How to open a pancake from scratch. "Pancake" business plan: open your own pancake cafe

Pancakes are a national dish, so loved by our citizens and so easy to prepare that they quickly gained popularity as an easy way to snack. Today there are quite a lot of stalls with pancakes on our streets. Let's talk about how profitable it is to open such a business, and how it is done.

Market analysis

The state of affairs in the Russian market today is as follows: a large share is occupied by pancake chains, including those operating as stationary kiosks. It is with them that the beginner will have to compete. Located in crowded places, they will pull the main profit.

Nobody wants to be content with little, so before finally resolving the issue of opening a pancake kiosk, you must:

• study the competitive environment of your city;
• find a suitable place to place the future kiosk;
• assess the possibility of creating a network.

Only a network business of such a plan can count on a lightning-fast payback. Opening pancake stalls only at first glance seems to be a simple matter, this is a rather complicated business that requires a competent approach and responsibility.

From the point of view of attractiveness for the client, pancakes are good because a Russian person perfectly knows the basis on which they are prepared and treats them with confidence. Also, the kiosk involves cooking in front of the consumer, which is also a positive factor. Pancake establishments are divided into two types:

• kiosks;
• small cafes.

As for kiosks, their opening is associated with smaller financial investments. What does that require? First of all, register.

Registration and organization of business

In order to register a business, you must contact the tax office at the place of residence and select the type of registration: individual entrepreneur or LLC. Most often choose the first option, it is cheaper and easier. OKVED for such a business is chosen as "the activity of restaurants and cafes."

Since pancake belongs to the sphere Catering you will need to obtain the necessary permissions. You cannot work without them.

Required Documentation

It is not enough to have tax registration documents in hand, you need to prove that:

1. The kiosk is suitable for such a business.
2. Location agreed.
3. The food recipe is not harmful to the city dwellers.

You will need to contact:

1. Rospotrebnadzor.
2. Sanitary and epidemiological service.
3. Ministry of Emergency Situations (fire inspection).

For those who are not well versed in legal intricacies, this case can be entrusted to a good lawyer. However, not everything is as difficult as it might seem. The fact is that all organizations check the business for compliance with certain standards, which will be provided to you for review.

To obtain a permit, you will need:

1. Hire employees (they must have valid health books in their hands).
2. Buy a kiosk and resolve the issue with its location.

Where is the kiosk located?

The most important question always concerns the location of the business. In the field of catering, this gives at least 50% success. This issue needs to be taken seriously. Some entrepreneurs, wanting to open a pancake shop, initially proceed from the fact that they like some place in the city where there are no competitors nearby.

Of course, the choice comes not only with the problem of competition, but also with the fact that the place is crowded enough. Well suited for this:

• residential areas in the city center;
• locations where many organizations are located;
• near shopping centers and cinemas;
• places near transport interchanges, metro stations and universities.

Also important appearance kiosk. Many people like mobile vans very much, they are mobile. Stationary ones are for sale. various types, including in the form of wagons. In this regard, it is more expedient to choose a ready-made option. It will cost more, but it will be made in accordance with the requirements of sanitary and fire safety.

The area of ​​the minimum kiosk will be 4-5 square meters, but some entrepreneurs rely on space - 10-12 squares. It all depends on ambition and ideas. Ready-made kiosks are also good for having some equipment in them. It also makes sense to talk about it in more detail, since your staff will have to work with it and monitor product quality.

Equipment

Equipment is another significant expense when opening a pancake shop. We will skip the topic of a turnkey kiosk, as some entrepreneurs want to purchase it on their own. To open a pancake you will need:

• pancake makers (plates for pancakes);
• fridge;
• counter;
• furniture;
• mixer;
• crockery and kitchen utensils.

Depending on the patency of the place, the number of sellers and goods are determined by how much equipment to purchase. For one kiosk, 2-4 pancakes are purchased. As for the refrigerator, it must be large, comply with the standards of the commodity neighborhood. For example, it is not allowed to store fish together with meat, and both of these products will be used in the kiosk as a filling.

Assortment and pricing policy

The number of products and its range directly depend on the needs of the buyer. The filling itself is prepared in advance, it makes sense to hire a separate chef for this. As its quantity decreases, the filling stocks increase. The second employee deals only with dough and baking pancakes.

It's good when your pancakes are different from those sold at another point:

• the taste of the dough;
• variety of fillings.

For small towns it is not advisable to use expensive fillings and a huge assortment. For example, pancakes with black caviar are a luxury even for residents of the capital. It is also not appropriate to reduce quality for the sake of cost reduction. If there is not enough profit, it is better to invest and profit from network business than save on products.

Don't forget about related products:

• seasonal drinks (smoothies, juices, soda);
• pancake-style drinks (tea with and without additives, fruit drinks and compotes);
• ice cream;
• pies and pancakes;
• pies;
• salads.

All this is discussed in advance with the chef, the recipe is agreed upon, approved by the SES. It is important that you have pre-signed contracts with product suppliers. Its range is quite large. This is taken into account even at the stage of acquiring a kiosk, where there should be storage space:

• vegetables;
• fruits;
• blanks;
• flour;
• oils;
• cheese and more.

Staff

Chefs in a kiosk do not have to have higher education. An excellent specialist will ask for a large salary, but for a small pancake shop this is not profitable. Anyone can learn how to bake pancakes, there would be a desire.

Do not forget that everyone should have a health book in their hands. This requirement is important for SES.

Also discuss the staffing schedule. Some stalls work in shifts and around the clock. If this is important, then you will have to coordinate this with the staff. If there is no interest in round-the-clock work, then two pairs of employees are usually required on a set schedule (for example, two days after two).

Advertising

The kiosk itself should be attractive to the buyer. Pay attention to:

• name choice (short but catchy);
• decoration (in the traditional Russian style, in the form of a mill, and so on);
• the appearance of employees (the form must be).

In addition, not much money is spent on marketing. It will be possible to distribute flyers for several days, put up posters in crowded places. However, spending money on more expensive advertising (for example, advertising on the Internet or on billboards) makes sense only when the network is opened.

Network of three kiosks good quality will cost about three million rubles in the capital region.

The financial component of the business

Opening a pancake kiosk is an inexpensive type of business, it does not require the purchase of expensive equipment, and its payback will depend on the right strategy and location of the kiosk.

Cost of opening and maintaining

The main items of expenditure will be:

• purchase of a kiosk (200-350 thousand rubles);
• purchase of equipment (about 100 thousand rubles);
• salary of employees (60-80 thousand rubles);
• communal payments;
• product purchase costs.

In the most modest case, it will be possible to open a business with 500 thousand rubles on hand. However, take into account an additional 15-20% for risks and lay in the costs of maintaining the business. At the opening stage, this is very important. In general, you should not risk opening if you do not have an amount of 800 thousand rubles on hand.

Size of future income

With a moderate pricing policy, profits should gradually increase. For a small street establishment, it will be necessary to sell about 60 pancakes a day. Some pancakes reach this indicator in the first month. However, if customers have the opportunity to purchase the same product elsewhere, rapid development should not be expected.

They take up to 3-4 months to start. The amount of monthly income is 200-300 thousand rubles, of which about half will be spent on maintenance. Please note that in the first three months, no more than 50 thousand rubles can fall into the pocket of an entrepreneur.

Payback period

If no problems arise at the initial stage, the profitability will be high. Rarely does anyone have a pancake kiosk payback of more than 10-12 months. This is very short term, which is why it is more expedient to think in advance about business development and the opening of additional outlets. Pay attention to the places where students are concentrated. They are the main customers of such fast food.

According to the most pessimistic scenario, the payback will be 14-18 months.

The catering network is always difficult and interesting. Adults who have experience in the kitchen often come into this business. Knowing the specifics of the business will help a lot at the first stage. In any case, the opening of such a kiosk should be considered as one of the business investment options. It is also often possible to evaluate proposals for signing a franchise agreement.

In this material:

How to open a pancake shop, where to start, how to make the business bring the desired income? These questions concern many aspiring entrepreneurs who want to start their own business in the field of catering. Why pancake? Pancakes are an original Russian dish, which is very popular in our country, a huge number of fillings allows you to choose a dish that will be loved by both adults and children. A business plan for a pancake shop will help you start your business from scratch, spending a minimum amount of money.

Before you open a pancake shop, you need to decide on the format of your cafe. The scale and format of the future enterprise will depend on the city of residence. For example, it makes no sense to open such an institution in a small village. Another thing is a large city where people often have a snack on the go. It is best to open a small pancake shop near office and shopping centers, railway stations, educational institutions. Restaurant fast food it is better to open this type in a large shopping center where customers can have a leisurely lunch.

The choice of cafe format depends on the size start-up capital. If you are on a budget, start your business by opening a small diner. You should not take a loan or borrow, such a business idea is characterized by high risks. By opening a small cafe, you can understand all the features of such a business, advertise your establishment and expand it over time. After choosing the format of the future pancake, you need to start looking for sources of funding. This may be a bank loan, state subsidies - grants for opening an enterprise. In some regions, there is a state program for lending to entrepreneurs. A well-written business plan will help you find investors.

Speaking about the initial investment, you can see that you will need about 700,000 rubles to open a small eatery. About 50,000 rubles will be required to rent the premises, about 100,000 rubles will be required to develop the interior and repair. It will be necessary to purchase equipment for the production of pancakes: kitchen utensils, pancake makers, refrigerators, coffee makers and furniture. You will spend about 500,000 rubles on this. Part of the funds will have to be invested in obtaining permits and advertising. If you build the premises yourself or buy a pavilion, get ready to spend about 2 million rubles.

Choosing a pancake room

When choosing a location for a future cafe, it is necessary to take into account the area of ​​​​the city, the condition of the building, the presence of other similar establishments in the area and the cost of rent. The premises under the cafe must have an area of ​​at least 100 m². It necessarily includes a kitchen, a bathroom, a utility room, a dining area, a dishwashing area. The room must meet the requirements of SanPin, environmental and fire safety. After the place and source of financing are found, you can start registering the enterprise with the tax office. Opening a pancake shop involves registering an enterprise as an individual entrepreneur or LLC. Opening an IP is much easier than registering a legal entity, for this you need to provide a minimum package of documents. Sole proprietors have no less opportunities than LLCs.

When opening a small cafe, it is better to register it as an individual entrepreneur, as legal entity restaurants are registered, investments in the opening of which amount to several million rubles. When choosing a taxation scheme, preference should be given to UTII and STS. UTII implies lower tax fees, however, the inspectorate imposes the following requirements on the institution:

• the customer service area must have an area of ​​at least 150 m²;
• the number of employees should not exceed 100 people.

The transition to a special taxation system is possible within 5 days after the registration of the organization, if the application is not submitted in time, the entrepreneur automatically becomes a tax payer according to the general scheme.

This step should be taken seriously. You need to open your own bank account in order to settle accounts with suppliers and customers.

After registering the enterprise, it is necessary to purchase equipment for the production of pancakes, make repairs to the premises and bring in furniture. Before you open a pancake shop, you need to conclude agreements with other organizations for the supply of products, cleaning the premises, providing accounting and security services.

The final stages of opening a pancake

The business plan should include menu planning and staff recruitment. They hire a cook, a manager, several waiters, cashiers.

Catering staff must have special education and a medical book, observe the dress code, look neat, communicate with customers in a friendly manner and fulfill orders on time. The main pancake menu should include about 20 types of pancakes. The most popular are pancakes with meat, potato and mushroom fillings.

Pancakes with ham, cheese, salmon, sweet fillings are also often ordered. The menu should include hot dishes, cold snacks, coffee, tea, desserts.

When compiling the menu, you should not limit the assortment to classic dishes, the monotony quickly becomes boring, and there are fewer visitors to the cafe. Regular customers want to discover something new. Since pancakes are considered family establishments, you can attract customers with the help of funny contests, gifts. You can increase profits by organizing festive events.

After the menu is compiled, and the staff is selected, you can open an institution. In order to ensure a stable flow of visitors, it is necessary to conduct a competent advertising campaign. A pancake shop should have a bright, colorful sign. You can print and distribute flyers and business cards. good effect provides development and maintenance of your own website on the Internet.

It is necessary to notify the SES about the opening of a pancake shop.

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* Calculations use average data for Russia

500 000 ₽

Starting investments

225 000 - 450 000 ₽

60 000 - 120 000 ₽

Net profit

7-10 months

Payback period

A pancake kiosk is a catering format that is available even to novice entrepreneurs. The technology is simple, investments are about 500 thousand rubles, and the net profit can be 120 thousand rubles.

For many entrepreneurs, the catering industry is a "tidbit" because it is very profitable business. You don't have to invest millions to open your own restaurant. You can choose the budget format of fast food and meet the budget of 500 thousand rubles.

Fast food establishments can be divided into two groups. The first is represented by small kiosks or pavilions that sell hot dogs, shawarma, pies, etc. The second group is fast food restaurants that offer hamburgers, pizza and more. But pancakes, despite being a traditional product, are underestimated by many. Usually pancakes appear on the menu as one of the additional dishes, although they can become great option fast food.

In recent years, there has been an increase in the popularity of pancake stalls and cafes. However, the niche is quite free. If you wish, you can open your own pancake kiosk and develop your business to a whole network. Let's figure out how to open a pancake kiosk from scratch.

Local market analysis

Today on domestic market a large share is occupied by pancake chains, including stationary kiosks. It is with them that the beginner will have to compete. To prepare for the fight for your client, you will have to collect as much information as possible about the situation on the market.

study the competitive environment of your city: how many pancake shops operate in the local market, where they are located. To do this, use services such as 2GIS, Google Maps, etc.;

select suitable places for placing a kiosk and evaluate each option according to the following criteria: pedestrian traffic, presence of a target audience, distance to competitors;

get acquainted with the offers of competitors, menus, prices, features of doing business;

Opening a pancake shop is a rather complicated business, like any catering establishment. To succeed in the market, you need to carefully plan all stages. Therefore, based on the information collected, it is recommended to draw up a business plan. He must answer the following questions:

How much money does it take to open a pancake shop?

What documents are required?

What equipment should be purchased?

How many employees will you need to hire?

What items will be on the menu?

How long does it take to open a business?

How much can you earn?

The business plan should contain a calculation of the initial investment, income and expenses, the payback period, as well as the time frame preparatory phase, rough plan sales.

Advantages

Flaws

relatively small investment, if we compare the sphere of public catering; high demand to fast food; simple technological process; no professional chefs required. It is easy to master the cooking technology, which minimizes problems with staff; low level of competition in this segment; fast food with a national flavor that inspires confidence; in a kiosk, food is prepared in front of the consumer, which also inspires confidence; hearty pancakes will become a more healthy alternative to the usual fast food; hot pancakes are in demand in any season; quickly served to the client; cheap at cost and profitable in the sale (margin up to 300%); a pancake kiosk can be opened both in a large city and in a small one

the need to issue permits and stringent requirements for catering establishments; regular checks by regulatory authorities; competition in the catering market; space for cooking is limited, which makes it impossible to offer too wide a menu

We counted more advantages than disadvantages. Therefore, it is possible to move from theory to practice. Opening a business should begin with its registration.

Business registration

Catering is one of the most difficult types of business in terms of obtaining permits. Therefore, you should stock up on patience, strength and money. Even for such a small establishment as a pancake kiosk, you will have to draw up a full package of documents. It will take about 15 thousand rubles.

The first step is to register the business. You can choose from sole proprietorship or LLC. It is more profitable to register an IP if you plan to open only one kiosk, and it is more rational to use an LLC for a pancake network. As a type of activity according to the OKVED-2 classification, you can specify:

56.10.24 - Activities of market stalls and stalls for cooking (if you are planning a stationary kiosk).

56.10.22 - Activities of mobile food stalls to prepare and / or sell food ready to eat (if you are planning a mobile kiosk)

You should also choose a taxation system. STS is suitable at a rate of 6% (of income). If you will have employees, then you need to register off-budget funds PFR and FSS as an employer. You will also have to draw up work books for your employees.

The most important and difficult stage is obtaining all permits. To open a pancake kiosk, approvals from the SES, the fire inspectorate, and the city administration are required. The issue with permits is covered in more detail.

Pancake stand location

In parallel with the registration of a business, it is necessary to resolve the issue of the location of the kiosk. The key to success is an advantageous place for outlet. In the field of catering, this provides 50% of success.

When choosing a place, you should understand who is your target audience. It is not enough to open a kiosk in a crowded place, you need to have a lot of yours among the pedestrians. potential consumers. Who will it be? Street food is in demand among people who are in a hurry and looking for a quick, inexpensive snack. The main customers of the street pancake shop will be office workers, students, visitors.

Ready-made ideas for your business

Please note that you will most likely have to conclude a lease agreement with the city administration. Since in this case you will not rent a room, but land plot where the kiosk will be located. The cost of rent can be different - it all depends on the city and the specific area where the kiosk will be installed. Estimated cost of rent is 15 thousand rubles.

For a small pancake kiosk, 8-10 square meters will be enough. m. The average cost of such a kiosk is 160 thousand rubles. There are many offers on the market with different configurations and prices. You can even find a turnkey pancake kiosk service - it will be more expensive, but easier in terms of organization. Ready-made options are usually equipped with the basic equipment necessary for doing business. High-quality equipment is one of the factors of a tasty product, so it is necessary to consider this issue in more detail.

Pancake shop equipment

To make pancakes in a kiosk, you will need the following equipment:

Crepe maker on two working surfaces. This is a professional pancake maker that allows you to cook two pancakes at the same time. One pancake is fried for 2 minutes. Those. with the help of such a crepe maker you can cook 2 pancakes in 2 minutes. This is a fairly fast order fulfillment.

Mixer for kneading liquid dough. To make pancakes, you need batter. It can be made in a dough mixer or with a conventional mixer.

Desktop refrigerated showcase. Used to store ingredients while making pancakes.

Fridge. All the ingredients for pancakes are stored here: containers with batter, plastic containers with toppings.

Coffee machine. Coffee or tea is often ordered with pancakes, so it is rational to install a coffee machine.

Water dispenser. It is necessary to install a compact sink so that the seller can wash his hands and equipment. This is a mandatory requirement of the SES.

In total, about 120 thousand rubles will have to be spent on equipment.

Assortment of pancake stalls

It makes no sense to sell ordinary pancakes without filling. The buyer loves to have a choice. In addition, pancakes with hearty fillings can replace a full snack. Therefore, when planning a menu, it is worth including pancakes with different fillings in the assortment, including both pancakes with meat, poultry, mushrooms, vegetables and other, as well as sweet options. Offer a few familiar flavors as well as a few original proposals to diversify the menu and create a unique product. The final list of toppings will be formed later, when you identify the most popular and unpopular positions based on sales. Also, do not forget that from time to time the menu needs to be supplemented with new items so that the dishes do not become boring for regular customers.

As drinks, include coffee, tea, hot chocolate, juices and various carbonated drinks in the menu. When you decide on the menu, you will have to solve the problem with suppliers.

Product Suppliers

Before you open a pancake kiosk, you need to establish a supply. The main requirement for suppliers of food and beverages is the timely delivery of high-quality and fresh products. All products must have quality certificates and comply with the requirements of GOSTs.

To calculate the required amount of production, you should make technological maps for each dish and sales forecast. You will not receive exact calculations, but the optimal purchase volume can only be determined in the course of work.

To begin with, carefully study the offers of different suppliers, check the availability of quality certificates, discuss all the terms of cooperation, and only then conclude an agreement and arrange the delivery of products. The monthly supply of products will cost about 80 thousand rubles.

You can find one-stop suppliers who will supply all the products you need. Such suppliers guarantee fast deliveries and provide discounts. But the downside is that an integrated supplier usually works with large customers and is less loyal to its customers. But small suppliers are ready to take into account the needs of each client and monitor the quality of goods more seriously.

Ready-made ideas for your business

Which supplier to choose is up to you. But before you make a decision, analyze the proposals. Make the first purchase of products minimal, order small lots from different suppliers to compare the quality and choose the right option. In the future, carry out frequent purchases in small batches. This will help maintain the freshness of the products and simplify the storage of products, which is especially important for a small kiosk.

Crepe stand staff

At the start, one employee is enough for a pancake kiosk. It is better that the entrepreneur himself becomes this employee. First, you will save on wages until profits stabilize. Secondly, you will be able to study your business from the inside in more detail. Thirdly, you will be able to control the entire technological process and be responsible for the quality.

At the initial stage, one employee is enough, but if there are a lot of visitors, then you will need an assistant. Then two people will work in the pancake shop: one takes orders, the other prepares pancakes.

So do not rush to hire employees. Making pancakes is not a difficult process, almost anyone can handle it. It is enough to conduct a small production training and instruction. So finding an assistant is not difficult. The salary of an assistant will be 20-25 thousand rubles. We remind you that each employee must have a sanitary book.

Pancake shop advertisement

In order for as many people as possible to learn about the new pancake house, it is necessary to use advertising. If a novice entrepreneur does not notify potential clients about a new outlet, then this business will be exposed to risks and losses.

Experienced marketers advise starting advertising even before the start. Then by the time of opening you will already have interested consumers. Before planning marketing strategy, it is recommended to develop a menu. Based on this proposal, advertising will be held.

Various types of advertising can be used for promotion. Outdoor advertising in the form of a bright signboard, a portable pillar, banners, etc. Advertising in social networks, which consists in creating accounts, holding promotions, sweepstakes, etc. On this moment social media considered the most effective view advertising. With their help, you can inform your customers about your location, prices, promotions, menus, new products in the assortment, etc.

By the opening day, you can make a promotion and offer customers a free tasting of products. Total advertising costs will be about 20 thousand rubles.

Profitability of the pancake trade

Before calculating the profitability, you need to determine the cost and revenue of the project. Expenses are the initial investment and monthly costs of running the business. The initial investment will be about 420 thousand rubles. Also take into account an additional 15-20% for risks and lay in the costs of maintaining the business. Thus, it is rational to open a pancake kiosk, having on hand an amount of about 500 thousand rubles.

Monthly expenses average 164 thousand rubles and consist of the following items:

The cost of ingredients - 80 thousand rubles

Rent - 15 thousand rubles

Public utilities(garbage disposal) - 10 thousand rubles

Wage personnel - 25 thousand rubles

Other expenses - 10 thousand rubles.

Now let's calculate the income. To do this, we will determine the cost and markup. The cost of ingredients for one pancake is on average 30-40 rubles, and the cost of preparing it does not exceed 10 rubles. Total - 50 rubles.

the cost of a pancake - 50 rubles

the markup on products is 100-400%.

the average check is 150 rubles.

Let's move on to the main question: how much can you earn on a pancake kiosk? In a crowded place, a kiosk can serve 50-100 people a day. At daily work 1500 orders will be fulfilled per month. Then the revenue will be 225-450 thousand rubles. This is an optimistic forecast, which is hardly achievable in the first months of operation. It is possible to reach such a sales volume approximately in the 3rd month of work.

If we subtract all the expenses that arise in the course of activities, then there will be a net profit in the amount of 60-120 thousand rubles. With such indicators, the payback period will be: 420,000 / 60,000 = 7. It will take 7-10 months to recoup the initial investment. For catering establishments, this is a normal indicator.

Success factors this business will be:

advantageous location;

quality equipment;

thoughtful recipe and menu;

reliable product suppliers;

conscientious sellers;

competent marketing, designed for the average consumer.

If these factors combine in your business, then success will surely come.

Pancake Stand Risks

Catering as a business contains many risks that greatly affect the operation of the institution. But if you predict them in advance and take preventive measures, you can avoid adverse consequences.

Risks specific to the pancake shop:

Competition. There are a huge number of offers in the catering market. Form your competitive advantages, stay tuned for other pancakes;

Dishonest staff. This risk is associated with poor service, food theft, etc. To avoid this, it is necessary to carefully select employees and, if possible, personally supervise manufacturing process. No one is more interested in growing your business than yourself.

Errors when choosing a location. For a pancake shop, a steady flow of sales is the key to success. Therefore, before deciding on a retail outlet, analyze pedestrian traffic, check for the target audience and competitors nearby;

Errors in planning the volume of purchases that can lead to damage to products. To avoid this, you can arrange promotions and sell products at a discount. But it is better to plan the volume of purchases in advance, focusing on the sales of previous months;

Risk of breakage of the pancake machine and other equipment. To avoid such a problem, you need to buy equipment from trusted suppliers and monitor the serviceability.

In custody

A pancake stand is a great idea for an aspiring entrepreneur who wants to work in the food service industry. By the standards of the market, the costs for opening are small - 500 thousand rubles will be enough. It is possible to recoup the initial investment in 7-10 months, receiving 60-120 thousand rubles net profit per month.

Any catering establishment, even a small kiosk, requires a lot of time, attention and money. To succeed, you need to understand the specifics of the business and follow the basic rules of good catering. With the proper distribution of all resources, you can open a profitable business.

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Profitability calculator for this business

Investment costs in opening a food truck on wheels amount to 2,100,646 rubles, of which the bulk is for the purchase of a food truck.

Consider the financial calculation of the profitability of a business for the manufacture of grilled chickens and boiled pork in a stationary stall. With an initial investment of 200,000 rubles, excluding working capital (500,000 rubles...

The accelerating pace of our lives dictates not only changes in lifestyle, but also changes in nutrition. So, a snack on the run, the so-called hamburgers and sandwiches, consisting almost half of chemical additives, has long been a part of our Everyday life. But every year the number of people who care about their health and are increasingly thinking about what they eat is growing. And the popularity of familiar and natural food is growing. Pancakes with various fillings may well become such a natural and familiar snack. They are quite convenient to eat both on the run, neatly packed, and sitting in a cozy restaurant. Many who want to open their small business often think about how to open a pancake shop from scratch.

Business plan

To draw up a pancake business plan, you need to decide what type of pancake you will have - stationary or mobile. We will consider a business plan for a small stationary pancake shop.

To understand how profitable the opening of a pancake shop can be, first of all, it is necessary to understand the size of the upcoming expenses. So, the upcoming expenses:

• furniture and equipment from 260 thousand rubles;
• products for cooking from 40 thousand rubles per month;
• rent from 80 thousand rubles per month;
• staff salary from 120 thousand rubles per month;
• utilities from 25 thousand rubles per month;
• advertising from 15 thousand rubles per month;
• paperwork from 20 thousand rubles;
• unforeseen expenses from 15 thousand rubles per month.

In total, in the first six months, expenses will amount to 1990 thousand rubles, plus taxes must be paid depending on the form of taxation.

According to experts and owners of such a business, such projects pay off in about a year and a half, but this condition is met with the right choice of location and a successful business strategy.

Room selection

What is good pancake business, so this is the fact that you can open both a small stationary cafe and a mobile point. The requirements for the premises, both stationary and mobile, are almost the same: the point should be located in places of good people traffic and comply with fire and sanitary safety standards.

A good place could be:

• bus and railway stations;
• district of universities;
• office and shopping centers;
• parks;
• markets.

A mobile pancake shop has a huge advantage over a stationary point - it can be moved to the area of ​​folk festivals dedicated to some holiday or, depending on the season and day of the week, moved to places with the largest crowds of people.

Yes, and the requirements for initial capital at the mobile point are more loyal. The only negative will be the inability to present a wide range of ready-made dishes.

Read also: How to open your bar from scratch: a business plan

At the same time, a stationary pancake shop can provide a wide range of not only pancakes with fillings, but also various dishes of national cuisine. Of course, such a cafe will require large investments, but decorated, for example, in the style of a village hut, it will attract more visitors and the average check in it will be higher.

If you prefer a stationary format, then the area of ​​\u200b\u200bthe room should correspond to the number of seats for visitors. Each visitor should have about 2 square meters. Additionally, you need about 15 square meters for the kitchen and at least 8-10 square meters for the utility room. Accordingly, the room for a stationary pancake will be from 70 square meters.

Naturally, a pancake room should have all the necessary communications - water, sewerage and electricity.

Paperwork

How to start opening a pancake shop? Of course, with the execution of all necessary documents!

First you need to draw up legal documents. To do this, you can register a company with limited liability(LLC) or individual entrepreneurship(IP). If you are planning to make a small cafe or a mobile point, then it will be easier to issue an IP. When registering, you must select and indicate the code of the all-Russian classification of species economic activity(OKVED). For a pancake, the OKVED code is 56 - activities for the provision of food and beverages.

Then you need to decide on the taxation system and obtain permits in local authorities management. After that, having brought the rented premises in line with the requirements of sanitary-epidemiological and fire supervision, obtain permission to open from these organizations.

Pancake Equipment

Of course, both stationary and mobile pancake shops require equipment for making pancakes and other dishes. Here is a sample list of required equipment:

• pancakes;
• dough mixer;
• fridge;
• counter for storage and sale of finished products;
• kitchen utensils (bowls, spatulas, etc.);
• furniture;
• dishes.

Let's take a closer look at each type of equipment. Crepe makers are professional and household, one- and two-operator, cast-iron and aluminum, with and without Teflon coating. Mixers for kneading dough may differ in the presence of nozzles, power. Refrigerator and refrigerated counter are required to comply with the requirement for separate storage various kinds raw materials, as well as for separating finished products from raw materials for cooking.

It is extremely undesirable to save on the quality of equipment, since low-quality equipment will constantly fail and interfere with the good work of the cafe.

If you are very low on funds and new equipment High Quality If you can't afford it, you can buy used equipment in good condition. Often such equipment is sold large chains restaurants and cafes, in connection with the renewal of equipment. Furniture for a pancake shop should match the style of the establishment, if it is a stylized stationary cafe or be high-quality plastic furniture for a mobile point. The dishes are disposable in the case of a mobile point and reusable if the cafe is stationary.

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Approximate data:

• Initial costs - from 800,000 rubles.
• Payback - 2-2.5 years.
• 20 seats, area - 50 m².

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we have compiled detailed business plan pancake shop with calculations and talk about how to open a pancake shop.

For calculations, let's take a pancake house project in a "restaurant courtyard" with an area of ​​50 m² for 20 seats.

Market prospects and relevance of investments

If you decide to open your own business right now, be prepared to spend twice as much of your own time and effort. The crisis dictates its own rules and does not forgive rash steps. It is possible and even necessary to become the owner of a food business in the current economic environment, but you will have to think carefully about choosing a format. The simple formula “opening a restaurant” will no longer work. It's too costly and risky.

A pancake house is a great alternative to a classic restaurant or cafe. Its opening requires 2-3 times less funds; it is a fashionable single-product project with a national dish today.

Format value

Healthy fast food. Pancakes are considered as fast food based on a healthy diet.

National cuisine. It is attractive to both local residents and tourists, as part of Russian culture.

Service speed. Cooking time for a portion of pancakes with filling, a drink and an additional dish (salad or dessert) is an average of 10 minutes.

Affordable price. Average check per visitor in a pancake shop - 200-350 rubles.

Large audience coverage. At the expense of city guests, visitors with children (the same fast food, but without harmful dishes), students (inexpensive and satisfying), the working population (at lunchtime).

Convenient location. Pancake houses are opened in crowded places - shopping centers, the city center, "restaurant courtyards" or sleeping areas, where some residents have a lot of free time (grandmothers with grandchildren, young mothers on maternity leave).

Market Perspective

The catering market is currently at the stage of active development. Despite the fact that people in general began to spend less on eating out, the core of the target audience has already been formed. Now it is part of our culture. A full lunch, a light tasty dinner or a nice breakfast on the weekend, along with snacks between work or shopping, give the market growth prospects.

In Russia, the number of restaurants, bars, cafes is inferior to European and American ones. The market is weakly saturated. According to Rosstat, in the USA there is one food outlet for every 150 people, in Europe for 300 people, and in our country for 930 people.

For the next two years, the five most popular cuisines have been formed - European, Russian, Italian, Japanese, Caucasian. The popularity of Russian cuisine is also supported by large-scale events held in our country:

• Olympics in Sochi
• Formula 1 Grand Prix in Sochi
• FIFA World Cup 2018 in Moscow, Kaliningrad, St. Petersburg, Volgograd, Kazan, Nizhny Novgorod, Samara, Saransk, Rostov-on-Don, Sochi, Yekaterinburg.

Where to begin? Format selection

Pancake can exist in different versions - from expensive to budget:

Restaurant of Russian cuisine. Initial expenses - at least 3,000,000 rubles. In the menu, in addition to pancakes, a large selection of national dishes, including delicacies: caviar, "royal" varieties of fish, game, exotic meats (venison, bear meat, elk).

Pancake cafe. It costs about 1,500,000 rubles. The emphasis is on pancakes, but other traditional or pseudo-traditional dishes are added to the assortment: cereals, salads, soups, snacks.

Street kiosk or food truck. At the initial stage, it will cost 2,000,000 rubles. considering the car. The food truck is a market trend, but it will have to face certain difficulties. Firstly, there is a difficulty with obtaining a business permit - the status of a mobile cafe is not enshrined in the legislation of the Russian Federation, currently street shopping facilities placed on the terms of the auction. Secondly, it is necessary to think over engineering communications, provide the object with water supply, and the staff with a bathroom. Thirdly, for street food the "one hand principle" applies. That is, the dish must be prepared and packaged so that it can be held with one hand, eaten on the go or sitting, but without the use of cutlery. With pancakes, this is not always possible.

Fast food at the food court. Costs - about 900,000 rubles. The menu includes more than 20 types of pancakes with different fillings, soft and hot drinks, desserts and several salads.

Franchise or own brand

This is a fundamental choice for beginners. Or are you joining the already known federal network, or start a business from scratch, building your brand and finding your buyer.

Franchise Benefits

• minimum risks - the business model has already been worked out;
• a well-known brand - it is not necessary to acquaint consumers with it, less time and money are spent on promotion;
• advertising and marketing support from the franchisor;
• training at the expense of the franchisor;
• well-established scheme of work with suppliers;
• ready merchandising;
• unified design of the outlet without the cost of developing a design project and corporate identity.

Franchise cons

• constant deductions for the use of the brand;
• it is impossible to realize your ideas;
• strict adherence to the company's policy without taking into account changes in the local market;
• restriction on the sale of a business;
• at the end of the contract, the franchisee leaves the business.

To create your brand, there are two ways to choose from.

• They look for the ideal room and develop a concept for it;
• First, they work out the concept, and then they look for a room.

Concept

It is a document that reflects all the stages of opening an institution. This step-by-step instruction answering the following questions:

• Where is your establishment located?
• What is the target audience?
• What are its competitors and how close are they?
• What to offer the client?
• How to select staff?
• Which promotion method to choose?

The classic concept looks like this:

Market positioning

• Unique selling proposition
• Difference from competitors
• Creation legend
• Naming

The target audience

• Client characteristic
• Needs and values
• Purpose of visit

Unique selling proposition

• Detachment from competitors
• Menu development
• Advantages and disadvantages of your project

Location

• Evaluation of the selected place
• Search and analysis of premises
• Equipment
• Design

Estimated quality of food and service

• Supplier selection
• Raw material quality control
• Food production technology
• Customer Service Form

Managment structure, staffing

• Recruitment
• Studying programs
• Management structure, incentive programs, system of fines

Marketing

• Opening announcement
• Presence in the information environment
• PR and advertising programs
• Communication with the target audience before and after the opening

Development prospects

• Project promotion programs
• Opportunity to grow your business to a network
• Introduction of new and additional services

A well-designed concept helps to avoid mistakes and unnecessary actions, saves you time and money.

How much does it cost to open a pancake shop

A business plan is your project in numbers. With it, you calculate the costs, predict the payback and profitability of the business.

Let's calculate the initial expenses for opening a pancake shop

1. Development of the concept and business plan

It is extremely difficult to compile both documents independently and in detail. Therefore, we delegate authority and turn to professionals. Restaurant consultants will conduct marketing research and develop a concept and business plan based on it. Marketing research and concept - 80,000 rubles, business plan - 60,000 rubles.

Total - 140,000 rubles.

2. Room

You can rent a place at the food court, convert a separate room into a pancake house in a residential building, office or shopping center.

The cost of a place in the food court depends on the patency and status shopping center. The highest rates are at the centers a la "Mega" and "Atrium" - here the price reaches 1,000,000 rubles per month for 70 m². On average, you will have to pay at least 300,000 rubles for a place.

As for a separate room, the numbers are also different. In the Moscow region they ask for 10,000 rubles. per m², and in the center of the capital - 100,000 rubles.

The decoration of the premises is divided into three classes: cosmetic - from 1,500 per m², capital - from 7,000, VIP - from 15,000.

Total for finishing in average figures - 150,000 rubles. And the monthly rent is 200-300,000 rubles.

3. Design

Includes the development of an architectural, technological and engineering project.

An engineering project involves drawing up a plan for the placement of communications - water supply and sewerage, ventilation and air conditioning, power supply.

A complete project for 50 m² costs 85,000 rubles.

But you can also order a partial design. For example, only ventilation and air conditioning, if the rest of the work was done before you.

Technological design is the selection of equipment for business tasks, the scheme of placement and linking to engineering networks. The technology project can be obtained free of charge. For example, when ordering complex equipment in the company " MAPLE».

4. Equipment

For the production and serving of pancakes, as well as other items on the menu, you will need:

Equipment

• Dough mixer PIZZA GROUP for kneading yeast dough - 76,672 rubles.
• Crepe maker ERGO two-burner (2 pcs.) - 43,400 rubles.
• Mixer KITCHEN - 60 990 rubles.
• Vegetable cutter ROBOT COUPE - 63 878 rubles.
• Four-burner electric stove - 40,500 rubles.
• Gaggia Titanium coffee machine - 61,200 rubles.
• Boiler "Convito" - 5 950 rubles.
• Bar mixer (for milkshakes) QUAMAR - 15 334 rubles.
• ERGO juicer - 10 360 rubles.
• Ice generator "Convito" - 43 680 rubles.
• Production table (2 pcs.) - 8 088 rubles.
• Three-section washing bath - 13,948 rubles.
• Exhaust umbrella - 9 846 rubles.

Inventory

• Pancake stick (2 pcs.) - 90 rubles.
• Pancake spatula (2 pcs.) - 88 rubles
• Silicone confectionery brush (2 pcs.) - 254 rubles.
• Silicone culinary spatula - 203 rubles.
• Culinary bamboo angular spatula - 59 rubles.
• Utility knife Chef Luxstahl (2 pcs.) - 1016 rubles.
• Sieve 220 mm with a plastic handle - 269 rubles.
• Corolla 280 mm - 214 rubles.

Crockery and cutlery (30 pcs.)

• Small plate with margins "Sam & Squito" 160 mm - 2 940 rubles.
• Small plate with margins "Sam & Squito" 215 mm - 6 000 rubles.
• Dish with margins "Sam&Squito" 350x280 mm - 13 860 rubles.
• Table fork Luxstahl - 3 750 rubles.
• Table knife Luxstahl - 4 110 rubles.
• Teaspoon Luxstahl - 1 590 rubles.
• Highball glass 222 ml - 1 320 rubles.
• Tea couple 220 ml - 5 250 rubles.
• Coffee couple 120 ml - 3 780 rubles.
• Table tray made of polypropylene - 2550 rubles.
• White paper napkin 250x250 mm (400 pcs.) - 1 320 rubles.

Furniture (20 seats)

• Underframe round (chrome) - the price is calculated on order
• Tabletop "19 Beech Light" - 73 440 rubles.
• Chair "Cafe" with a hard seat - 85,400 rubles.

Total equipment - 661,349 rubles.

5. Design and corporate identity

The design project of a pancake house consists of: project development, 3D visualization, selection of materials and decor, architectural supervision. Cost - from 1200 per m² for an object with an area of ​​50 m².

Total - 60,000 rubles.

Corporate identity is the difference between your establishment and hundreds of others. As part of the work on the style, they come up with a logo, corporate color and font, create a Logobook - a guide for using the logo.

The cost of the basic package is 50,000 rubles.

Registration

From financial tasks Let's move on to legal. To open a pancake shop, you must select the form of ownership: or. If you are starting with a single project and do not plan to sell alcoholic drinks, we recommend .

IP advantages

1. State duty at registration - 800 rubles.
2. Simple registration procedure
3. No statute required authorized capital, printing and current account (but if you need to accept payment by bank transfer, then you need)
4. The maximum penalty for administrative offense- 50,000 rubles.
5. It is not necessary to observe cash discipline and monitor the cash limit
6. No need to account for the equipment used for business activities
7. You can manage funds in your current account

Cons of IP

1. Registered for one person only
2. Responsibility for obligations with all your property even after closing
3. The individual entrepreneur remains the responsible person and is obliged to sign source documents even after signing the power of attorney
4. Cannot be sold or reissued
5. It is forbidden to produce and sell alcoholic products

To register an IP, you must: in the Federal Tax Service and pay insurance premiums.

The contribution amount is calculated as follows:

• If the employee's salary is less than 711,000 rubles. per year, then you pay 30% of the salary. This is 22% in Pension Fund Russia (PFR), 2.9% to the Social Insurance Fund, 5.1% to the Compulsory Medical Insurance Fund.
• If the salary is more than 711,000 rubles per year, then 10% of the excess is paid to the Pension Fund.
• Contribution to the Fund social insurance from accidents at work and occupational diseases is 0.2% for catering.
• Income tax individuals(NFDL) - 13%

Taxation

Features of PSN

• The average number of employees for the tax period is not more than 15 people
• It is forbidden to sell alcohol
• The area of ​​the visitor service hall - no more than 50 m²
• No maintenance required accounting and tax reporting
• The amount of the patent is fixed

Staff

General rules

• Create a staffing and work schedule
• Select control scheme
• Write job responsibilities
• Draw up and conclude contracts
• Conduct training: at the workplace, safety and fire safety
• Provide employees with uniforms, work equipment, food

Wage

• Director - 70,000 rubles.
• Accountant - 50,000 rubles.
• Forwarding driver - 30,000 rubles.
• Universal cook - 35,000 rubles
• Administrator - 40,000 rubles.
• Cashier - 30,000 rubles.
• Cleaners and dishwashers - 15,000 rubles.

Profitability and payback

For a pancake, as for any fast food, are characteristic:

• Low competitive prices
• Markup 150–250%
• High permeability
• The average check is 200–350 rubles.

The maximum payback period for this format is 2-2.5 years. If during this time the institution has not paid off, diagnostics are carried out in order to identify problems. They could be: staff theft, bad location, not meeting customer expectations, unpopular concept.

To enter the market correctly and exist successfully on it, contact HoReCa professionals for support. Company " MAPLE» has been opening and equipping catering establishments throughout Russia for 20 years. Over 1200 successful projects - good guarantee good start.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles: