On this moment The discussion of the new law on education, which affected all levels of the educational system without exception, became very widespread. These include changes in the names of educational institutions and the approach of teachers to the process of transferring their own knowledge to students.

For example, preparation for the Unified State Exam will now proceed a little differently, because now each graduate will be able to prepare for specific packages of tasks that are already publicly available to everyone. In most cases, in school curriculum not enough time is allocated, so students must ensure that they somehow acquire the necessary skills and knowledge.
An option could be a lesson with a tutor or attending a course or a special language school. Currently, English, Italian or any other foreign language schools are very popular. This is understandable, because if children can cope with all other subjects with the help of their parents, then with teaching and explanation of the nuances in English Not everyone can cope. This requires at least attending courses or language practice.

So, if you are an expert in the field foreign languages and want to start your own business, then opening a foreign language school is a profitable business. But it is not enough just to be a good linguist. You need a clear and specific business plan with which you can open a school of one or another foreign language.

Business plan for opening a foreign language school

Most often, people (both children and adults) seek help in the field of English, so your business plan should include a paragraph regarding why you decided to teach this foreign language. Several factors may be in favor of one language or another, and much will depend on the city in which you intend to open a school (don’t forget to include this point in your business plan). So, if in a locality with a small number of residents the demand for these services is not very high (and, most likely, these will only be schoolchildren learning English), accordingly, there will be practically no demand for other foreign languages.

In a large city, you can not only open a school where it is convenient for you, but also acquire many more clients.

To open a school to study a particular foreign language, you will need to register as an individual entrepreneur. This type of registration implies mandatory licensing. A pleasant factor of this event will be that currently the license will not need to be renewed every 5 years, as was the case before.

Now, having once received a license to conduct educational activities, this will be enough for you to continue doing it for the rest of your life. This point is necessary so that you can subsequently hire workers for your foreign language school. This point is one of the main ones in a document such as a business plan, because in the future you will also have to choose the organizational and legal form of your business. If you plan to work only independently, without hiring employees, then a license is not required. Moreover, for registration as an individual entrepreneur you will pay only 1,500 rubles.

In addition to everything, you must submit an application for registration with the tax service, as well as register with a state or non-state Pension Fund Russia.

Return to contents

Selection of premises and equipment

An important factor in the success of your institution will be the location in which the foreign language school will be located. In a city with a high population density, there should not be any particular problems finding a good place to open a foreign language school. You should try to do this near large shopping centers (but not in residential areas), close to educational institutions various levels (both preschool and higher educational institutions). As for small settlements, then you should open a foreign language school in the very center, and also do not forget to make sure that advertising about your institution is located in places with the largest concentration of people (at the train station, again next to schools, kindergartens, colleges, and so on).

To get started in this business (if the business plan does not involve significant investments), the equipment that you used as a student will be sufficient. If you conduct classes alone and with a small number of students, then for starters you can purchase a basic set of furniture (chairs, tables) and methodological manuals: textbooks, workbooks, audio and video materials. At first, 1-2 laptops will be quite useful as equipment. In the future, as the business expands (this will also need to be included in the business plan), it will be possible to purchase more advanced teaching aids and, accordingly, purchase new equipment.

300,000 ₽

Starting investments

185,000 ₽

Net profit per month

150 000

monthly expenses

In this article, we have prepared a business plan for a foreign language school for you. How to open a foreign language school and earn good money? Business in training courses is a niche for those who have graduated from a foreign language university or simply know foreign languages ​​well and want to make money on it. In this review, we will figure out together how to open a foreign language school and draw up a business plan “from A to Z” (calculations for 2018).

Foreign languages ​​are needed by all educated and even poorly educated people. For those who want to live abroad or for those who want to understand films or books in the original. And it’s simple - to become an order of magnitude smarter and more educated. Foreign languages ​​will always be in demand in our global society.
STARTUP: HOW TO OPEN AN ENGLISH LANGUAGE SCHOOL | Business ideas

Market analysis

Of course, a person wants to receive his knowledge from a teacher who knows his business well. If you are fluent in a foreign language, or even several, try opening your own school.

In order not to “burn out” or be “crushed” by already existing large schools, even at the stage of writing a business plan, try to come up with something of your own, so that people will be interested. This could be your own program or someone else's foreign program, which for some reason is not yet used by us.

To begin with, try working with students using your own or any other method, visiting them at home, or giving foreign language lessons at home. As soon as you feel that everything is working out for you, your students understand and thank you, then it makes sense to start expanding your business. You can open a foreign language school in your city, where not only private clients, but also entire groups will come.

Another option is to open a school as a franchise. There are pros and cons of a franchise: you will receive a business plan and program that you do not need to develop yourself, however, working under a franchise has special working conditions (part of the proceeds will go to the owners). Initial payment - from 300,000, investments - 1 million, royalties - 7% of your school's turnover, payback period - from six months. It is believed that a franchise has about a 70% greater chance of staying afloat than a start-up school. If you're happy with it, you can try it. And we will then independently prepare a business plan for beginners.

Legal side of the issue

To open a foreign language school, you will need a number of documents. To open an educational, private school, you will need to register an ANO (Autonomous non-profit organization) or NOU (Non-state educational institution), as well as obtain a license to carry out teaching activities. After this, you can register yourself as an individual entrepreneur ( individual entrepreneur).

Plus an inspection from the SES, since we are planning to open an official school. This will take about 50,000. Don't forget about taxes - 6%.

Choosing a suitable school premises

The school should be located in the city center, or at least where there is a lot of traffic in the city, high street traffic.

To get started, it is enough to rent an office space with an area of ​​50 m² or more. Indicate in the business plan the costs of renting premises - from 30,000 rubles (Moscow - 60,000).

Usually repairs in office premises is not required, but you will need to “finish” it for the school: a blackboard, a world map in a foreign language, educational posters, frames with certificates, licenses, etc. It is reasonable to purchase a projector and other personal equipment so that, for example, you can watch educational films on foreign language. Prepare 80,000 for the second point.

In addition, you can rent a room for lessons for several hours. This is a completely reasonable option that allows you to save significant money. Many training and business centers provide such services at affordable prices. What is important here is the location (center, proximity to the metro), cost, the possibility of organizing coffee breaks, and the availability of teaching equipment.

Educational materials

For business you will need to purchase textbooks, methodological notebooks, books, stationery, discs, cassettes.

Textbooks, as a rule, are purchased from you by students, but the school will have to make bulk purchases. Every month for the second item you may need from 10,000.

Teachers for a foreign language school

Hire teachers yourself, after a preliminary interview. Each of them will be the “face” of your school. Subsequently, you can create programs together based on student opinions or learning outcomes. For different categories of people (schoolchildren, students, working class, elite class, etc.) their own program must be developed; different people using the same program, it will not be effective.

The average salary of a teacher is 20,000 (Moscow - from 35,000). If you teach yourself, you will save a lot of money, besides, you will constantly maintain your level and know for sure what the school students need.

If there are at least 2 groups per day of 6 people, then it is advisable to take 4 teachers, including yourself. These costs are about 60-110,000 rubles per month.

Cost of education

In different cities, the cost of an hour of training with a teacher varies greatly - from 300 to 2,500 per hour. Let's take the average figure of 400 rubles per hour, since you have groups, not private lessons. Although, of course, you can take on individual students, increasing the cost accordingly.

Let's say there are 2 groups of 6 students every day, plus individual lessons 2 times a week. The business plan will include turnover data - from 150 to 400,000 a month, depending on the city.

Plus, there are corporate orders that will bring very good income. We can say that the school will pay for itself with good PR in the first months of operation.

Searching for clients, advertising courses

Website - from 25,000 rubles. Banners - from 20,000. Monthly advertising costs - from 20,000 and above.

Start-up capital and business payback

1. initial capital - 300,000;
2. monthly expenses - 150,000;
3. monthly income - from 200,000 minus tax from 6% - 185,000.

Payback - from six months.

Net profit in subsequent months of work is from 100 thousand rubles.

Roman Agarkov specially for Intellectis

In the context of the rapprochement of business relations between countries, an increase in tourist flows and general globalization, learning foreign languages ​​is becoming a necessity for an increasing number of Russians. According to statistics, 46% of our compatriots do not give up their dream of learning foreign languages. At the same time, they are driven by different goals: some would like to study in order to meet the requirements of the time (13%), 14% of Russians want to feel free when traveling abroad, 11% would ensure career growth with the help of knowledge of a foreign language, 9% understand that such knowledge is necessary for communication, and 7-8% would like to easily read product labels foreign production, information on foreign websites, understand instructions, etc. Based on these observations, we can conclude that the services of schools that teach foreign languages ​​to everyone are quite in demand.

Language schools provide a full range of services for studying not only the most popular languages, but also rare languages ​​for different levels of student preparedness. By completing basic training courses, students can move on to the next, more complex stages. At first glance, competition in this industry is high. However, as practice shows, a new school can, if positioned correctly, quickly attract regular customers.

The initial investment amount is 870 320 rubles

Break-even point is reached on the fourth month of work.

The payback period is from 11 months.

2. Description of the business, product or service

Before opening a foreign language school, you need to decide whether you will issue students with documents confirming completion of a particular course at your school. If you decide to carry out individual teaching activities, then you will not need a license, but in this case you will not be able to issue documents to students state standard about completion of training. This option is simpler in terms of registering a company and is suitable for training adults, for whom it is not the papers proving the receipt of education that are important, but the real level of knowledge. If you want to issue documents confirming the qualifications of graduates, you will need to obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education.

The target audience of language schools depends on the focus of your school. If you are ready to provide services like children preschool age, and active retirees, then the age of your clients will vary from 3 to 60 years. Since the services of language schools are not cheap, visitors, as a rule, have an average or above average income.

Before opening an English or other language school, you should decide what languages ​​will be taught, as well as what the audience of the courses will be - adults or children. The most popular language is English, followed by German and French, followed by Italian and Spanish. If possible, courses should be organized in rarer languages ​​- Chinese, Japanese or another exotic language. In certain cases, they are very popular and will become a feature of your project that distinguishes you from the rest.

The main areas of study at your school may include:

• preparation for international testing;

• testing using TOEFL, CALE, GMAT, IELTS systems;

• express training in fluency in spoken language.

The average duration of a foreign language course is 4-8 months, which corresponds to 64-128 academic hours. After completing the course, students take a test and receive a document indicating that they have acquired a certain amount of knowledge. Group enrollment is carried out 2-3 times a month in English and 1-2 times a month in other languages. The main flow of students occurs in evening groups (from 17:00-21:00), the lowest attendance is observed during the day, since at this time many are at work or study. Each group of students consists of 4-6 people. It is important that the number of students is even, since during the learning process you often have to work in pairs to obtain greater results. An example of group placement and a language school schedule on a weekday with two classes is as follows:

Time	Class A	Class B
		English
	English
		French
	English	French
	English	Spanish

It is expected that groups will be recruited in the following formats:

• evening groups;
• morning groups;
• day groups;
• weekend groups.

This business is seasonal: as a rule, the flow of visitors decreases in the summer months, but resumes in September. Opening hours of language schools: daily from 08:00 to 21:00, as there is a need to gather both morning and evening groups.

3. Description of the sales market

Language school clients can be segmented as follows:

• For the purpose of applying to a language school:

Clients whose knowledge of the language is required by their profession, and their career growth depends on it;

Clients who want to improve their level of knowledge of foreign languages ​​for more comfortable travel abroad;

Clients who have a need to learn additional languages ​​in order to improve their level of education, who want to keep up with the trends of the modern world;

Clients who need to improve their level of knowledge of foreign languages ​​to enter a university or school;

Corporate clients.

• According to the requirements for conducting classes:

Students who wish to study in groups (usually 4-6 people).

• According to the age:

Schoolchildren and students who want to learn new languages, in addition to those in the school curriculum, or improve their knowledge of the main language;

Working people who are required to know a foreign language by work, or by ordinary interest and passion for travel;

Retired people who are used to traveling, discovering something new, and developing.

In percentage terms, the target audience looks approximately as follows:

Having studied your target audience, you need to decide who exactly you will provide your services to. The focus of your school, the range of languages ​​offered and marketing policy depend on the choice of audience. Also an important factor for success is analyzing your competitors. As a rule, in cities with a population of up to 4 million people, 80-100 foreign language schools are open. It is necessary to familiarize yourself with the range of languages ​​that competitors offer, the prices for their services, and the level of qualifications of their staff. After analysis, it is important to identify the competitive advantage that will set you apart from the rest. These include a convenient location, low prices, possibility of installment payment, original teaching methods, offer to study exotic languages.

4. Sales and marketing

5. Production plan

Let us outline the main stages of launching a foreign language school.

1. Registration with government agencies

First, you need to obtain the appropriate license permitting educational activities. The list of documents required to obtain a license is as follows:

• Application for a license;
• Details of documents confirming that the applicant has a license by right of ownership or otherwise legally buildings, structures, structures, premises and territories (including equipped classrooms, facilities for practical training, facilities physical culture and sports) in each of the places where educational activities are carried out, as well as copies of title documents in the event that the rights to the specified buildings, structures, structures, premises and territories and transactions with them are not subject to mandatory state registration;
• A certificate signed by the head of the organization carrying out educational activities on the logistics of educational activities under educational programs;
• Copies of documents confirming the availability of conditions for nutrition and health protection of students;
• Certificate of availability of educational programs developed and approved by the organization carrying out educational activities;
• Details of the issued in the prescribed manner sanitary and epidemiological conclusion on compliance with sanitary rules of buildings, structures, structures, premises, equipment and other property necessary for the implementation of educational activities;
• Details of the conclusion on the compliance of the object of protection mandatory requirements fire safety when carrying out educational activities (if the license applicant is an educational organization);
• A certificate of availability signed by the head of the organization carrying out educational activities special conditions for students with disabilities to receive education;
• A certificate signed by the head of the organization carrying out educational activities confirming the existence of conditions for the functioning of the electronic information and educational environment in the presence of educational programs using exclusively e-learning, distance educational technologies;
• List of attached documents.

Since the list of documents is quite voluminous, it is possible to contact a specialized organization that will collect documents for you, the cost of services will be 50,000 rubles. For reference commercial activities you can register as an individual entrepreneur, a non-profit educational institution or as entity. It is more advisable to register as an individual entrepreneur with a simplified taxation system (6% of income). This will save you from completing a lot of additional documents. A pleasant factor of this event will be that currently the license will not need to be renewed every 5 years, as was the case before. Now, once you have received a license to conduct educational activities, this will be enough for you to continue doing it for the rest of your life.

2. Search for premises and repairs

The favorable location of the premises can be considered close proximity to the metro, educational institutions, shopping centers. It is desirable to have free parking and convenient transportation. When choosing a room, you need to pay attention to lighting, sanitary condition, availability of a bathroom, etc. Optimal size premises for a school - from 100 sq.m., this will be enough for two classrooms and a reception room with a reception. The rental cost will be about 50,000-70,000 rubles. You may have to make cosmetic repairs and invite a designer who will integrate the style of your logo into the interior of the room; budget for this at least 50,000 rubles.

3. Purchase necessary equipment and inventory

To open a foreign language school, you need the following equipment and supplies:

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Magnetic whiteboard
Educational material
Computer
Wi-fi router
Stationery
Microwave
Electric kettle
Wardrobe
Microwave
Total

4. Search for frames

You can search for employees (teachers, administrators, accountants) in the following ways:

1. Through specialized sites (for example, hh.ru). The advantage of this method is the ability to see exact work experience, reviews of previous employers, qualifications, and certificates. However, access to applicants’ resumes is paid, the cost is about 15,000 rubles;
2. Collecting information through friends is the cheapest and easiest method of finding personnel;
3. Posting vacancies in specialized groups in in social networks- in the most popular groups this service is paid, the method can give a good response, the audience large groups starts from 100,000 people;
4. Monitoring of teachers of secondary and private schools with subsequent employment offers.

5. Marketing policy

First you need to place a sign or pillar for your school. Coordination, production and installation of a sign will cost you approximately 50,000 rubles. The sign will not give the desired effect without additional incentives clients, therefore the budget should also include the costs of printed materials (promotional leaflets) and the promoter’s salary (about 10,000 rubles). For comprehensive work it is necessary to resort to online methods of promoting your project, in in this case for the creation and promotion of a website it is necessary to budget about 100,000 rubles, and for the development and creation of a group on a social network - about 10,000 rubles. Over time, when you develop a client base, these types of costs will decrease; the main stream of students will come to you on the advice of friends and acquaintances.

6. Organizational structure

In order for your school to function smoothly, you need to hire following employees: teachers, administrators, cleaner, accountant.

The key personnel in your business will, of course, be teachers, because the presentation of material, the level of knowledge of students and impressions of your school as a whole depend on their professionalism and communication skills. If you plan to offer students the most popular and available languages, then at first you can limit yourself to hiring one specialist for each language. The requirements that must be presented to teachers are the availability higher education, excellent knowledge of spoken and written language, two years of work experience, knowledge of the cultural characteristics of English-speaking (and other) countries, the presence of a comprehensive and proven teaching methodology. A teacher’s salary consists of a salary (RUB 15,000) and interest depending on the number of lessons he teaches.

Your school's administrators will work 2-to-2 shifts, so you'll need to hire two employees. Requirements for administrators are limited to communication skills, friendliness, and a high level of discipline. Their responsibilities include receiving calls and letters, signing up clients for classes, forming groups, maintaining a group on a social network, providing the school with the necessary equipment (stationery, cooler, etc.). It is necessary to budget 20,000 rubles for the salaries of administrators. for each employee.

In addition, you should be concerned about finding a cleaner who cleans the premises 3-4 times a week. This employee has a part-time job and a flexible work schedule. It is better to hire an accountant on a remote basis or contact an outsourcing company in order to reduce taxes and other expenses.

Also, you cannot do without a director who will carry out key functions manager All personnel will be subordinate to him; it is he who makes decisions about hiring employees, determines their wages, builds a marketing policy, and interacts with contractors. The director's salary depends on financial results school, in general it consists of a salary (25,000 rubles) and a percentage (5%) of revenue if the project’s planned indicators are met.

General fund wages changes monthly due to the percentage wage system. The salary fund for the first month of operation of the foreign language school is presented below:

General payroll
Staff	The number of employees	Salary per 1 employee (RUB)	Total salary (RUB)
Manager (salary + bonuses)
Teacher (salary+%)
Administrator
Cleaning woman
Accountant
General salary fund

7. Financial plan

Investments in opening a language school are as follows:

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Magnetic whiteboard
Educational material
Computer
Wi-fi router

How to open an English language school - 3 competitive advantages + 5 ways to promote + 5 working secrets from business pros.

Capital investments to school: from 150,000 rubles.
Payback period: from 6 months.

This is often asked by people who themselves know him perfectly.

To start, a relatively small capital investment and staff are required.

At the same time, demand for the service remains stable.

More and more people are learning English for career growth, trips abroad and just general development.

However, desire alone is not enough in a highly competitive environment.

It is important to carry out marketing analysis, choose advertising methods, correctly register activities and calculate expenses.

What documents are needed to open a language school?

In order to open an English language school, it is enough to register as an individual entrepreneur (IP).

The procedure for obtaining papers is simple.

Therefore, even beginners will be able to cope without resorting to intermediaries.

Language courses are educational program, the existence of which is possible only after obtaining a license.

Only it gives the right to hire training staff.

The good thing is that this document no longer needs to be renewed every 5 years.

Once you receive a license, you can use it for the rest of your life.

If you are the only one teaching, registering as an individual entrepreneur is sufficient.

Don't forget that you will also need to register with the tax service.

How to open an English language school: marketing analysis

Interesting fact:
Although English is only the third most popular language, the total number of people who speak English is over a billion. This is approximately every seventh earthling.

The demand for learning foreign languages ​​is currently not fully satisfied, despite active competition and saturation of this segment.

In addition to English, French, German, and Italian are popular.

People need to increase their level of knowledge in order to improve their working skills, travel to other countries, to emigrate abroad, distance learning in foreign educational institutions.

To open English language courses, it is first important to analyze the situation in your city and on the market in general.

Analysis of the target audience of the English language school

Experts recommend choosing a separate, narrow niche for promotion.

For example, teaching young children or preparatory courses before taking international exams.

In general, the target audience of English language courses consists of the following categories:

• tourists;
• children from 3 years old;
• emigrants;
• employees of companies where English is necessary for career advancement;
• people who learn English for self-development;
• future teachers.

List of competitive advantages for the school

It has been mentioned more than once that competition in the segment is very high.

To ensure that the demand for language courses does not pass you by, it is important to highlight several powerful competitive advantages.

Before opening an English school, it is important to make sure that it will have distinctive features:

Certificate.

It’s a big plus if, after completing the courses, you can issue training certificates to your students.

Of course, it will not be possible to issue an international diploma.

But a regular sheet of praise or an internal certificate - yes.

For students, this is an incentive to study better, an opportunity to show off to friends, and a document that can decorate a resume.

If you are just about to open courses, price dumping is a justified step.

Affordable prices always attract customers.

And this will allow you to launch “word of mouth”, which is the best method advertising.

Native speakers.

As you know, a foreign language is best learned through practice.

A significant competitive advantage is the presence of a native speaker in the classroom, who will improve live speech with students.

Often people know English very well, but are embarrassed to speak it.

Classes with a native speaker will help overcome this difficulty.

Methods for promoting an English language school

It is important not only how to open an English language school , but also how to attract customers.

Of course, the most effective method– this is word of mouth.

But in order for word of mouth about you to begin to spread in all directions, you need to attract the first visitors.

To promote your English language school, use the following advertising methods:

No organization that seriously positions itself can do without its own website.

It will become your representation in the virtual space.

Internet promotion attracts financial accessibility.

The site needs to be optimized, filled with interesting content, and promoted using contextual and banner advertising.

This task should be entrusted to specialists.

But if you are looking to save money, you can take matters into your own hands and learn the basics of virtual promotion yourself.

There is no need to completely abandon standard promotion methods.

English language courses are an area of ​​business in which promotions and competitions work well.

For example, you can offer a client an impressive discount (20-30%) for inviting a friend.

1. If the main clientele is children, it makes sense to enter into cooperation agreements with regular educational institutions, kindergartens and other places where young parents can gather.

How to choose a premises to open an English school?

You can open a small language school where only you will teach, not even in a separate room, but by renting a classroom in an educational institution.

Then the rental cost will be significantly lower, and you will have more money to invest in educational materials.

Overall, you should not face any difficulties when choosing a place.

This should be a room that clients can reach without problems both by car and by public transport.

For big cities renting a place in the center is not fundamentally important.

Indeed, due to high competition, it may happen that the client turns to the company that is simply closer to home.

However for small towns Accommodation in the center is truly more convenient and more prestigious than on the outskirts.

In addition, as a rule, you can quickly and easily get to the central region from almost any part of a small settlement.

What equipment do you need for an English school?

To open an English language school, you will need a less extensive list of necessary equipment.

To create a “base”, it is enough to purchase the necessary manuals, furniture for the classroom, a blackboard, and equipment for the rest room.

The larger the number and the higher the declared level, the more equipment will be required.

And the more solid the investment will be.

Equipment criteria	Description
For activities with children	Educational posters, cards, small toys, children's books with large print and bright pictures. It would also be a good idea to purchase a projector to show cartoons in English.
Tutorials	It is important that educational materials were as “fresh” as possible. A big drawback of school education is teaching from Soviet-era books, where the information has become obsolete. The same can be said about the level of teachers. On language courses in a private school, you can provide clients with useful, relevant knowledge. The best material modern manuals from America are considered, complete with workbooks. It would be good if you could also collect a library of popular books in English and periodicals for your students.
Furniture	Tables and chairs for the classroom, armchairs and a table for the recreation area.
Technique	In order to open a small English language school, it is enough to purchase 1-2 computers, a Wi-Fi router and a working mobile phone.

How to choose staff for a school?

You can open an English language school on your own, with the help of family members.

However, to develop the business, the staff cannot be less than 2-3 teachers.

In addition, you will need to do administrative work, hire security and .

Also find specialists in creating a website and promoting the school on the Internet.

How much does it cost to open an English language school?

Considering that they often decide to open an English language school former teachers and tutors, the issue of financial investment becomes the most important.

How much it costs to open a school depends on a number of factors: the area of ​​the rented premises, the number of clients, the advertising methods used and others.

Let's consider the average cost estimate for opening a language school.

Capital investment in an English language school

Regular investments

Do not forget that in addition to a one-time starting investment, the school will need regular support for the following items:

Payback period for an English language school

Income, and therefore the payback period, depend on the occupancy of your English language school.

According to average statistics, with only 2 teachers on staff and an ideal 100% workload, the business will bring the owner 150,000 - 200,000 rubles.

As you can see, this amount slightly exceeds the amount of monthly expenses.

With such indicators, payback will occur approximately in six months.

You can increase your profit by scaling: invite new teachers, introduce additional classes, open additional points.

To open a successful English language school,

Watch a video interview with an experienced entrepreneur in this business field:

5 tips from the pros on how to open a successful English school

It is easier, oddly enough, to cope with fierce competition in big cities.

There, “proximity to home” will be added to the competitive advantages for many.

People love to learn through play.

Introduce days devoted to interactive teaching methods, watching films, and discussion club meetings.

For quality language learning, regular work is required, and not just a couple of times a week when the client comes to class.

Introduce homework and remote support.

This way, students will learn faster, and their loyalty to the English school will increase.

A good bonus for an English language school is to open a relaxation room with a cafe.

Students will be able to chat over a cup of coffee, finish their assignments, and wait for the lesson to start.

Such loyalty systems actively attract new customers.

If a person comes to the first lesson with a discount and receives the highest level of service, he will definitely come back again.

How to open an English language school so that the business allows not only self-realization, but also generates income?

In addition to investing effort and money in opening a school, it is important to regularly engage in its development and promotion.

None competitive advantages will not force clients to become regular if the level of training is low, as well as the qualifications of the teachers.

Staff development courses, thematic events, advertising campaign on the Internet will allow you to create a constant flow of students.

In this case, no competition will be fatal for the business.

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FSBEI HPE "Altai State Technical University"

them. I.I. Polzunov"

Business project Language school “salut”

Project developers:

Timofeeva I.

Meshcheryakova D.

Barnaul – 2013

Introduction………………………………………………………………………………..…….........3

Summary…………………………………………………………….…………………......5

1 Market analysis………………………………………………………………………………………...7

2 Product Description……………………………………………………………...……………………8

3 Marketing plan………………………………………….……………………........11

4 Organizational plan………………………………………………………......12

6 Risk plan………………………………………….………………………..........13

7 Financial plan…………………………………………..………………….........13

Conclusion……………………………………………………….……………….......18

Introduction

In the context of the constantly changing financial market conditions, the most responsible part of managing a company is planning, during which its policy is developed, starting from the emergence of a fundamental idea and up to its implementation in plans for specific activities and quantitative (digital) indicators.

Planning the activities of any enterprise involves studying the financial and economic results of activities, identifying factors, trends and proportions of economic processes, and main directions of development.

Planning allows you to foresee the development prospects of an enterprise for the future, use all resources more rationally, avoid possible risks as a result of financial and economic activities, timely introduce new types of products, works and services, improve their quality of provision in accordance with market conditions, ensure profitability of activities and consistent increase in capital.

In other words, planning provides an understanding of the goal, the invariance of ways to achieve it depending on certain parameters that determine the external environment. Planning allows you to interconnect all aspects of the bank’s activities through summary indicators, connect the results with the interests of the team through a system of material and other types of labor incentives.

In each organization, the practice of developing and making decisions has its own characteristics, determined by the nature and specifics of its activities, the organizational structure, and the current communications system. However, there are common characteristics the process of planning activities, wherever it is carried out. This is the single core that forms the technology for developing and adopting a plan used by any credit institution.

A business plan is a document that defines the goals of activities in the field of business and management and outlines ways and means of achieving goals based on an analysis of all the problems that arise. Developing a business plan in many ways allows you to determine the potential of the bank, set new goals and objectives, develop the most rational management decisions, coordinate the actions of departments, identify the strengths and weaknesses of personnel and the entire credit organization. The business plan reflects the results of research in the fields of finance, management and marketing.

All of the above confirms the relevance of the topic of our work.

The purpose of this work is to develop a business plan for a new enterprise - a language school. To achieve this goal, it is necessary to solve the following tasks:

Reveal the content of the business idea;

Carry out planning of the activities of the created enterprise;

Calculate the main economic indicators for the newly opened enterprise;

Justify the economic efficiency of creating an enterprise.

Summary

As part of the presented business plan, it is planned to create an enterprise – the language school “Salut!” Organizational and legal form of ownership – Limited Liability Company.

Full name of the company: Limited Liability Company "Salut!"

Short name: LLC “Salut!”

The main activity of this company is the provision of educational services to the population of the city of Barnaul in terms of teaching foreign languages ​​(English, French, German, Spanish, Italian, Portuguese, Polish, Czech, Chinese, Japanese, Korean).

Problem is that the current generation needs to learn foreign languages, since the current situation in the world requires knowledge of at least one foreign language, since many organizations require additional knowledge, which as a result are paid higher.

Children are taught the language from the first grade, but in order for the language not to be forgotten, it must be actively practiced. In addition, many people want to study abroad, but lack either the knowledge or information about the opportunities.

Also, the need to learn foreign languages ​​arises when a person goes to a country without any knowledge at all. But in many countries there are no guides even in Russian.

Therefore, from all of the above, relevance is to obtain sufficient knowledge about the language for study, work, travel, as well as obtaining information for those wishing to study abroad, for practice, internship.

Educational services will be provided in the premises of the Prospect business center. For this purpose, it is planned (from 09 to 21 hours daily) to rent 2 offices. Classes at the school will be carried out daily in two classrooms. One classroom will be specialized for learning English, where classes will be held daily. The second classroom will host classes in other different languages ​​by day of the week.

The cost of implementing the project is 191,760 rubles. rubles These funds are supposed to be borrowed from commercial bank for a year at 14% per annum.

The payback period for the project will be 10 days.