Stoleshnikov Lane became the most expensive street in the capital in the second quarter of 2015. According to experts consulting company JLL, the cost of annual rental of premises for restaurants and shops on the most popular shopping streets in Moscow varies from 55 to 300 thousand rubles per year per square meter.

Stoleshnikov Lane still remains the most expensive shopping street in the city. Here tenants pay 300 thousand rubles per year per square meter. In second place - Kuznetsky Most. Here the annual rent reaches 250 thousand rubles per square meter.

On Tverskaya, Petrovka and Patriarch's Ponds streets, annual rental of retail real estate will cost 120 thousand per year per square meter.

Main shopping streets in Moscow:

• Stoleshnikov Lane
• Kuznetsky Bridge
• Tverskaya street


• Petrovka Street
• Patriarch's Ponds
• Pyatnitskaya street
• Garden Ring road


• Old Arbat
• Bolshaya Dmitrovka Street
• 1st Tverskaya-Yamskaya street
• New Arbat


• Myasnitskaya street
• Nikolskaya street
• Novoslobodskaya street

“In the second quarter, most transactions with street retail premises in Moscow used step-rent - a gradual increase in the rate, and the rental price in dollars was fixed at the rate of 55 rubles per dollar,” says the JLL study.

Pyatnitskaya Street is in fourth place in the list of the most expensive shopping streets. The cost of renting space here is 115 thousand rubles per square meter per year. In fifth place are the Garden Ring, Nikolskaya and Myasnitskaya streets. The rental price on these streets is 100 thousand rubles per square meter.

Old Arbat is in sixth place with a cost of 90 thousand rubles per square meter. Seventh place was taken by Bolshaya Dmitrovka Street with a cost of 85 thousand rubles per square meter.

And the most inexpensive shopping street was Novoslobodskaya. The rent here was 55 thousand rubles per year.

Back in 2012, Tverskaya Street was the most fashionable street in the city - the cost of annual rent per square meter was 4.5 thousand dollars (about 140 thousand rubles at the exchange rate at the end of 2012) per year.

However, in next year Stoleshnikov Lane was recognized as the most expensive street, where rent reached five thousand dollars (about 152 thousand rubles at the exchange rate at the end of 2013) per year.

At the same time, Tverskaya, which has lost its image as the capital's main tourist street, is gradually becoming more attractive to businessmen. Today, demand from restaurateurs is growing. True, restaurants and cafes cannot be opened in all areas of the street due to restrictions on catering.

Let us add that according to research on the shopping center market for the third quarter of this year, there are 104 shopping centers in Moscow with a total area of ​​4.57 million square meters. By the end of the year, about 450 thousand square meters will appear in the capital retail space. The average annual rental rate reaches 1.4 thousand dollars per square meter.

“Average and maximum rental rates in Moscow shopping centers remained at the level of the second quarter,” the study clarifies.

Experts note that in the north of the capital there is the highest concentration of shopping centers - there are 571 square meters of retail space per thousand people. In the city center, for example, the saturation shopping areas reaches 475 square meters per thousand people. The Eastern District has become the least developed district - only 96 square meters per thousand people.

Let us remind you that the rental housing market in prestigious areas of Moscow has fallen in price by 40 percent over the year. One of the reasons for the fall in prices for luxury real estate was the outflow of top managers of foreign companies from Russia. According to experts, it was foreign clients who were the main tenants of luxury apartments.

Shopping and entertainment establishments collected in one room are the best place for successful shopping and a variety of entertainment in the capital. We have selected for you the top 7 most elite shopping and entertainment areas in Moscow with world-class goods and products. We recommend a selection of modern shopping malls - non-standard places where you can spend your leisure time actively and interestingly.

At the dawn of the third millennium, it is difficult to imagine the life of a large metropolis without large hypermarkets, where a huge number of shops, boutiques, bars, restaurants and entertainment venues are collected. There are about 300 shopping centers in Moscow alone, and this figure is constantly growing, as new-style complexes are popular among visitors. Their owners organize large-scale commercial spaces, distinguished by functionality and interior decor.

Novinsky passage

The Novinsky Passage shopping center is a functional platform for elite, trendy and successful shopping. Buyers will enjoy an interesting tour of boutiques of branded clothing, shoes and accessories, costume jewelry, jewelry, cosmetics, and household goods. This is an ideal place for shopping, where a visitor can wander for several hours, studying products, becoming a participant in profitable promotions. It offers goods and clothing from leading European and global manufacturers. In addition to shopping, the doors of a huge number of restaurants are open with their own shows, tasting of fine wines, coffee drinks and dishes of domestic and international cuisine.

Smolensky passage

Smolensky Passage shopping center is a unique space of fashion and beauty. Three floors of the building are occupied by multi-brand stores, luxury boutiques, where each family member can choose their own fashionable wardrobe. More than 50 famous world brands are represented in retail outlets.

Hymen Plaza (Yakimanka)

Hymen Plaza (Yakimanka)

By visiting the originally designed shopping galleries of Hymen Plaza, you have the opportunity to buy products from world brands - Armani, Brioni, Aminarini, etc. The showrooms offer Swiss and German watches for every taste, Jewelry made of silver, gold, platinum, as well as select exclusive home goods from famous designers. Perfume boutiques present stylish and original scents. In the beauty salons located here, you can experiment with your own image.

Hymen Plaza is home to the premium grocery store Globus Gourmet. The establishment is included in the list of the best gastronomic stores in the world. They offer more than 10,000 products.

"Sphere" on Novy Arbat and Kutuzovskaya

"Sphere" on Novy Arbat and Kutuzovskaya

Sphere shopping center – shopping complex for those who value sophistication, luxury and have good taste. Jewelry and watches are offered in greater quantities here, as well as clothing, footwear, underwear, luxury tableware and expensive accessories stores. There is a restaurant and cafe “Sfera”, which serves European and Japanese cuisine, as well as a prestigious beauty salon of a famous world brand.

“Fashion Season” on Okhotny Ryad

"Fashion Season" on Okhotny Ryad

The Fashion Season shopping gallery is a real kingdom of shopping in the very center of Moscow. The large shopping center houses about 70 stores with branded goods from famous European and global manufacturers. There is a modern underground parking, entertainment areas, cafes and restaurants. Photos and art exhibitions, demonstrations of fashion collections and other social events and events.

Shopping center Neglinnaya Plaza

Shopping center Neglinnaya Plaza

This is a modern shopping center that has become a “club of interests” for many. Behind its classic façade lies a shopping space with a special atmosphere and a huge number of leisure and shopping establishments. There are stores of many premium brands here, fur salon"Sable". A special jewelry zone was formed in the shopping center - a representative office of the Skobelev jewelry house was opened.

Nikolsky passage

Nikolsky passage

Stained glass partitions, openwork elegant balconies, shiny marble floors - all this indicates the solidity of the Nikolsky Passage shopping center. The building has 3 panoramic elevators and 4 escalators that take visitors to luxury boutiques, expensive restaurants, beauty salons, service departments, etc.

Elite shops, restaurants, entertainment venues, collected in one room - this is A good reason, a place and convenient service for relaxed shopping and leisure time with friends and family. Moscow shopping centers are popular not only among Muscovites, but also among numerous guests of the capital.

The most expensive shopping streets in Europe

Barcelona

Market retail Barcelona has remained strong in recent years. During this time, the appearance of many streets has changed, but even today the city has a lot of shops, some of which are considered the best in Spain.

Portal de l'Angel is where fashionable foreign boutiques are concentrated. Nearby are the popular department store El Corte Inglés and the Cathedral. This means that there are always enough clients - both tourists and local residents - here.

The streets of Pelayo and Portaferrissa are also famous for their boutiques. Many international brands are represented here. Since 2007, the upper part of Passeig de Gràcia has opened its doors to luxury brands, providing the mass market with shops in the lower part of the street.

Demand in the retail sector has weakened somewhat in recent years, reflecting a general trend across Spain. This is mainly due to local brands abandoning plans to increase their presence in the market.

Berlin

The cultural and political center of Germany has a large number of modern shopping centers.

Although there is a lot of retail space in the periphery, central Berlin still dominates the retail market. Kurfürstendamm is the most popular street in the west of the capital, which, together with Tauenzienstraße, forms a whole shopping “cascade”, premises on which are always in demand. The famous KaDeWe department store is located here, as well as stores of major international fashion brands.

The center of trade is Friedrichstrasse. There are many stores that sell consumer goods, but luxury brands also have a worthy place here.

Life continues to boil in Khaki courtyards, where there are always a lot of tourists. In terms of importance for trade, this place can be compared with the London district of Covent Garden or the Parisian Marais.

London

The West End remains the most important trading center in the UK. Business here succeeds mainly due to foreign capital. A significant share of sales is due to the large influx of tourists. The three main streets - Oxford Street, Bond Street and Regent Street - are known for having the densest concentration of retail outlets in Europe.

There are more than 300 shops on Oxford Street. It's a key retail market for the entire West End and Europe's busiest shopping street, so it's no surprise that shoppers flock here.

Bond Street is the most famous street in central London for trading luxury goods. Every self-respecting international brand has a store here. Chanel, Christian Dior, Dolce & Gabbana, Emporio Armani and Ermenegildo Zegna - this is an incomplete list famous brands, whose wares can be found on Bond Street.

Regent Street is part of the Crown Estate, meaning it is owned by the British Crown. A skillful strategy has attracted many large international companies here.

Boutiques in the Covent Garden area attract many tourists and fashion lovers. An increase in sales volumes entails an increase in rental rates, whereas previously a lack of supply was the reason for their decrease.

Recent major deals show that London's shopping streets have great potential. Thus, the premises on Oxford Street were leased to the Spanish company Desigual, and the store on New Bond Street was leased to the jewelry manufacturer Piaget.

Madrid

Madrid, the capital and largest city of Spain, attracts many wealthy buyers.

Preciados is one of the main streets and the most popular shopping area in the country. The stores are designed for both mass consumers and luxury goods buyers. There are many expensive boutiques on the stretch of Ortega y Gasseta street between Serrano and Velazquez streets.

Gran Via is located in the old city center, north of Preciados. The retail outlets here are focused mainly on the middle segment of the market.

Over the past 12 months, demand has weakened amid a weak economic environment, but several large deals have still been concluded. Among them is the rental of premises in Praça Marques de Salamanca by Abercrombie & Fitch.

The amount of free space for shops in the market is limited. Rental rates peaked at 220 euros/m² per month.

Milan

Milan is industrial, commercial and Finance center Italy. World famous fashion houses are located here.

There are no shopping centers in the heart of the city. This is explained by the fact that historical buildings predominate here, which are under state protection.

Among the shopping streets, two areas can be distinguished. The first - "Fashion Quarter" (Quadrilatero della Moda) - is focused on the sale of luxury goods and includes the area around Via Montenapoleone. Another area is designed for a wider population. It includes the pedestrian street Corso Vittorio Emanuele, next to Piazza del Duomo.

Despite the unfavorable economic climate, Milan's central streets continue to attract both buyers and sellers. Among the latter are Stella McCartney, who opened a store on Via Santo Spirito, and Abercrombie & Fitch, which opened its flagship store on Via Matteotti.

Thanks to strong demand from sellers, rental rates remain stable, although experts note that the market is not transparent enough.

Moscow

The capital market is the largest consumer market in Russia, accounting for 17% of sales in the country. Most Muscovites shop at 75 shopping centers scattered throughout the capital. The most famous are GUM and TSUM, as well as luxury boutiques on Petrovka and Stoleshnikov Lane.

Middle-class clients are attracted by stores on Tverskaya, Novy and Stary Arbat. Here you can find outlets local and foreign brands.

Rental Demand retail premises increased in 2010 compared to the previous year. Companies mainly focus on large shopping centers on busy streets. Demand exceeds supply and, as a result, rental rates are rising. It is expected that many new retail buildings will be built during 2011.

Munich

Consumption level retail goods in Munich - among the highest in Europe. The local economy is supported by a strong tourism market. The capital of Bavaria is considered the main center of trade in Germany. Demand is high here, and, as a result, rent is expensive.

The main shopping streets in Munich are Kaufinger Strasse and Neuhauser Strasse, as well as the Marienplatz area. Their attendance exceeds 12,500 people per hour. Owners rarely sell their stores, so supply is limited.

However, construction of new buildings continues. For example, the Karstadt am Dom building on Neuhauser Strasse will be demolished and a new one will be built in its place by 2013.

Demand, especially from the fashion industry, remains high on the fashionable Theatinerstrasse, Weinstrasse, Residenzstrasse and Dienerstrasse. The shops here are a worthy alternative to the Maximilianstrasse boutiques, where there is a serious shortage of free retail space, so rates sometimes reach sky-high levels.

Major deals include Italian fashion label Ermenegildo Zegna's lease of premises on Maximilianstrasse, the upcoming opening of a 1,300 m² Louis Vuitton flagship boutique in the exclusive Palais an der Oper complex, which will be housed in a former post office building, and the company's lease of retail space on Sendlinger Strasse G-Star.

Paris

Paris - one of the world's most important tourist centers - along with London and New York, has become a Mecca for shopping lovers. Local and foreign companies They never stop opening new stores in the French capital.

Parisians prefer shopping on the Champs-Élysées, Rue de Rivoli, Grand Opera and Boulevard Haussmann, while residents of the suburbs often shop at the Rosny 2 and Velizy 2 shopping centers.

Luxury shops are scattered throughout the city, but the most luxury boutiques can be found on Avenue Montaigne and Faubourg Saint-Honoré.

Due to the difficult economic situation, many store owners had difficulty paying rent and were forced to renegotiate the terms of their contracts in 2010. Despite everything, activity in the rental market has increased, as many companies are trying to find more profitable places closer to the city center. However, there are few vacant premises left on the main shopping streets, so the rental of stores, mainly food stores, is also in demand in the periphery.

The cost of renting premises has almost reached pre-crisis levels. But owners began to listen more to the needs of tenants and gradually increase rates.

Cost of renting real estate on the most expensive shopping streets in Europe, euro/m² per year

City	Street	Price rental
London	New Bond Street	8 000
Paris	Champs Elysees	7 000
Milan	Via Montenapoleone	6 800
Rome	Condotti street	6 500
Moscow	Stoleshnikov Lane	3 850
Munich	Kaufingerstrasse	3 720
Frankfurt am Main	Zeil	3 240
Dusseldorf	Königsalle	2 820
Hamburg	Spitalerstrasse	2 760
Berlin	Tauenzienstraße	2 760
Madrid	Preciados	2 640
Barcelona	Portal de l'Angel	2 544
Dublin	Grafton Street	2 475
Copenhagen	Stroget	2 350
Amsterdam	Kalverstraat	2 300
Lyon	Republique street	1 950
Oslo	Karl Johan Street	1 944
Istanbul	Abdi Ipekchi Avenue	1 920
Saint Petersburg	Nevsky Avenue	1 900
Athens	Ermu street	1 860
Kyiv	Khreshchatyk	1 836
Warsaw	Zlote Tarasy	1 800
Stockholm	Biblioteksgatan	1 800
Prague	On Přikop	1 800
Helsinki	Aleksanterinkatu	1 800
Brussels	Rue Neuve	1 800
Edinburgh	Princes Street	1 788
Budapest	Vatsi-uttsa	1 440
Luxembourg	Philip II street	1 320
Birmingham	Bullring	1 258
Lisbon	Chiado	0 900
Bucharest	Victoria Avenue	0 840

When it's time to shop, most people head to the store, and everyone looks for the best things they can afford. We offer an overview of the most exclusive stores in the world. Many people enjoy this type of therapy like shopping. The stores on this list are a real paradise for “shoppers” because they offer everything that a buyer could want. But besides this, they are also incredibly interesting from the point of view of architecture and design.

We suggest you go shopping and get to know the most ideal places where you can empty your wallets and cards.

Loewe is a store specializing in the sale of branded leather goods that are environmentally and social standards. The lively and cosmopolitan capital of Catalonia is famous for the Art Nouveau architectural masterpieces of architect Luis Domènech i Montaner in Plaza Gràcia, which houses shops. The building, which formerly housed the Official Supplier of the Spanish Crown, today belongs to the National Heritage of Spain and at the same time is the most prestigious building in the country. Of course, the most prestigious fashion store is located here.

Since the time the Louis Vuitton fashion house was created in Paris, and this happened in 1854, this name has not left the lips of fashionistas, empresses, researchers and editors of glossy magazines. What was once a small shop selling travel bags is now the crown jewel on the head of Bernard Arnault, the majority owner of the French company LVMH. But the Maison, as it is called in Paris, is not just a repository for exclusive LV bags, jewelry and ready-to-wear clothing, but also a museum, a podium for showcasing the products of the world's most famous designers.

Oscar de la Renta is located on Madison Avenue in New York and is the most expensive fashion store, along with the House of Bijan. The store occupies an area of ​​609 sq.m. Its walls are made of coral stone imported from the Dominican Republic, plaster palm trees are placed throughout the hall, and shoe displays are arranged as if on a catwalk.

London is known for its world-famous designer fashion boutiques and signature stores, but few can compare to Alfred Dunhill's House of Bourdon in Mayfair. Pursued by the ideas of realizing men's whims, he represents a unique global concept that is realized through the sale of men's luxury items.

1. House of Bijan, Beverly Hills

It is quite possible that someday the most expensive designers will decide to take up interior design and repeat

1. Imagine, scientists from California conducted an experiment: a certain group of people were offered to drink wine, having falsely informed them in advance about the high cost of the drink. All participants in the experiment appreciated the “special” taste of the wine. What's more, participants had brain MRI scans that showed that people felt happier and enjoyed themselves more when they knew they were tasting expensive wine.

   Psychologists note that most people, when perceiving the cost of goods, associate the price and value of the product - expensive things are of higher quality, expensive washing powder safer, expensive furniture will last longer. The theme of health and safety benefits can be seen in the slow but still growth in store sales organic products: we are what we eat and the like... Only fresh, selected, high-quality products are the criteria by which people choose an expensive supermarket.
   

   The most expensive grocery stores in Moscow

   ​

   The history of premium supermarkets in Russia began in the early 2000s. The most expensive grocery stores Moscow are represented under certain brands that have become synonymous with the quality and safety of products. Elite grocery stores work only with proven and reliable suppliers; their assortment includes various delicacies, exotic fruits, rare and selected products, and top-quality alcohol. Even ready food in expensive supermarkets it is often not inferior restaurant dishes. If you choose luxury grocery stores as a shopping platform, be prepared for the fact that the average check in them is significantly higher than the check in any standard supermarket.

   Azbuka Vkusa - a chain of stores operates under this brand in Moscow. Buyers note the high level of service, only fresh products, a large selection of alcohol, and the presence of their own kitchen.

   Scarlet Sails is a chain of supermarkets in Moscow with a carefully selected range of products. Additionally, supermarkets offer their own products. trademark. By the way, the Scarlet Sails company is the operator "s interesting story in the center of Moscow.

   Globus Gourmet is a gourmet store, nothing less. Cooking like in a restaurant, original and exclusive products, freshness and high quality goods - any whim, as they say.

   Bakhetle - supermarkets, originally from Kazan. Previously, when I was in Kazan, on the way to the airport I always stopped at the Kazan “Bakhetle” to buy something for home with a Tatar flavor. There are now several stores under this brand in Moscow. The emphasis in supermarkets is on products and dishes of national cuisine, halal and.

   Magnolia - the prices in these stores are high, but the products and service are standard, like everywhere else, and the interior is completely inadequate. Apparently, the location of the stores allowed them to be included in the list of elite stores: almost all of them are located in the center of the capital.

   Some Moscow markets compete with expensive supermarkets in all respects, for example:.

   Let's return to discussing the reasons why the most expensive stores in Moscow are thriving.
   Among the products of expensive brands, there are many for which demand continues to grow along with the price; Buyers value prestige and exclusivity in these products.

   A phone for 90 thousand rubles is quite inexpensive if your income is 400-500 thousand rubles per month. However, remember all your friends who own an ultra-modern gadget.

   I don't think they all have high incomes. And they bought the phone either on credit (which often happens) or they didn’t eat or drink for several months, but expensive toy, giving status and pleasure, received. The result is an increase in sales of expensive gadgets.

   Are there no people around you who live in a small apartment and drive a super expensive car? That's why luxury car dealerships are not closing.

   And have you also heard that Arab countries and Russia are leaders in the consumption of expensive, “niche” perfumes? Oh, this is my sore subject. No, I’m not at all a fan of such complex scents, but in offices now these smells just “hang” in the air, which is why I suffer. But perfume stores are not suffering - their sales of expensive perfume are growing.

   Friends, I travel a lot around the country, and this situation in the regions is no less developed than in the capital. I don’t have Manolo Blahnik shoes (the same ones that Sarah Jessica Parker’s character loved so much), but my close friend from small town- There is. She ordered them from America and took three months to pay. I note that these shoes are almost all that my friend has.

   Do photos on Odnoklassniki or Instagram with an expensive car in the background tell you something?

   The stereotyped thinking that has developed in us affects us. People often buy expensive goods and set their priorities differently. As an example: there are always those who buy groceries in the cheapest discount stores, but have the latest car model.

   Another moment of "exchange" Money for pleasure” is related to exactly how you spent the money. That is, when buying goods in expensive stores, you receive personalized service.

   Expensive stores give you the opportunity to feel like a “special”, important buyer, and the store staff does everything to ensure that you really buy what you need/beneficial/interesting.

   As a result, you are happy to use the purchased item because it suits you/fits you well/works reliably/raises your self-esteem. Without going to extremes and from my own experience, I agree that many expensive things are more pleasing, and also last better and longer. Don’t forget that boutiques also host: seasonal, past collections. And this is a serious chance to buy a really cool thing.

   Today, the staff of “expensive” stores undergo many training courses in order to gain clients from everyone entering the salon. It is strictly forbidden to meet a client based on his clothes. For inattention or harsh response potential buyer a store consultant can easily be fined.
   

   The most expensive clothing store in Moscow

   ​

   Sometimes, while walking around the center, I go into clothing stores and realize that almost all of them are not cheap. Take for example fashion boutiques in Moscow, on Stoleshnikov Lane: everything is cool, and so are the prices. The staff is extremely polite and attentive to every customer. Although, sometimes you still feel the glancing, appraising glances.

   The famous TSUM and are shopping centers where the most expensive clothing stores in Moscow are concentrated. The names of many boutiques are the names of fashion houses or the names of famous designers. Interiors and showcases of TSUM and GUM steel business cards capital Cities.

   Don’t forget that there is a grocery supermarket “Gastronom N1” in GUM, which, according to its design (style, clothing of the staff), takes us to Moscow at the beginning of the second half of the twentieth century, and in fact, is designed for today’s discerning consumer.

   And in conclusion, I note that the pursuit of expensive “status” things often ends when a person reaches a certain age. Apparently, there is a reassessment of values ​​and priorities changing.

   And one more thing - the more stable and economically developed a society is, the less we can see eloquent signs of luxury in the clothes, accessories and household items of residents. As an example, Western European countries: people on the street are dressed simply and neutrally, there are no flashy gadgets, and if there are, then it’s because they were so accustomed to it from the very beginning, although there are plenty of budget cars on the roads of Europe.

   And just in conclusion: according to the survey, the most popular desire of Western European residents for a “hypothetical” goldfish is a long life and eternal youth; the popular desires of our compatriots were a big house and a beautiful car.

2. Isn't happiness in sausage?
   And not in perfume?
   And not in a Mercedes?

3. Friends, happiness definitely doesn’t come from money. However, without them it’s bad.

   Happy is not the one who has a lot, but the one who has enough. And the rich cry too, but that’s not what we’re talking about,

   I am for beautiful shoes, modern cars and
   But this is definitely not an end in itself.
   If there is or will be an opportunity, I will buy it; if not, I will not buy it.
   I will be happy in both cases.

4. , there was a whole episode about wine in the science program Discovery. There, experts were given cheap wine in expensive packaging and they made mistakes when describing the finest qualities drink Imagine a sommelier with many years of experience and suddenly such a failure.
   The coolest thing is an iPhone on credit and a ride in a crowded minibus with it.

5. The ability to go to expensive stores is usually status. And it's not the same thing as buying expensive thing. You can order an expensive phone online. And the fact that you have to ride with him in a minibus seems stupid to some, but if a person gets pleasure from digging through his phone? Or with a handbag from this brand - has a woman dreamed of it for a long time? Or was it this scent of expensive perfume that you always wanted? In general, this is another debate - why is an iPhone better than a push-button handset?

   And you go into a high-status store - all the attention is on you, the salesman licks you, you spend two hours poking around in terribly expensive clothes, and this one is somehow not right, and that one is somehow not like that... You leave the salon with a cardboard bag with a logo - that’s all around ah ah - this lady/gentleman can afford to buy such things in such a store!

   --- Added 18 Dec 2018 ---

   And a dozen will come up at once, and quickly, quickly, you grab them so that no one intercepts