Successful business coach. What do business coaches live on? Training of business trainers: where to get training

Being a business coach has many benefits. This is a high salary interesting acquaintances and, of course, constant self-development. You will learn how to become a business coach in this article.

Features of the profession

The term “coach” is familiar to almost everyone. This is a specialist who prepares athletes for competitions. He trains them and also helps them develop physical skills and abilities. This also applies to business coaches. Only they train aspiring entrepreneurs, not athletes. Specialists help company owners train staff and improve their personal skills. This is a young profession, but despite this, it is already quite in demand.

A training specialist is a person who shares his experience and gives useful tips. He may be a representative who is engaged in staff training or a former one who has managed to achieve success in his profession.

Required Skills

If you want to understand how to become good business trainer, you must first become familiar with all the intricacies of this specialty. First of all, you need to interest the public. Courses should be structured in such a way that students find it interesting during the classes. If you fail to achieve this, training will not bring positive results.

A specialist must be able to correctly express his thoughts. Many businessmen who have achieved great success in trading cannot explain on a professional level how they did it. Therefore, before becoming a business sales trainer, they have to undergo special training.

Stages of corporate training design

Develop your own training programs. If you decide that I want to become a business trainer, you need to learn how to compile teaching materials that will be used for training. In addition, you will need graphic material to clearly illustrate your words.

To provide the services of a business coach, you should learn to assess the student’s level and correctly identify his weak and strengths. This will help you understand what to focus on in your training and what can be left in the background.

A true professional must inspire trust among listeners, and also be able to competently manage the discussion and the entire learning process. Special attention attention should be paid to sign language. A person who competently formulates his thoughts and arouses enthusiasm among students will be able to achieve great success in this profession. The ability to persuade, self-confidence, communication skills and a positive attitude are the main qualities that a specialist must have.

Education

Yesterday's university graduates who are interested in how to become a successful business coach, but at the same time are afraid to try their hand at this profession, should know that nothing is impossible in the world. Anyone can master this profession if they have the desire and aspiration.

There are several ways to become a business coach from scratch:

Looking for a mentor;
We are engaged in self-education;
Becoming a mentor's assistant;
We are entering a special educational institution.

Any person who has work experience, for example, in marketing, can engage in self-education. Almost all companies need such specialists.

Pros of self-study:

Low financial costs;
Independent search for suitable educational materials.

Flaws:

You will have to spend a lot of time on self-study;
Systematization of scattered information;
Absence feedback with mentors.

It is much easier to pay money to a mentor and undergo training from him. He will tell you all the secrets of how to become a good business coach and teach you the intricacies of the profession. Such services are not cheap, but you cannot save on training, since your personal and professional growth largely depends on it. Using an individual approach, you will receive maximum useful knowledge. A mentor will help you find a job and conduct your first trainings.

If you are financially unable to pay for training, you can try to get a job as an assistant to a professional. In this case, you will have to systematize your knowledge yourself. Their quality will largely depend on the competence of your “teacher”.

In specialized educational institutions that train business trainers, they offer classes in the form of trainings, that is, in the form in which future specialists will conduct their lessons.

Benefits of training:

The information is presented in a simple and understandable form, so you can quickly learn the material;
Group trainings allow you to share experiences and find new ideas;
Behind a short time you will be able to gain invaluable experience and a huge knowledge base.

Flaws:

High price;
Long training course.

Decide for yourself which method of training business trainers suits you best. The most important thing is to constantly develop and not stop there. To do this you need to visit regularly thematic seminars and read relevant literature.

Income

How much does a new business coach make? Minimum wage such a specialist costs 35 thousand rubles. Professionals earn up to 100 thousand rubles. Income largely depends on the region in which the specialist works, as well as on his experience and knowledge. If you work as a freelancer, your earnings can be much higher. A specialist on the company’s staff usually receives about 65 thousand rubles.

Advantages and disadvantages of the profession

The most important disadvantage of the profession is that even the best professional cannot guarantee that his work will give a positive result. It all depends on the listener and how he approaches learning. At the same time, the trainer’s earnings and reputation largely depend on what results the students achieve.

Building a career as a business coach

The main advantage of the profession is the establishment useful connections With different people. Thanks to this, many professionals become managers large companies or start their own successful business. Therefore, today, the position of business coach is included in the group.

If you are interested in the profession of a business coach and you are wondering where to start, first of all, start training. Constantly work on yourself and engage in self-development. If you think that you have already established yourself as a specialist, this will lead you to failure.

Learn to think strategically and act responsibly. Don’t deviate from your goals, believe in the team and in success, and you will definitely succeed.

Don't forget about your image and reputation. You should not take many orders at the same time in order to earn more money. In addition to income, your work should bring sources of information, as well as useful contacts.

Business trainer is a specialist in teaching techniques, methods and algorithms for working in business. The work of a business coach. Business trainer courses. The profession is suitable for those who are interested in psychology and social science (see choosing a profession based on interest in school subjects).

Features of the profession

Training is an active learning method. The main thing in it is not dry theory, but the application of theory in practice. With the help of trainings, skills and abilities are developed, old psychological attitudes are revised and new ones are introduced. The trainer helps participants structure their work in a new way, helps them open up, and in some cases, overcome interfering habits and ideas. A business coach can also be called a training manager if he is on staff commercial company and is responsible for the development and training of its staff.

A coach is not a teacher with a pointer. It does not require professional and personal changes from participants, and does not give grades. All changes happen on their own if the coach manages to build the process correctly. As the experts themselves say, a business coach does not so much broadcast and inspire, but rather organizes a group process for practical training.

When outlining the topic of classes, the trainer proceeds from the fact that this moment relevant for a specific group of participants. Often it is they, sometimes unwittingly, who prompt him to choose a topic. For example, a real estate company instructs a business coach to teach employees how to talk to customers so that they do not have the desire to turn to another company. Each time, even before the classes, the trainer tests the organization’s employees, identifies their professional difficulties and outlines a training course. And during such preparation, a burning problem is revealed: the novice realtor feels that it is difficult for him to communicate with the rich, i.e. with the most enviable clients. He hates them because they “stole everything, destroyed it and now sit on their millions and despise everyone.”

The coach analyzes the problem with the group and helps them look at it, if not with humor, then at least without hysteria and with optimism. He models various situations, in which he “rehearses” interaction with the “money bag” - constructively, without hostility and servility. In other words, it helps to get rid of the social barrier or makes it less noticeable. Instills confidence in your own ability to earn good money.

What new things do the training participants take away from the classes? First of all, new or improved skills. Perhaps a new operating algorithm. A new look at a familiar situation. And sometimes a new look at yourself.

Can anyone cope with such tasks? Of course not. To work successfully, the coach must himself possess all the virtues that he wants to instill in the group. He must believe in himself and fill the group with his confidence.

A business coach usually uses existing training techniques, but adapts them to the business objectives of a particular company. He constantly monitors new approaches to training, studies them, and some trainers develop their own methods.

Workplace

A business coach can work in a special training agency, in a recruitment agency, or individually as a freelancer. He can also work in the HR department of a company (training manager).

Salary as of May 23, 2019

Russia 20000—60000 ₽

Moscow 60000—120000 ₽

Important qualities

The profession of a business coach requires optimism, sociability, tact, goodwill, a sense of humor, good intelligence, good memory, artistry and resistance to stress. Also a big plus is the ability to constantly work on oneself and on one’s education.

How do people become business coaches? As in any other business, there are long paths and short ones. I myself have been selling my business trainings since 2011, so I can tell you about the most quick ways x, how to become a business coach from scratch.

Why do people become business coaches?

I remember how for the first time I myself wanted to go out in front of the audience and start explaining to them some complex and intelligent things in simple words. This happened after I went to business training for the first time.

Yes, this is exactly how, in the vast majority of cases, the desire to teach others and make money from it is born. The profession of a business coach combines several strong “motivators”:

To be rich. You, too, have probably calculated how much money the business coach earned approximately for three hours of speaking, based on the number of people in the hall and the cost of the entrance ticket.
Be popular. When a person stands on stage and says something, and everyone else listens to him, there is some kind of magic in this, you must agree.
Have a lot of free time. It's great to perform just once a week, instead of going to work at 9 am every day.

And this is all really... true. But provided that you become a successful and sought-after business coach. Otherwise, you will have to share the fate of thousands of poor people who plow for pennies around the clock in all cities of Russia. So they see nothing except the plane and hotels.

And in order to become successful and in demand and expensive, you need to start right away right away.

3 quick ways to become a business coach from scratch

Each of these options has its own advantages and disadvantages. You can choose the one that best suits your character and personality.

Option #1 - “Springboard”

What is the most important thing for a business coach? A piece of paper. That is, diplomas, certificates and other signs that he is truly a business coach. I used to think that every business coach is a successful owner of his own transnational business (at least). But in reality everything turned out much simpler.

You don't need to have your own business, and you don't even have to understand business processes. The main thing is that you have a piece of paper, and that the logo on this piece of paper is known.

And the first quick way is that you go to some kind of “training for trainers” at a large well-known training company. There they will teach you different things interesting things, but this is not the main thing for us.

It is very important for us that we have the opportunity to “catch on” to this training company. Most often, large customers do not look for trainers individually. They contact a large “name” training company, and they are offered several trainers to choose from.

And now you need to become at least one of these “optional” trainers. Of course, you can just come to the same company “from the street” and say that you would like to work for them, and all that. But they have a lot of trainers, and they don’t know you at all.

Accordingly, there is a very high probability that they will forget about you as soon as you leave their office. But to prevent this from happening, we first pay them money. In general, this is probably the fastest, but also the most expensive way to become a business coach. Because the price tag for such trainings can be 200 - 300 thousand rubles.

But they will definitely recognize you there, and then you will be able to continue your career in the same agency. Calculate approximately how many trainings you will need to conduct to recoup the costs of training. It may well turn out that this is a profitable activity.

Method #2 - “Your own boss”

If in the first option we “tied” ourselves to the training company and are very dependent on it, then here it’s the other way around - we are on our own, and we don’t need anyone.

This method consists in the fact that you find clients for yourself, organize trainings yourself, and conduct them yourself. This is done approximately this way. You choose your list small companies who could benefit from your services.

At a meeting with the manager, you show yourself in all your glory and offer him two options for how you can further cooperate. Option one is expensive consulting, where you come to the campaign once or twice a week and help set up some processes. It usually costs from 150 thousand rubles a month, and few managers like it.

The second option is that you invite a manager to your training, where you will tell everything that you would tell in consulting, but not individually, but to a small group of people (5-10 people). And all this costs just a few pennies - around 15 - 20 thousand rubles for the entire training.

So you methodically visit several dozen companies per month and recruit one training group. As a result, the earnings are quite good.

Of course, here you must have a suitable topic, and you will have to study almost all the time personal sales. But this is a very good alternative to classic coaching through a campaign. Besides, who knows, maybe someone will order full-fledged consulting from you.

If you are interested in the option of promoting your business trainings yourself, but you don’t want to spend all your time visiting clients, then pay attention to the third option.

Business coach online

Are you familiar with the word “information business”? It’s probably familiar, and with a 90% chance it causes you a vague negative reaction. But there’s really nothing wrong with this type of activity. It's just the same business coaching, but only through the Internet.

Of course, there are rules here. I want to tell you about them in more detail.

Firstly, it is much more difficult to sell trainings and courses on the Internet than in person. People are ready to pay 10-15 thousand rubles for a living person to come out in front of them and start telling something. Even if this “something” is complete nonsense. But this won’t work on the Internet.

And this is connected with two things. Firstly, the very fact that a person comes out in person and says and does something evokes respect. We see his “work”. And on the Internet we are most often offered some kind of recordings. We will download them for free via torrent, right? And we won’t suffer any remorse for this, because it’s just a recording.

Secondly, people on the Internet and in the real world are completely different. In the real world they are "wild". They don’t know anything, they don’t see the proposals of their competitors’ coaches. And on the Internet they are literally inundated with offers to take courses, trainings, get a million rubles, get rich without leaving the couch - from all sides.

Is it easier or more difficult to be an online trainer?

On the one hand, it’s easier on the Internet, but on the other hand, it’s more difficult. Personally, I almost immediately came to the conclusion that online training was for me. Yes, I had to learn all sorts of new things. For example, how to advertise on the Internet, how to write selling texts, how to conduct an email newsletter.

But the result was definitely worth it. Now I can sell and conduct my trainings without leaving home. And it's a very cool feeling.

And the first thing you need to do if you decide to engage in information business is to choose the right niche. You see what’s the matter, business trainers from the “real world” come to me almost every week and say that they would like to earn money through the Internet. They are tired of flying around all the cities of Russia on planes, and now they just want to calmly share the secrets of their wisdom with people on the balcony of their hotel.

And almost none of these business trainers stay online. The problem is that they are trying to teach the same thing as offline. I ask them, “What topic are you going to sell training on?” They answer: “On the topic of sales.”

But this will not work on the Internet. The rules of the game are much stricter here. “Sales” - such a topic does not exist in our world. Offline, you can easily gather a whole room of small business leaders with clear and innocent eyes on the topic “Sales for your business.”

And on the Internet you must first clarify. It's about about selling through webinars? Or about sales through texts? Or about sales through social media? Or about sales through landing pages? These are all completely different topics, and they need to be sold in different ways and to different people.

If you still want to start a career as an online business coach, then I recommend that you first read my free book. She will help you a lot initial stage. And then look at the article and. There I described in great detail how and what first steps you need to take.

Summary

Let us now, by tradition, summarize all of the above for memorization.

If you want to become a business coach, then you have three quick ways to choose from: “springboard”, “be your own boss” and “online business coach”.
The “springboard” option means that you undergo training at some large training company, and then you “stick” to them, and they start giving you orders. The disadvantage of this method is expensive training and dependence on the employing company.
The second option, “being your own boss,” allows you to be completely independent. However, you will have to look for orders and organize training yourself. Such independent business trainers gather 10-12 people a month for trainings costing 12-20 thousand rubles. Or they sell expensive individual consulting.
The third option - "online business coach" - is an information business. A special word was invented to denote this type of activity, because it is completely different from traditional business coaching. Here you will have to learn a lot and face tough competition before you can earn money “sitting on the balcony”.

I hope this short review was helpful to you. Share the article with your friends, let them find it useful too. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience in 10 years =)

If speaking in public is easy for you, you know how to convince people that you are right, while you are sociable and easily find an approach to people, then you have all the makings of becoming a successful business coach. Just keep in mind that the work is complex, it requires a large amount of knowledge of various kinds. In addition, a business coach's training never ends - he must always learn something new. In the West, this profession is very popular, but in Russia it is just becoming popular and few people know how to become a business coach.

What do students expect from a business coach?

Usually, trainings are attended by people with bright energy and excellent will. So a business coach should be one of these people; he should be interesting to listeners as a professional and a person.

At trainings, students want to see a person who has inner freedom, is confident in himself and his abilities. It is also important for students to be part of positive interactions in the group while feeling comfortable.

How to become a business coach

Future business trainers can receive proper education through a mentor, self-education, or by going to a specialized institution to study.

Self-education is usually chosen by established professionals, for example, in sales, who are often asked to “bring up” young specialists as part of their duties. It turns out that their career itself pushes them to change their activities.

Working with a mentor will be quite expensive, but it guarantees an individual approach. Can you become an assistant? successful business trainer to use it to acquire required experience, but here you have to systematize knowledge to a greater extent on your own. In many ways, the quality of such education will depend on the competence of the business coach who will teach you.

In specialized educational institution You can acquire systematized knowledge, and a business coach often teaches in the form of training - in a process in which you will have to work in the future. Group training helps to see possible options for dialogue between the participant and the trainer. Therefore, this training option is preferable.

Self-development of a business coach

The specificity of the profession of a business coach lies in the need for self-development even after graduation and obtaining certain knowledge in this field. A business trainer needs to attend webinars, seminars, and read relevant literature. Only then will he be able to share his experience with people.

In the 90s, they did not think about this issue, since there were no business coaches yet. And Foppel’s first books with exercises for training sold like hot cakes.

There wasn’t even such a name as a business coach. Businesses did not yet know that it was possible to train their employees.

Everything started from scratch. And these were the years when business coaches worked creatively and for results. There were no invented frameworks that now make business trainings similar, repetitive and, as a result, boring for participants.

Well, think about it, employees attend business training several times a year. And they already know in advance that the trainer will begin his training with an introduction, then he will write and discuss the rules, then most likely there will be a warm-up, etc.

Business training has become divorced from reality. And because of this, the problem of motivating employees arose - so that they transfer the knowledge and skills from the training to work.

How to become a business coach from scratch

The first thing we would recommend to those who want to start conducting trainings is not to go to training schools for trainers. You will become like thousands of their graduates and lose your individuality. And at the first trainings, you will think more about how and where to stand at the board and not forget to introduce the notorious rules (which, by the way, few people follow).

When you realize that you want to become a business coach, ask yourself the question - what is my real motive? Why I want to become a business coach. And if the answer is in the area of self-realization, development, and getting satisfaction from working with people, then this is your profession.

Don't expect to start making a lot of money right away, as many trainers say. Believe me, they are exaggerating. The work of business coaches is hard, with daily work on oneself, overcoming many mistakes and failures. And poorly paid at first. When we are asked the question - how to become a business coach and where to start, we always talk about motivation, and not about where to go to study. We talk about the difficulties personal growth, permanent job above oneself. And if this inspires, then we move on to the next stage - recommendations.

We give unconventional recommendations on how to become a business coach. Start by working in business if you are a psychologist or teacher or someone whose specialization is still far from business. Join the company as a sales representative or agent to find out from the inside what difficulties there are in sales and what really needs to be developed.

The most best trainers– these are those who have gone through the school of life, starting from the bottom of the company and moving up the steps. They create their trainings based on their own experience, and not on the outdated traditions that are given at trainers’ trainings.

If you already work in business and want to retrain, then start by analyzing your work and the work of your colleagues. Those. those for whom you want to create training. Identify all the effective techniques, combine them and figure out how to train other people to do the same. This will be the basis of your training. Add your stories from your own practice. And learn to manage group behavior. This is what you need to learn from professionals. Observe what the business coach does with the group, what techniques he uses to keep the participants active and at the same time manageable.

To do this, you need to know group dynamics, i.e. how groups develop and how to manage them during training. Learn facilitation. This important point. The most effective training is when you don’t do everything and teach how to do it. And when participants obtain the knowledge they need in guided discussions.

Believe me, your training will be filled with unique content, different from other trainings. And, most importantly, it will become valuable for the participants. And you will become a famous business coach.

So, let's summarize. What you need first:

Practice what you want to practice.
Analysis and identification of the best practices on the selected training topic.
Creation of techniques with the help of which other participants can master these developments.
Knowledge of group dynamics and ability to manage them.
Knowledge of facilitation and the use of its techniques in training.
Belief in your talent and ability to convey your experience and systematize the experience of other people.

We really hope that we have answered your question - how to become a business coach from scratch. And if you want to go all this way with us, then write, call, we will advise and help you start creating your own trainings. And not only in the classroom, but also online.