in our country and beyond.

Using the same principle, you can introduce yourself in prose, simply by adding something characteristic to your name that defines a person’s personality. This is if you need to briefly tell about yourself with humor. So, for example, you can tell about your profession: “Hello, I’m Sasha, I like to torture children” (if you are a teacher). It should be noted that even if such an acquaintance does not end in friendship, it will definitely be remembered by the person forever.

A little about yourself If the acquaintance is not limited to introducing people, but continues in a warm, friendly atmosphere, you can just as cheerfully talk about yourself. So, this does not always have to be true. Why not just try to make those around you laugh by getting a little creative? So, you can come up with a story about yourself that will be similar to the truth, and in this way amuse the company. However, it is original to tell the truth about yourself with humor.

But for a group of friends with similar interests, this language will be the most understandable and pleasant.

  • Unlike the first, strictly text, in the second story the author makes full use of humor and personal charm, expressed through language. He verbally paints before the readers the image of a kind of joker and an easy-going person who is endearing to himself. This is a great way to make talking about yourself interesting because it takes away the rough edges of writing with the ease of friendly chat.
  • In the second story, the author constantly maintains contact with readers. Talking about himself, he managed not to focus on his beloved self, but to always address the audience.

You can gain such emancipation gradually; to do this, start with something simple: first write a formal autobiography, then expand it with introductory phrases and artistic vocabulary, and then completely color it with beautiful images and literary devices. Moreover, save each next option separately, it will be useful to you in the appropriate situation. This way, you will receive the blanks of several stories about yourself at once and will be able to use and modify them as necessary.

An example of a formal autobiography: “I, Ivan Ivanovich Ivanov, was born on June 13, 1980 in Kiev. In 1987, he was admitted to the first class of secondary school No. 13, from which he graduated in 1997 with honors. In the same year he entered the Kiev National University.

T.G. Shevchenko to the Faculty of Philosophy, majoring in Political Science.

Increasingly in Lately We are observing a trend when well-written texts on the main pages “make” us a tempting offer that seems impossible to refuse.

But here's the problem...

There is a natural desire to get more information about the “source of such a sweet offer” in order to understand whether it can be trusted.

Therefore, we look into the “about ourselves” section.

And here we are greeted by a real “disaster text”, presented in one of three forms: modest, boastful, and stereotyped.

And none of these formats can convince us that the service needs to be ordered in this particular place.

Let's look at these three standard "About Me" texts and think about how we can strengthen them.

Modest. Undoubtedly, modesty is a good character trait, but not in sales. Why are we talking about sales? Yes, because the text “about yourself” is an important link in the translation chain potential buyer in real. One link breaks - the order/purchase fails.

Now about modesty. Imagine searching for a computer technician:

- I need the BEST computer repairman. I came to the right place, didn't I?!

- Well, what are you talking about! I'm the most ordinary...

Excessive modesty in sales is inappropriate. Therefore, you cannot modestly sell yourself through text in the style of “full name, born, married and achieved nothing else.”

Boastful. It just so happens that boasting, to one degree or another, is characteristic of, perhaps, each of us. We boast about new toys, then about our school successes, and then about our significant others and careers.

However, you should always remember that “to boast means to say to others without any courtesy: I am better than you”.

Would you want to collaborate with a person who, albeit inadvertently, still exalts himself above the earth, describing all his merits in such a way that you feel embarrassed about his life achievements? Would you like to use the services of an author who tried to sell himself with text in the style “I can do EVERYTHING, and you can do nothing”?

Unlikely!

Excessive self-confidence and bragging irritate, repel and in every possible way hinder sales.

Template. Oh, such texts are found most often. Faceless and monotonous. They literally copy each other, competing with each other for the variety of synonyms used.

Having not found anything better, some site owners simply copy, and not the most successful, texts “about themselves” from the resources of their competitors:

"My name is ____. I am a professional with extensive experience and many satisfied clients.”

We talked earlier about creating advertising at the expense of competitors. This is a good approach. But the main idea here is not copying, but a deep analysis, the results of which determine the strengths and weaknesses of competitors. Against this background, unique “corporate differences” are being developed.

Do you recognize the text posted on your website in these “models”? This only means that you are ALREADY losing customers.

We need to act.

8 selling elements

We invite you to pay attention to 8 selling elements that will turn the “dummy” located on the site into.

No. 1. Introduction

Standard scheme: greeting + full name. For example, "Let's get acquainted! My name is ____" or "Welcome to ____". Classics are always relevant, but...

Our task is to interest the reader, to “draw” him into the text. We must be different so that a person will note for himself from the first lines: "Oh, this is something new".

Use an intriguing introduction. Think about WHAT visitors want to know, and WHAT you personally want to tell them from the very beginning.

Here's how Denis Kaplunov, the founder and ideological inspirer of our Studio, did it on the pages of his blog:

You can’t even imagine how difficult this text turned out to be for me.

At one time, I prepared serious analytical articles on legal topics.

There were days when I spent all night long writing advertising poems.

I even remember writing several articles in the style of “How to seduce a woman in 5 minutes without spending a single penny and earning thousands of dollars”? ...

My name is Denis Kaplunov.

Full name: Kaplunov Denis Aleksandrovich.

No. 2. What do you do?

“And it’s clear that this required element» , - you say. Understandable, but not for everyone. Some manage to skip it, arguing: “Why, in fact, duplicate information? The site header says what I do ____.”

It should not be. In the “about yourself” text, you must provide users with full information, without abbreviations and understatement.

Tell us not just about what you do, but who will be interested in it, and HOW you can solve the problems of potential clients with your work/product.

No. 3. Advantages

But this, unfortunately, is generally very rare in texts “about oneself.” Many people don’t even think about the fact that in this way they can greatly enhance the written material.

First, identify your specific benefits (emphasis on the word “specific”!). Use facts, figures, useful data. Think about how they can be “presented” favorably.

By listing the advantages, you should automatically answer the question - WHY should a person contact you?!

For example:

Number of students - ____.

The learning rate is ____.

Guarantee: if after ____ you do not learn to speak English language, I will return the money for training in full volume.

No. 4. Achievements

Here, it seems to us, explanations are unnecessary. Show potential clients your capabilities and achievements (diplomas, diplomas, certificates, titles, awards, etc.).

This also includes all kinds of interviews, articles on third-party resources, trainings and seminars.

Learn to point out your victories with dignity:

2005 - Certificate of honor ____.

2007 - Winner Republican competition ____.

2008 - Diploma of participation in the municipal competition ____.

2009 - Certificate from the Administration ____ for the preparation of the project ____.

Even better - not only list these victories, but also SHOW them in the form of links, screenshots or photographs.

No. 5. Personal qualities

This is a kind of analogue of the company’s mission and goals. If possible, briefly describe your tasks and important personal qualities that set you apart from your competitors.

We all want to work not with a robot, but with a person. Therefore, try to include such a block in the text “about yourself”.

No. 6. Photo images

It’s hard to imagine high online sales today WITHOUT photos. And how can you buy something that you have never seen, or from someone whose appearance remains a mystery to you.

Imagine a text “about yourself” without a photo. The same as talking to a person who is behind a screen.

The purpose of photographs is to create a sense of trust and maximum openness.

It can be:

  • portrait;
  • a photograph taken during the presentation of an award or in the process of work;
  • photo image against the background of diplomas;
  • and so on.

Use ONLY bright and high-quality photos (and not microscopic blurry pictures that are impossible to see).

No. 7. Call to action

Yes, yes, and here a call to action is needed. We must not forget that the text “about yourself” must not just show off, list and convince - it must work and guide along a given course.

This could be a form feedback, an offer to look at the portfolio, unobtrusive advice to read reviews, or a request to dial the specified phone number.

No. 8. Sincerity

It’s not for nothing that we pointed out this point. Whatever one may say, sincerity is a mandatory component of the material “about oneself”. Without it, compilation is useless.

If the text “seems” false, then users will certainly feel it. And instead of trust, a feeling of deception will be formed, turning into a firm belief that they are being fooled here.

Remember! Sincerity is the sign of an honest person and your guarantee of success.

Afterword

There is an opinion that writing a text “about yourself” on your own is quite difficult.

Undoubtedly! But it’s even more difficult to write a text “about yourself” on your own that will work for sales, and not just fill free space on the site.

This is exactly the kind of text you need. Then why waste your time - contact our Studio immediately, and we will develop for you effective tool sales