Business plan for tailoring. Own business: outerwear production

  • What documents are needed
  • What equipment is required
  • How to attract clients

Multi-colored dresses and sundresses, light windbreakers and fur-lined jackets, children's suits and pajamas with appliqués—whatever is not available in modern stores and shopping centers. But even with such abundance, there will always be those who want to sew a dress or suit to order, especially since the price/quality ratio today leaves much to be desired, since either inexpensive goods from China are sold on the market, or prices for clothes are unreasonably inflated. Finding a really high-quality and stylish item is not so easy. It is even more difficult to choose clothes for a person with a non-standard figure. Therefore, the sewing studio remains relevant in small towns and cities. Another thing is that running this business can only be done by real professionals who not only have an understanding of the sewing business, but know all the secrets and nuances of the sewing business.

Sewing business: where to start

You need to start by studying the market and determining the services that the studio can provide. If there is an establishment nearby that specializes in tailoring clothes for women, it might be worth opening a tailor shop for men. Or include in the list services that competitors do not provide. The more services, the more clients you can attract in a short period of time.

Here sample list services for clients;

  • custom tailoring;
  • copying models of famous designers;
  • design and tailoring evening dresses;
  • repairing old things.

The list can be shortened or expanded, depending on the capabilities and desires of the entrepreneur, but you should think about it carefully before you start drawing up a business plan sewing studio

How to choose and decorate a room correctly

A small studio in your own apartment, but it is preferable to rent the premises right away. Spaces in shopping centers or the first floors of houses in residential areas are suitable for this. Let's consider the pros and cons of such a rental.

In shopping centers

  • high traffic, therefore easier to attract customers
  • Buyers who need to sew in or shorten an item they just purchased can contact us.
  • there is security.

In residential premises

  • difficulties in attracting clients;
  • additional costs for security or alarm;
  • the difficulty of finding a studio, despite the signs and directions.

An area of ​​at least 25 square meters is suitable for a studio space. m., and it should contain a room for receiving visitors, a fitting room and a work room at the rate of 7 sq. m. per person.

What documents are needed

To conduct legal activities, you need to complete all documents. First of all, you should register as individual entrepreneur and indicate OKVED 93.5 “Providing other. personal services to the population"

Depending on the services provided, you need to select, for example, OKVED code 18.22 for production outerwear or OKVED code 52.74 “Repair of household products and personal items not included in other groups.”

After this, you need to obtain permits from the SES and State Fire Inspectorate.

What equipment is required

A small studio needs a minimum set of equipment
  • sewing machines - 3
  • cutting table – 1
  • overlock – 1
  • mannequin -1
  • iron - 2
  • ironing board -1
  • rack -1

Everything will require from 75 thousand rubles. You also need to turn on the lamps, patterns, scissors, needles, threads, zippers, buttons. That is, another 30 thousand rubles will be required. Furniture for the visitors’ room – 25 thousand rubles.

How to find qualified personnel

Many owners of prestigious studios only hire employees with at least 3 years of experience. Although in some cases they accept graduates of vocational schools who are trained specifically to work in their institution. The main thing you need to pay attention to when hiring seamstresses is the neatness of the seams and cutters so that the fabric does not “move” in the first minutes.

To begin with, 1 cutter and 2-3 seamstresses will be enough, who can receive from 30 to 40% of the order and 1 cleaner. It is likely that other employees will agree to perform the functions of the cleaner.

How to attract clients

The main thing for a business in the service sector is to attract customers. An advertising campaign is, of course, needed. But for a small studio there is no point in spending money on serious advertising. There are enough posts on social networks, bright signs and signs. There is a chance of getting good clients due to paid advertising in the Internet.

Promotion of an atelier is also possible thanks to special “tricks”, for example: a cutter visiting your home, purchasing fabrics, sewing on credit, etc.

You can also talk to the sellers of nearby stores, who benefit from selling as many items as possible. They can reassure and refer clients to you who need an item sewn or hemmed.

How much does it cost to open a studio in 2017: profitability of the enterprise

Depending on the city, the location of the studio, the cost of materials and equipment, the costs of opening a studio may vary. If you include the renovation of the premises, the purchase of equipment, paperwork, advertising, you should expect an amount of 180 thousand rubles. Every month you will have to spend money on taxes, employee salaries, rent, purchase of consumables, and depreciation.

Earnings will depend largely on the number of services provided. Sometimes you can earn no less, or even more, from repairing and “adjusting” things than from orders.

When the studio is open from 10 to 20, you can accept 15 orders per day from 200 to 500 rubles, and 5 orders for 1,500 rubles and above. But to put on a patch, for example, it will take 3 hours, and to sew a dress will take at least 3 days. A good atelier can receive on average 20-25 orders for tailoring and 200-250 for repairs. Earnings per month can be from 70 thousand rubles, while net income will be 30-35%.

Costs, as a rule, are recouped in a period of 3 months to a year, and if desired, you can think about expanding the business or adding new features.

It’s not a bad idea to open a franchise studio. We can offer several options.

  • “IMPERO exclusivemanufacture” – atelier-shop men's clothing– 350 thousand rubles.
  • “Agile Tkachik” – a chain of ateliers for urgent clothing repairs – 100 thousand rubles
  • “Calabrio” - a chain of stores for custom tailoring business suits - 274 thousand rubles.

Although the costs will be higher, promotion of the enterprise will not be required. You can choose any option. The main thing is that sewing studios are in demand and their services are in demand.

Download a business plan for a sewing studio

Nowadays, the service of individual tailoring is quite popular. This business attracts many entrepreneurs with its small investments and relatively quick payback.

In a previous publication we touched on this topic, talking about and. In this article, we will tell you how to open your own studio from scratch, how much money is needed to organize a sewing business, and what is the payback period.

Advantages of a tailoring business

  • Small investment. You can start your own sewing workshop business with just small investment and a strong desire for self-realization. This business is most suitable for people who have certain skills and master the skill of sewing and repairing clothes. But even if you are a complete zero in this field of activity, this does not prevent you from using this business idea;
  • Need for exclusive clothes. Today people are very demanding about their appearance, including the choice of clothing. It is considered very fashionable to have your own designer who sews clothes to individual sizes and in limited quantities. Therefore, custom tailoring services are in demand, which means we can conclude that this area of ​​business is profitable.

How to open a sewing business and what is needed for this?

Let's discuss what you need to open a clothing tailoring and repair shop. It is worth noting that sewing business segmented, some open ateliers exclusively for tailoring, others prefer to repair products, and still others combine both. Therefore, first of all, you must decide on the direction.

Paperwork

This activity requires legal registration with the tax service. You can choose a material and legal form: individual entrepreneur or LLC. I recommend you stop at individual entrepreneurship to simplify accounting and tax accounting.

Selecting premises and renting

The number of orders will depend on the location of the studio. It is advisable to rent a place in a large shopping center. The advantage is that in such places there is a constant crowd of people. Many people, after purchasing clothes, require sewing services (shortening, sewing in a few centimeters). But, there are several disadvantages here. The first is the cost of rent; it is quite expensive to rent premises for beginning entrepreneurs in elite shopping centers. Secondly, this is competition. As a rule, similar studios already exist in many buildings, so you will have to try to get clients.

Video: How to open a sewing studio Do you need loans???

Required area. On initial stage you don’t need a large room, 10-20 square meters is enough. m. In this area you will have to fit workplace for seamstresses and a fitting room for clients.

The cost of rent varies quite a lot, it all depends on the city and place of rent. Approximately per month an area of ​​20 square meters. m. will cost you 15–50 thousand rubles.

Purchase of equipment

The main equipment, of course, is a sewing machine; it must be multifunctional. You will also need a special table for cutting and sewing supplies, such as scissors, needles, threads, etc. The approximate cost of equipment for a sewing studio is from 20,000 rubles.

Sewing workshop staff

It is very important to approach this nuance competently; the success of the entire business depends on the professionalism of your employees. This is especially important at the initial stage, when you have just begun to gain the trust of clients.

Requirements for studio workers. A person must be a professional in his field, that is, have skills and experience in the clothing business, fulfill orders efficiently and quickly, and be able to communicate with clients. Restraint and accuracy, punctuality and professional performance of work are the main criteria by which candidates should be selected for work.

Wage

I want to say right away that it is quite possible to find a good craftsman who will work for a small salary. Therefore, look carefully, do not stop at the first option you come across.

The average salary of a seamstress is approximately 15,000, plus allowances for additional work. You can find out the exact figure by analyzing the labor market in your city.

To begin with, two seamstresses will be enough for you. They will be able to take orders and carry out small amounts of work. Further, if there are a lot of orders, you can hire additional staff.

Now let's calculate all the costs and profits that you can get by organizing your own sewing business.

Video: Custom tailoring: new niche or a failed idea?

One-time expenses for the atelier

Equipment for a sewing workshop. Cost of one sewing machine is from 20,000 rubles, respectively, you need at least two, it will cost from 40 thousand rubles. You will also need furniture - a cutting table and chairs, a mirror in the fitting room, etc. The cost of all equipment is from 50 thousand.

Monthly expenses

  • Rent of premises - from 15 thousand rubles per month for a room of 20 square meters. m.;
  • Sewing materials. Consumables, such as threads, needles, sewing tools - from 5 thousand rubles per month;
  • Salaries for seamstresses. If you have two employees, then wages it will cost about 20-30 thousand rubles or more per month, depending on the prices in your city.

Profit from a sewing studio

Let’s say the average number of orders you have per day is 10. If you provide clothing repair services, then the average check amount will be from 400 rubles.

As for individual tailoring of clothes to order, the cost of the service will be many times more expensive. It all depends on the complexity of the product and the prestige of the studio.

Therefore, by providing clothing repair services, your sewing workshop will bring you from 100 thousand rubles a month. If you subtract monthly costs, then net profit will be from 50 thousand rubles. Agree, for a beginner, this is quite good.

We can conclude that the sewing business is a profitable business that is suitable for both beginners and experienced entrepreneurs.

*Calculations use average data for Russia

Clothing is one of the most in-demand products, no matter what happens in politics and economics. Clothing is something that, along with food and shelter, we need every day. In difficult years, the consumer can limit himself to the necessary minimum of clothing, and also increase the duration of its use. However, a person simply cannot completely abandon its use. This applies, of course, only to everyday clothing (or, according to the generally accepted industry classification, household products). Besides this, as we know, there are also clothes special purpose: workwear, uniforms, sportswear, etc. Demand for each of these categories is determined by a number of completely different factors. Production technology may also differ significantly depending on the group under consideration.

Each class is also divided into five groups according to operating conditions:

Outerwear;

Light dress;

Linen and sewing haberdashery;

Hats;

Inventory, equipment and other products.

Perhaps the best ratio of demand and profitability among household products is a light dress. Its diversity also plays a role here - for men it is shirts, vests, jumpers, jackets, trousers, jeans; for women - blouses, sweaters, pullovers, cardigans, skirts and trousers and much more. Also here, great demands are placed on product design. And the wardrobe of light dresses is updated with high frequency, including due to seasonality.

On the other hand, precisely because the demand for casual clothing is high, competition in this area is very fierce, and constantly changing trends in world fashion adjust this demand towards one manufacturer or another. And manufacturers have to adjust their range in accordance with fashion trends. The one who manages to do this quickly, efficiently and without significant financial losses survives.

In general, manufacturers of household garments can be divided into two categories according to the method of generating profit.

1. By promoting your own trademark. The owner of the brand develops the design and construction of the product, produces it and independently promotes it on the market. At the same time, he can use both his own labor and intellectual resources, as well as outsourced specialists and contractors. The brand unites a wide range of products, the distribution of which is carried out through its own retail stores, shops wholesale buyers or franchisee. The advantage of this form of business is a higher rate of profit; Difficulties include high risks in developing and promoting the brand.

2. By focusing on own production. As a rule, such organizations act as contractors for sewing batches of garments on a toll basis. They can only have a highly specialized production line - knitwear, textiles. Or they can have a full cycle production, from design to packaging. Profitability in this case is ensured by the absence of costs for maintaining the brand - advertising expenses, the costs of maintaining a large sales department or a network of retail stores.

Ready ideas for your business

A different situation is observed in the market of workwear and uniforms. Design and world fashion hardly have any influence here; Functionality and practicality rule here. Requirements for such products, as a rule, are established by the customer and directly depend on their purpose. As for demand, it is determined in most cases by the situation on the relevant market and its solvency. The peculiarity of these areas is that the demand for products is usually formed in large quantities, purchases are carried out through tenders and competitions. This provides the manufacturer, on the one hand, with long-term loading, and on the other, reduces the profitability of the business compared to household products.

So, if you are thinking about getting into clothing production, first of all you should decide whether you want to develop your own brand, getting satisfaction from publicity and social recognition, or do you just want to make money by focusing on production process. In the first case prerequisite will include having your own designer(s), a laboratory for experimental tailoring and a talented marketer; Having designers and technologists is highly desirable, but not necessary - their work can be outsourced. Own production capacity may be minimal, but in this case it is necessary to properly establish relationships with contractors. In the second case, depending on the planned volume of activity and available investments, you can limit yourself to a good technologist who will perform the functions of a production manager, or you can form a full staff production department: designers, technologist, cutters, etc. In subsequent calculations economic efficiency In this line of business, we will take as a basis only a production line with a staff of seamstresses and a production manager-technologist. Additional work and services will form the added cost of tailoring.

Working with your own brand in most cases involves positioning in the market of household products or sportswear. Less often - in the workwear market. The fame of the brand or brand in the case of uniforms and workwear, especially when participating in tenders, is practically irrelevant. Therefore, the production of such categories of garments will most likely be the domain of the second group of enterprises.

We will begin the calculation with this option. First you need to select a room. For small (up to 10 people) and medium-sized (10-25 people) production facilities, the area of ​​auxiliary premises, such as a warehouse, wardrobe, eating place, toilets, offices of engineers (at least the production manager), will be approximately equal to the area of ​​the production line itself . The area required for the line is calculated based on the type of product produced and the number of employees. So, when sewing light knitwear, one worker has 4-5 sq.m.; in the production of more complex textile products - already 5-6 sq.m.; Well, the production of outerwear will require 6-8 sq.m. per person. These are just approximate figures; in practice, much depends on the type of equipment used, the configuration of the premises, and, ultimately, on the qualifications and skills of each employee. However, when calculating, we will be guided by them.

Ready ideas for your business

So, to sew textile products (this can be both household products and workwear and uniforms) with a team of 15 people, you will need a production area of ​​75 sq.m. The auxiliary premises will take up the same amount. In total, we get the required area of ​​150 sq.m. At the current rental price - 75,000 rubles per month. If we are considering creating our own brand, we will need additional premises: an office for administrative staff and a sales department; additional space for warehouses of fabrics, accessories and finished products; showroom. All together this will amount to at least 100 sq.m. or 50,000 rubles.

You can save on production space by introducing shift work work – two 12-hour working days and two days off. With a constant output, this will reduce the occupied area, or, with a constant area, increase output.

Another opportunity to reduce rental costs and labor is to locate production not within the boundaries of a large city (even if sales will be carried out within its boundaries), but in the region. In this way, you can achieve even thirty percent savings.

Subtract 10% for various losses - sick leave, vacation, downtime due to defects or equipment malfunction, we get 2376 man-hours of working time per month.

Output is calculated based on established time standards - for each product strictly certain time. There are industry standards that were widely used in Soviet times. But over the years, technologies, materials and equipment have changed, but the standards have remained the same. Therefore, today sewing enterprises develop standards independently, based on the characteristics of the premises, equipment and other factors. For newcomers to the industry, the solution may be to borrow standards from experienced market players.

Ready ideas for your business

For example, sewing a light dress on a production line can take an average of 0.7 hours, trousers for men or women - 0.5-1 hour, a textile jacket with or without lining - 1.5-2 hours, respectively. If we proceed from the option of sewing uniforms or workwear, then the number of trousers and jackets will be the same, and the time spent on the product can be averaged to 1 hour. If you plan to produce lightweight textile products, time costs will be reduced to 0.5-1 hour per product; If you add lightweight knitwear to the assortment, this figure can be reduced to 0.3 hours. Everything will depend on assortment matrix– the share of a particular product in the total assortment.

So, when sewing uniforms, the monthly output will be:

Today, the average market cost of sewing trousers is 200 rubles, a simple-cut textile jacket is 300 rubles; We accept 250 rubles for the calculated value. Monthly revenue will be:

Since in the considered option the material (fabric, accessories, threads) is provided by the customer, the costs of its purchase are not taken into account. However, it is necessary to mention the following nuance: the tolling basis is assumed in the customer-contractor relationship, but not the customer-supplier relationship, as is the case, for example, with a tender held by a department. In this case, the manufacturer purchases the material at his own expense and on his own.

As for equipment, there are no problems with its purchase today. You can buy both new and used equipment in any quantity. Japanese products have the best combination of price and quality sewing machines and overlockers, for the cutting area you can choose knives (for large volumes - cutting-belt machines) made in Poland and China. The cost varies widely - from 650,000 to 20,000 rubles for a new car with a drive. Therefore, it is necessary to carefully determine the range, production volumes, prospects for expansion and modernization, and only then proceed to the selection of equipment. It is best to contact the supplier to select a kit. For our calculation option, it is advisable to budget 1.0-1.3 million rubles for the purchase of sewing equipment. A cutting table with a reciprocating knife will cost an additional 35,000 rubles, and with a cutting and tape machine - 400,000. Production capabilities can also be expanded with knitting and embroidery machines, but such work is usually subcontracted to highly specialized companies.

The presence of one or more designers on staff presupposes the presence of a specialized software– sewing CAD systems, the cost of which reaches hundreds of thousands of rubles. You will also need one or two plotters for printing patterns; A digitizer may also be useful for digitizing them. In the most budget option, you can budget 200,000 rubles for this. It must be remembered that having a designer on staff (or, moreover, several) is beneficial only when the company is constantly developing new models. Otherwise, it is easier and cheaper to turn to familiar specialists or purchase a ready-made medical base.

If you decide to create a brand of fashionable clothing, you cannot do without a laboratory - an experimental workshop, where trial products will be sewn and refined to the standard. The laboratory consists of 3-5 experienced seamstresses, equipped quality equipment. In the context of equipment costs – 300,000 rubles.

If the company plans to purchase large volumes in-house various types fabrics, the warehouse will need a rejecting and measuring machine, which is used for rewinding, rejecting and re-measuring material from a roll. The cost of such equipment will average 170,000 rubles. For warehouse finished products with a wide range you will also need standard storage equipment– from shelving to label printers and data collection terminals, which will cost at least 300,000 rubles. In the case of sewing large batches of standard products, such difficulties will not be required.

At the final stage, it is necessary to equip the office: purchase furniture and office equipment; equip a dressing room and a dining area. All this will cost 150-300 thousand rubles.

Another important point, which you need to pay attention to is product certification. According to Decree of the Government of the Russian Federation dated December 1, 2009 No. 982, underwear products, fur clothing and children's clothing of all categories are subject to mandatory certification, however, the ConsultantPlus system indicates almost all categories of clothing products as excluded from the list of products subject to mandatory certification. Therefore, it is necessary to promptly clarify the conditions in local authority certification.

Summing up the intermediate result, we can sum up the investment costs in the minimum and maximum options. The data is summarized in Table 1.

Table 1. Investment costs


So, as can be seen from Table 1, the order of investment costs can vary widely: from 838,000 in the case of organizing a simple workshop for sewing a narrow range of products and purchasing budget equipment to 3,702,000 rubles when organizing an enterprise generalist with a staff of designers and technologists, as well as high-quality equipment. And this is not the final amount - as they say, there is no limit to perfection.

Recruiting staff is also not easy. Fewer and fewer educational institutions provide training in the professions of seamstress and cutter. And few graduates prefer to work in trade and other potentially higher-paying industries. The average age of seamstresses working today is 40 years. Partly for this reason, partly due to the peculiarities of the professional education of the working staff in general, even with a fully staffed team, there is a high risk of production downtime due to seamstresses not coming to work. Pay for this position is piecework; when production volumes decrease, seamstresses go to work part-time in other workshops to cover time off, sick leave, vacations, etc. Serious clothing industry implies continuous organization of labor, i.e. each worker performs one or more specific operations, but does not completely sew the product from start to finish. Hence specialization arises, and when one worker leaves, there is a risk of stopping the entire flow. To prevent such a situation, it is necessary to have several generalist specialists in the team who, if necessary, can take on problematic operations.

On-line quality control requires special attention. Operational work differs significantly from the work of a tailor, for example, in an atelier. She demands high speed and accuracy; If a defect from one seamstress goes to the next operation, it may remain unnoticed until the very end of the production cycle, and will only be detected upon acceptance of the finished product. At best, this will lead to complete or partial disassembly of the product in order to eliminate defects. At worst - to its complete rejection. If a defect occurs not because of carelessness, but because of an incorrect operation, this can lead to the rejection of an entire batch.

It is also difficult to select engineering and technical personnel, which should include designers, technical designers, technologists, quality control inspector and production manager. There are not many universities in the country that train graduates of such specialties, and the popularity of the specialties is falling catastrophically. The situation in general outline similar to the situation with production workers. Employers retain qualified specialists with high wages, while a weak designer or technologist can force the enterprise to incur serious losses. The conclusion from the above is that the search and selection production staff all levels must be taken extremely seriously.

The company's staff and wage fund are shown in Table 2.

Table 2. Staffing table and wage fund


Previously, we calculated the amount of revenue when fulfilling an order for sewing uniforms consisting of trousers and a jacket. The proceeds turned out to be equal to 594,000 rubles, which fully covers the costs of labor and rent of premises. However, the resulting figure reflects a rather pessimistic version of the development of events - fulfillment of orders from customer-supplied raw materials in accordance with customer requirements, lack of our own design and sales system, etc.

The development, production and marketing of more diverse and complex products will not only increase the costs of the enterprise, but, to a much greater extent, increase revenue and profitability.

In the case of creating and promoting your own brand, there are several marketing strategies that can be used both individually and in combination.

    Own retail store/ net.

    Distribution through third party retail stores.

    Own online store.

    Third-party online trading platforms.

    Selling a franchise.

Each of these strategies has advantages and disadvantages. Create your own retail network leads to huge capital investments - opening one store will cost no less than 1 million rubles, and with a new unknown brand it will reach the break-even point in 9 months at best. An online store is a seemingly fashionable and promising thing. But you need to try on clothes - an opportunity that an online store does not provide. Therefore, it is necessary either to organize fitting in the presence of a courier, which, accordingly, requires a delivery service, or to give the buyer the opportunity to return the goods. A detailed discussion of each strategy will require a separate article.

So, the simplest option is to organize a highly specialized sewing workshop oriented towards sewing large batches. Minimum capital investments, minimum organizational difficulties, but also minimum profitability. If you have serious investment opportunities, then by organizing not just a workshop, but a sewing production with a name, you can make a profit of 200,000 rubles per month. But it is necessary to remember: the more complex the production and sales, the higher the risks.

Denis Miroshnichenko
(c) - portal of business plans and guides for starting a small business

159 people are studying this business today.

In 30 days, this business was viewed 61,930 times.

Calculator for calculating the profitability of this business

Do you want to know when your business will pay off and how much you can actually earn? Free app Business Settlement has already saved millions.

A tailoring workshop is a place where each of us can place an order for such types of services as sewing and repairing casual, festive or outerwear. Many sewing masters are interested in the question: how to open your own tailoring studio? It is worth knowing that for each type of business everything is very individual; there is no universal advice in this area.

If you have the ability and a great desire to work in the public service sector, then this is not enough to start working and make a solid profit. To launch a project at full capacity, you need to have the skills of a psychologist, a competent coordinator, a teacher and an entrepreneur. If you add to all this entrepreneurship, knowledge of tax legislation and the financial sector, success is guaranteed.

There is quite a lot of competition in this market. Therefore, in order to stand out from competitors, the emphasis in work should be on quality and a non-standard approach to each client.

Experts distinguish two types of such enterprises:

  • a small studio in your own house or apartment;
  • atelier in rented premises.

The need for a business plan for a sewing workshop

If you have already decided what type of business you will be involved in, you need to carefully plan your work, i.e. write a business plan. This is a step-by-step plan for the success of your future enterprise. If you do not draw up a document, the risk of failure will be too great.

This estimate is necessary for everyone: both those from whom you plan to take funds to implement your plans (money investors and bankers), and your future employees who want to know their prospects and goals. But the most important thing is that the entrepreneur himself needs a business plan for opening an atelier in order to carefully analyze his ideas and understand how viable and reasonable they are.

This document should describe the main points of the future enterprise, analyze possible difficulties that you will encounter in your work, and describe possible ways eliminating them.

The purposes of this document are:

  • for external use - to present your business in the most favorable light to investors;
  • for internal use - in this case, the business plan is used as a management tool.

Market analysis, competitiveness assessment

Before you begin to implement your plan to open an atelier, you need to analyze the market in your locality. This will help you understand how much competition there is in this industry and whether your enterprise will be successful in the city where you plan to conduct your business.

In addition, analyzing errors and shortcomings in the work of competitors will help you. Only then will you be able to understand what will be best for your business and what to avoid. Inaccuracies and shortcomings in the work of competitors will tell you new ones, optimal solutions and marketing moves.

Where to start a sewing business: registration and documents

It's worth knowing that this type of business is segmented. What does it mean? You can open a workshop only for sewing clothes, others want to do only repairs, and there are those who are ready to combine both. Therefore, you must immediately decide on the direction of your activity.

So, what do you need to open a studio? This type labor activity must be registered legally with the tax office. The substantive form can be chosen in any of the options: or. To make it easier to maintain accounting and tax records, it is better to focus on individual entrepreneurship.

Selection of workers

Minimum staff must consist of:

  • the person who will take orders,
  • couturier designer,
  • master seamstresses.

A fashion designer will need to be paid a good salary. You may not be able to afford it at first. Therefore, you can invite to work, for example, a female student without specific experience, but with a desire to work and acquire skills in her specialty.

A tailor must have extensive experience in this field. The receiver must be able to accurately take measurements.

People can be hired from among your friends or acquaintances or through agencies.

It is necessary to conclude an agreement with the seamstress, in which it is necessary to register her financial liability. Since customers sometimes bring very expensive material or products for repair, in some cases, an inexperienced technician can ruin the product. Therefore, he must know that he is responsible to the customer for the damaged item.

Another important condition when recruiting personnel is that your future employees must be able to communicate with people and be decent.

Services

The studio's services include the following:

  • tailoring;
  • repair and restoration of clothing.

It is worth knowing that this type of business is subject to seasonality. This will be especially noticeable if you plan to do only repairs or sewing outerwear. Seasonality also applies to those studios that work with knitwear or specialize in sewing dresses, raincoats, coats and fur coats.

How to “promote” an atelier?

After all the preparatory work has been completed, it is necessary advertising campaign your production. This is best done a few weeks before opening.

  • posting information leaflets on advertising boards in your city;
  • ad in in social networks and on local television;
  • distributing invitations to mailboxes;
  • advertising in stores and shopping centers.

Financial part: costs, profit, profitability of a tailoring studio

Approximate costs In the first year, the atelier's work with such services as tailoring outerwear, workwear, uniforms for hotels and restaurants, repair of women's and men's clothing, looks like this.

To implement the project you will need 2,300,000 rubles.

For the first 12 months of work you can receive income in the amount of 3.5–4 million rubles, in subsequent years it is planned to increase income by 20%.

Net profit from the work of the studio– 2,800,000 rubles. As you can see, the project pays for itself in 10–11 months. Thus, we can talk about high profitability atelier as a business.

Did the article help? Subscribe to our communities.