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Below we will describe the features of opening a travel agency. You will also learn how to properly organize the work of your travel agency in order to attract many clients.

It is worth registering a case as OOO to increase customer confidence.

Basic codes OKVED: 79.11. – “Activities of travel agencies”, as well as 79.12 . – “Activities of tour operators.” Other codes:

79.90. — “Other booking services and related activities”;
79.90.3. – “Activities to provide tourism services related to the reservation";
79.90.21. – “Activities of travel agencies in providing excursion tourism services”;
79.90.1. – “Activities for the provision of tourist information services.”

The work of travel agencies is regulated by law"About the Basics" tourism activities In Russian federation".

The registration procedure will require $200 and a month of time.

Choosing tourist destinations

Where to start? From developing proposals and searching for tour operators. Tours are divided into domestic and international.

More promising direction– international. First, you need to develop 5-6 basic proposals, and then supplement them.

Current methods of choosing a direction

Hire managers with extensive experience in selling certain tours and create an appropriate offer for clients;
You have personal experience travel. You can safely recommend to customers places you have visited yourself;
Choose destinations based on an analysis of competitors and market demand (for example, Turkey, Egypt, Thailand, near Europe);
At your own peril and risk, choose countries and cities that seem promising and interesting to you, and purposefully promote them.

There are agencies that specialize in literally 1-2 areas and work with VIP tours. But to start with this, you will need good publicity and the ability to sell, because preference is always given to travel agencies with experience.

It’s not worth chasing a mass audience by offering 10-20 options at once. The consumer trusts highly specialized companies that know everything thoroughly.

In recent years, themed travel has become increasingly popular. By dividing them into categories (children's and beach holidays, active recreation, eco-tourism, medical tourism, etc.), you can attract more attention to your company.

Choosing a tour operator

The profit and success of the company greatly depends on the operator organizing the tour. Your task is to sell this tour and, if necessary, take on the organization of additional services (tickets, excursions).

Agency profit - commissions from the sale of vouchers (5-15%) and bonuses for a large number of sales Financial relations stipulated when signing the partnership contract.

A reliable tour operator is an important point. If the client is dissatisfied with the trip, then he will complain specifically to the company that sold the trip.

Therefore, try to select 10-12 proven, experienced tour operators in advance, at least two or three for each destination. This is necessary in order to be able to select a trip exactly for the dates that the customer wants.

Where to find and how to choose a tour operator

Thematic exhibitions;
Specialized sites ( tourindex.ru, tour-box.ru, sletat.ru).

Among the well-known tour operators in Russia are CoralTravel, Alean, Sunmar, TUI.

Room

It is best to locate a tourism business in the city center, in a prestigious residential area, in a business center or shopping center.

Important attract attention with a bright sign, promotional offers, and creative exterior design.

The office of a small agency takes 30-40 square meters. This is 500-600 dollars for rent per month, and about 1000 $ for repairs.

When decorating the room, pay attention to thematic attributes(bright posters, souvenirs), which should set you in the appropriate mood and entice you to travel. It is worth setting up a comfortable waiting area for visitors with a sofa, coffee table, cooler, and magazines. This will require a cost of $100-150.

Equipment

The arrangement of a travel agency office includes the purchase of furniture, office equipment and the necessary communications:

Desks and chairs;
Filing Cabinets;
Several telephones, personal computers and a laser printer;
High-speed Internet;
Software for obtaining information about tours and bookings.

The costs of setting up an office are in the area 800-1000 dollars subject to the purchase of used laptops and printers.

Staff

A small business will need two sales managers. It is better to outsource accounting.

Services are also needed system administrator as an outsourcer. You need $1000-1500 for a monthly salary.

Advertising and promotion

So, what does it take to attract clients? Outdoor advertising (banners and railings) works well, always with a specific indication of the offer.

Inexpensively and effectively promote yourself on the Internet. Create your website with current offers, advertise it in search engines, actively promote in in social networks. About $200-250 is spent on advertising per month.

Costs and profits

But the business will not pay off immediately, and in the first months you sometimes have to work at a loss. That's why you need to have an emergency fund and first take on the responsibilities of the manager.

Main aspects of the activities of a travel agency

A travel agency is an organization engaged in the sale of package tours, airline tickets, hotel reservations and selection of convenient vacation options in accordance with the wishes of clients.

Distinctive feature travel agency from a tour operator is that when selling tours, the agency sells a finished product, that is, it does not have direct relations with hotels and carrier companies.

This legal point is of particular importance, since almost all responsibility for fulfilling the terms of the contract falls on the tour operator, while the agency is essentially an intermediate link between the seller of the service and the tourist.

A tourist package is a set of services included in the price of a tourist package and includes:

air travel;
transfer (delivery from the airport to the hotel and back);
accommodation in the selected hotel;
meals in accordance with the hotel concept.

The income of a travel agency consists of the interest that tourism operators pay to the intermediary for the products they sell. Moreover, the amount of interest directly depends on the volume of tours sold.

On average, a travel agency receives from 8 to 10 percent of each tour sold.

If the agency is large and occupies a leading position in its segment, then the amount of remuneration can increase to 15 percent.

Video: Basics tourism business

In addition to cash bonuses, in the relationship between a travel agency and a tour operator there are other methods of incentives, which include the possibility of purchasing so-called familiarization tours at a minimal price for travel agency employees. The implementation of such familiarization tours allows agency representatives to expand their horizons and, when tourists contact them, to give a complete and objective assessment of a particular hotel or vacation spot as a whole, and for the operator to increase the overall sales of tourist packages.

How to open a travel agency: step-by-step instructions

In order to competently assess whether it is worth opening a travel agency and whether it will be profitable, you need to draw up a business plan.

When developing this document, it is required to honestly and objectively answer a number of questions, such as:

general concept of travel agency activities;
additional services that will be within the scope of his interests (these include the sale of tickets for different kinds transport, hotel reservations, rental cars, translation services, booking and sale of tickets for various entertainment activities, concerts, exhibitions, issuing foreign passports, as well as carrying out activities in the insurance industry);
priority tourist destinations.

In addition, it is worth contacting financial calculations and assess the number of competitive organizations, the profile of their activities, as well as the total volume of the market for the services provided. Important will have the chosen location for the travel agency office and the level of professionalism of its employees.

Photo: is it profitable to open a travel agency?

If the office is located in a hard-to-reach location (distance from public transport stops, lack of normal parking conditions, basements and upper floors) office buildings), then the flow of clients will be very limited.

However, the cost of renting such premises will be several times lower. But, if your plans include full-time work aimed at business development, then you need to find a premises that will best meet the requirements of potential clients.

What is needed to open a travel agency - necessary documents

In order to operate as a travel agent, you need to register a legal entity or register as an individual entrepreneur.

A significant disadvantage of working as an individual entrepreneur is that you will be liable for the agency’s existing obligations with all your property. Therefore, the main organizational and legal form of a travel agency is a limited liability company.

So, you need to contact the registration authority with the following documents in hand:

notarized form 11001;
decision or protocol on the creation of an LLC;
a letter of guarantee for the provision of a legal address to the newly created LLC (after registration of the Company it will be necessary to conclude a lease agreement);
list of members of the Society;
2 copies of the charter of the LLC, in which the main type of activity must indicate OKVED code 63.30 - “Activities of travel agencies”;
copies of passports of all participants and the head of the LLC;
a receipt for payment of the authorized capital (today, the minimum amount of the authorized capital of the Company is 10,000 rubles. At the time of registration of the LLC, it must be paid at least 50%;
receipt of payment of the state fee for carrying out registration actions (4,000 rubles).

After 5 working days, you will receive documents confirming the registration of the LLC, and from this moment you can begin your activities as a travel agency.

When is it better and profitable to open a travel agency? Low seasons in business

Just a few years ago, the tourism market froze with the arrival of late autumn and gradually revived by the end of April. With the advent of year-round beach destinations on the market, its seasonality has noticeably decreased, and with the growing popularity of extreme sports such as alpine skiing and snowboarding, it has completely disappeared.

Now there are no so-called “dead seasons” in this business. Of course, immediately after the New Year and May holidays, the demand for tourist packages decreases somewhat, but, thanks to a certain category of people who prefer to vacation at low prices, numerous travel agencies operate successfully during these periods.

How to open and run your own successful travel agency - choosing partners

One of the most common and easily accessible methods of activity in tourism sector is working as a division of a large tourism operator.

If you are interested in how to open a franchise travel agency, then you must first of all contact the tour operator of your choice and discuss with him the fundamental possibility of such interaction. If there are no objections on his part, then you can safely get down to business.

Franchising offers many obvious advantages:

the ability to use a famous brand in your own advertising;
posting information about your travel agency on the tour operator’s website;
full support from the tour operator’s employees;
supply of all necessary advertising materials for work;
increased commission on sales of travel packages.

The disadvantages of such work include mandatory one-time and monthly contributions, as well as the need to comply with the requirements of the tour operator, which may relate to various things, from office location to the uniform of agency employees.

Therefore, before turning your attention to a franchise, you need to carefully weigh all the existing pros and cons of such cooperation.

How much does it cost to open a travel agency? Counting expenses

To finally decide how to open a travel agency from scratch, without incurring unnecessary expenses, you need to calculate the amount of the initial investment.

Here are examples of the main expenses that will need to be incurred before starting business:

opening a legal entity. If you carry out the procedure yourself, it will cost you at least 6,000 rubles. If you seek the help of specialists, the amount may increase to 10,000 rubles;
rental of premises. Depending on the location and size of the rented area, the monthly cost of the premises can average from 9,000 to 30,000 rubles;
purchasing the necessary furniture and equipment. The cost is quite difficult to calculate, since it can vary from 15,000 to 50,000 rubles;
communication services. Payment for telephone and internet will require approximately 3,000 rubles monthly;
payment for travel systems that allow online booking tours On average it is still 1,200 rubles for each month of using such a system;
salaries to employees. Its dimensions fluctuate from 25,000 rubles director of a travel agency and from 10,000 rubles to his ordinary employee;
other expenses (stationery, advertising, teaching materials, etc.).

Here is an approximate order of numbers that you need to be prepared for when deciding to open a travel agency. It is clear that the upper limit for the cost of starting a business can only be limited by the imagination of the organizer and his financial capabilities.

How to open a travel agency at home

If you want to minimize costs and at the same time try yourself as an owner interesting business, it’s worth trying to open a travel agency at home.

In this case, you will not need to rent a room, spend money on purchasing furniture, or pay wages employees, because you will combine all positions in one person.

The only drawback of such work is a narrow circle of consumers of Internet services, but if the quality of work is high, then soon you will create a base for yourself regular customers, and you will be very pleased with the simple and profitable work.

How to attract clients in the first months of work

Tourism in Russia is now developing at a fantastic speed. People began to live better, incomes increased, which means the field of activity for companies working in this area has expanded.

Where to start a tourism business? Like any other, with planning costs and income. In this article we will talk about what a travel agency business plan should contain, how to properly organize a business, create an assortment of tours, and choose partners.

Choosing a direction of work

This is the first thing you will have to face. All currently operating companies can be divided into two groups: those that organize and implement their own tours, in a word - tour operators, and those that specialize exclusively in selling offers from domestic and foreign companies, that is, travel agents.

Of course, working according to the first option is more profitable, but the risks are higher. Besides start-up capital you need a very big one. Therefore, it is safer and easier to start your activity by implementing ready-made tours from reputable tour operators. Organizing a tourism business in this case will require much smaller investments from you; you can start with a capital of 200 thousand rubles (of course, this is the minimum figure).

A travel agent is a kind of intermediary between large company and the buyer. But this does not mean that you should sell tours strictly at the price determined by the tour operator. For example, the organizer of a tour to America offered you a route worth 80 thousand rubles for implementation on the condition that you keep 10 percent of the tour price for yourself. You sell a ticket in your city, where there are no other similar offers, for more, say, 100 thousand rubles. The benefit is obvious - your income increases.

Travel business. Where to begin?

Once you have decided on the direction of work, you should register your company. You can create a legal entity, or you can function as an individual entrepreneur. As practice shows, to work in the tourism industry it is better to give preference to LLC. The key point in such activities, customers trust in the company they choose, and people trust more legal entities than individual entrepreneurs.

For registering an LLC, a fee of 4,000 rubles is charged, you will also have to make a seal (another 400-600 rubles) and certify constituent documents from a notary (about 1000 rubles). Authorized capital must be at least 10,000 rubles, at least half of it must be transferred to an account opened with a bank (you will also have to pay about 500 rubles for opening an account). Upon registration, the company will be assigned OKVED 53.30 “Activities of travel agencies.” Thus, the minimum amount you will spend on the registration procedure is 6,000 rubles.

License and taxes

What else is needed to open a travel agency? Previously, a license was required, but since 2007, compulsory licensing has been abolished. Therefore, all that remains is to choose the object of taxation. The work of travel agencies falls under the simplified tax system. At your discretion, two objects are offered: income (6 percent rate) or income minus expenses (15 percent rate). The second option should only be chosen if a large share of the costs is expected.

Selecting a room

This step should be completed before the registration process. Yes, they won’t register you if the company does not have a legal address. Of course, it is best to locate the agency’s office in the city center, but focus primarily on financial capabilities. Please pay attention Special attention design and furnishings of the room. Essentially Travel Company sells promises, “air”, a person gives money now and receives a service later, so an atmosphere of confidence should be created that the savings are in safe hands.

Office equipment

Don’t forget about office equipment: the office must be equipped with a computer with Internet access (one is enough for a start), a telephone, a printer, a fax - without all this it will not be possible to organize work. Furniture costs will also be considerable. A computer desk costs at least 6,000 rubles, a swivel chair costs about 3,000 thousand, you will also need to purchase chairs for clients, a sofa for waiting in case a line forms, a coffee table where booklets, leaflets, etc. will be placed.

On average, the cost of purchasing furniture will be 30-60 thousand rubles. You will need to spend about 50 thousand rubles on office equipment (at conservative estimates). Yes, owning a travel company is not cheap! The business plan should also contain a calculation of monthly office maintenance costs, which will include costs for office supplies, communal payments, payment for Internet, telephone bills, etc.

Selection of partners

Finding the tour operators you want to work with is what is needed to open a travel agency, among other things. Today there are many operators on the market organizing tours to all kinds of destinations. Important point: You need to work only with trusted companies.

Many entrepreneurs who are just starting to develop a tourism business admit serious mistake. They strive to cooperate with tour operators offering tours in the most low prices. As a rule, such companies turn out to be unreliable. To avoid unpleasant moments, choose companies that have already proven themselves in the market.

Be sure to find out which tour operators have offices in your city. Working with them will save you a lot of hassle. All document circulation is carried out at the main office; if you have a representative office, you will be able to submit documents directly, which is very convenient.

Recruitment

The business plan of a travel agency must include information about personnel and payroll. A small company may consist of only four people: a director, a manager, an accountant and a cleaner. When combining functions, the staff may be even smaller.