Tire business - your own tire store. Franchise on wheels - service center Franchise tires

But the economic situation in the country calmed down a little and after the decline, the markets began to regain their positions. Yes, already at next year, the number of passenger car tires sold increased to 29 million units.

And the fact remains that despite the general trends of falling sales, tires for passenger cars are among the goods that will always be purchased. And given the continuous growth in the number of personal vehicles, there is no doubt about this.

However, you need to understand that compared to recent times, the situation in this market is still changing. For example, the emphasis of consumer demand is noticeably shifting. And more and more customers are abandoning the expensive and premium segment in favor of mass mid-price goods. 65% of all sales come from it.

Main players on Russian market There are not many tire manufacturers. These are Cordiant, Nordman, Bridgestone, Nokian tires. Also included in the list of manufacturers whose market share exceeds 5 percent is Kama. The rest are beyond this line and do not stand out so much in the crowd.

Franchising passenger car tire stores

Theoretically, becoming a participant in this market is quite simple, because all manufacturers openly cooperate with buyers and supply their goods. Most often there are stores where the assortment is presented immediately from different manufacturers. This is due to the fact that selling only one brand of tires means reducing your potential audience.

Moreover, tire stores are often part of a broader business that also provides car repair services and sells other accessories. Combination of a repair shop, tire shop and store – great option for a large entrepreneur who wants to firmly cling to his market share.

But on the other hand, such a scale always leads to large start-up and recurring costs. It is not at all easy to put a large-scale colossus on its feet, which not only brings significant profits, but also requires a lot of money for its maintenance. And a novice entrepreneur cannot cope with this without attracting additional investments.

Another important factor is the volume of purchases. It is known that the more goods are ordered from the manufacturer, the more favorable the price he can sell it at; accordingly, the more comfortable the entrepreneur can feel when setting his own selling prices. And naturally, companies that have been trading on the market for a long time will cope with this much better due to their own volumes and experience. A newcomer will not be able to compete here.

Therefore, franchise offers are popular among those who are looking for opportunities to enter the passenger car tire market.

Franchising in this case has undeniable advantages. Among the main ones:

Significant savings on investment
Favorable prices when purchasing from suppliers and manufacturers
Existing franchisor scheme and assistance in organization

So let's take a look at what the franchising market in this industry offers us.

Car tire store franchises

Franchise "Vianor"

Starting investment: from 600,000 rubles.

Stated payback period: from 10 months

Lump sum payment: 600,000 rubles

Royalty: 20,000 rubles per month

Requirements: Availability of well-formatted premises for the Tire Center.

Vianor is a network of premium tire centers. Currently, the Vianor network is represented in twenty-four countries around the world, and the first center in Russia was opened in 2005.

You can find out more about the Vianor franchise.

Franchise "Cordiant"

Lump sum fee: none

Royalty: none

Cordiant holding is actively developing retail trading network throughout Russia. Main brands: Cordiant (car and light truck tires) and TyRex (truck and agricultural tires).

You can find out more about the Cordiant franchise.

Franchise "TIRE PROS"

Starting investment: from 1,000,000 rubles

Stated payback period: ?

Lump sum fee: none

Royalty: none

Under this brand, it is developing dynamically all over the world. retail network, which currently has more than 500 tire centers.

Franchise “On Wheels.RU”

Starting investment: from 500,000 rubles

Stated payback period: ?

Lump sum payment: 50,000 rubles

Royalty: 10,000 rubles

Wholesale customers"On Kolesakh.RU" sells our entire range of wheels, tires and other products on favorable conditions. There is no need to reinvent it, no need to create logistics, warehouses, websites, invest in IT technologies, everything is already there.

You can find out more about the franchise here.

Becoming a franchisee of the Finnish Nokian Tires is definitely profitable if you already have a business that lacks a brand. If you build everything from scratch, then the payback period is unclear

Tire workshop at the flagship Vianor tire center in the Leningrad region (Photo: RIA Novosti)

Entrepreneur Dmitry Shmatov from St. Petersburg rebuilt his car service center into a tire center under the Vianor brand in 2010. Investment of 10 million rubles. (a third of which was compensated by the franchisor) he recaptured in just over two years. Twice a year, when motorists “change their shoes,” the monthly revenue of his tire center is about 1 million rubles, and out of season it is half as much.

Vianor in numbers

$800 million Nokian Tires has invested in its plant in Russia since 2005

1429 tire centers around the world are part of the Vianor network

411 Vianor centers operate in Russia

26% Nokian Tires sales are in Russia and the CIS

37,4 billion rubles helped out Nokian Tire LLC, which sells Nokian tires in Russia, in 2014

Source: company data, SPARK

Franchisor's view

Finnish tire manufacturer Nokian Tires has one of the largest branded networks for the sale of tire products in Russia, operating under the Vianor brand. According to the company, the network now includes 411 tire centers, of which only two are owned, and the rest are open as franchises. In 2015, 35 points opened, and 15 stopped working.

According to Andrey Pantyukhov, CEO of Nokian Tires Russia, in order to become a franchisee, the company needs to pay a one-time entrance fee of 60 thousand rubles, and then pay annual contributions to the marketing fund - 25 thousand rubles. Franchisees enter into a commercial concession agreement with Nokian Tires for a period of five years. “As a rule, franchise tire centers are opened by people with experience in this business,” explains Pantyukhov in an interview with RBC.

The requirements for the premises of a tire center are quite stringent, since Vianor positions itself as a premium network. “There must be a convenient location for clients, convenient access, there must be parking and a recreation area for clients,” Pantyukhov lists. The area of the sales area must be at least 45 square meters. m, warehouse - from 100 sq. m. The franchisee must agree with the company on the external and internal design of the center. Nokian Tires recommends to its partners several agencies who are familiar with the requirements to carry out finishing work.

“A partner’s investment can be small - within a few hundred thousand rubles - and consist of upgrading an existing tire center,” says Pantyukhov. — If a tire center is built from scratch, investments can range from 40 million to 100 million rubles. — depending on the format, area and number of tire service stations.” To help a partner at the start, the company provides him with free financial support in the amount of 500 thousand rubles. for the first open center and up to 2 million rubles. for the next ones. In addition, Nokian Tires, at its own expense, supplies the franchisee with signs, sales and tire fitting equipment (it remains the property of the franchisor, and in the event of termination of the contract, the franchisee must return it or buy it back).

Nokian Tires compensates franchisees for half of the advertising costs for its tires. She provides free uniforms for salespeople and provides free sales training twice a year. In addition, for marketing support of franchisees, for which they pay a nominal 25 thousand rubles, Nokian Tires gives them all sorts of pleasant little things - fountain pens with Vianor symbols, sweets, sun shades for cars, ice scrapers, small bags, key rings, flavors . “Souvenir products are given to customers free of charge and are very popular among them,” Vianor franchisee Dmitry Shmatov from St. Petersburg tells RBC.

The main requirement for Vianor franchisees is to provide a multi-brand product line for the buyer, which will be dominated by Nokian Tires sales. Thus, within five years, new partners must increase the share of both the premium (Nokian Hakkapeliitta, Nokian Hakka) and mid-price segments (Nokian Nordman) to 60% of tire sales in the center. Nokian Tires does not control the selection of other brands in the line of partner tire centers, but they must be in stock. “We can sell tires of any brands, but Nokian tires are our priority,” Alexander Makarov, manager of the Vianor tire center in Mezhdurechensk (Kemerovo region), confirmed to RBC.

In addition, Nokian Tires sets a minimum recommended sales price. The franchisor checks the centers for compliance with the requirements: he sends secret shoppers who monitor the assortment, prices and ensure that Vianor sellers primarily offer the Nokian brand.

Nokian Tires does not track financial indicators franchisees: it is impossible to bring more than 200 cities across Russia where there are Vianor centers to a single denominator, explains Pantyukhov. But the company proceeds from the fact that any tire center must sell at least 1.5 thousand tires per year, which usually gives sales of about 8 million rubles. “These are the minimum levels - large quantity members of the network, especially in large cities, have turnover that is an order of magnitude higher than these figures,” says Pantyukhov.

Franchisee's view

Commercial director of the Vianor tire center network in Barnaul, Dmitry Baginsky, believes that working with Nokian Tires is profitable. “They themselves are looking for partners in the regions and offering interesting terms of cooperation,” he told RBC. Baginsky opened the first center under the Vianor brand in Barnaul in 2008, having converted an existing tire shop, and now has four points under his management. Investments in the latter, built from scratch and opened in December 2014, were about 60 million rubles. It has an area of about 1 thousand square meters. m there is not only a tire service, but also a large shopping room, and a warehouse.

Shmatov from St. Petersburg already owned a car repair shop when he decided to add a tire shop and shop to it in 2010; since he already had land, communications and part of the buildings, investments did not exceed 10 million rubles. He returned them after just over two years of work. Alexander Nakonechny from Novosibirsk says that the refurbishment of the existing center (without significant construction work) will cost 1-2 million rubles, which can be returned within six months.

The revenue of tire centers is subject to seasonality: in the high season (March-April and October-November), when there is a massive “re-shoeing” of cars, it can differ significantly from the low season (the remaining eight months of the year). Shmatov from St. Petersburg talks about 0.5 million in the low season and 1 million rubles. per month in high, and Baginsky from Barnaul - about 2.5-25 million rubles. for a tire center with an area of 1 thousand square meters. m. Such a big difference is explained not only by the surge in tire sales and demand for tire fitting. Oleg Khryashchev from Dmitrov near Moscow says that the conversion of buyers of new tires into tire service clients reaches 90%. “Almost everyone who buys tires prefers to have them installed there,” he tells RBC. - But Additional income depends on the number of tire service stands: if you have only one post, then all customers cannot be offered to “change their shoes.” A representative of the Kirov company Regionshina says the average revenue of the Vianor center is 2-3 million rubles. per month, Nakonechny from Novosibirsk - about fluctuations of 1.5-2.5 million rubles. per month. “In the off-season, the tires generally stand, the rest of the goods work,” says Khryashchev from Dmitrov. According to his estimates, in the low season “non-tires” (oil, accessories, spare parts) can bring in up to 40% of revenue - twice as much as in the high season.

Nokian Tires does not control the markup. "IN better times our markup is 10-15% on top of the minimum price,” says Nakonechny from Novosibirsk. — When the season ends and many are left with leftovers, price anarchy begins—a holiday for the client. Traders go down to 5%, and some probably sell at the purchase price.” Shmatov from St. Petersburg says that some tire brands provide retailers with a retrobonus of 10-15% of sales volume. Stores, knowing that they are guaranteed to receive a percentage of sales, sell such tires at the purchase price.

Not a single Vianor franchisee wanted to give absolute profit figures: most talk about an average annual figure of 10-15% of revenue.

Increase business margins additional discounts from the manufacturer. According to Baginsky from Barnaul, with a certain sales volume (“several thousand tires per month”) Nokian Tires allows you to buy tires directly from the plant in Vsevolozhsk, bypassing distributors, which significantly reduces costs, since the manufacturer pays for the delivery of tires. “Reducing logistics costs allowed us to save 2.5% of the purchase price, which we paid for delivery to distributors,” says Baginsky. For partners who buy tires directly from the company, other concessions are possible, such as deferred payments.

Only large partners have the opportunity to purchase directly from the manufacturer - from a thousand tires per month, complains Shmatov from St. Petersburg. However, according to Baginsky, with smaller volumes this is not profitable: “The truck assumes a volume of from 800 to 1200 tires, with smaller volumes no manufacturer is interested in this.” There are no restrictions on the volume and frequency of purchases from regional distributors (35 across the country). “During the season - in October-November and March-April - you can purchase tires once a week,” says Shmatov from St. Petersburg. Out of season, he usually makes purchases once a month.

Most franchisees easily comply with the requirement of a 60 percent share of Nokian Tires products in sales. In Mezhdurechensk and Kirov, the share of Finnish tires even reaches 70%, but Nakonechny from Novosibirsk says that in the capital of Siberia even a share of 40% is considered good indicator. “Other brands, like Bridgestone, have historically thrived in our region,” he explains. According to the entrepreneur, Nokian Tires understands deviations from standards - competition with other brands is quite high, and no one wants to lose a sales channel.

According to Khryashchev from Dmitrov, a big plus of Nokian Tires is the extended warranty on tires. “We change or repair tires for free, regardless of the nature of the damage: a hernia, a rupture, a puncture that cannot be repaired,” he says. The warranty is unlimited as long as the tire is subject to use (tread height not lower than 4 mm). Nokian Tires will reimburse all expenses of the franchisee for warranty work.

There used to be a markup!

Franchisees interviewed by RBC named increased competition from online stores as one of the main difficulties in the tire business, which led to a several-fold drop in the markup on Nokian Tires tires. “Six years ago we had a markup of 40-50%,” admits Baginsky from Barnaul. In addition, branded tire centers began to lose customers due to the fact that products began to be sold in hypermarkets at minimal prices, noted two entrepreneurs interviewed by RBC. “Hypermarkets really “squeeze all the juice” out of entrepreneurs, but in the case of Nokian this effect is less noticeable, since the company controls the minimum price for its products there too,” notes Shmatov from St. Petersburg.

Tire fittings do not bring in much income, but the service is in steady demand. To start their work, a minimum of permits are required. This significantly reduces the time required to organize a business and the costs associated with this process.

Existing tire shops differ from each other in scale and method of providing services. They can take the form of stationary points and mobile workshops on wheels. Services for the repair and replacement of “shoes” for cars are accompanied by the sale of tires and wheels.

There are more than 30 thousand tire workshops in Russia. Great development in Lately are acquiring “garage services” on wheels. A mobile tire service is a van equipped with all the necessary equipment for work, which goes to assist the client when called.

The main advantages of such tire fittings are mobility and availability of service for the client, regardless of the location of the breakdown. vehicle. They operate in areas of busy highways.

Advantages and disadvantages of business

The main advantage of tire shops is the ease of organizing a business, a minimum of approvals and permits, small amounts of investment, steady demand for the service, short term return on investment, good prospects for growth and development.

The service can use three taxation options in its work - imputation, simplified system and patent payment.

Main disadvantage- low level of income and seasonal fluctuations in business. The main share of income comes in spring and autumn.

Average statistical indicators

Opening a mobile tire shop requires an average of about $60,000. Most of Of this amount, the average cost goes towards the purchase of a van and equipment necessary for the operation of the field service.

One way to save costs is to buy a used van. This type of service is less susceptible to seasonal fluctuations compared to location-based tire fittings.

The cost of opening stationary outlets is much lower. The cost of what is needed for the job averages $3,500. The premises can be rented. About $800 is spent on processing the documents necessary for the work.

The average revenue of a tire shop servicing 20 cars per day is $3,000 per month. After paying rent, taxes and wages approximately $1000 remains. With such profitability, the payback period for the business can be 4 months.

Franchise costs on average are:

Initial investments from - 500 thousand rubles. Lump-sum payment - from 20 thousand rubles.
Royalty - from 10 thousand rubles.
Payback from 12 months.Regions of work - settlements with a population of 30 thousand inhabitants.

Franchise catalog

Franchise VIANOR

The translation of the name of the tire service network means “northern route”. The company was created in the early 90s. The first Finnish tire center in Russia was opened in 2005.

Franchise launch year - 2005.
Number of enterprises in Russia: own - 498, franchised - 319.
Lump sum payment- 60 thousand rubles.
Advertising fee- absent.
Royalty- 25 thousand rubles.
Initial investment- from 500 thousand rubles.
Payback period from 1 year.
Monthly profit- from 50 thousand rubles.
Minimum size of required area- from 200 sq. meters.
Regions of operation: European countries, USA, CIS, Russia.
Central office c: Nokian Tire LLC / Nokian Tires LLC 188640, Russia, Leningrad region, Vsevolozhsk, Industrial Zone "Brick Factory", block 6.
Telephone: +7 812 336 9000
Fax: +7 812 336 9595
Email: [email protected]
Website: https://vianor.ru

Network of service centers

Company Description

"On Wheels.RU" - largest network service centers in Russia. 1784 companies are representatives of the network, and 2784 companies work with us as wholesalers. Wholesale buyers "Na Kolesakh.RU" sell our entire range of wheels, tires and other products on favorable terms.

We are constantly searching optimal solution for doing business. The situation is complicated by the fact that the market is unstable. This increases the amount of work, analysis, calculations and errors for us. There is no exact formula for success, but we see the ideal method of doing business - joining forces.

Working with us, you don’t have to go all the way from a beginner to an experienced businessman on your own. We will share our developments, technologies and combine our forces.

IN Russian business work on the principle of “every man for himself”. Everyone thinks that they can deceive everyone and get ahead. In fact, in the field of trade this is impossible, since in any case someone will bring the goods cheaper or will sell at a loss.

At this time, the old principles come first in the fight for the client - brand awareness, attitude towards the client, cost optimization, introduction of new technologies.

We are doing a lot to develop business in an environment of increased competition: we have organized logistics throughout the country, a warehouse, an Internet portal, accounting programs, information systems retail buyers, service services, developed a format profitable store and center.

You don’t need to reinvent it, you don’t need to create logistics, warehouses, websites, or invest in IT technologies. Let's work together, unite - we will become stronger and richer.