The most famous brands of jeans for men and women

string(10) "error stat" string(10) "error stat" string(10) "error stat" In the 19th century, when steamboats began to replace the sailing fleet, the need for sailcloth disappeared dramatically. Warehouses were filled with thick cloth. A new application of this matter was found unexpectedly. A poor Bavarian emigrant, the son of a tailor, Loeb (Levi) Strauss crossed the Atlantic Ocean in the hope of a new life and reached the opposite coast of America - the city of San Francisco. Even during the voyage, he sold all the fabrics that he carried with him, and he only had canvas left. Upon arrival at the place, Levi Strauss (as they began to call him in the American manner) heard the story of a tipsy gold digger that "if he had good pants, he would spend the night in the open air, and not look for a lodging for the night." Then Levi remembered everything that his father taught him, and sewed the first canvas pants, which he called jeans and sold to the workers. The name was taken from the name of the dense fabric from which the pants were made. It was brought from the Italian city of Genoa (Genova), and in Italian it was called "gene". Again, in the American manner, she was called "jean". This is how trousers appeared, originally intended for gold rush miners, and later becoming cult for the whole world.

Levi Strauss built the first, most powerful and famous denim empire, whose name was Levi's. Quality was checked for tearing by two powerful horses, as evidenced by the company's label. Later, many years after 1853, when the Levi's denim empire was founded, appeared and other brands - Wrangler, Lee. America has again become a trendsetter. Denim.

Major jeans manufacturers

In the denim fashion market, there are 5 whales that produce quality items:

• United States (brands such as Levi's, Wrangler, Lee, Guess and many others);
• Turkey (Colin's, Mavi Jeans);
• Germany (Mustang);
• Italy (Diesel, Armani Jeans and other designer ones);
• Japan (Evisu).

Classic denim brands that have stood the test of time

1) Returning to Levi Strauss, it is worth mentioning that initially jeans were sewn as comfortable and functional clothing for workers, primarily gold miners. Trousers were tight, wearable, they could be washed, unlike leather ones. Pockets were designed to carry watches, money and a knife. However, the guys put there both small tools and mined nuggets. Pockets could not withstand such a load and were torn. Interest in jeans began to fall. Then an emigrant from Russia, Jacob (Jacob) Davis, appeared on the scene. He came up with the idea of ​​​​putting additional rivets at the joints of the seams. Pockets have become stronger. True, over time, rivets on the back pockets had to be abandoned, because they scratched the saddle and furniture, and in front they were heated by the flames of the fire and burned the skin. Jeans of a modern look began to be produced by Levi Strauss & Co in 1920. They were numbered 501 (rumored to be the batch number of the fabric they were made from) and were equipped with buttons. It was believed that they would be worn with suspenders instead of a belt.

Today, Levi's 501 Original is light blue or navy denim pants with a bolt-on fly and the obligatory red seam on the outside of the pants. The model is unbearable and indestructible, fades in the sun quite a bit and only after several years of wear, does not shrink after washing.

2) Wrangler. Officially, this competing company was established in 1904, but at first the factory went through difficult times and had different names. The name Wrangler and the brand of the same name appeared in 1943. At the same time, the company began to sew denim trousers designed for cowboys. The first batch of jeans had a name Wrangler 11MWZ and has been tested by famous rodeo participants. A feature of this model was the absence of rivets on the back pockets. In 1952, it was renamed 13MWZ (13 ounces of denim per yard). The hallmark of Wrangler jeans is a leather patch with a rope logo. Classic Wrangler - Arizona Stonewash with zip closure, reinforced crotch and tapered waistband. In general, Wrangler models are considered sporty. In addition, they have the most daring and original colors: from dark purple to coffee.

3) Lee. The company was founded by Henry David Lee, and in 1911 became the second after Levi's, producing denim trousers. In its work, the company adheres to the 4F principle: Fit-Fabric-Finish-Features, that is, Fit-Fabric-Finish -Details Brand identity: dark denim, richly finished pockets, studs, wave stitching on back pocket Lee 101 is Lee 101 the best selling and classic model.

4) The cool jeans of the Turkish brand Colin's (founded in Istanbul in 1983) conquered the Russian market in the 90s, when the fashion for fake Levises and Wranglers passed. Turkish entrepreneurs quickly occupied the empty niche with high-quality and original models. They honestly created their models without copying American brands.

The features include versatility, a small amount of accessories, youth style and colors: blue, light blue, white and gray tones.

Colin's Monica 792 became a classic jeans model for women.

5) Another Turkish jeans company is MAVI, which means "blue" in Turkish. The company was founded in 1991, but has already managed to conquer the whole world, thanks to classic models with a conservative decor. Famous musicians and Hollywood stars flaunt in MAVI brand jeans.

6) Evisu is not only the name of the Japanese god of fortune and wealth, but also the name of a Japanese brand of jeans that conquered the European market in the 90s. Thanks to his love for vintage things, Hidehiko Yamane created his own unique collection of vintage jeans. Practical and comfortable clothing of unsurpassed quality with Japanese attention to detail is created on equipment that has stood idle for 40 years. Another factor in the popularity was the fact that Evisu buys material for tailoring in the same place as Levi's.

From classic to modern

1) Mustang. For the first time in Europe in 1953, this German brand produced jeans for women, and in 1955 created a model from velveteen. The advantage of German jeans over American ones is that they are more adapted to the European figure, for this they were appreciated by Russian women.

2) Diesel. Italian company founded in 1978 by Renzo Rosso. Diesel jeans are popular among young people, thanks to a loose fit and a marketing move that promotes freedom, rebellion, and toughness. Jeans are characterized by a large number of pockets, rivets, scuffs and worn denim in dark and light shades.