Speed dating business plan. How to make money on speed dating, organizing speed dates. How does speed dating work?

Speed dating or mini-dates are parties organized specifically so that people can meet and chat at a table in a cafe. Such dates do not last long, but this time is enough for sympathy to arise.

Business "Speed Dating"

Mini-dating parties (Speed dating) were invented in 1998 by Rabbi Jacob Devo. Living in the United States, Jacob and his wife Sue were concerned that there was no place for Jewish girls to meet Jewish boys to start a family. A big city separates people, leaving no time for simple acquaintances, conversations about anything, during which mutual sympathy usually arises.

The old national tradition prescribes, if not pimping, then assistance in creating families. And so, in the millionaire area of Beverly Hills, in an establishment under the guise of “Pete’s Cafe,” the first speed date took place. The combination of theory and practice led to the improvement of the Speed dating format: each speed dating lasts 7 minutes, after which the interlocutors change.

At the beginning of the new century, date nights became fashionable in Europe, Australia, the USA, and throughout the world. Such rapid popularity is clear evidence that communication problems are experienced by many people of different ages and social groups.

What is speed dating?

By participating in Speed dating you can spend a short time make acquaintances with 10-15 representatives of the opposite sex. In Russia, express dating appeared relatively recently, but has already caught the fancy of many. Not always the result of meeting people at such parties is marriage, but pleasant acquaintances and an interesting pastime are guaranteed to everyone.

With all the simplicity of speed dating, someone has to take care of organizing it, so why don’t you take up this noble cause of connecting lonely hearts? You provide people with the opportunity to meet at a cafe table and chat, and in gratitude they pay you a small amount for this. Start-up capital To start such a business is not necessary, only organizational skills are required.

How to organize a speed dating business?

Two business development options:

You have own restaurant or a cafe for speed dating.

You plan to conduct speed dating in rented premises. This option can be considered a business from scratch.

With the first option, everything is clear - organizational issues are reduced to hosting and attracting visitors.

In the second case, you first need to find a suitable room. Successful places would be newly opened cafes that have not yet had time to acquire regular customers. Cooperation will be beneficial for you and for the owner of the establishment receiving a flow of visitors.

You should choose a cafe in the central part of the city or near the business center. In such places, cafes are filled only on weekdays during the lunch break, and in the evenings and on weekends there are almost no visitors. It is better to organize express meetings on weekends, so the cafe owner will be happy to cooperate. The atmosphere in the cafe should be cozy and inviting so that participants do not tense up and feel confident. The organizer’s task is to provide the meeting participants with a pleasant atmosphere, order light drinks, sandwiches, fruit, etc. The cost of organizing a party for 30-40 people will be approximately 10,000 rubles (including rent).

When the issue with the venue has been resolved, you can start looking for clients. Don’t limit your choice to young people; as experience shows, mature people and even older people enjoy participating in Speed dating. Groups should be made up of people of approximately the same age, interests and social status. It has been noticed that in European countries, such meetings are attended by married couples seeking to diversify their relationships. Don't try to form groups by eye; let clients fill out questionnaires, based on which you can judge the interests and goals of each person who contacts you.

The survey can be completed when registering for Speed dating via the Internet. For organization of this business Internet access is vital: you need your own website where participants can register, and there will also be information about the place and time of meetings.

To attract participants, advertising in the local press, on the streets, and in cafes where the event is planned will be useful. On average, advertising costs are 10,000-30,000 rubles per month.

How to conduct meetings?

At the appointed time, participants gather in a cafe. There should be an equal number of women and men in the group. Women take tables, and men sit next to them. The conversation lasts seven minutes. At a signal, the men stand up and move to the next table. So, moving from table to table, all the men will talk to all the women. Participants put marks in the questionnaire, noting the interlocutors they like. In a matched pair, participants exchange phone numbers.

If you invite 30 people to parties, selling them tickets for 500 rubles, then each event will bring in about 5,000 rubles net income. This is not bad at all, considering the simplicity of the organization and the positive emotions from communication.

Organization speed dating- this is, in fact, hard work, because everything in organizing such events rests on people and the relationships between them. And as you know, working with real people is the most difficult task of all, especially in the field of organizing entertainment, such as speed dating in Moscow. People come to speed dating so much different people and everyone needs to find their own approach, which makes the task of the organizers twice as difficult. But the actual “kitchen” of organizing speed dating begins long before guests arrive at the event...

Organizing speed dating starts with finding the perfect place - a cafe for speed dating should be special. And the organizers have many strict criteria for it: walking distance from the metro, a separate hall with a large number of individual seats, a romantic atmosphere and pleasant staff. Speed dating is a place where two singles meet, and this place should be truly special.

The next step in organizing speed dating is the hosts. Special attention is paid to them, because speed dating hosts are in every sense the face of the organization, and this very face should be not only pleasant, but also professional. Organizing speed dating involves careful selection of personnel. How successful your speed dating will be depends on the hosts, because at the second stage of organizing the event, they are the ones who communicate with the guests, create the right atmosphere and dispel all fears and myths about what speed dating is. In addition, FastLife does not stand still and strives for development, organizing unusual speed dates such as “”, “”, “” and “Love at an altitude of 337 meters!”

The third step of organizing speed dating is the result. The result of speed dating is as important to us as it is to you. We are careful about the profiles and their processing, so as not to miss any of the sympathies that have developed during the evening of speed dating. We deliver letters of happiness to our clients on time so that you can meet again as soon as possible.

In addition to all this, organizing speed dating is a lot of details that guests do not notice, but without which the experience would not be half as incredibly cool as it is now. This includes a correctly selected bell, and the design of sympathy cards, pens, and club cards; this is music, surprises, games and pleasant promotions; these are happy couples who inspire us to continue our business.

Organizing speed dating is not an easy task, it consists of many small parts that work interconnectedly like one machine! So the machine works like a clock thanks to a serious approach to the most frivolous activity, as help in finding a soul mate.

Your FastLife Blog Editor,

Came from the USA, where this idea became profitable investment time and money, bringing entrepreneurs decent income.

“Speed-dating,” as this dating organization sounds in English, implies a meeting of single men and women who are invited to some establishment. The peculiarity of organizing speed dating is that it differs fundamentally from what is offered marriage agencies, and a completely different clientele is showing interest in them. Dating takes place quickly, through short dialogues with each other, and this is much more exciting and practical.

Solving the problem of loneliness using a similar concept - good offer for the modern city dweller. Speed dating evenings are steadily gaining popularity, and the target audience Such events are very wide, both in terms of age, social status and other characteristics.

Undoubtedly, the niche has great potential - there will never be a shortage of people who want to meet. However, dating business - is it profitable or not, what is the profitability, investment and payback? An introductory overview of the possibilities of creating a turnkey business for organizing speed dating events will help those who want to start their own business from scratch.

How does speed dating work?

An equal number of participants must be invited. Each guest should talk to a representative of the opposite sex at the table in order to talk about themselves and learn about the interlocutor during a 5-minute conversation. Usually girls are seated at the tables, and men are seated next to each of them alternately at the signal of the host. The “transfer” is done until all participants manage to have a personal conversation.

To make it easier to remember each other, badges with numbers need to be made for each guest. People are invited to write down their impressions of their first acquaintance with each of those who came to a special “list of likes.” Notes are made in it, the main ones of which are formulated as follows: liked it or not /interesting as a friend/ business partner and another thing, here the organizer can show his imagination.

The finale of the event is the “moment of truth”, when, based on the results of studying the lists, the host finds matches of mutual interest, informing the participants about this after the party by e-mail or via SMS. The presenter can announce the results of the evening directly on the spot. Undoubtedly, those who wish can exchange contacts on their own, however, the problem of refusal is removed, because the rules of the event do not require this.

Target audience of the event

Speed-dating was originally aimed at middle-class people; they don’t meet people on the street and don’t go to entertainment venues that often. As a result, they are comfortable with the format of quick dating, which is not without a romantic component and even erotic overtones. For the most part, these are attractive people, however, they have little time to organize their personal lives. This fact explains the high percentage of successful acquaintances - as a result of each meeting, according to statistics, at least one couple is formed.

The minimum age for those showing interest in such acquaintances is 20 years. The majority of men should be somewhat older than women, on average 3 - 4 years, and the average age difference is about 5 - 7 years.

In general, speed dating attracts a fairly diverse audience; it is only important to find and develop the concept of your business, finding opportunities to give clients something that competitors do not yet have. In this enterprise there is a lot of scope for opportunities and extraordinary solutions. Speed dating business is ideal for creative entrepreneurs who know how to interest their contemporaries.

Where to begin?

Species classifier economic activity classifies such a business as OKVED code 90: “Creative activities in the field of art and entertainment.” You can register an individual entrepreneur, and if necessary, registration legal entity, it is preferable to create an LLC. This is explained by the fact that individual entrepreneur and society with limited liability can operate under a simplified taxation system, limited to deductions of no more than 6% of income or 15% of operating profit. But this business does not involve liability with property, so registration as an individual is sufficient.

What is needed for events?

You need to rent a spacious room in a cafe, restaurant or establishment located in a cozy but accessible place. It should not be too noisy; the atmosphere of mini-dates should be calm and relaxing.

Rental time is 2 - 3 hours, unless continuation is expected after the end of dating. The advantage of the organization is that there is no need for significant expenses, both for rent and for nutritious meals for guests and the purchase of any expensive consumables.

Event advertising becomes an important success factor. You need to create a website with information about the organization, evening schedule, conditions of participation and prices. It is possible to bypass competitors in the region by optimizing your site to bring it to the first page of search engines for the necessary queries. These are not mandatory but desirable investments.

Promotion on social networks has long been trending. In addition, some popular communities, for example, VKontakte, which cover the topic of dating, offer advertising posts, and this will be an effective way to announce your endeavor.

The work requires a small staff, and at the initial stage the entrepreneur can take on the main tasks himself, hiring only one or two assistants. Their task is to communicate with clients by phone or on the Internet, because they will probably have many questions. Business does not entail complex accounting calculations, voluminous tax reporting, payment utility payments and security. Employees are offered work not for a salary, but for a percentage of income, thereby motivating them to attract more visitors.

Responsibility rests with the leader. His responsibilities include showing attention to the guests, creating the appropriate mood; no one here should feel embarrassed, because many came for the first time. It is necessary to help guests, since their attitude increases the chances of creating couples, and the higher the percentage of such, the more good reviews the organization will receive.

Budget and payback calculations

The entrance ticket costs 1,000 rubles - this is average price in Moscow and St. Petersburg, in the regions it is a little cheaper. In pre-sale you can attract a price of about 700 rubles. It is very possible to recruit at least 10 men and the same number of women, then 20 thousand rubles will remain in the event box office. By doubling the number of people who came, you can collect 40 thousand and so on.

Expenses:

Hall rental;
advertising the meeting;
work of the presenter;
coffee, tea, soft drinks or champagne;
badges, paper, pens.

After paying for entry, guests should be comfortable without necessarily spending on anything else. Usually, everything is limited to providing each participant with a free drink.

The rental price is determined by the level of the establishment and its area. A good minimum for speed dating is 20 people, so it is advisable to look for roomy rooms. If the participation of a small number of people is expected, the rent may cost from 2 thousand rubles in a medium-sized club or restaurant for each hour of rent. For a meeting on a large scale, you need to count on 5-10 thousand rubles/hour.

As a result, investments in organizing one evening will cost on average from 5 to 50 thousand rubles, depending on its scale. After deducting expenses, as a result of attracting 20 participants, 10 thousand or more thousand rubles of net profit will remain on hand. For daily earnings this is quite decent even for a big city. Income will grow due to the introduction of our own unique developments into the business, which will make events more diverse and attractive to a large audience.

Initial investment: 70 tr.
Monthly profit: 30 tr.
Payback period: 2 months.
The old national tradition prescribes, if not pimping, then assistance in creating families. And so, in the millionaire area of Beverly Hills, in an establishment under the guise of “Pete’s Cafe,” the first speed date took place. The combination of theory and practice led to the improvement of the Speed dating format: each speed dating lasts 7 minutes, after which the interlocutors change.
At the beginning of the new century, date nights became fashionable in Europe, Australia, the USA, and throughout the world. Such rapid popularity is clear evidence that many people of different ages and social groups experience problems with communication.

What is speed dating? By participating in Speed dating, you can make acquaintances with 10-15 representatives of the opposite sex in a short time. In Russia, express dating appeared relatively recently, but has already caught the fancy of many. Not always the result of meeting people at such parties is marriage, but pleasant acquaintances and an interesting pastime are guaranteed to everyone.
With all the simplicity of speed dating, someone has to take care of organizing it, so why don’t you take up this noble cause of connecting lonely hearts? You provide people with the opportunity to meet at a cafe table and chat, and in gratitude they pay you a small amount for this. Start-up capital is not required to start such a business; only organizational skills are required. How to organize a speed dating business? Two options for business development: You have your own restaurant or cafe for speed dating.
You plan to conduct speed dating in rented premises. This option can be considered a business from scratch.
With the first option, everything is clear - organizational issues are reduced to hosting and attracting visitors.
In the second case, you first need to find a suitable room. Successful places would be newly opened cafes that have not yet had time to acquire regular customers. Cooperation will be beneficial for you and for the owner of the establishment receiving a flow of visitors.
You should choose a cafe in the central part of the city or near the business center. In such places, cafes are filled only on weekdays during the lunch break, and in the evenings and on weekends there are almost no visitors. It is better to organize express meetings on weekends, so the cafe owner will be happy to cooperate.
The atmosphere in the cafe should be cozy and inviting so that participants do not tense up and feel confident. The organizer’s task is to provide the meeting participants with a pleasant atmosphere, order light drinks, sandwiches, fruit, etc. The cost of organizing a party for 30-40 people will be approximately 10,000 rubles (including rent).
When the issue with the venue has been resolved, you can start looking for clients. Don’t limit your choice to young people; as experience shows, mature people and even older people enjoy participating in Speed dating. Groups should be made up of people of approximately the same age, interests and social status. It has been noticed that in European countries, such meetings are attended by married couples seeking to diversify their relationships. Don't try to form groups by eye; let clients fill out questionnaires, based on which you can judge the interests and goals of each person who contacts you.
The survey can be completed when registering for Speed dating via the Internet. To organize this business, access to the Internet is vital: you need your own website where participants can register, and there will also be information about the place and time of meetings.
To attract participants, advertising in the local press, on the streets, and in cafes where the event is planned will be useful. On average, advertising costs are 10,000-30,000 rubles per month. How to conduct meetings? At the appointed time, participants gather in a cafe. There should be an equal number of women and men in the group. Women take tables, and men sit next to them. The conversation lasts seven minutes. At a signal, the men stand up and move to the next table. So, moving from table to table, all the men will talk to all the women. Participants put marks in the questionnaire, noting the interlocutors they like. In a matched pair, participants exchange phone numbers.
If you invite 30 people to parties, selling them tickets for 500 rubles, then each event will bring about 5,000 rubles in net income. This is not bad at all, considering the simplicity of the organization and the positive emotions from communication.

How to make money on single people and, at the same time, help them find their soulmate? Very simple - speed dating. This scheme for earning money and helping single people was invented by the American Jacob Devo in 1998. Since then, speed dating has spread widely throughout the world and brought together more than one couple of people who could not find their soul mate for years.

Restaurant + 10 girls + 10 men + host = quick date. The essence of such events is as follows. The organizer invites 10 men and 10 women of approximately the same age to a cozy cafe or restaurant (for example, girls 20-30, men 25-35). Age groups you can form completely different ones, the main thing is that the average age difference is approximately 5-7 years.

Beforehand, all participants undergo an interview with the organizer to identify their type. This is necessary in order to protect everyone present from people with an unbalanced psyche, maniacs, etc. The organizer asks a series of questions that determine the person’s personality type. For example, the organizer can conduct a Leonhard test. A very good test in which the test taker will have to answer 88 questions and the test will accurately determine all the components of a person’s type (hyperthymic type, excitable, emotive, pedantic, anxious, unbalanced and some others.). Carrying out a test is one of the most important stages in the selection of participants. The test can be carried out either in the office or online, so as not to waste a person’s time.

After testing all participants, the organizer selects 20 people, who then send an invitation to participate in speed dating with the specified date, time and location of the event. The dress code for participants must be either formal or casual. You cannot come wearing home clothes or sports clothes.

When all the invitees have gathered for the specified time in the restaurant, which the organizers rented for the evening, the host seats all the girls at separate tables and gives them badges with numbers from 1 to 10. Men are also given similar badges. The restaurant plays pleasant music, dim lights, and there is a bottle of champagne on every table. And then the cultural program begins.

The presenter introduces himself and tells the rules again. The rules are as follows: Each man sits down with a woman and they have 5 minutes to learn as much as possible about each other. Scientists have proven that the first impression of a person occurs within 30 seconds of visual and verbal contact, and in 3 minutes a general impression is formed. Therefore, 5 minutes will be enough. After the participants have talked with their ladies for 5 minutes, each man moves to the adjacent (clockwise) table. And communication begins again. And so on until every man has talked to every woman. During changeovers, waiters have 1 minute to change champagne glasses.

When all participants have communicated with each other, the presenter gives each person a questionnaire. The questionnaires have only 4 columns: the name of the contestant, number, the “Friendship only” column, the “Interested” column, and the “Not interested” column. At the top of the form there is a field for filling in the number and name of the owner of the form. Men and women must put only 1 tick in 1 of 3 boxes. Only friendship means you are interested, but not in terms of relationships, you are only satisfied with communication and friendship. Interested - I want to get to know each other better, maybe start a relationship. Not interested - the column speaks for itself.

After all participants have submitted completed forms, they can be free. Then the organizers compare all the profiles and if they find a match, they send the participants their sympathy numbers, that is, contacts are exchanged through the organizers. For example, girl number 3 showed sympathy for men numbered 1, 8, 10, and man number 8 showed sympathy for girls number 2, 3, 5. This means that girl number 3 and man number 8 coincided and email them or A message will be sent to your phone with your chosen one’s number. If incidents occur in the form of more than one coincidence, then it’s okay. Contacts are still sent. But the participant cannot write that he liked all the girls, providing himself with 100% confidence that he will be sent the number of one of the participants.

It is also possible to announce the results of the evening right on the spot. For example, if you rented a nightclub, then the participants can stay and continue the evening. Couples will be able to get to know each other better, have a drink, and dance.

This is the whole point of speed dating. According to statistics, 1 pair out of 10 possible is 100% successful.

Calculations, budget, payback.

Let's assume that we rent a restaurant and advertise via the Internet. Renting a restaurant or cafe for an evening without snacks and food, but with only 10 bottles of champagne will cost about 2,000 rubles. But if you look hard enough, you can get it for less. Advertising. For advertising, you can create a VKontakte community and promote it. Good, effective advertising in social network will cost approximately 2000 rubles (on several public pages at once, + ask for reposts). Also place advertising text on several free message boards with a request to join the VKontakte group and read more there. You will spend very little on printing the final questionnaires. You can print it at any print service for mere pennies, so we won’t count it into the total price. Moreover, if you have a printer at home, then print it at home.

As a result, you need about 4-5 thousand rubles to organize one evening.

Next, we set the pricing policy. For example, pre-ordering a ticket a week in advance will cost approximately 500 rubles. Order a ticket 2 days before the evening - 700 rubles. But if you have a catastrophic lack of participants and everything is on the verge of failure, then you can sell tickets for 300 rubles. Let's assume that all tickets were purchased for 500 rubles. and the evening will definitely take place. In this scenario, the profit will be 500 * 20 = 10,000 rubles. Net profit 10000-5000=5000 rub. Agree, 5000 rubles for 1 evening is quite good. You can come up with all sorts of new tricks that will significantly increase the price of a ticket and your profit.

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