What you need for a pottery workshop. Pottery production as a business. Step-by-step launch instructions

Clay products are always relevant. Some people cannot imagine their kitchen without ceramic cookware - they cook in it and decorate their interior with various decorative pots made from this plastic material. And souvenirs - magnets, photo frames, cups, vases, which we always buy when we relax at a resort, most often made of clay. All this suggests that the pottery business is one of the most profitable directions entrepreneurial activity. In this article we will talk about pottery for beginners, so that anyone who is seriously thinking about leaving their main job for the sake of developing their own business can realize themselves in this direction.

Features of the pottery business

The first potters were the ancient Greeks. It was they who began to make unique products from clay - vases and amphorae, which conquered the whole world of that time. We treat them casually, without attaching any special value. But you just have to think about how many things necessary for organizing home life are made of clay - plates, cups, cauldrons, bowls and much more. This means that pottery as a business will never lose its relevance and will bring a stable and high income to those who decide to open a pottery business at home. If you are one of the people who want to start making pottery with your own hands at home, then you need to know the main features of this business activity:

Ceramic products are best sold in large resort towns, where there are always a lot of tourists coming from distant countries. These people are target audience, since they will probably buy various souvenirs for their relatives and buy something beautiful for themselves as a souvenir of their vacation;
Those who have been engaged in pottery making at home for many years have well understood the peculiarity of this business, which we mentioned in the paragraph above. Therefore, this area of business activity has a high level of competition. A beginner will have to devote a lot of time to studying the market in the area where he decided to open a pottery business;
Remember that your pottery products must be exclusive for people to buy it. It will be necessary to develop an original method for making and decorating ceramic products so that they highlight your personal unique design style. People really like to buy designer items - after all, it is fashionable and meets the requirements of the time;
Keep in mind that pottery products that reflect the flavor of the local culture will be in particular demand in the resort town. People are more willing to purchase something that emphasizes the traditions and customs of the place they have visited;
The beginning of pottery should be marked by the production of a limited range of products. It should be one thing - either dishes, or souvenirs, or pots, or vases. Over time, when your customer base expands, you can think about simultaneously producing several types of ceramic products;
Before you start pottery making, you must register a private enterprise. If you only engage in manufacturing household goods(dishes, for example), then you need to register your activity under OKVED code 26.21. If your area of interest also includes children’s toys, then you need to choose OKVED 36.50 and a simplified taxation system in order insurance premiums and other expenses were not very large;
Having mastered the above features of the ceramic business, you can become a wealthy person practically from scratch. Certainly, start-up capital it will be needed in any case, but it will not be so large and will quickly pay for itself. We will talk about this in more detail in the corresponding section of our article.

Selection and arrangement of premises for a workshop

Where to start pottery making after registering a business? It is important to pay due attention to the room where your workshop will constantly function. After all, the selected space must meet some mandatory requirements:

It should be two rooms. You will equip one of the rooms as a workshop (this room should be larger in area than the second), and the other as a warehouse for finished ceramic products (a room area of 15 m² will be sufficient);
In terms of area, the room should not be less than 50 m²;
It is advisable to choose an apartment for a workshop on the ground floor;
It is very important that the room has all the necessary communications ( we're talking about about sewerage, air conditioning, ventilation, electricity and plumbing);
It is imperative to carefully consider the choice of equipment for a pottery workshop. This must be done under the guidance of an experienced craftsman who is well versed not only in pottery technology, but also understands the equipment necessary for the work. By the way, many potters can make pottery equipment themselves.

Production technology

Scheme of production of ceramic products

For several decades in a row, the production of ceramic products has been carried out using the same technology, but in different ways. If you make souvenir products (do free-form sculpting), then you only need to select the right raw materials, mix them and sculpt them. It is important to apply Potter's wheel, modeling board or special prints - this way the shapes of your products will be processed more accurately.

Essentially, the process of making pottery includes several main stages:

Purchasing raw materials - you can either buy them or extract them yourself. If you are just thinking about how to start pottery, you can try the second option. To do this you need to find clay deposits in your personal plot and check it for suitability for hand sculpting. It is necessary to roll a small rope out of clay and roll it into a bagel. If practically no cracks have formed, then this is an excellent raw material for work;
Form the required product from clay using the tools you have;
Dry your ceramic creation and then fire it;
When the product hardens well, it needs to be given an elegant look. To do this, the clay is treated with special solutions, and then painted, decorated and varnished.

If you neglect at least one of the above points, then your work may be done in vain, because incorrectly mixed and then processed raw materials will simply begin to crumble and break, which means that you will not be able to sell it.

Necessary equipment for work

Let's return to what equipment you need to purchase if you decide that the pottery business is exactly what you want to implement:

Potter's wheel;
Scales;
A machine on which modeling clay is mixed;
The oven in which you will fire the finished products;
Molds for sculpting various clay figures;
Decorative materials for decorating your products (paints, glass, brushes, etc.).

Please note that at first you do not need to purchase new professional equipment. At first, you will be able to use used devices. You can actually find them on different sites. free ads, in the Internet. Don’t worry that the technique that other pottery masters have used is no longer suitable or will quickly break down. As a rule, equipment is always sold in excellent condition. If you are not sure that you can handle it on your own, invite an experienced craftsman who will give you good advice when purchasing and, with his expert opinion, determine whether you are being offered high-quality equipment for the workshop or not.

Pottery wheel diagram

How can you make money?

Ceramic products have a fairly large market. Therefore, if you doubt whether pottery making is profitable in modern society, then you can discard everything negative thoughts. Ceramic products are a great way, with minimal start-up capital. The main thing for you is to decide. It is imperative to take into account the needs of a wide range of people in the area in which you decide to do this business.

If you decide that there is nothing better for you than to open your own pottery and souvenir business, then you can find wholesalers who will purchase goods from you. But organizing this entire process is quite difficult. After all, large supermarkets purchase a batch of souvenirs containing at least 1000 items. Many problems and questions immediately arise that initial stage development of your business will only hinder your ability to focus and learn manufacturing techniques. Of course, if you hire experienced craftsmen in your workshop, you will be able to quickly cope with orders;
Once you gain experience, you will be able to organize paid pottery master classes for children and adults. Today this is a very fashionable direction of artistic activity. Who isn’t interested in making something with their own hands and then hanging the product they made themselves in their room? Over time, when you earn high income from pottery, you will have the opportunity to organize large-scale exhibitions and even competitions among your students;
Some companies and firms prefer to use various ceramic souvenirs as advertising. They can be made to order.

In fact, the market for selling ceramic products is very wide. You just need to constantly develop, look for new consumers, offer your services to a wide audience, and then profitable offers will always appear.

Financial investments

Having decided, you need to draw up a business plan for pottery making in order to convince yourself of the correctness of the chosen decision and dispel all doubts about whether it is profitable to engage in pottery making in our time.

The minimum amount of money you need to have before you start making pottery yourself should be 500,000 rubles. This amount will go towards the following costs:

To register an individual entrepreneur you will need about 10,000 rubles;
Rent of premises for setting up a workshop – 40,000 rubles (the same amount will have to be spent monthly);
Purchase of necessary equipment – 300,000 rubles;
Firing oven – 100 thousand rubles;
Several pottery wheels – 50,000 rubles;
Libra – 6 thousand rubles;
Modeling molds – 50,000 rubles;
Clay of different grades – 20,000 rubles;
Defects and damage of products (from 15,000);
Employee salaries. You will need at least two craftsmen at first, an advertising manager and a person who will keep financial records (you can assign this responsibility to yourself). All this requires at least 70,000 rubles;
To pay taxes and fees you will need about 70 thousand rubles per year, but this figure may vary significantly, depending on what form of production you choose;
You will have to spend at least 10,000 rubles monthly on advertising your business.

Where can you sell finished goods and at what price?

Now let’s take a closer look at how much money you can earn for selling finished products from clay.

If you find regular wholesale buyers who will purchase goods from you in a batch of 1000 units, then you can get from 10,000 to 100,000 rubles. Revenue will depend on what products you will sell:

If these are refrigerator magnets, then for a batch you can get 6,000 - 12,000 rubles (if they are made to a designer’s order, then the price doubles);
If these are photo frames, then for the shipment you will receive from 12,000 to 24,000 rubles (the situation here is the same as with magnets);
If these are ceramic pots, then for a batch you can get from 75,000 to 200,000 rubles;
If you rent out pottery equipment to other workshops, you can earn from 2,000 rubles per day;
If you teach pottery to children and adults, you can earn from 500 to 1000 rubles in one hour of classes.

Video: How we made it pottery school from scratch

Before you start doing business related to ceramic products, you should definitely study as much information as possible about this type of business. There are many sources of it on the Internet. It can be difficult to read a useful article, but also watch a free video of pottery for beginners.

We still recommend that, in addition to self-education in matters related to starting a business with ceramic products, you undergo training in pottery making from a qualified specialist. He will explain to you not only the theory of working with clay, but will also demonstrate everything in practice. Of course, you will have to spend money on the courses - approximately 15,000 rubles, provided that you attend pottery master classes for two months. Keep in mind that even if you take the beginner pottery lessons well from the master you went to study with, you will still be far from a professional level. In the process of work, with experience, you will achieve the desired result and become a fairly wealthy person who will do what he loves.
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Many of us have our own hobbies. Usually these activities bring only moral satisfaction. But who said that a hobby cannot be profitable? Exactly to this profitable type activities include pottery art. How much will it cost to open a small pottery workshop? And how much can you earn by turning a pottery wheel?

Main material the potter works with is clay. It comes in different varieties and is selected depending on the product being manufactured.

Technological processes of pottery production – this is kneading, modeling and firing. In the future, the finished product can be coated with glaze.

Making one ceramic pot can take about two hours. In this case, 20-30 minutes will be spent on kneading and modeling clay, and the rest of the time on drying and firing.

Every job has its own nuances. In pottery, the total percentage of defects reaches 20-30%, and at first it can amount to half of all clay pots. The degree of suitability of raw materials, clay modeling, the level of dryness before firing - all this affects the quality of the finished product. If you intend to rotate the pottery wheel yourself, then you will have to master all the processes and understand everything technological details. Also, to make pottery or souvenirs, you must have artistic taste and imagination.

Composition of pottery workshop equipment includes
- muffle furnace - preferably 3-4 pieces. The price is about 100 thousand rubles;
– pottery wheel – quantity depends on the number hired workers. The price is 30-50 thousand rubles. But there are ways to make a pottery wheel with your own hands;
— clay mixing machine – price about 30 thousand rubles;
— scales – price about 6 thousand rubles;
- molds for products - quantity as required.

The composition of the premises of the pottery workshop consists of a production area and a warehouse. It is best to carry out the glazing process in a separate room with good ventilation. The glaze contains lead and other chemical elements, so you must take your own safety precautions.

Room area selected depending on the volume of production and the number of workers. Minimum industrial volumes require at least 50 sq.m. production space, with about 20 sq.m. allocated for storage. The rent for such premises will be about 30-40 thousand rubles. per month.

Pottery activity workshop falls under OKVED code 26.21 “Production of household and decorative ceramic products.” This category includes the production of dishes, household items made of ceramics, as well as figurines and other decorative items. However, the production of toys is not included in this group. If you plan to produce such products, then during registration you must add OKVED code 36.50 “Other production”. Number of recorded species economic activity should be maximum and include all possible productions.

When registering an activity, it is better to choose an individual entrepreneur under the simplified taxation system as an organizational and legal form. This will reduce tax payments and insurance premiums.

Number of workshop staff directly depends on sales volumes. As a rule, pottery is practiced by people who are in love with their craft. And there are not many of them. In addition, pottery and souvenirs are exclusive works of authorship. Finding customers and organizing sales is a very labor-intensive process. Typically, craftsmen export their products to places with a large flow of foreign tourists, to various festivals and exhibitions, closer to Europe. Where clay pots and hand-made jars are in demand. Therefore, the staff in a small pottery workshop consists of 1-2 people.

Sales establishment - the most crucial moment in the entire pottery business. Despite the fact that sales volumes of souvenirs have increased significantly in recent years, 90% of all products are produced outside of Russia. In any case, traders import their goods from Southeast Asia. This means that this market is still free for domestic producers.

According to wholesalers, Russian manufacturers are very unreliable in terms of timing and quality of their products. For a large souvenir chain, the minimum batch of products of one name must be at least 1000 pieces. Therefore, when concluding a contract with such a customer, there are very large risks for the supplier.
Arrangements with small souvenir shops are more attractive for a small pottery studio. The volumes are smaller, but the income is correspondingly smaller.

One of the implementation options is the production of custom-made products. For example, when designing interiors, many people look for special vases, clay pots or reliefs, tiles or frames. Fridge magnets, small stationery stands, clay figurines, and beer mugs work well as promotional souvenirs.

Development pottery business In addition to selling finished products, it also involves establishing a program for teaching pottery. Organizing master classes or training courses can be a good source of income. There has always been an interest in this type of art. Rotating a potter's wheel and watching a piece of clay transform into a slender vase or jug is truly a pleasure. Therefore, there are quite a few people willing to try it. In addition, in Lately, pottery therapy has become very popular. By the way, master classes can be held at the customer’s home. And, as customers, elite schools and kindergartens can act here.

Advertising of products and services – this is an element of promoting any business, including pottery. In order to be noticed and appreciated, you will have to spend heavily on advertising. But, as they say, the end justifies the means.

Cost of clay products ranges from 100 to 1000 rubles. a piece. The price depends on the volume, shape, design, complexity of the work. Souvenirs and magnets range in price from 40 to 100 rubles.

Cost of education can vary from 300 to 1000 rubles per hour. It all depends on the professionalism of the master and the availability of those willing to pay a certain amount.

To summarize all of the above, we can characterize the business model of an ideal pottery workshop, which works in three directions at once: 1) production of clay products for large wholesalers; 2) a separate small workshop for the production of custom works; 3) a school for teaching pottery. The head of this enterprise is himself individual entrepreneur and exercises direct control over the quality of manufactured products and delivery times.

As for the initial investment, as you can see, it is small. Opening a workshop and promotion will cost no more than 10 thousand dollars. But the payback period and the amount of profit will depend on the creativity and organizational abilities of the entrepreneur himself.

Attachments: from 135,000 rubles

Payback: from 4 months

An excellent option for a budding entrepreneur with creative potential would be to open his own pottery workshop. This, at first glance, non-obvious idea can be a worthy object for investing effort, money and time. How to implement this project, you will learn from this article.

Business concept

Ceramics have been a companion of our everyday life since time immemorial and to this day do not go out of fashion. And the growing popularity hand made products makes it even more relevant. Clay products can be very diverse - purely utilitarian or exclusively decorative. Dishes made on a pottery wheel: jugs, plates, mugs, dishes, etc. can be used for their intended purpose or as decoration. You can make souvenirs, jewelry, decorative tiles, photo frames and much more from clay. Although there is a fairly large assortment, there is a lack of potential buyers will not be. There are also many options for selling products. You can sell products in bulk for subsequent sale through stores, make products to order, and put them up for sale in various souvenir shops. It is also possible to sell goods directly to customers - directly in the workshop or through your own shop or shop.

Various kinds of master classes, including those on making ceramic products, are quite popular these days. Equipping your workshop additional tools and pottery wheels, as well as providing sufficient advertising to attract clients, it is quite possible to organize classes for everyone.

What will be required for implementation?

You will need a suitable room for work. It shouldn't be big, but it should be able to accommodate everything. necessary equipment, materials and finished products. If you plan to conduct courses and master classes, you should choose a room with a convenient location, and also equip it with additional furniture and equipment.

The main tools will be a potter's wheel, a machine for kneading clay, scales and, perhaps, the most expensive element - a kiln for firing products. Finding material for modeling - clay - is not difficult.

There are pottery wheels various designs(hand, foot, table, floor, mechanical, electric). Each master selects a circle individually, based on personal preferences and convenience.

For the production of standard products, for example, souvenir magnets, it is convenient to use ready-made molds. This will speed up the process and produce identical, neat products.

At the initial stage, the entrepreneur himself can work in the workshop alone or with one assistant. While the amount of work is small, it is quite possible to combine production and organizational work. However, as the business develops and the volume of work increases, additional staff will be required.

In no case should you neglect advertising. As in any other business, it is the engine of trade. The more potential clients and customers learn about the workshop, the greater the likelihood of success. One of the most effective channels today is the Internet. You can organize your own website and online store or use the services of existing resources.

To legalize entrepreneurial activity of this kind, it is advisable to open an individual entrepreneur.

Step-by-step launch instructions

Market analysis, study of competitors, demand for products, possible sales options.
Drawing up a business plan and searching for financing.
Registration of individual entrepreneurs.
Search and rental of premises (repairs, if necessary).
Selection and purchase of furniture and equipment, tools.
Search for suppliers of raw materials and purchase of the first batch of working material.
Advertising and promotion of a business project.

Financial calculations

A pottery workshop is a business that requires investment. An entrepreneur cannot do without initial costs, because... funds will be required to rent premises, purchase equipment and materials for work.

The amount of start-up costs for each individual project will differ depending on the scale of the activity. As an example, consider the option of a small pottery workshop in which an entrepreneur works independently.

Start-up capital

The initial investment amount will include:

premises rental – from 20 thousand rubles per month;
pottery wheel - from 30 thousand rubles;
furnace for firing products - from 40 thousand rubles;
clay mixing machine - from 30 thousand rubles;
scales – from 5 thousand rubles;
advertising – about 10 thousand rubles.

In total, the minimum amount required to open your own small pottery workshop will be 135 thousand rubles.

Monthly expenses

Monthly expenses will include rental payments for premises and advertising costs, which in total will amount to about 30 thousand rubles.

Payback period

The pottery business can pay off within 4-5 months.

Business Features

Opening a pottery workshop is one of those cases when a simple hobby can develop into your own financially successful project.

This type of activity is ideal for people who are passionate about working with clay. Otherwise, you will have to first master this craft or immediately hire professional craftsmen.

Simply producing clay products is not enough. It is necessary to first find out which of them will be in demand, otherwise the entrepreneur risks being left with unsold goods. The best option is to work on a pre-order basis.

Bottom line

Own pottery workshop is a good option for a beginning entrepreneur, allowing him to realize his creative potential and receive stable income. The risks accompanying such a business are minimal, and relatively small amounts of financial costs allow you to start operating almost immediately.

Do you want to open own business, but don’t have serious funds to invest? It doesn’t matter - you can always find a niche where you don’t need serious start-up capital, but at the same time the business brings good profit. One of these niches iswhich we will talk about in this article. Its organization does not require anything supernatural or complicated - anyone can open it.

Introduction

Clay products are still popular, despite the fact that more practical and reliable materials are available on sale. Today, pottery is used mainly as souvenirs - in any store you can find plates, vases, cups, toys, tablets, frames and other clay products. They are very popular among buyers and demand, as a rule, greatly exceeds supply.

Pottery - good business for beginners

Why do you need a workshop if you can produce products in an apartment? In principle, at the initial stage you can easily organize production in a garage or office, but if we are talking about business, then you should still think about legalization and a separate room. You will need equipment, drying tables, you will be able to organize excursions for children, conduct master classes, which will significantly expand the number of your clients and will be a good tool for marketing.

How to start

Before starting any type of business, you must:

Study the market. Go around the souvenir shops in your city, see what they offer and at what price. Try to find manufacturers and ask them for their selling prices.
Create a buyer profile. Your clients will be tourists aged from 22 to 50 years old, as well as teenagers aged from 8 to 14 years old who will attend master classes.
Study manufacturing technology. There is nothing complicated about this - on YouTube you will find hundreds of videos on how to make certain types of pottery.
Find a place. Let's say right away - the apartment is not suitable. In principle, if you have your own home, you can equip a barn or garage for this, but keep in mind that groups of people will come to you. Usually the equipment is installed in the yard.
Create a business plan. Many new entrepreneurs skip this step. We do not recommend doing this - firstly, you will be able to collect all your thoughts and ideas into one whole, and secondly, it will be like a reminder for you about where you wanted to move and what to achieve.
Register with the tax authorities. Registration - important stage legalization. If you want to provide services and sell products, then don't miss it.
Start working. Once the premises are found, you purchase equipment and raw materials, and then get down to business. We recommend that you first focus on souvenirs to get a constant flow of money, and then organize excursions.

As you can see, there is nothing supernatural in this regard - with the proper desire and desire, you can open a workshop in a couple of weeks.

How to register

To register you need to contact tax office at your place of residence. You can choose a work system - an individual entrepreneur or a company with limited liability. For a potter, the first option is quite sufficient.

Attention:Forming an individual entrepreneur is much easier and cheaper than registering an LLC. Reporting for an individual entrepreneur is also simpler, so we recommend choosing him.

When registering, you should select OKVED codes:

2, section C - manufacturing.
23 - production of non-metallic products.
23.4 - manufacture of other ceramic products.
23.41 - production of decorative and household items from ceramics.

In principle, the above is quite sufficient for work, but if necessary, you can specify retail trade, and provision of consulting services. In principle, the number of OKVED codes is unlimited, so enter them without fear. But if you want to do something that is not included in the codes during registration, you will have to contact the tax office again, so it is better to indicate them in advance.

There is nothing complicated about pottery art

Since your business is guaranteed to employ less than 5 people, you can choose a simplified work system, which will allow you to refuse to fill out tax returns and do accounting.

Selection of premises

For work you need a room of 50 m2. This is quite enough to accommodate equipment for pottery workshop and a small warehouse (at least 15 m2 is recommended).

Attention:choose a room on the ground floor to make it easier for you to take out finished products and bring in raw materials. Also keep in mind that you will have visitors.

Where to choose a room? You don’t need central streets with hypermarkets, where rent is very expensive; a residential area or even the outskirts of the city near a transport interchange are quite suitable for you. The requirements for the premises are simple: sufficient volume, water supply, electricity and heating. It is advisable that there is ventilation in it (since the room will be damp), but in extreme cases, regular ventilation can be organized. There is no need for special renovations in the room - just plaster the walls or leave the brick - it looks good in the interiors.

We select equipment

So, we have already decided on the main issues. Next, let's look at what equipment you will need for work:

High quality pottery wheel. They are available with a foot drive and a motor. We recommend purchasing modern motor options so as not to be distracted while working.
Scales for weighing raw materials and finished products. Usually you need two scales - one measuring in grams (from 1 to 3000 grams) and the second, measuring in hundreds of grams.
A machine that allows you to knead clay. Of course, this can be done manually, but this will require spending time and effort, and it will not be possible to knead large volumes of quality by hand.
A special kiln for firing, with the help of which the products are dried and brought to condition. A classic oven will not work - you need a special temperature regime.
Various molds for making figurines and other things.
A set of brushes and special paints for ceramics.

At 2018 prices, you will spend about 300 thousand rubles on purchasing equipment and processing all documents. This is quite an affordable amount to start your own business.

Attention:if you are limited in funds, you can always purchase used equipment - this will reduce costs by about 30%.

Organizational matters

You need to immediately decide who exactly will work in the workshop. In principle, to begin with, you can do this yourself to master the process and learn all its tricks. But then we recommend hiring people, since making souvenirs will take as much time as possible. You will need at least two people - one to mix and shape the clay, and the other to handle artistic painting. You can take on the responsibilities of a manager, selling goods and organizing various events.

By conducting master classes, you will attract new clients

The manufacturing technology is quite simple:

The required amount of clay is poured with a certain amount of water, the solution is kneaded in a machine until a homogeneous mass is obtained. It is very important to achieve uniformity and the absence of lumps so that the product does not have defects.
Giving the clay the required shape. Some of the clay is placed in molds, and some is sent to the potter's wheel for processing. The resulting product is dried so that it can be transferred to the oven.
Firing of finished products. It is placed in the oven and kept at a certain temperature. During the firing process, the clay crystallizes and turns into ceramics - a dense and durable material that is not afraid of moisture.
After the product has cooled, it is sent to the artist’s table. He colors it, giving it unique features. In some cases, special paints are used that must be baked to obtain a glazed surface.

How much can you earn

Next we move on to the most interesting part - financial matters. You already know what is needed to organize a workshop, what equipment is needed, what exactly is produced and how ceramics are made. Now let’s look at how quickly the investment will pay off.

It is best to sell your goods in bulk, handing them over to souvenir shops. They usually work as a network, so you need to reach out to the owner and get him interested by offering profitable terms. Consider what networks need a large number of products - they sell tens and hundreds of products a day.

The second source of profit is training courses and master classes. Most parents will be happy to enroll their child in pottery workshop for children for creative courses, and regular visits from groups bring good profits. You need to think in advance about exactly how you will work, because working with children requires a special person, so you will either have to do this yourself or expand your staff.

Don't forget about large companies who often order souvenirs for the entire team - by receiving contracts for such transactions, you can provide yourself with work for several weeks. In this article we will not give exact numbers, since they simply do not exist - it all depends on your desire, location, products and correct organization. Let's just name general figures for business - on average, a workshop working one shift brings in at least 3 thousand rubles per day net profit minus the costs of raw materials, rent and salaries. You will earn about 90 thousand per month, recouping your investments in 4-5 months (it should be borne in mind that you are unlikely to reach this amount right away). Practice shows that six months after opening, workshops are firmly on their feet and expanding, launching new product lines, organizing various courses and clubs, attracting visitors to master classes and lessons.

Clay souvenirs are always in great demand. In addition, recently products that imitate antique kitchen utensils made of clay have come into fashion. To engage in the production of such products, it is necessary to perfectly master this ancient craft. How to turn pottery making for beginners into a profitable one promising business you will learn from this article.

Education

Beginners often wonder where to learn pottery to gain the necessary skills and knowledge. Useful information can be gleaned from books and other specialized literature. In addition, many Internet sites offer free video pottery lessons for beginners.

The simplest and at the same time effective method, which will help you quickly master this craft - learning from a master. Such lessons will cost you about 1 thousand rubles for 1 hour of lessons. But this is the most The best way training that will allow you to learn manufacturing process from the inside. For 2 months of special courses you will pay 10–15 thousand rubles. After completing such courses, it is unlikely that you can become a master. But, nevertheless, you will be well versed in pottery.

In principle, even those people who have never encountered pottery can open such a business. It is enough to understand the technology of production of ceramic products, draw up a business plan for a pottery workshop and hire several experienced craftsmen. If you can organize this business competently, it will develop successfully and bring you excellent profits.

Many beginners doubt? If you want to gain financial independence, try, experiment and you will definitely succeed. The crisis is best time in order to start a new business, so cast aside all doubts and get to work.

Business registration

Before starting pottery, you need to register an individual entrepreneur. Such activities fall under OKVED 26.21. This category allows you to produce various ceramic products, ranging from souvenirs to household products. If you also plan to make toys from clay, you need to add OKVED code 36.50. To reduce taxes and insurance payments, it is better to choose a simplified taxation system.

Workshop space and equipment

After you have completed everything Required documents, you can proceed directly to organizing a pottery workshop. First of all, you need to rent a suitable room. It is desirable that it consist of two rooms. One of them will be equipped as a workshop, and you will use the second as a warehouse for finished products. The area of the room should be at least 40–50 square meters. meters.

At first, it’s enough to buy:

Potter's wheel;
Device for kneading clay;
Scales;
Forms;
Furnace for firing finished products;
In addition, you will need racks with shelves to store finished products.

Kilns are available on the market in a wide range. They can be electric, gas or solid fuel. You can make such equipment with your own hands, but in homemade ovens it is almost impossible to achieve uniformity and High Quality firing

Business Features

It is most profitable to open a pottery workshop in resort towns, which are often visited by tourists from different countries. In this case, your products will be in demand on the market. Of course, before starting work, you need to carefully analyze the market and study the level of competition. Many domestic manufacturers cannot compete with cheap Chinese products. But this is a mass product that is not as interesting to consumers as individual developments. If you produce exclusive high-quality products, the demand for them will only grow.

When developing an assortment, you need to take into account that each region of the country has its own traditions and customs. You must learn to reflect them in ceramic products and their painting. In this case, Chinese manufacturers will not be able to repeat your masterpieces. At first, you shouldn’t greatly expand the range. Limit yourself to the production of decorative and household dishes, souvenir magnets, vases and various pots. We should also not forget about such a profitable activity as conducting master classes. Pottery making is a profitable and quite promising business.

Raw materials

Finding clay for pottery is not difficult. Using different processing methods, even poor quality raw materials can be brought back to normal. Typically, clay lies under a small layer of soil, so you can mine it even on your own plot. But it is best to use clean, homogeneous material for sculpting.

To determine the suitability of the raw material, you need to roll a small rope, the thickness of a finger, from moistened clay. After this, bend the harness in half and check the bend for cracks. If there are few of them, you can safely use the material for modeling.

For a business to flourish, you need to find trusted suppliers of raw materials. Sometimes even reliable partners let you down and supply low-quality material. So please pay attention Special attention on that important point. Another option where you can buy clay for pottery production is the Internet. Here you can find raw materials of any quality at affordable prices. In addition, as mentioned above, you can obtain clay for modeling on your own. In this case, you will open, because you can significantly reduce the cost of production.

Technological process

The production of pottery is one of the most...

Such products can be manufactured in different ways:

Free sculpting. Various figurines, whistles and pots are sculpted from prepared clay;
Free shaping is done using a potter's wheel;
For plastic molding by hand, plaster molds are used.

To produce complex ceramic products, several molding methods are usually combined. To give the product an elegant look, it is treated with solutions of gold or silver, picturesque decoration with heat-resistant paints or the thinnest transparent film, iridescent, is used. different colors. Very beautiful decoration made from small pieces of colored glass. They are applied to the surface in the right places and the product is fired. Under influence high temperatures the glass melts and spreads over the surface of the product, creating fancy patterns. You can create amazing original products from clay. A pottery workshop is enough, since the demand for ceramic products does not fall even during a crisis.

Sales of finished products

In order for pottery as a business to bring good profits, you need to find reliable sales channels. Advertising will help you with this, as well as participation in art exhibitions and fairs. Entrepreneurs who work in large cities can sell finished products to souvenir shops located at airports and train stations, shopping centers, flower shops and other commercial enterprises.

If you do pottery at home, you can use another effective method that allows you to sell products in large volumes - the Internet. To organize online trading, it is enough to create your own online store. You can also find potential clients using auction sites.

Experienced businessmen advise newcomers to take part in exhibitions and fairs as often as possible. Of course, transportation costs, entry fees and rental of exhibition equipment will significantly reduce your profits. But such social events will help you attract potential customers to your products.

Please ensure that the stand with your products is installed in a well-lit, accessible place. Create a pleasant, friendly environment, offer customers products in different price ranges - all this attracts people and increases sales. Don't forget to order Business Cards, which you will distribute to clients. Many exhibition visitors do not make a purchase right away. They select the appropriate options, then contact the seller and place a large order.

Video: Making a simple pot mold

Business development

In addition to selling finished products, you can organize pottery training for beginners. Training courses or master classes, with the right approach, can become a fairly profitable line of business. Many people are interested in this type of art, so they dream of learning pottery. The wonderful transformation of an ordinary piece of clay into an original jug or vase is a real pleasure. Therefore, there will be many who want to master this skill.

Recently, psychologists often recommend pottery therapy to their patients as one of the effective methods for treating severe depression. In addition, pottery is great option for people who can't find . By the way, many companies offer master classes at customers’ homes. This service is often ordered by schools and kindergartens.