Official, business style of clothing for women and men, photo. Classic blouses for the office. Sundress with long straps

The business dress code for women is designed specifically so as not to stand out too much from office employees of the opposite sex, but at the same time not to blur gender lines. In many ways, a woman’s business style of clothing is based on purely masculine details: a jacket, tie or neckerchief, and a tailored blouse. But, of course, business dress code clothing for the fair sex does not copy a men’s suit 100%, leaving the opportunity to show their best distinctive features.

You've probably noticed that elegantly dressed business women walk through life with ease and confidence. The doors of the most prestigious institutions open wide before them. No wonder: they master the art of “impression management.”

How to dress as a modern business woman

How can you make others feel that you are a reliable and capable person without giving endless examples from your life? What is more important in self-presentation - the internal state or the external appearance? How should a businesswoman dress to look successful without bragging about her achievements? Scientific research It has been proven that the initial impression is unconsciously formed in the first four minutes of communication. Then the mind comes into play. Professionalism is valued everywhere, but it cannot always be determined at first glance.

In a busy and fast-paced business life, time is precious, visual classification and assessment of people by appearance saves time. The style of the business dress code allows people in a matter of minutes to form an opinion based on what the interlocutor sees: clothes, shoes, hairstyle, posture, smile. And having formed an impression, people decide whether it is worth spending time and effort on communication and subsequent cooperation. These few minutes can influence their opinion in a radical way, so it is very important to control how you appear to the outside world.

Upon further assessment of the person for foreground What comes out is professionalism, correctness of speech and competent presentation of material. However, if you have an attractive appearance and mannerisms, you can win over your audience before you even speak. The results of a comprehensive study of the mechanisms of communication and cooperation between people, first published in the book of sociolinguist Professor Albert Mehrabian “Silent Messages” in 1971, show that words mean almost nothing in the first minutes: they only affect 7% of the impression. Voice timbre, melody and intonation are of greater importance (38%). The lion's share in creating an impression, 55%, comes from a person's behavior and appearance. So, you should always consider that 93% of your impression is determined by how you present yourself.

Clothing, personal care, demeanor are key factors that present a woman to the business world. As you can see in the photo, a business dress code allows you to use clothing to create the desired impression: competence, professionalism, elegance, authority.

Modern image and style of a business woman

In addition to clothing, the style of a business woman requires a special demeanor.

And a lot of research has been devoted to this problem, yielding interesting results. In particular, when assessing the behavior of people filmed on videotape, 80% of respondents considered those who controlled the maximum space around them (they were slightly tilted forward, their palms placed on a chair or table were open, their muscles were relaxed) more intelligent and self-confident and domineering. A large-scale American psychological study of 61,000 senior executives found that female managers often outperform their male counterparts in almost every area except confidence, which is the most important quality in a leader. Video recordings showing women and men entering a room show that women on average make 27 different movements, and men only 12. Meanwhile, excessive physical activity on a subconscious level is perceived as nervousness and self-doubt.

However, do not despair - confidence is gained easier and faster than competence. When developing and improving the image and style of a business woman, begin to be guided by the well-known psychological law: the more space around you you control and the less you gesticulate, the more confident and influential others perceive you.

The image algorithm for a business woman consists of five stages:

Stage 1 - silhouette.

In the women's business dress code, only general proportions are assessed: posture and silhouette, fit of the suit, its quality, color.

Stage 2 – legs.

It doesn’t matter if your legs are full or thin, straight or crooked, short or long. First of all, the condition and color of shoes, tights and the length of the skirt or trousers will be noted.

Stage 3 – hairstyle.

Strict business style for women involves well-groomed hair and. They emphasize the status and wealth of a woman. A negative mark will be given for an unnatural hairstyle that is heavily “cemented” with gel or hairspray.

Stage 4 – face.

First of all, people around you notice the condition of your skin. Makeup is preferably calm, masking imperfections. Negative rating - for excessive “colorization”.

Stage 5 - hands.

Hands, like the neck, reveal age and social status much more mercilessly than the face. The skin of your hands should not be chapped or flaky. At the same time, those around you pay attention to your nails, and not to their length or color, but again to their well-groomed appearance.

Business woman clothing culture

In the diverse world of business, any employee faces a problem: how to prove himself and establish himself with best side? The answer to the question “What clothes should I wear?” very simple: “It depends on the circumstances.” Namely, a woman’s business style of clothing depends on the profile of her activity, the country, the situation and the impression that needs to be made.

Activity profile. When we're talking about about money, traditions and stability are important for clients, therefore financial activities obliges to a more conservative style of clothing.

In the advertising field, where manifestation is required creative imagination, originality of thinking, the most fashionable and modern style clothes. In addition, rich imagination and creativity should be put on display.

People involved in the real estate trade usually choose an approachable, friendly business style, but pay great attention to detail and accessories. Pay attention to the photo: the business style of a woman working in this field includes the obligatory strict watch, an expensive briefcase, elegant little things (folder, pen, tablet, etc.).

Geographical differences. The way you dress in different cities and countries can produce completely different impressions. A style that looks soft and unobtrusive in one country may seem ponderous and overloaded in another or too provincial in a third. Therefore, those who travel a lot need to carefully consider their clothes and choose the one that matches the geography of the trip.

Situation. Different circumstances require a businesswoman to behave differently. Giving a presentation to an important client may require a very strong and imposing presence. A group planning session for the same presentation allows you to dress more casually.

Impression. Agree, few business women make it their goal to look deliberately unprofessional. And it’s unlikely that anyone wants to give the impression of being less wealthy than they really are, except when visiting a tax inspector. Working women often face the fact that, despite the amount and importance of the work they do, colleagues and subordinates treat them without due respect and trust.

Often, potential employers at first glance begin to doubt their professional skills, and clients begin to show distrust at the first meeting. In general, women have to prove for a long time that they actually know and can do a lot, that they can be trusted.

Of course, the impression of a business woman is formed on the basis of many factors, and clothing is one of them. It is especially important at the first meeting. Clothing in this case is a certain promise - what can be expected from a given person, what she represents.

What does a modern business woman need to consider in order to make the right impression? The strategy is well known: modern business style forces women to adopt the so-called “look of success.” What about tactics? The best way to achieve a goal is to bring your image in line with your real (or desired) status.

It would never occur to anyone to immediately reject the candidacy of a top manager who looks exactly like a top manager. Or ask a person who looks like a commercial director to run for coffee.

As research shows, to create an impression, it is necessary to take into account that in the business environment, appearance is assessed according to the following algorithm: silhouette, legs, hairstyle, face, hands. All this is automatically monitored by the brain itself ordinary person, and not just an image specialist. Of course, a well-groomed appearance, a perfectly tailored suit, and skillfully selected accessories do not guarantee success. business negotiations, but can significantly affect their results.

There are two ways to influence people: the “way to persuade” and the “way to please.” And the second one is the most effective. The main task is to make a targeted impression on those on whom the success and promotion of the business depends. It is better to think in advance about all the elements of your appearance that should correspond to the corporate image of the company you work for.

And what’s surprising is that many suffer from similar illusions regarding the dress code and business suit. Dressing for work as if for a funeral is not a demonstration of your successful career and serious intentions, but a complete inability to use the opportunities of the fashion industry.

In this article we will talk about women's business suits, you can see photos of them on this page and appreciate all the advantages of formal clothing. You will learn about the different styles of a business suit, expand your understanding of what a business suit is, and also learn how to choose a business suit.

If you refuse to wear boring, baggy suits and low-heeled black old lady pumps every day, then believe me, your business greatness will not collapse!

In business suits, photos of which are presented below, fashion trends must be taken into account:

They are especially pronounced in accessories and the color of blouses. Fashionable nuances greatly influence the classic cut and are reflected in the width of the shoulders and the length of the jacket, the width and length of the trousers. They are visible to the naked eye. Just recently, narrow short jackets and jackets were in fashion, but today they have dropped to hip level and the shoulders have become noticeably wider.

Business suit

A business suit can be as conservative as possible or, conversely, as feminine as possible. Suits, in cut and fabric, reminiscent of men's, are recommended in very conservative businesses. For other areas they are no longer relevant. Today, the jacket of a business-style suit may not match, trousers are worn separately from the jacket, and the jacket itself can be replaced with a blouse.

The same fashionable business suit should not be worn every day. He must “rest” for at least a day. Taking into account seasonality and basic hygiene requirements, the wardrobe should have at least six suits, and ideally (for two seasons, autumn-winter suits in dark colors and spring-summer - light ones) - 12. But such a number is rare: financial possibilities do not allow, and There is not enough space in the wardrobe. Hence, worn out knees and even a good suit ruined by dry cleaning. This is a huge problem of mismatch between salaries, business style requirements and market prices.

Dress code: business suit

The business dress code came to us from the West. And there people know not only how to dress, but also what to wear. When an employee is hired for a job, and especially if this is his first job, the first salary includes “lifting benefits” - quite serious funds for forming the basis of a business wardrobe. In addition, the new employee is explained what business suit, according to the dress code, he should wear, and where he can buy it. We practically do not have such traditions.

Business suit style

We bring to your attention business suits in four styles: conservative, professional, feminine and aggressive.

A conservative suit is the strictest, classic, no-frills. The design is as close as possible to men's. Elegance and impeccability make it indispensable in communicating with the highest ranking officials.

A professional suit has a feminine cut, often textured fabrics (tweed, boucle), decorative details and trim. Top and bottom colors may vary. Such suits correspond to the status of the majority of working women - from white-collar workers to realtors.

A feminine costume demonstratively emphasizes gender. Its cut effectively hugs the figure at the chest and waist. Accent decor, patterns, and combinations of a plain jacket with a colored skirt are acceptable. Suit is acceptable in communication business.

An aggressive suit always reflects and embodies the most daring and original ideas. Only representatives of professions from the world of fashion and show business can afford it.

Conservative coefficient

A conservative suit is appropriate if, when calculating the coefficient of conservatism (CC), the result is in the range of 10-8 points. This coefficient depends on the degree of conservatism of the field of activity (K1), the degree of conservatism of the position held (K2) and the degree of conservatism of the level of events, meetings or contacts (K3).

Traditional classic cut of a conservative suit, high quality, neutral colors give the entire appearance a strict, conservative and authoritarian impression. The purpose of such a suit is to emphasize power and respectability.

A professional suit is appropriate if, when calculating the QC, the result is in the range of 7-6 points. A more democratic cut, loose, more textured fabrics, and a rich color palette help create the impression of stability and professionalism.

A feminine suit is appropriate if, when calculating the CC, the result is in the range of 5-4 points. His the main task reflected in the name - to emphasize femininity. The figure-fitting cut, pastel colors and accentuating decor contribute to the impression of softness, confidence and individuality.

An aggressive suit is appropriate if, when calculating the CC, the result is in the range of 31 points. This suit looks impressive, attracts attention due to its bold and fashionable design, bright colors, shocking details. The whole look in such a suit makes an extraordinary, fashionable and creative impression.

Business suit fashion

The concepts of “fashion” and “business suit” are inseparable in our time. It is easy to notice that elegantly dressed women walk through life with ease and confidence. The doors of the most prestigious institutions open wide before them. And this is not surprising, they simply master the art of “impression management.”

What is needed for this?

The strategy is known: you need to take on the so-called appearance of success. The best way to achieve a goal is to bring your image in line with your real (or desired) status.

Agree, few business women make it their goal to look deliberately unprofessional. And it’s unlikely that anyone wants to give the impression of being less wealthy than they really are, except when visiting a tax inspector. They all want to look fashionable in a business suit.

Working for a large Western company undoubtedly requires more restrictions when choosing clothes than working for a small family business. The freedom to choose a style in clothing and accessories is limited by the field of activity, contacts and level of events, as well as career status. So when making decisions about what to wear, ask yourself a couple of questions: How do I want to be perceived? Who are the people I want to make a good impression on?”

Business style is considered absolutely impeccable if you adhere to the CC, which determines the degree of freedom to choose business clothing - from fashionable to conservative.

In the hierarchy of areas of activity, the highest degree of conservatism (K1 - 108 points) has government agencies, financial and legal structures. This is followed by an average degree of conservatism - production, trade, firms whose activities are related to the provision of services and the media (K1 - 7-4 points). Fashion and show business have the lowest degree of conservatism (K1 - 3-1 points). This is understandable - government institutions should be associated with law, order and respect for state power. In the activities of lawyers and financiers, the main quality is considered to be reliability and respectability.

On the contrary, the main task of show business and the fashion industry is to be able to stand out. Here all means are good, so you can take various liberties, even shocking ones.

A certain degree of conservatism is also imposed on the position held (K2). The positions of managers, top managers, and managers of various ranks are assigned the highest conservatism score (K2 - 10 points). CFOs- slightly lower (K2 - 8 points). Employees working with clients are assigned an average degree of conservatism (K2 - 6 points). Narrow-profile employees and service personnel have the lowest scores.

Each time they make their own adjustments to the style of business attire of the meeting and the place where it takes place. If this is a meeting with the president of the company and at the head office, then the degree of conservatism of contacts is assessed at 10 points. If you meet at a business dinner in a restaurant, then 4 points, and if it’s friendly party, then maybe 2 points.

Knowing the conservatism of your company and each situation, you can calculate the conservatism coefficient for your appearance.

Formula

You can find out your coefficient of conservatism (CC) of appearance by calculating it using the formula, where K1 is the degree of conservatism of the field of activity, K2 is the degree of conservatism of the position held and K3 is the degree of conservatism of the level of the event:

• KK = (K1 + K2 + K3) : 3
• 10-9 - high degree of conservatism,
• 8-7 - moderate degree of conservatism,
• 6-5 - average degree of conservatism,
• 4-3 - low degree of conservatism,
• 2-1 - lack of conservatism.

How to choose a business suit

Your business style can be considered absolutely impeccable if you adhere to your conservative coefficient (CC) in your clothes. By calculating it, you can avoid mistakes in your wardrobe, which your business partners will undoubtedly appreciate.

For example, you are an accountant international company for the production of medical equipment and you need to present management with a plan to reduce the company's costs. The degree of conservatism of the company's field of activity (K1) corresponds to 6 points, conservatism of the position held (K2) - 7 points. Since the meeting is important for you and can serve as an impetus for your career, we will rate the degree of conservatism of contacts (K3) at 9 points. Accordingly, the coefficient of conservatism of appearance (CC) will be equal to (6 + 7 + 9): 3, which as a result is equal to approximately 7. A coefficient of conservatism equal to 7 corresponds to a professional suit. This could be a basic color trouser suit paired with a matching silk blouse. Or a suit consisting of a jacket, dress or skirt. To enhance your status as an expert in your field, complement your suit with status accessories.

Showcase your personal style with jewelry (stylish earrings and rings). The only wish is that the decorations should not be too weighty and pretentious. It is also better to avoid flowers and butterflies in the ears. Your task is to please not only yourself and your colleagues, but also to emphasize your professionalism.

Women's business suits and their photos

The photo shows a business, women's, conservative suit, consisting of a jacket and a skirt. No decorative finishing or frills.

A formal silk blouse that contrasts in color with the suit.

Pumps made of expensive leather, stable heels. Stockings are a must in any weather.

Conservatism factor 10-8

Impression: strict, respectable. The whole look is characterized by two words: “chic in conservatism” and is associated with order and respect for traditions.

In these photos, a business suit for women consists of a jacket and a dress that favorably emphasizes the female figure:

The rich base colors of the top and bottom may be different, but not contrasting with each other.

The main thing is not to overdo it. If the first thing others notice is color and accessories, then this is a signal that you have gone too far.

Conservatism coefficient 7-4

Impression: professional, trusting. The idea behind the whole look is for people to notice, first of all, the professionalism, not the suit.

The suit follows fashion trends and may be non-standard. The main requirement is high quality.

Various liberties are allowed, up to the most unexpected and seductive neckline.

Use the effect of a separate color “shot” in accessories or jewelry.

Conservative coefficient 3-1

Impression: fashionable, extraordinary. To do this, you need, first of all, to get away from cliches. The main thing is to be able to stand out, to look creative, but not crazy.

Official business style of clothing, strict dress code, restraint and conservatism - all this, first of all, speaks of the high status of the corporation and professional business environment. Many people feel sad and despondent at the mere mention of white-collar style. However, professional style, as we stylists call it, is extremely multifaceted when examined in depth and is by no means as boring as it might seem at first glance. You just need to know some nuances and secrets.
Business style primarily demonstrates professionalism and competence, certain values ​​and position in society. For example, in large companies, clothing is always designed in the same specified corporate style, but always with adjustments for the rank of employees. God is in the details. They are the insignia in the business environment, helping to understand who is in front of you: an ordinary clerk or a top manager.

Business and office clothing for women 2018 photo news

There are certain levels of appropriateness to the situation when choosing business attire that you need to know and understand. For example, the coefficient of conservatism is an indicator of the level of strictness, which affects the degree of freedom to choose clothing. Let's look at the most popular business dress code options.

The most demanding dress code that does not welcome expression of individuality. Typically used at very important business meetings or negotiations with foreign partners, as well as in legal organizations, banking, politics and insurance companies.

For women it is a blue, gray or beige suit; white blouse; flesh-colored stockings or tights; black pumps with heels from 3 to 5 cm; the only acceptable hairstyle is tied up hair; lack of short sleeves at any time of the year; It is allowed to diversify the costume with a neckerchief or jewelry small sizes.

Stylish trouser suits for girls 2018 photo trends

Representatives of the fair half of humanity, who closely follow the emergence of new trends in the fashion industry, pay tribute to trouser suits as stylish and extremely comfortable clothing. Today you can wear trousers and a jacket to work, visit restaurants, theaters, and exhibitions.

In 2018, famous designers presented fashionistas with their collections huge selection trouser suits, from laconic models to creative products that amaze the imagination with an original cut and extraordinary textures, for example, spectacular metallic fabric. The classic silhouette is unexpectedly presented in bright colors, decorated with prints and decorative elements, which brings femininity and romance to the strict classics.

The designers showed remarkable imagination and experimented with the length of the jacket and trousers, cutouts, collars, silhouettes, and decorated the products with luxurious decor. Costumes in classic style. Good old classics are always appreciated. The designers softened the laconic cut, discreet clear lines and masculine silhouette with bright shades of color, flounces, ruffles, adding femininity and chic to simple models. Wide trousers and a short fitted jacket. This elegant pair is the main trend of 2018.

Shoes for classic and business style clothing 2018 photos

And it is shoes that are an integral part of your everyday business style. That's why we decided to focus on choosing women's business shoes. The first thing you should pay attention to when choosing shoes for the office is comfort. There is nothing more important than the comfort of your feet!

Therefore, comfort should be one of the main factors determining your choice in favor of a particular pair of shoes. Women's office shoes should really be comfortable, since a business woman sometimes has to be on her feet all day in order to be on time for everything and everywhere, and at the same time get tired as little as possible.

Of course, this does not mean that you should limit yourself to a pair of sports sneakers, as there are many options on how to combine elegance and style with comfort and still enjoy the result! The first and most important thing is the length of the heels. If you can't do without heels, then at least buy yourself shoes with a five-centimeter heel for everyday wear. This way you will look respectable and feel comfortable and confident throughout the day.

If you can afford it, choose shoes made from natural materials. For example, one of the most optimal options There will be shoes made of genuine leather. Leather office shoes are good because they do not lose their shape or become deformed over time. In addition, these shoes are doubly convenient and comfortable, since they exactly follow the shape of your feet.

Stylish images with a pencil skirt 2018 photo fashion examples

This season, mid-calf length (midi) business skirts are more fashionable than ever. Midi skirts are not only made for promenades along the Arbat with long strides with hips swaying in the style of a “hipsters.” Now the midi length has also entered the image of office austerity. Straight long pencil skirts with business white women's shirts and discreet blouses of a laconic cut. Office skirts of this style are made from thick knitted fabrics, satin, leather, tweed, and suit wool.

The midi length of the pencil skirt gave more room to show off the rich texture of the fabrics. Office midi skirts began to be sewn from corrugated convex-boucle fabric, and real miracles of design were carved out of large ribbed lace. Such models of fashionable designer skirts already look rich in themselves - and therefore they need to be combined with a MODERATE TOP - with plain shirts, simple-cut buns.

The “one voice” rule exists for skirts of all models - the rule is this: if the skirt speaks, the blouse must be silent, and vice versa, if the blouse has the main voice, then the skirt remains silent. That is, if the skirt is RICH IN TEXTURE, PATTERN, FINISHING, then the skirt should be without any unnecessary pattern, fabric decoration or cut. And vice versa, if your blouse has a pattern or an interesting decorated cut, then the skirt should be simple and monochromatic in color.

Basic wardrobe of a business woman 2018 photo fashion tips

No wardrobe can be considered complete without certain, time-tested items (basic), without them it is simply incomplete. Fashion requires that a woman be well dressed. Use these items from your basic wardrobe as elements of a kind of “construction set”. A dark - preferably black - suit of simple cut. The jacket and trousers can be worn separately, this gives additional features. A pencil skirt can be an A-line if it suits your figure better, but it should be simple and sophisticated. A snow-white, crisp shirt with or without trim will always look chic.

Once you've got the basics, it's time to add pieces to your wardrobe that will always look great no matter the whims of fashion. This is a versatile, durable and timeless garment. think of Katharine Hepburn and her classic slacks. This is the essence of sophistication and convenience. Wear them with a soft blouse, starched shirt or thin knitwear.

A tuxedo is a stunning alternative to the indispensable little black dress for an evening out. The tuxedo is a mixture of masculine and feminine styles and, temptingly covering the figure, looks in highest degree sexually. An additional advantage: the suit is slimming and perfectly emphasizes the advantages of any physique.

Classic clothing style for women 2018 photo trends

Yes, a classic suit is great, but it's time to upgrade it a little. Try to play with proportions, let the blazer be elongated and more like a light coat, or with asymmetrical edges. Or trousers, for example, not the usual black “cigarette” ones, but flared ones or even culottes.

Another option to maintain the style of a businesswoman, but add style to it is an unusual bottom. Classic trousers or a pencil skirt are, of course, good and versatile, but a bottom with an unusual cut detail will look much more interesting. But don’t forget about an important nuance: the color of the item should be as discreet and non-provocative as possible, like the material; The ideal option would be, for example, dark gray fine wool.

The stereotype that the office requires constant heels from every employee has long been outdated. If at one time such a requirement could even be found in employment contract, then today (this is especially noticeable in large companies and corporations), employers began to lean towards the Western view of the dress code of subordinates. Of course, you don't have to jump straight into sneakers, but try switching things up with stylish chunky loafers or brogues.

Fashionable images with a white blouse 2018 photo trends new items

For a business suit, you need to choose the right fashionable and stylish blouse. By changing blouses, you can diversify any business suit. The trend is refreshing colors and interesting, unusual styles of business blouses. A blouse-shirt in a men's style will hide even a hint of frivolity. Such conservatism will be especially appropriate in offices with a strict dress code.

Designers offer shirt-blouses in plain and calm colors with a complete lack of decor. To add femininity, you need, on the contrary, a light blouse made of airy summer fabric, which can have an interesting finish and discreet decor, embroidery and flounces. Blouses with soft drapery will add sophistication, grace and femininity to a formal business suit.

Business white blouses and minimalist suits automatically give their owner a discreet, elegant look. White shirts are constantly changing under the influence of fashion: sometimes they resemble formal men's shirts and are strict to the point of asceticism, sometimes they look like fitted, laconic body shirts of the 70s, sometimes they are romantic and emphatically feminine.

Fashionable business suits for obese women 2018 photo news

Business fashion for plus-size women in 2018 differs from other trends, but not so significantly. This difference lies in small features of clothing, and also lies in fundamentally different styles. Both methods are good, so it has the right to exist. The use of one or the other depends on the type of clothing you want to purchase.

In case of summer as well as spring business season, a dress will suit you. Firstly, these clothes will save you from the heat, and secondly, they are fashionable for overweight women for the spring and summer 2018 season. First of all, no short models. Your choice is the knee-length option. This solution will help to veil the flaws of the figure, and even show obvious advantages. To this end, the style of the dress should be narrowed towards the chest to emphasize your curves, while it is advisable to choose a flared bottom.

However, if you are really confident in the correct curves of your figure, you can choose a fitted dress in order to highlight this part of the body. But with this decision, you should be careful and not overdo it with tight-fitting models. At the same time, it won’t hurt to listen to men’s advice - this will help you easily determine whether it’s worth focusing on your hips, or whether it won’t benefit your body type.