What is a promoter and what are his responsibilities? Do you know who a promoter is and what he does? Promoters in various activities

A promoter is a person who distributes flyers or is engaged in advertising (promotion) of a product or service. The profession is most common among young people. Often in supermarkets, near metro stations or in various busy places, you can meet guys and girls in branded, bright clothes, handing out flyers or test samples of the promoted product.

What does a promoter do? A specialist offers a product, talks about the properties of the product, its advantages, competently answers questions from consumers and simply draws attention to the product and the company's brand.

Places of work

History of the profession

The profession of promoter is believed to have originated in the United States in the 1960s. The goal of the newly minted specialists was to offer cinema tickets. In Russia, promoters appeared quite recently, in the 1990s, when the development of private entrepreneurial activity and, at the same time, the competitive environment has increased.

Promoter Responsibilities

AT official duties promoter includes:

distribution of flyers;
demonstration of goods for the client;
distribution of product samples;
attracting and advising clients;
sale of the company's products.

In addition, the responsibilities of the promoter may include:

active sales;
collection of contact details of interested participants of the action;
compiling a report on your outlet.

Requirements for a promoter

Basic requirements for a promoter:

age 18-35 years;
activity;
grammatically correct speech;
education is below average.

Promoter resume template

How to become a promoter

This profession does not require a person with higher education. Typically, employers are looking for a candidate aged 18-35. So many people have a chance to become a promoter.

Promoter salary

As a rule, the work of a promoter requires about 3-4 hours a day. In this regard, the promoter's salary is hourly and ranges from 60 to 300 rubles per hour. On average, the promoter receives 100 rubles per hour.

In today's market conditions, in order to achieve high sales, trading companies conduct various kinds of promotions. The success of such an event largely depends on the person who organizes it, that is, on the promoter.

Who is a promoter and what does he do?

Promotions have become familiar to many of us. If a few years ago the citizens of our country were wary of people who stopped them on the street and offered them a drink or a cookie, now everything has changed.

In short, a promoter is a person who promotes a product (service) on the market. Here is "And what does he do?" - you ask. Everyone must have met on the street a pretty girl in a short skirt and with a radiant smile. She usually speaks quickly and holds out a flyer or offers to take part in some kind of action. So, she is a promoter. Or is it a few girls in the mall who offer to try some New Product, or a young man in a hamburger costume, or maybe another character, is also one of them. Whatever role they play, their main goal is promotion (of a product, service, or even a person).

Responsibilities

What is the job of a promoter? His duties are as follows:

These are generally the duties of a promoter. And now that you know who a promoter is and what he does, let's talk about how much he earns.

Payment for work

Wage the person promoting the product depends on what exactly is required of him. If it’s simple, then the payment will be correspondingly low, if consulting, then it’s already a little higher, and if he is required to organize a party, even higher. If the promoter sells the product at the same time, he will receive a percentage from the top for the sale. Any work is paid by the hour, and the more difficult it is, the more earnings.

Who should be a promoter?

Promotions do not require special education. So far, universities do not teach this specialty, but everything is ahead! This is not a profession, but rather a vocation. Companies that need a promoter pay attention to the following qualities of the applicant:

external data. The applicant (girl or boy) must be, first of all, attractive. As a rule, for girls, these are long legs, lush breasts, tall stature, long hair, etc. Appearance should be attractive, but not defiant (so that the buyer is not distracted).

Age. Not younger than 18 and not older than 30.

Sociability. A person should easily make contact, be liberated, have a large vocabulary.

Literacy is also an important factor, because a promoter by type of activity will need to fill out forms of questionnaires, tests, etc.

If this one-time work, then the selection will not be rigid. As a rule, students are engaged in promotional activities. That's probably all about who a promoter is and what he does. If you are interested in this activity, and you are suitable for it in all respects, then go ahead!

Hello, dear readers of the blog site. There are a lot of professions about which we have the most vague idea (for example, or).

Therefore, today we will tell about one more of them with a very mysterious name “promoter”. Consider who he is and what his duties include.

What does a promoter do and who is he?

Often, when we come to a store, trade or exhibition center, we see young people who offer us take a booklet or leaflet, try this or that product, i.e. they advertise something. These people are called promoters.

The name is borrowed from of English language(promote) and translates as " promote, activate". Agree, “promoter” sounds somehow clumsy, so a person involved in the promotion of any product or service is called a promoter.

Promotion necessary not only for direct sales of goods and services, but also in the field of entertainment and professional sports:

Let's take a closer look at each promotional area.

Trade (advertising) promoter

inform a potential buyer or client about the object of advertising by distributing advertising booklets, voice message;
present the advertised product in the form of a tasting food products, demonstration of the functions of industrial products;
give qualified advice about the promoted product or service;
attract a potential buyer to participate in any promotion;
give a gift for the purchase of the advertised product;
collect feedback from buyers or customers about the object of advertising (conduct a survey).

You can distribute leaflets and conduct a tasting without special skills and knowledge (this is), and only a person who knows absolutely everything about this product can give qualified advice.

To achieve their goals, the promoter must visually stand out from the crowd. Therefore, they are provided with T-shirts, caps and other clothes and accessories with a logo or a store for work.

If it is necessary for the potential buyer to absolutely remember the promoted product (service), then the promoter is dressed in a cartoon character costume or in a costume of the product that is being advertised. The talking cheburek looks funny, inviting to visit the cheburek.

The work of promoters - people who organize promotional activities and check its implementation.

The benefits of this work

Flexible work schedule (several hours per day). This is very convenient for those who study and cannot devote all day to work.
Don't need to have special education.
Opportunity to develop communication skills.
Getting paid for each exit or for a specific event.
The possibility of part-time work for minors, because it is not issued and employment history does not start.

This is a specialist responsible for attracting customers to an entertainment establishment. The promoter must carry out promotions of planned events, develop their program content, and conclude agreements with artists invited to the performance.

Their earnings are higher than trade specialists, but the requirements for them are quite serious.

sports promoter

Professional sport is, in fact, the same sale where sports achivments athlete.

The sports promoter is athlete manager, agrees on participation in competitions, concludes contracts, resolves financial and legal issues.

Qualities required to work as a promoter

Work as a promoter, like any other labor activity, requires certain qualities from the applicant. Their list depends on the type of promotion.

Trade promoter it should be:

young (under 30 years old);
have a presentable appearance;
sociable;
have a competent and clear speech;
not to lose self-control in a non-standard situation;
be neat;
have a medical book (when working with products).

If the promotion is only posting advertising or placing it in mailboxes, then there is only one requirement: to conscientiously do your job.

Club the promoter, in addition to the listed qualities, must know the basics of office work and accounting, be able to negotiate.

Sports the promoter must additionally know the basics of jurisprudence and the specifics of the sport in which his ward is involved.

How to get a job as a promoter

Search jobs online:
1. on sites related to employment (for example, hh.ru. By entering this name in a search engine and clicking on the site address, you will automatically be taken to a page with vacancies in your region);
2. on the websites of companies producing goods, companies providing various services to the population, shopping centers, shops.
Find a vacancy in newspapers that publish job advertisements.
contact advertising agency, there are often required promoters to fulfill customer orders.
Visit a recruiting agency.
Ask working promoters for the contacts of the company with which they cooperate.

If you are interested in learning new information, read our blog and advise your friends to do it!

Good luck to you! See you soon on the blog pages site

Profession history:

Among the first promoters, there are heralds, whose activities were known as early as the 14th century BC. e. They walked the streets and shouted small advertising texts.

In the Middle Ages, such a position was considered monetary and enjoyed respect among people. Mostly heralds conveyed information about commerce, the administrative-legal field, including elements social advertising. In those days, the advertising process was under the close control of the authorities.

When in the XI-XII centuries there was a fashion for holding jousting tournaments and competitions, the position of herald arose. Their duties included both informing people about the places where the tournament should take place, and providing a ritually designed order of knightly confrontation.

As for modern employees in the field of advertising, the peak of the demand for the profession of a promoter fell on the 1990s, when the words “marketing” and “product promotion” were completely fixed in everyday life.

Profession features:

flexible work schedule.In some organizations, promoters specify the time during which they will be able to perform their duties. Therefore, you can easily combine part-time work with study or main work.
gaining communication skills with a large number of people. This kind of work can instantly nullify the complexes relating to communication.
there is a chance to meet influential people among clients.
wages are based on hours worked, so different projects paid differently;
have to stand all the time;
possible conflict and stressful situations from which you need to find the most optimal way out and not offend a potential client.

Responsibilities:

The promoter is a professional whose activity should be aimed at increasing the recognition rate of a product or service, which in the future will bring an excellent income to the organization where he works. Promoters work on people, communicate with potential consumers to get them interested in your products. Their responsibilities include product presentations, tastings, advising on the quality and characteristics of the product, stock control of advertised products, work with documentation, installation and dismantling of advertising equipment.

Important qualities:

sociability;
presentable appearance;
age from 16 to 35 years;
self-confidence;
creative thinking;
resistance to stress;
good physical form;
responsible approach to work;
lack of mental disorders and speech defects.

Skills and knowledge:

knowledge of the characteristics and features of the advertised products;
knowledge of the basics of economics;
the ability to draw conclusions;
the ability to defend one's position with reason;
acting skills.

Prospects and career:

Work as a promoter is the first step on the way to moving up the career ladder in the advertising field. Often, young people who manage to combine study and part-time work work hourly as promoters.

In today's market conditions, in order to achieve high sales, trading companies spend different kinds shares. This is one of the conditions for success. The result of such an event largely depends on who organizes it and how, that is, on the promoter. What kind of profession is this and what are its features will tell the article.

Who is a promoter and what does he do?

Nowadays, promotions have become familiar to many people. If a few years ago the citizens of our country were afraid of people who stopped them on the street and offered them a drink or a cookie, now everything has changed.

Simply put, a promoter is a person who promotes a product (service) on the market. That's what this profession means. Many may have a question: "What does he do?". Everyone must have met at least once in their lives a nice guy or a girl with a beaming smile on her lips. Usually they quickly pronounce the prepared speech and hold out the leaflet.

They may also offer to take part in some kind of event.

These people are called promoters. Representatives of this profession can walk on shopping center and offer to try some new product, while they can easily be dressed in a costume of a hamburger or some other character. Whatever role they play, their main goal is to promote goods, services, and sometimes people.

Responsibilities

What is the job of a promoter? After analyzing the ads on sites with vacancies, you can highlight the main responsibilities. They are as follows:

inviting people to try or experience the product;

product consulting;

questioning people;

distribution of gifts;

producing a presentation;

conducting lotteries;

exchange of barcodes or labels for a gift;

organization of public events.

These responsibilities are spelled out in almost every ad. Knowing about them, you can already understand whether you want to go to work in such a position or not. Many may have a question regarding payment. We'll talk about this below.

Salary

The salary of a person promoting a product depends on what is required of him. If he just distributes leaflets, then the payment will be correspondingly low, if you need to advise something, then a little higher, and if you need to organize a party, then you can count on a decent salary.

If at the same time the promoter sells the product, he gets a percentage of the sales. But such a condition is stipulated in advance. Most often, work to promote goods is paid for each hour (minimum - 100 rubles), and the more complex the requirements, the more earnings.

What should a promoter be like?

Most of the time this is a one time job. As a rule, such advertising activities are carried out by students. Perhaps this is all that can be said about the career of a promoter. If you are interested in such work and fit all the parameters, then go ahead!

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