How to approach an audiobook buyer. Audiobook “Active sales. How to find an approach to a client" Nikolay Rysev. Active sales. How to find an approach to a client listen online for free

The audiobook will introduce the listener to all kinds of types and temperaments of clients and, accordingly, personal approaches to this or that type.

The book offers you to get acquainted with all the subtleties in such a matter as initiating interest from a client. Today, it has become very, very difficult to interest a worthy client in an informal setting. In any case, the client will not waste money on any nonsense. Modern approach to the client is based on certain methods and principles.

This audiobook by Nikolai Rysev is the first in the series “ Active sales”and sets the goal of acquainting the listener with all sorts of types and temperaments of clients and, accordingly, personal approaches to this or that type. Having learned how to correctly find an approach to a client, in the future you will be able to master negotiation techniques, which Nikolai Rysev talks about in detail in his second book in the series.

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Nikolay Rysev - Active sales. How to find an approach to a client
Nikolay Rysev - Active sales. Effective Negotiations
Nikolay Rysev - 11 rules for leader No. 1

From the publisher
- “How to find an approach to a client?! It’s easy!” some of you will probably grin. “Agree on a meeting in an informal setting, “crush” a bottle or two, and the client is mine!”
- Are there rules that ensure success for a manager? Can they be formulated and practically applied? Yes, and yes again!

Not a fact, brothers. Three years ago it was still possible to find an approach in this way, but today you wouldn’t surprise a “fat” client with an “informal setting.” The client has now gone “scrupulously” and will not spend money “on all sorts of junk.” And he doesn’t care that if you don’t sell your goods on time and at the right price, you as a businessman will cease to exist. In the new Russian business man is man's friend, comrade and wolf. And the approach to the client, like the notorious “East”, is a delicate matter, with its own principles and methods.
The first book by Nikolai Rysev from the “Active Sales” dilogy will help you not only navigate different types of clients with their inherent temperaments, but also successfully adapt to them, thus finding the right approach to everyone. In turn, the right approach to the client is one of two steps (the second is effective negotiations - the topic of the next book), after going through which you will certainly ensure active sales for your company, development for your business, and for yourself. material well-being. Is it not on these pillars that a businessman’s happiness rests?!

The client has been found. Moreover, we found the right approach to it. Congratulations! What are the tasks now? Right! We need to benefit. But how to do this if the client demands a large discount, but you cannot trade at a loss? Is it possible to find a way out of this situation? Do you think it’s time to start tearing out the hair on your head out of despair or sending your client “on a long journey”? Come on! In sales, as in other “no less intimate” areas of our lives, there are a lot of “gentle” techniques, thanks to which until now “both the sheep are safe and the wolves are fed.”
After reading Nikolai Rysev’s second book from the “Active Sales” series, you will no longer torment yourself with questions:
-how to conduct an effective presentation of your product or your company?
-how to make a client listen to you if he doesn’t want to hear anything from you?
-how to identify and demonstrate beneficial features any, even the most unnecessary product?
-how to force a client to repay debts?
-how to turn a one-time deal into long-term cooperation?
-in general, how to conduct effective negotiations?
And remember: there are always more answers than questions!

Nikolay Rysev, a leading Russian business coach, author of the bestseller "Active Sales", firmly believes in this and invites you on an exciting journey through the territory of successful management using the laws of management.
The Paradoxical Theory of Change states: “Change occurs when a person becomes what he really is, not when he strives to become what he is not.”
Try to realize what kind of leader you really are, and then an incredible number of paths will open up for you that you can take to become the No. 1 leader.
There are 11 primary managerial functions: planning, goal setting, information, motivation, control, management influences and others. There are only 11 rules, following which you will become the first.
In this unique book you will find emotions and metaphors, facts and figures, riddles and answers to the main questions and... meaningful silence. There will be surprises for you, there will be surprises, there will be good old things and unusual new things!
Nikolai Yurievich Rysev
Russian brand trainer, director of the training company RECONT, author of five books on management and sales: “Active Sales”, “11 Rules of a Leader No. 1”, “Correct management decisions: search and acceptance" and others. Nikolay Yurievich Rysev developed and conducted about 600 corporate programs for companies, including those included in the list Fortune Global 500..

Publishing house Elitile, 2006 | Peter Audio, 2007
Series: Success Workshop
Sound: Russian
Is reading: Alexander Ananyev | Vadim Maksimov
Playing time: 4:48:15 + 7:10:00 + 4:36:50
MPEG 2 layer 3
32kbit 22050 Hz Mono

Archive size 72016 + (100000+7776) + 69162 kB; 4% cut for restoration

Active sales. How to find an approach to a client - description and summary, performer: Artist unknown, listen free online on the website electronic library website

“How to choose an approach to the client?! Nothing could be simpler! - perhaps one of you will grin. - Make an appointment in an informal setting, drink a bottle or two, and the client is yours! Not a fact... Yes, 3 years ago it was still possible to win someone over in this way, but today you wouldn’t surprise a “fat” client with a “conversation over a bottle.” The client has already become “picky; he won’t spend money on any nonsense.” And he doesn’t care that, without concluding this deal today and the right price, you will cease to exist as a businessman. IN modern business man is man's companion, friend, and wolf. And the approach to the current client, like the notorious `east, is a delicate matter, with its own approaches, methods and principles. Rysev’s first audiobook from the book “Active Sales” will tell you how not only to navigate the types of clients with and learn about their inherent temperaments, but also to successfully adapt to them, thus choosing the right approach to everyone. And as you know, the correct approach to a client belongs to one of two steps (2nd - effective negotiations - this is the topic of the next audiobook), after reading which you will definitely ensure sales for your company, development for your business, and material well-being for yourself. But this is precisely what makes a happy and successful business.