Product positioning is... Changing the product range by product variation means? Changing the assortment by varying the product means

4. all answers are correct

5. there is no correct answer

The concept of “product levels” reflects?

1. availability of several types of product packaging

Positions from which product characteristics are viewed

3. type of product, its quality

4. all answers are correct

5. there is no correct answer

Changing the product range by product variation means?

1. creation of a complementary (related) product

2. creation of a new product with changes in parameters along with old product options

3. creation of a new product to replace the old version of the product

4. all answers are correct

5. there is no correct answer

Is it advisable to create a modification of a product based on improving its quality?

1. in the presence of technology that improves the quality of the product

2. if resources are available for R&D

3. if results are available marketing research

If there are quality parameters, the improvement of which the consumer can evaluate as positive changes

5. there is no correct answer

A trademark is intended to?

1. compensate for the missing quality of the product

2. justify to the consumer a higher price for the product

Differentiate a product in the market among its own kind

4. all answers are correct

5. there is no correct answer

Is this the quality of the product?

A set of necessary functional characteristics of a product intended by consumers is mandatory

2. the ability of a product to fulfill its functional purpose

3. the product has no visible defects

4. all answers are correct

5. there is no correct answer

With a slight reduction in price, demand increases significantly

2. with a significant reduction in price, demand increases slightly

3. when price changes, demand does not change

4. demand changes regardless of price

5. all answers are correct

6. there is no correct answer

61. How will the quantity demanded change if it is known that the elasticity coefficient is 1 and the price increases by 10%?

1. decrease by 10%

2. will increase by 10%

3. decrease by 1%

4. will increase by 1%

5. will not change

6. there is no correct answer

What is the break-even point?

The price at which the company begins to make a profit

2. the volume of production at which the manufacturer operates without losses

3. level of costs required to produce products

4. all answers are correct

5. there is no correct answer

What is the difference between a pricing strategy aimed at selling goods at low prices, from sale?

Duration of action

2. the price at which the product is sold

3. no different

4. all answers are correct

5. there is no correct answer

The price elasticity for a “normal” product at a price of 48 rubles is 0.8. If in the initial period of time the sales volume is 1000 units, then how many units will the sales volume change if the price increases by 4 rubles?

1. creation of a complementary (related) product

2. creation of a new product with changes in parameters along with old product options

3. creation of a new product to replace the old version of the product

4. all answers are correct

5. there is no correct answer

Task 5. All presenters of the abstract are additionally tested for knowledge of terms and definitions from the dictionary teaching aid"International Marketing" (20 definitions)

PRACTICAL LESSON No. 13. (2 hours) TOPIC: DISTRIBUTION OF GOODS IN FOREIGN MARKETS

Topics of planned individual reports:

1. Selecting a distribution channel

2. Direct distribution channels

3. Management of distribution channels

4. Product distribution channels

Questions for discussion on the conceptual apparatus of the topic and essay topic:

1. The essence of distribution policy in foreign markets

2. Specifics of distribution policy in foreign markets

3. Distribution channel integrity

4. Distribution channel structure

5. Distribution channel level

6. Direct distribution

7. Indirect distribution

8. Distribution channels for consumer goods

9. Distribution channels for industrial goods

10. Service distribution channels

11. Selecting a distribution channel

12. Criteria for choosing a distribution channel

13. Market coverage

14. Costs

15. Control

16. Stability

17. Direct distribution channels

18. Basic prerequisites for using direct distribution channels

19. Main factors determining the choice of direct distribution channel

20. Organization of direct sales

21. Indirect distribution

22. Feasibility of using intermediaries

23. Main functions of intermediaries

24. Types of intermediary activities in foreign markets

25. Management of distribution channels

26. The essence of distribution channel management

27. Choice of intermediaries

28. Monitoring the activities of distribution channels

29. Analysis of the activities of distribution channels

30. Motivation for the activities of distribution channels in foreign markets

31. Regulation of the activities of distribution channels

32. Vertical marketing systems

33. Corporate vertical marketing systems

34. Managed vertical marketing systems

35. Contractual vertical marketing systems

36. Horizontal marketing systems

37. Market structures and distribution of goods in foreign markets

38. Possibility of use ecommerce

39. Using the Internet to inform about a product

40. Use of the Internet only by commodity producers

41. Use of the Internet only by intermediaries

42. Internet use by all distribution channel participants

Test task for the first topic of the report:

1. Control over the activities of the distribution channel means:

2. The stability of the distribution channel in the foreign market assumes:

A) the use of certain distribution channels by the commodity producer in foreign markets;

B) the presence of the maximum number of both different intermediaries and intermediaries of a given type in each foreign market;

C) obtaining by an intermediary the exclusive right to sell some trademark in a given region or individual country;

D) the ability of the commodity producer to influence the decisions and actions of other participants in the distribution channel;

D) a reasonable choice of intermediaries in foreign markets, capable of functioning quite effectively in negative changes, occurring in the economic and political-legal environment of a specific foreign market.

3. Within the marketing distribution channel, resellers perform two functions. One of them - marketing functions on negotiations with potential buyers, adaptation of the export assortment to the requirements of the foreign market, assistance in carrying out promotions. Another group of functions include:

a) logistics;

b) communicative;

c) supply;

d) cargo insurance;

e) none of the above.

4. The length of the distribution channel in marketing is defined as the number...

a) links

b) levels

c) similar intermediaries at a certain level of the distribution channel

d) participants in a certain distribution channel

1. The consumer goods market consists of:

a) companies that purchase goods for their subsequent sale;

b) buyers purchasing goods for personal use;

c) people purchasing goods for sale;

d) manufacturing companies of consumer goods;

e) there is no correct answer.

2. Consumer goods are characterized by:

a) distribution through a network of special stores;

b) purchase of a large amount of money;

c) no need for additional consultations with the seller;

d) all answers are correct;

e) there is no correct answer.

3. The objective of product policy is:

a) management life cycle goods and their competitiveness;

b) searching for consumers willing to purchase goods;

c) produce as many goods as possible;

d) all answers are correct;

e) there is no correct answer.

4. The first stage in the process of creating a new product is:

a) management analysis;

b) product design;

c) creating an idea;

d) all answers are correct;

e) there is no correct answer.

5. The concept of “product levels” reflects:

a) the presence of several packages for the goods;

b) positions from which the characteristics of the product are considered;

c) type of product, its quality;

d) all answers are correct;

e) there is no correct answer.

6. Changing the assortment by varying the product means:

a) creation of a complementary (related) product;

b) creating a new product with changed parameters along with old product options;

c) creating a new product to replace the old version of the product;

d) all answers are correct;

e) there is no correct answer.

7. It is advisable to create a modification of a product based on improving its quality:

a) in the presence of technology that improves the quality of the product;

b) if resources are available for R&D;

c) if there are results of marketing research confirming the positive attitude of consumers towards the product;

d) in the presence of quality parameters, the improvement of which the consumer can evaluate as positive changes;

e) there is no correct answer.

8. The product is new if:

a) the market evaluates it this way;

d) all answers are correct;

e) there is no correct answer.

9. It is advisable to create new products in the following way:

a) through one’s own efforts;

b) acquire patents;

c) everything depends on the goals and resources of the company;

d) all answers are correct;

e) there is no correct answer.

10. The trademark is intended to:

a) compensate for the lacking quality of the product;

b) justify to the consumer a higher price for the product;

c) differentiate the product on the market among its own kind;

d) all answers are correct;

e) there is no correct answer.

11. What is the difference between the assortment and the nomenclature:

a) the nomenclature is part of the assortment;

b) assortment is a narrower concept that is part of the nomenclature;

c) assortment and nomenclature are not used simultaneously to characterize the same set of goods;

d) all answers are correct;

e) there is no correct answer.

12. Increasing the range means:

a) changing the characteristics of the product towards improving their parameters;

b) a change in the characteristics of the product in the direction of reducing their parameters;

c) expansion of the total number of goods;

d) answers a) and b are correct);

d) all answers are correct.

13. The breadth of the product range reflects:

a) number of options and varieties individual product within the assortment group;

b) the total number of assortment groups;

c) ensuring the profit of the enterprise;

d) all answers are correct;

e) there is no correct answer.

14. Product quality is:

a) a set of necessary functional characteristics of the product that are recognized by consumers as mandatory;

b) the ability of the product to fulfill its functional purpose;

c) the product has no visible defects;

d) all answers are correct;

e) there is no correct answer.

15. Which stage of the product life cycle is usually characterized by the lowest possible price:

a) introduction to the market;

c) maturity;

d) decline;

e) there is no correct answer.

16. The provision of the service is related to:

a) with reinforcement of goods;

b) with a high price of the product;

c) with sales promotion;

d) all answers are correct;

e) there is no correct answer.

17. Service is required for goods:

a) only for investment purposes;

b) consumer use;

c) any technically complex goods;

d) all answers are correct;

e) there is no correct answer.

B. Differentiated Marketing

B. Concentrated Marketing

D. Undifferentiated marketing

Sample answer: B

TZ 26 6.3 US 2

Factors that form the basis for product positioning:

A. Buying Behavior

B. Post-purchase behavior

B. Consumer perception of products

D. Consumers' purchase intention.

Sample answer: B

TK 27 6.1 US 2

The consumer goods market consists of:

1. companies that purchase goods for their subsequent sale

2. buyers purchasing goods for personal use

3. people purchasing goods for personal use

4. manufacturing companies of consumer goods

Sample answer: 2

TZ 28 6.1 US 2

Everyday goods are characterized by:

1. distribution through a network of special stores

2. purchase for a large amount of money

3. no need for additional consultations with sellers

Sample answer: 3

TK 29 6.1 US 2

The objective of product policy is:

1. management of the life cycle of goods and their competitiveness

2. search for consumers willing to purchase the product

3. produce as many goods as possible

Sample answer:1

TZ 30 6.2 US 3

The first stage in the process of creating a new product is?

1. management analysis

2. product design

3. idea creation

Sample answer: 3

TZ 31 6.1 US 2

The concept of “product levels” reflects?

1. availability of several types of product packaging

2. positions from which the characteristics of the product are considered

3. type of product, its quality

4. product manufacturer

Sample answer: 2

TZ 32 6.4 US 2

Changing the product range by varying the product means:

1. creation of a complementary (related) product

2. creation of a new product with changes in parameters along with old product options

3. creation of a new product to replace the old version of the product

Sample answer: 2

TZ 33 6.2 US 2

Creating a modification of a product based on improving its quality is advisable:

1. in the presence of technology that improves the quality of the product

2. if resources are available for R&D

3. if the results of marketing research are available

4. in the presence of quality parameters, the improvement of which the consumer can evaluate as positive changes

Sample answer: 4

TZ 34 6.3 US 2

The trademark is intended to:

1. compensate for the missing quality of the product

2. justify to the consumer a higher price for the product

3. differentiate the product on the market among its own kind

Sample answer: 3

TZ 35 6.3 US 1

The quality of the product is

1. a set of necessary functional characteristics of the product recognized by consumers as mandatory

2. the ability of a product to fulfill its functional purpose

3. the product has no visible defects

4. absence of defects in the product according to the results of the examination

Sample answer: 2

TZ 36 6.3 US 1

Product positioning is

1. determination of the main consumer properties of the product and their comparison with similar properties of a competing product to clarify the place of the product in the market

2. analysis of the entire complex of the enterprise’s market policy in relation to the product

3. identification of potential consumers of the product

Sample answer:1